OurBuzz
IIJS Signature 2023 Extended To 5-Day Show
Mumbai, 13th September: The Gem & Jewellery Export Promotion Council (GJEPC) announces that IIJS Signature 2023 has been extended to a five-day show format owing to the popular demand from participants and the gem & jewellery trade at large.
IIJS Signature will be almost double in size compared with IIJS Signature 2022, with more than 2500 stalls and it is estimated that more than 1300 exhibitors will participate. The largest ever IIJS Signature show to date, spread over an area more than 65,000 sq m, will now be held from 5th to 9th January, 2023 at the Bombay Exhibition Centre, Mumbai. The show is expected to draw an estimated 32000+ visitors.
Nirav Bhansali, Convener, National Exhibitions Sub-committee, GJEPC, explained, “The magnitude of the upcoming IIJS Signature show will be similar to that of IIJS Premiere 2022. The astonishing success of the August show has created a ripple effect in terms of demand that is expected to last until IIJS Signature. We had been receiving requests to extend IIJS Signature by one day as the four-day format was limiting the visitors’ ability to cover the entire show floor.”
The show is extended by another day making it a 5-Day show similar to the duration of IIJS Premiere, with no additional participation cost to the exhibitors for the extension to facilitate participation from small exhibitors.
The different product sections of IIJS Signature 2023 will include Gold & Gold CZ Studded Jewellery; Diamond, Gemstone & Other Studded Jewellery; Loose stones, Lab-grown diamonds; Silver Jewellery, Artefacts & Gifting Items; Laboratories & Education; and Machinery & Allied.The Combo Space Application form for the two shows, IIJS Signature 2023 and IIJS Tritiya 2023, is already LIVE and the Registration ends on 15th September, 2022.
BrandBuzz
Second Season Of Love: De Beers India Releases ‘Phir Se, Thoda Romance’, A Micro-Drama Starring Tisca Chopra and Rahul Bose
A six-Episode Series Based on Their Recent ‘Love, from Hubby’ Ritual Campaign
What happens when a couple, years into marriage, decides to start dating again? De Beers India answers with ‘Phir Se, Thoda Romance’, a six-episode micro-drama starring Tisca Chopra and Rahul Bose, directed by Tarun Gulati based on the recent ‘Love, from Hubby’ campaign. The series premieres on 12th November 2026 on Instagram at @heerahaisadakeliye.
The story follows Ishita and Arjun, a couple whose lives have revolved around their daughter till she leaves home for college. One evening, Arjun gives Ishita a one-carat natural diamond solitaire with an unexpected request, ‘date me again’. What follows is a warm, funny and often tender journey of rediscovery. The two chart out a list of things they want to experience together, from cooking to revisiting memories they had almost forgotten. Along the path, old habits are challenged, new surprises emerge and two people who thought they knew each other completely find there is so much to discover.
Told through everyday moments, relatable humour and honest conversations, each short episode captures a feeling many long-married couples will recognise, that love, however deep, can still feel exciting.
The real love solitaire is the emotional spark of the story. For Arjun and Ishita, it is not a wedding gift or an anniversary token. It marks a decision to keep choosing each other. In doing so, the series challenges the idea that a one-carat solitaire belongs only to brides or younger couples and presents it as a meaningful expression of love within a long-standing marriage.
‘Love, From Hubby’ is built around a simple belief that relationships deserve to be celebrated well beyond the traditional milestones of weddings and anniversaries. It reflects a shift visible in the De Beers India Diamond Acquisition Study 2025, where celebrating a relationship milestone and expressing love or commitment rank among the top reasons Indians choose natural diamonds. The micro-drama brings that shift to life, showing that the most meaningful occasion can simply be a couple deciding it is time to celebrate each other.
Toranj Mehta, Country Head, Category Marketing, De Beers India, said:

“We wanted to tell a story which every long-term married couple can relate to. Love doesn’t lose its spark with time; it just waits for someone to make room for it again. Ishita and Arjun’s journey shows that you don’t need a milestone to celebrate a relationship. Sometimes the occasion is simply that you would choose each other all over again. A natural diamond, formed over billions of years, is a fitting way to mark that choice.”
Tisca Chopra, said:
“What I loved about Ishita as a character is that she isn’t looking for grand gestures. She’s been busy being everything to everyone, and then her husband asked her out again on a date with a solitaire. That’s both funny and deeply moving. It reminds you that marriage isn’t the finish line, and that being pursued, even by someone you’ve known for years, never gets old.”

Viewers can catch all six episodes of ‘Phir Se, Thoda Romance’ on Instagram @heerahaisadakeliye, with episodes releasing from 12th November, 2026.
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