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IIJS Tritiya 2024 and IGJME Tritiya 2024 inaugurated in Bengaluru

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The power-packed inauguration ceremony was graced by presence of Principal Chief Guest Dr. Selvakumar IAS, Principal Secretary to Govt- Dept of Commerce and Industries, Govt of Karnataka, Chief Guests Dr B Govindan, Chairman -Bhima Jewellery and Vinod Hayagriv, MD – C Krishna Chetty Group.Present at the inaugural ceremony were Dr Chetan Kumar Mehta, President- Jewellers Association, Bengaluru and other dignitaries of the GJ industry.

Representing GJEPC were Vipul Shah Chairman-GJEPC, Kirit Bhansali, Vice Chairman – GJEPC and Nirav Bhansali, Convenor, National Exhibitions –GJEPC, Sabyasachi Ray, ED- GJEPC and other CoA members.

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CaratLane Partners With Ashlesha Thakur To Spotlight Natural Diamond Jewellery

Young Actor To Lead Campaigns Promoting Affordable Natural Diamond Jewellery Designed For Everyday Wear and Self-Expression

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CaratLane – A TATA Product has recently signed up Ashlesha Thakur for its latest campaigns spotlighting its accessible natural diamond jewellery range. Recognised for her compelling performances and relatability in popular OTT content, the young actress resonates strongly with a new generation of consumers who value authenticity, self-expression, and ease.

As part of this association, Ashlesha will front CaratLane’s campaigns spotlighting its range of accessible natural diamond jewellery — Shaya Diamonds crafted in 925 silver and 9KT gold — with prices starting from as low as Rs. 5,000. These collections reflect the brand’s commitment to making fine jewellery more approachable, everyday, and relevant for a younger demographic.

Saumen Bhaumik, MD – CaratLane, said:

“Natural diamonds are among the rarest creations of nature, formed over a billion years—making them truly precious. Yet, rarity and preciousness need not put them out of reach. Through our 9KT gold and Shaya Diamond range in 925 silver, we are making natural diamond jewellery more attainable, without compromising on its inherent value and beauty. Ashlesha’s genuine connect with younger audiences makes her an ideal face for this range.”

Ashlesha Thakur remarked:

“I’m really excited to be associated with CaratLane. The brand has always felt ahead of the curve when it comes to design and variety. I was genuinely impressed by how beautifully the silver diamonds & 9KT gold have been brought to life. It’s stylish, accessible, and something I know so many girls my age would love to indulge in.”

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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