OurBuzz
IIJS Signature 2023 Launches “ONE EARTH” Initiative For A Greener Planet
24th November 2022, Mumbai: In a major step towards sustainable development goals, IIJS Signature 2023, scheduled from 5th – 9th January 2023, is launching the “ONE EARTH” initiative in association with SankalpTaru Foundation. This is the first such large-scale pro-environment initiative by a gem & jewellery trade organisation in India. The tree plantation drive is aimed at offsetting carbon emissions generated by IIJS Shows with added benefit of contributing to the livelihood of farmers.
In 2021, global CO2 emissions grew 4.8%, reaching 34.9 billion tonnes of CO2. The increase in carbon emissions has only added to the climatic change, causing extreme weather conditions like tropical storms, wildfires, severe droughts, and heat waves, negatively affecting crop production and causing disruption to the natural habitats.
Vipul Shah, Chairman, GJEPC said, “With the support of IIJS Signature exhibitors, visitors and all partners and associates, we aim to contribute towards the plantation of trees to reduce the carbon footprint generated by the show. This is in line with the assurance of our Hon’ble Prime Minister to become a net zero carbon neutral country by 2070. I request everyone to come forward and join this initiative to make it a grand success.”
Appealing to the visitors and exhibitors to contribute to the One Earth initiative by IIJS, Nirav Bhansali, Convener, National Exhibitions, GJEPC said, “GJEPC alone as part of shared responsibility would be contributing to plant 5000+ trees towards the “ONE EARTH” initiative which is roughly two trees per stall at IIJS Signature 2023 and pledge to continue the initiative across all IIJS versions across the year. We urge our exhibitors to come forward and voluntarily contribute at least 1% of their booth cost or more. At the same time, I would also request each visitor to also participate in this noble initiative and help plant maximum trees across India.”
It will cost just Rs. 155/- for one tree, and the proceeds would directly go to SankalpTaru Foundation. They will, in turn, utilize the fund to generate income for a farmer, enabling him to earn approximately Rs. 10,000 per tree over 20 years. The tree plantation drive will be instrumental in securing the future of lakhs of farmers thus ensuring food security and clean environment in India. Carbon emission is a major issue which needs to be tackled for a sustainable earth and this tree plantation drive will help in contributing to this effort. GJEPC plans to continue such initiatives in all its IIJS shows, which will go a long way in reducing carbon emissions.
Hon’ble Prime Minister Shri Narendra Modi’s vision is to become a net zero carbon neutral country by 2070, and through such initiatives GJEPC will promote responsible environmental practices, reduce carbon footprint, and offer protection against future ecological degradation. Through the initiative, we aim to plant thousands of trees and rebuild the natural ecosystem, increase green cover, and improve water table levels.
BrandBuzz
VBJ Unveils ‘The Bangle Beauties’ – A Grand Celebration Of 10,000+ Bangle Designs
PUNEET GUPTA | PUNEET GUPTA CRAFTED FINE GOODS
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, announces ‘The Bangle Beauties’, a month-long festival celebrating the versatility and enduring appeal of bangles. Running from 5th September to 5th October 2026, the festival will showcase an extensive collection of bangles in gold, silver, diamond and platinum.
The festival showcases over 10,000 beautiful bangles for every occasion – from everyday wear and festive celebrations to weddings, milestones, and special moments. Available across all VBJ stores and online, the collection spans understated classics, timeless traditional designs, intricate creations, and contemporary statement pieces. Each bangle reflects VBJ’s signature craftsmanship, seamlessly blending tradition and artistry with modern design sensibilities.
For those looking to make their jewellery even more personal, VBJ also offers customisation within 10 days*, allowing customers to create bespoke bangles tailored to their preferences. From design details to individual requirements, the service adds a personal dimension to the festival experience.
Speaking on the launch, Amarendran Vummidi, Managing Partner, VBJ, said:
“Bangles have always held a special place in Indian jewellery and are an integral part of one’s jewellery wardrobe. They are associated with traditions and personal memories. With ‘The Bangle Beauties’, we hope to create a dedicated celebration to spotlight their relevance across generations. The festival is our tribute to the timeless appeal of bangles and the many stories they become a part of.”

Jithendra Vummidi, Managing Partner, VBJ, added:

“The idea behind ‘The Bangle Beauties’ is to give our customers an opportunity to explore the incredible versatility of bangles. Bringing together over 10,000 beautiful designs, the festival offers an extensive range of choices, making it easy for customers to discover the right bangle for every occasion, style, and preference. It is a celebration of the sheer variety and craftsmanship that make bangles such an iconic part of jewellery.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
As part of its continued expansion across South India, VBJ is set to launch a new showroom in Coimbatore, reinforcing its commitment to bringing its distinctive craftsmanship and personalised jewellery experiences closer to customers across Tamil Nadu.
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