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GJC’s flagship event GJS April 2024 may revitalize retail jewellery sales in India

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All India Gem and Jewellery Domestic Council (GJC) announced on Friday that it is organising the 5th edition of its flagship event India Gems and Jewellery Show-GJS April 2024 from 2nd to 5th April 2024 at the Jio World Convention Centre in Mumbai. GJS events are known as the Indian jewellers’ #HamaraApnaShow, and have become a ‘must to attend’ for future growth.

The 5th edition of GJS is timed to support the growth in jewellery demand before Akshay Tritiya and after Gudipadwa, coinciding with the wedding season.

The show will cater to 350+ exhibitors, across 600+ booths, 12,000 visitors, and 2,000+Room – nights for the hosted buyers. Which will be accompanied by an array of jewellery designs, and ample parking space. GJS has streamlined the process for retailers to procure jewellery from a diverse range of manufacturers and wholesalers, all under one roof.

The main attraction of the GJS April 2024 Show will be the presence of all classes of jewellery players under one roof. Also, networking nights, and interactive seminars will help participants to exchange knowledge about the ongoing jewellery demand trend and the possibility of new launches in the upcoming season.

GJS April 2024 Show will be the one-and-only platform for new designs and fashion trends and will be attended by corporates, chain stores, and single stores from India and the world. In addition to the registered visitors, a comprehensive list of hosted buyers is expected to add to the overall business potential of the show.

Saiyam Mehra, Chairman of GJC, and Convenor of GJS April 2024 Show said, “GJS April 2024 Show will be the ultimate sourcing platform for new designs and fashion trends and a must-attend for every jeweller, small-to-big to enrich their jewellery collection in their showroom. The show will create a state-of-the-art atmosphere for the visitors to explore innovative and trendsetting jewellery and other articles to help a healthy boost in the growth of sales. The Show is timed strategically just after Gudi Padwa and before Akshaya Tritiya, creating an ideal opportunity for participants to explore and immerse themselves.”

Rajesh Rokde, Vice chairman, GJC said, “GJS April 2024 Show is a wonderful opportunity for jewellery manufacturers, traders, wholesalers, retailers, artisans, and others in the value chain to connect with budding talents and creative minds. We thank our exhibitors and attendees whose active involvement greatly contributed to the success of the past four editions of GJS – India Gems and Jewellery Show. Our efforts are focused on giving the best experience to the industry. We believe the strategically timed show will boost and encourage domestic business for growth in future.”

Nilesh S Shobhawat, Co-Convenor of GJS and Director of GJC said, “We have designed the programme after brief analysis of the interest of jewellers. Also, the needs of a large section of jewellers were analysed, and the technicality of compliance procedures was understood. We can firmly say that the GJS April 2024 Show will provide an even more extraordinary experience to jewellers.”

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De Beers India Introduces ‘Love, From Hubby’, A New Ritual For A Second Season Of Love

Introducing One-Carat Natural Diamond Solitaires Celebrating Love’s Next Chapter

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There are moments in a marriage that are celebrated with great fanfare: the wedding, anniversaries and the arrival of children. But there is one deeply personal chapter that often passes quietly. The time when children leave home and couples find themselves with more time, space and freedom to rediscover life together.

De Beers India is giving this moment a new name and a new ritual with ‘Love, From Hubby’, an invitation to celebrate the next phase of a couple’s journey, when life begins to make room for them once again. At the heart of the campaign is an exclusive collection of one-carat natural diamond solitaire rings, created as a meaningful gift from husbands to their wives to mark this transition.

The idea reflects a quiet evolution taking place in affluent Indian households. As children move away for education and careers, couples enter a phase of life with greater time, space and financial confidence to invest in each other. ‘Love, From Hubby’ reframes the so-called empty nest as an opportunity to put the couple back at the centre of their lives, to make plans together, rediscover shared interests, travel, create new memories and celebrate the relationship beyond their roles as parents.

Toranj Mehta, Country Head, Category Marketing, De Beers India Stated–

“This idea came from what we see in real Indian homes. Couples spend years putting everyone else first and rarely are they reminded that there is a beautiful next chapter that belongs to them. With ‘Love, From Hubby’, we want to celebrate the joy of choosing each other all over again, reminding couples that it is perfectly natural and wonderfully romantic, to fall in love with your partner anew. When love is real, it deserves something equally real to mark it. A natural diamond, formed by nature and made to endure, is an honest and meaningful expression of a love that continues to evolve.”

The timing of the campaign reflects a broader shift in the aspirations and priorities of affluent Indian households. The De Beers India Diamond Acquisition Study 2025 found that celebrating a relationship milestone and expressing love or commitment are among the leading reasons Indians purchase natural diamonds. This appetite for meaningful celebration is set to grow, with the number of Indian households earning above US$20,000 annually forecast to more than double, from 32 million in 2025 to 67 million by 2030.

The ritual comes to life through the ‘Love, From Hubby Real Love Solitaire Collection’, featuring one-carat natural diamond solitaires set in yellow, white and rose gold. Designed as a considered gift from husband to wife, the collection offers a contemporary take on the classic solitaire, giving couples a tangible way to mark this new phase and celebrate the life they have built together.

Love so real, only a real diamond will do. Available at natural diamond retail partner stores across the country, the collection brings this thought to life through diamonds created by nature and treasured for generations.

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