OurBuzz
IIJS Signature 2023 Extended To 5-Day Show
Mumbai, 13th September: The Gem & Jewellery Export Promotion Council (GJEPC) announces that IIJS Signature 2023 has been extended to a five-day show format owing to the popular demand from participants and the gem & jewellery trade at large.
IIJS Signature will be almost double in size compared with IIJS Signature 2022, with more than 2500 stalls and it is estimated that more than 1300 exhibitors will participate. The largest ever IIJS Signature show to date, spread over an area more than 65,000 sq m, will now be held from 5th to 9th January, 2023 at the Bombay Exhibition Centre, Mumbai. The show is expected to draw an estimated 32000+ visitors.
Nirav Bhansali, Convener, National Exhibitions Sub-committee, GJEPC, explained, “The magnitude of the upcoming IIJS Signature show will be similar to that of IIJS Premiere 2022. The astonishing success of the August show has created a ripple effect in terms of demand that is expected to last until IIJS Signature. We had been receiving requests to extend IIJS Signature by one day as the four-day format was limiting the visitors’ ability to cover the entire show floor.”
The show is extended by another day making it a 5-Day show similar to the duration of IIJS Premiere, with no additional participation cost to the exhibitors for the extension to facilitate participation from small exhibitors.
The different product sections of IIJS Signature 2023 will include Gold & Gold CZ Studded Jewellery; Diamond, Gemstone & Other Studded Jewellery; Loose stones, Lab-grown diamonds; Silver Jewellery, Artefacts & Gifting Items; Laboratories & Education; and Machinery & Allied.The Combo Space Application form for the two shows, IIJS Signature 2023 and IIJS Tritiya 2023, is already LIVE and the Registration ends on 15th September, 2022.
BrandBuzz
PNG Jewellers Brings Madhuri Dixit and Ranbir Kapoor Together In Its New Brand Campaign, Unstoppable Legacy
The First TVC Featuring Both Brand Ambassadors Celebrates PNG Jewellers’ Legacy Since 1832, Bringing Together Generations Of Trust As The Festive and Wedding Season Begins.
Madhuri Dixit and Ranbir Kapoor talk about legacy; the audience assumes they mean their own, and the reveal is that they are talking about PNG Jewellers, one of India’s most trusted legacy jewellery brands. That is the idea behind Unstoppable Legacy, the new campaign from PNG Jewellers. It is the first PNG Jewellers TVC to feature the two brand ambassadors, Madhuri Dixit and Ranbir Kapoor, and it goes live today across national television and digital platforms as the festive and wedding season begins.
The film is set backstage at a show. Ranbir opens with, “Hume introduction ki kya zaroorat, hum toh old gold hain” (We need no introduction, we are old gold). Madhuri replies, “Lakhon dilon mein base rehna, koi aasan baat hai kya?” (Is it easy to stay in millions of hearts?) As they speak about winning over every generation and a shine that never fades, one has inherited a legacy, and the other has created her own. The reveal comes on stage: it was about PNG Jewellers all along. The film ends on the line, Unstoppable Legacy.
Speaking on the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said:
“Legacy is earned over generations. PNG Jewellers has built its own since 1832, and families have trusted us with their most important occasions for decades. Madhuri Dixit has created a legacy of her own and Ranbir Kapoor carries one forward, which is why they were the right duo to tell this story as the festive and wedding season begins.”
Hemant Chavaan, Head, Marketing, E-commerce, CRM and CSR, PNG Jewellers, said:
“A legacy brand’s real risk is being admired and not chosen. We wanted a film a younger viewer would share, and her mother would enjoy, with PNG Jewellers earning the last frame. Madhuri Dixit brings the trust families place in us, Ranbir Kapoor brings a new generation, and the reveal shows a brand that has been at this since 1832 and is still moving strong. Unstoppable Legacy is the line we want the brand to carry.”
Madhuri Dixit said:
“Staying in people’s hearts for years is not easy, and the same is true for a brand. PNG Jewellers has done that for generations, and I have been proud to be part of this brand for many years. Shooting this film with Ranbir was great fun, and I hope viewers enjoy the twist.”
Ranbir Kapoor said:
“Legacy comes with responsibility. You respect what came before, and you still make it your own. PNG Jewellers has done that since 1832, which is why joining the family felt right. Working with Madhuri ma’am on this film was a pleasure.”
The film will run on Star Plus, ET Now, Aaj Tak and Republic Bharat, on YouTube, Instagram, Facebook and connected TV, and in PNG Jewellers stores and theatres. The campaign is supported by festive offers on gold and diamond jewellery, available across all stores till 15 November 2026.
Watch the film:
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