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Titan Bets on Value-Led Growth This Akshaya Tritiya Amid High Gold Prices

Shifting focus to diamonds, bridal jewellery, and region-specific collections, Titan aims for double-digit growth despite cautious consumer sentiment.

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As gold prices continue to soar, Titan Company is pivoting its Akshaya Tritiya strategy towards value-led growth over pure volume expansion. Aiming to ease consumer concerns, the brand is focusing on higher ticket sizes rather than pushing bulk gold sales, anticipating double-digit growth this festive season.

“With so many global uncertainties, gold has turned into a safe haven,” said Ajoy Chawla, CEO of Titan Company’s Jewellery Division, as reported by ET Retail. “But with prices spiralling, it has put pressure on consumer sentiments.”

Titan expects only a marginal increase in buyers this Akshaya Tritiya. To adapt, the company is shifting its marketing lens from traditional gold offerings to diamond and precious gemstone bridal jewellery, launching four region-specific wedding collections, and boosting the visibility of The Rivaah Aashirwad, its gold rate lock-in program.

“Gold is a commodity—it can’t stay elevated forever,” Chawla added. “We’re cautiously optimistic. India’s festive spirit is intact, even as global headwinds persist.”

While walk-in footfall remains muted, investment-driven gold purchases, particularly gold coins, have held strong. In response, Titan has slashed weight-dependent making charges to as low as 3.5%, depending on the product.

Part of the Tata Group, Titan’s fine jewellery portfolio includes brands such as Tanishq, Mia by Tanishq, and Zoya. Its broader offerings span watches, wearables, fashion accessories, and fragrances.

“In FY 2024-25, our best gold rate offer has seen 2.5x growth compared to the previous year,” Chawla shared, underscoring the shift in consumer behavior toward smarter, investment-led buying.

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Harit Zaveri Jewellers Celebrates A Bride’s Royal Spirit In An Indian Wedding With Its New Polki Collection

A Celebration Of Regal Femininity, Heirloom Craftsmanship, and The Refreshing Depth Of Emeralds.

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June 2026 A bride’s jewellery is never merely ornamental, it carries sentiment, memory, and the quiet power of tradition. With its newest Polki Collection, Harit Zaveri Jewellers introduces a refined take on royal Indian bridal jewellery, thoughtfully designed for the modern bride who embraces heritage while expressing her individuality with confidence and grace.

Crafted between 18kt to 14kt gold and enriched by Emeralds, Harit Zaveri Jewellers Polki collection celebrates a bride in her most transformative moment – poised between reflection and becoming. Every jewellery piece in the collection is designed to accompany her through this pause.

At the heart of the collection lies the richness of polki craftsmanship – raw, uncut diamonds admired for their old-world charm and regal appeal, long associated with royal Indian heirlooms. Paired with vivid emeralds, known to symbolise renewal, harmony, love, and abundance, the collection brings together heritage and elegance. The richness of green emeralds adds depth and freshness, creating jewels that feel both classic and strikingly modern.

The collection features an expansive range of statement and versatile pieces including necklaces, kadas, rings, earrings, and bridal sets, thoughtfully embellished with emeralds, pearls, and polki detailing.

This collection from Harit Zaveri Jewellers compliments classic reds and heritage weaves to contemporary ivories, pastels, and couture silhouettes. Whether layered with a traditional lehenga, paired with a modern sari drape, or styled for intimate pre-wedding celebrations, these pieces seamlessly adapt while elevating every bridal look with a quiet majesty.

These pieces are envisioned as modern heirlooms, where meticulous craftsmanship, precious materials, and timeless artistry come together to create pieces worthy of being passed down through generations.

Harit Zaveri, Joint Managing Director at Harit Zaveri Jewellers said:

“At Harit Zaveri Jewellers, we have always believed bridal jewellery should feel personal, something that reflects a bride’s story and individuality. Many of our clients naturally gravitate towards one-of-a-kind pieces that resonate with their personality and become part of their memories for years to come. With this Polki collection, we wanted to celebrate craftsmanship with the richness of emeralds, a stone that beautifully complements a variety of bridal colours and effortlessly completes a look. Above all, quality remains at the heart of everything we create because we believe jewellery should feel as enduring as the memories and moments attached to it.”

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