The World Federation of Diamond Bourses (WFDB) has committed a substantial budget in 2026 to promote natural diamonds globally, with a strategic focus on Millennials and Gen Z consumers. While the exact allocation remains undisclosed, the initiative builds on last year’s efforts, emphasizing digital and social media engagement. President Yoram Dvash highlighted early signs of recovery in the rough diamond market, including stabilizing prices and renewed demand in certain segments. The move reflects the industry’s intent to prepare for growth, strengthen consumer interest, and position natural diamonds for long-term expansion and relevance.

There are  early signs of a reversal in the rough market following recent price corrections, demand has begun to strengthen, and, in some segments, premiums are again being observed. Industry  also prepares for the opportunities that will follow: positioned for recovery, renewed demand, innovation and expansion into new markets