JB Insights
India Emerges as Global Leader in Silver Jewellery Growth in 2024
Driven by rising industrial demand, policy support, and a preference for high-purity designs, India takes center stage in the global silver market, according to the World Silver Survey 2025.
India has solidified its position as a global powerhouse in silver jewellery fabrication in 2024, playing a pivotal role in the metal’s record-breaking industrial and consumer demand, as per the latest World Silver Survey 2025 by the Silver Institute
Global industrial demand for silver reached an all-time high of 680.5 million ounces (Moz), fueled by the expanding green economy and rapid growth in AI-related technologies. India stood out with a 4% rise in industrial silver demand, second only to China, underscoring its growing importance in the global silver landscape.
Jewellery fabrication—India’s traditional stronghold—also saw robust growth. Global silver jewellery demand increased by 3% to 208.7 Moz, with India contributing the majority of that rise. This surge was attributed to a combination of factors, including a cut in silver import duty, a resilient rural economy, and a rising consumer preference for high-purity silver pieces.
In a notable contrast to global trends, India also posted a 21% jump in demand for silver coins and bars, even as worldwide demand declined. This was largely driven by bullish investor sentiment and favorable import policies that encouraged safe-haven buying.
However, the silverware segment saw a 2% decline, falling to a three-year low of 54.2 Moz, primarily due to softened demand in India’s gifting segment, where elevated silver prices dampened consumer enthusiasm.
On the supply side, global silver mine production edged up slightly by less than 1% to 819.7 Moz, yet the market remained in a structural deficit for the fourth consecutive year, with a shortfall of 148.9 Moz.
The report also warns that geopolitical tensions and potential U.S. tariffs could impact silver demand in 2025. However, strong safe-haven investment interest may help cushion any potential declines. Despite global uncertainties, silver prices rose 21% in 2024 and continue to maintain strength heading into the new year.
By Invitation
India’s Next Decade in Jewellery Exports: Scale, Discipline & Global Positioning
By Darshan Chauhan, Director –
Sky Gold Ltd.
India’s jewellery export journey has been built on generations of craftsmanship, entrepreneurial resilience and an unmatched manufacturing ecosystem. From artisan-led workshops to technologically advanced facilities, the country has steadily earned global recognition as a reliable sourcing destination. Yet the coming decade represents a transition. The conversation is no longer only about producing more; it is about exporting smarter, operating with discipline and positioning India as a structured global partner rather than merely a manufacturing base.
The global jewellery trade itself is undergoing a quiet transformation. International buyers today evaluate suppliers through a wider lens. Design capability and competitive pricing remain important, but equal weight is now given to compliance, transparency, delivery consistency and financial stability. Export relationships are becoming long-term strategic partnerships rather than transactional buying arrangements.

For Indian exporters, this shift presents both an opportunity and a responsibility.
One of the most significant changes ahead will be market diversification. The United States has historically driven a substantial share of India’s jewellery exports, and it will continue to remain a vital market. However, concentration in a single geography exposes businesses to currency fluctuations, economic cycles and regulatory shifts. The Middle East has emerged as a strong growth corridor, supported by trade agreements, logistical advantages and evolving consumer demand. At the same time, regions such as Australia and parts of Europe are opening opportunities for exporters willing to meet higher compliance standards.
Diversification, therefore, is not about expanding aggressively into every market. It is about building balanced exposure that enhances stability while protecting margins.
Alongside geographic expansion, compliance is becoming a defining factor in global positioning. Responsible sourcing practices, traceability systems and governance standards are increasingly shaping procurement decisions. International brands are consolidating supplier networks and partnering with exporters who demonstrate reliability beyond production capability. In this environment, compliance should not be viewed as an external obligation. It strengthens credibility and enables access to premium markets where trust carries measurable value.
Equally important is capital discipline. Jewellery exports operate within a high-value commodity framework where gold price volatility directly impacts profitability. Elevated gold prices amplify the cost of inefficiencies, whether through excess inventory, unhedged exposure or extended payment cycles. Export growth in the coming decade will depend on closer alignment between procurement, treasury management and production planning. Structured hedging practices, bullion banking relationships and disciplined working capital management will increasingly separate stable exporters from vulnerable ones.
Manufacturing evolution will also play a central role. India already possesses scale; the next step is precision. Technology adoption, including CNC manufacturing, advanced prototyping and integrated digital production systems, enhances consistency while reducing wastage. Global buyers value predictability as much as creativity. When craftsmanship is supported by
process-driven manufacturing, India’s competitive advantage becomes far more compelling.
At the same time, India must gradually move beyond being perceived solely as a cost-competitive supplier. Countries that have successfully strengthened their global positioning have invested in design identity, innovation and long-term brand perception. Indian exporters have the opportunity to shift the narrative toward reliability, creativity and manufacturing excellence. Building deeper partnerships with international buyers, rather than focusing only on order volumes, will help achieve this transition.
Sustainability is emerging as another critical dimension of export strategy. Renewable energy adoption, responsible sourcing and environmental accountability are becoming key evaluation criteria in developed markets. These initiatives are not merely ethical considerations; they are risk-management tools that safeguard long-term market access. Exporters who align early with global sustainability expectations will find themselves better positioned as international standards continue to evolve.
Domestic retail trends are also influencing export direction more than before. The growing demand for lightweight, versatile jewellery in India mirrors changing consumer preferences globally. Faster design cycles and data-led product planning are reshaping manufacturing strategies. Exporters who remain closely connected to consumer behaviour both domestically and internationally gain stronger foresight into demand patterns.
The next decade of Indian jewellery exports will therefore be defined by alignment: scale supported by systems, creativity supported by discipline and growth supported by governance. India already has the foundation, skilled artisans, manufacturing depth and strong global relationships. The opportunity now lies in strengthening operational maturity.
If approached with clarity and intention, India can transition from being viewed primarily as the world’s jewellery workshop to being recognised as a trusted global partner in design, manufacturing and supply chain excellence. The future of exports will not depend solely on how much we produce, but on how confidently global markets rely on us.
In that shift lies the true potential of India’s next decade in jewellery exports.

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