Aukera, one of India’s leading lab-grown diamond jewellery brands, has forayed into North India with two new stores in Gurugram and Noida. With this milestone, Aukera now has ten operational stores across Bengaluru, Hyderabad, and the National Capital Region (NCR), reflecting the brand’s steady rise and growing influence in the lab-grown diamond jewellery market.

The newly launched stores are strategically located at Good Earth Mall, Sector 50, Gurugram, and Wave One Mall, Sector 18, Noida, covering 1,500 sq. ft. and 2,000 sq. ft. respectively. In line with Aukera’s retail aesthetics, the stores seamlessly reflect the brand’s ethos of elegance, sophistication and contemporary with minimalistic decor allowing the jewellery to take centre stage. The store offers a well curated collection of solitaire engagement rings, bridal sets, necklaces, earrings, as well as the brand’s signature line “Echoes of Choice” and its recently launched Akshaya Tritiya special Infinity Diamond collection featuring a ‘no dosham’ diamond for prosperity and good luck.

Speaking at the launch, Lisa Mukhedkar, Founder and CEO of Aukera, said, “Expanding in North region is a key strategic priority for our brand. NCR is a vibrant community of trendsetters and home to a style forward audience that appreciates both tradition and innovation. We are proud to showcase our craftsmanship, unique designs, and high-quality lab-grown diamonds in this region through curated product lines that blend style, sophistication, and quality. With ambitious expansion plans, we aim to rapidly grow our network of stores in Delhi NCR, carving out a niche for ourselves in this dynamic market.”

North India is very important part of the jewellery market and crucial from a growth perspective. With its large, jewellery, conscious population and deep-rooted cultural connection to celebratory adornment, the market offers immense potential for meaningful customer engagement. Moreover, the city’s reputation as a hub for luxury and lifestyle makes it an ideal location for a brand like Aukera, which blends modern sensibilities with timeless elegance. The new stores in NCR are designed to offer customers a unique shopping experience and underscore the brand’s emphasis on authenticity with global standard certification from IGI ensuring the highest standards of authenticity and quality.