OurBuzz
IIJS Signature 2023 Launches “ONE EARTH” Initiative For A Greener Planet
24th November 2022, Mumbai: In a major step towards sustainable development goals, IIJS Signature 2023, scheduled from 5th – 9th January 2023, is launching the “ONE EARTH” initiative in association with SankalpTaru Foundation. This is the first such large-scale pro-environment initiative by a gem & jewellery trade organisation in India. The tree plantation drive is aimed at offsetting carbon emissions generated by IIJS Shows with added benefit of contributing to the livelihood of farmers.
In 2021, global CO2 emissions grew 4.8%, reaching 34.9 billion tonnes of CO2. The increase in carbon emissions has only added to the climatic change, causing extreme weather conditions like tropical storms, wildfires, severe droughts, and heat waves, negatively affecting crop production and causing disruption to the natural habitats.
Vipul Shah, Chairman, GJEPC said, “With the support of IIJS Signature exhibitors, visitors and all partners and associates, we aim to contribute towards the plantation of trees to reduce the carbon footprint generated by the show. This is in line with the assurance of our Hon’ble Prime Minister to become a net zero carbon neutral country by 2070. I request everyone to come forward and join this initiative to make it a grand success.”
Appealing to the visitors and exhibitors to contribute to the One Earth initiative by IIJS, Nirav Bhansali, Convener, National Exhibitions, GJEPC said, “GJEPC alone as part of shared responsibility would be contributing to plant 5000+ trees towards the “ONE EARTH” initiative which is roughly two trees per stall at IIJS Signature 2023 and pledge to continue the initiative across all IIJS versions across the year. We urge our exhibitors to come forward and voluntarily contribute at least 1% of their booth cost or more. At the same time, I would also request each visitor to also participate in this noble initiative and help plant maximum trees across India.”
It will cost just Rs. 155/- for one tree, and the proceeds would directly go to SankalpTaru Foundation. They will, in turn, utilize the fund to generate income for a farmer, enabling him to earn approximately Rs. 10,000 per tree over 20 years. The tree plantation drive will be instrumental in securing the future of lakhs of farmers thus ensuring food security and clean environment in India. Carbon emission is a major issue which needs to be tackled for a sustainable earth and this tree plantation drive will help in contributing to this effort. GJEPC plans to continue such initiatives in all its IIJS shows, which will go a long way in reducing carbon emissions.
Hon’ble Prime Minister Shri Narendra Modi’s vision is to become a net zero carbon neutral country by 2070, and through such initiatives GJEPC will promote responsible environmental practices, reduce carbon footprint, and offer protection against future ecological degradation. Through the initiative, we aim to plant thousands of trees and rebuild the natural ecosystem, increase green cover, and improve water table levels.
BrandBuzz
Malabar Gold & Diamonds Unveils ‘SWAYE’, A Natural Diamond Collection Inspired By Spiral Forms and Modern Elegance
Celebrating The Many Facets Of A Woman Through Contemporary Diamond Jewellery
Malabar Gold & Diamonds has unveiled SWAYE, a new natural diamond jewellery collection inspired by the fluidity of spiral forms. The collection features contemporary jewellery that balances lightness with a distinctive visual appeal. The campaign, anchored in the thought ‘Diamonds That Move With You’, celebrates a woman’s evolving style across the many moments, moods and expressions that shape her life.
Designed to feel Lightweight yet striking, SWAYE brings contemporary elegance to natural diamond jewellery. From everyday wear and work to social gatherings and special occasions, the pieces lend themselves to effortless styling, whether layered or stacked, while complementing the wearer’s ever evolving style.
Bollywood actor and brand ambassador Alia Bhatt fronts the campaign, embodying SWAYE’s contemporary spirit through her effortless style and appeal. She represents the confident, expressive woman who moves seamlessly between the different facets of her life.
TVC Link: Swaye – Diamonds that move with you ft. Alia Bhatt | Malabar Gold & Diamonds
Commenting on the launch, M. P. Ahammed, Chairman, Malabar Group, said:

“Today’s women seek jewellery that reflects their personal style and adapts to the many occasions that shape their lives. SWAYE draws inspiration from the many roles’ women embrace in their everyday lives. With this collection, we have translated that idea into contemporary jewellery through spiral-inspired forms, open spaces and the brilliance of natural diamonds. The lightweight designs and versatile styling allow each piece to move effortlessly with the wearer, complementing her individual style across occasions and the different facets of her life.”
With SWAYE, Malabar Gold & Diamonds continues to strengthen its natural diamond portfolio through collections that bring together contemporary design, craftsmanship and everyday versatility. Each piece reflects the brand’s focus on combining design aesthetics with quality, wearability and value.
This commitment is reinforced by Malabar Gold & Diamonds’ Diamond Promises, which extend beyond the traditional 4Cs of cut, colour, clarity and carat. Every diamond is 100% natural, responsibly sourced and carefully selected from trusted miners. Backed by in-house expertise across sorting, polishing, grading and assorting, the diamonds meet the brand’s rigorous quality parameters, with every piece of diamond jewellery undergoing 28 quality checks. Supported by its global design studios, the brand transforms carefully selected natural diamonds into jewellery crafted for beauty, wearability and value.
The launch also reflects Malabar Gold & Diamonds’ continued commitment to customer confidence through transparent and responsible retail practices. All gold jewellery is BIS hallmarked with HUID, while diamonds are tested and certified. Under the brand’s Malabar Promises, customers benefit from 100% value on gold and diamond exchanges, transparent pricing, lifetime free maintenance and responsibly sourced products.
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