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IIJS Signature 2023 Extended To 5-Day Show
Mumbai, 13th September: The Gem & Jewellery Export Promotion Council (GJEPC) announces that IIJS Signature 2023 has been extended to a five-day show format owing to the popular demand from participants and the gem & jewellery trade at large.
IIJS Signature will be almost double in size compared with IIJS Signature 2022, with more than 2500 stalls and it is estimated that more than 1300 exhibitors will participate. The largest ever IIJS Signature show to date, spread over an area more than 65,000 sq m, will now be held from 5th to 9th January, 2023 at the Bombay Exhibition Centre, Mumbai. The show is expected to draw an estimated 32000+ visitors.
Nirav Bhansali, Convener, National Exhibitions Sub-committee, GJEPC, explained, “The magnitude of the upcoming IIJS Signature show will be similar to that of IIJS Premiere 2022. The astonishing success of the August show has created a ripple effect in terms of demand that is expected to last until IIJS Signature. We had been receiving requests to extend IIJS Signature by one day as the four-day format was limiting the visitors’ ability to cover the entire show floor.”
The show is extended by another day making it a 5-Day show similar to the duration of IIJS Premiere, with no additional participation cost to the exhibitors for the extension to facilitate participation from small exhibitors.
The different product sections of IIJS Signature 2023 will include Gold & Gold CZ Studded Jewellery; Diamond, Gemstone & Other Studded Jewellery; Loose stones, Lab-grown diamonds; Silver Jewellery, Artefacts & Gifting Items; Laboratories & Education; and Machinery & Allied.The Combo Space Application form for the two shows, IIJS Signature 2023 and IIJS Tritiya 2023, is already LIVE and the Registration ends on 15th September, 2022.
Jos Alukkas, a trusted name in quality, innovation, and contemporary jewellery in India, has unveiled its much-awaited signature line ‘Ballé Collection’. The wide range is inspired by the timeless art of ballet, that celebrates elegance, grace and resilience.
To mark the launch, the brand has released a new campaign film featuring the talented and celebrated actress Samyuktha.
Titled The Ballet of Life, the film draws inspiration from the beauty of ballet and the perseverance required to master the art form. At its heart, the film follows protagonist Samyuktha, whose life unfolds much like a ballet performance. Through moments of heartbreak, self-doubt and adversity, she learns to find her footing, regain her balance and move forward with renewed strength, mirroring the art form.
The Ballé collection embodies flowing silhouettes, delicate detailing, and a refined balance of craftsmanship and artistry. The product range has shapes, curves and cascading forms influenced by ballet movements. The jewellery ensemble comprises necklaces, pendants, earrings and rings which are beautifully crafted with diamonds and vibrant pink stones that reflect agility and grace.
Speaking on the ad film campaign, John Alukkas, Managing Director, Jos Alukkas, said:
“The Ballé collection is one of our most anticipated launches from the brand. Our craftsmen have meticulously designed each piece to capture the fluidity and poise of the dance form. The versatile designs allow women to wear them effortlessly across different occasions while maintaining comfort and expressing their personal style. This exquisite ensemble is a tribute to women who continue to move forward in life, regardless of the obstacles they face. With this launch, Jos Alukkas reiterates its commitment to growth and innovation while staying deeply rooted in meaning.”
Anjo Jose Kandathil, Creative Director & Co-Founder at Toki, said:
“From the very beginning, we wanted this to be more than a jewellery campaign. We noticed that people celebrate success, confidence and strength, but rarely the setbacks that come before them. That’s what drew us to ballet. While ballet is admired for its grace, we were inspired by the discipline, resilience and determination behind it. Through The Ballet of Life, we wanted to celebrate women who continue to rise after every stumble, because confidence is built one step, one fall and one comeback at a time. The Ballé collection became a natural extension of that idea.”
The Ballé collection is available across all Jos Alukkas showrooms and their online store.
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