Nirav Bhansali, Convener – National Exhibitions, GJEPC, speaking to JewelBuzz, highlighted the impressive scale of IIJS Premiere 2025, the energy and enthusiasm fuelling its preparations, the aggressive promotional strategies driving its reach, IIJS Promise and the comprehensive ESG initiatives that underline GJEPCs commitment to sustainable and responsible growth.

Size and scale of IIJS Premiere 2025

We are very excited about the upcoming edition of IIJS Premiere 2025, which is generating considerable enthusiasm and energy across the industry. This will be the largest-ever IIJS Premiere, featuring 2,200 participants and over 3,800 booths.

Beyond its scale, the show will see notable expansions across key segments. The colorstone and silver sections are both being significantly enhanced to better showcase the depth and diversity of offerings. The Select Club is also expanding to 313 booths, reflecting growing interest from leading brands. Additionally, the machinery section has grown impressively and will now host over 400 booths.

Overall, this edition will not only welcome a number of new participants, but also see many existing exhibitors increase their booth spaces, underscoring the continued confidence and commitment of the industry to the IIJS platform.

Robust attendance from domestic and international visitors

We are confident of achieving strong attendance at the upcoming edition, projecting around 65,000 visitors from approximately 600 to 800 cities across India. In addition, we anticipate a significant international presence, expecting at least 15 official delegations. Around 3,000 to 4,000 international visitors  are expected from 60 countries.

Most of the key markets that traditionally participate in IIJS are confirmed to attend. This includes visitors  from the United States, countries across the Asia Pacific region, and the MENA region, as well as the entire GCC. Notably, we will be welcoming a sizeable delegation from Saudi Arabia, alongside delegations from Bangladesh, Sri Lanka, and Nepal. Will be welcoming a delegation from the UK, as well as delegations from the Far East, including Thailand, Vietnam, and Korea.

Overall, these projections reflect the show’s strong international appeal and its critical role as a premier networking and sourcing platform for the global gems and jewellery industry.

Multi-faceted promotional campaign

For IIJS Premiere 2025, we’ve launched an extensive and multi-faceted promotional campaign designed to maximize reach and engagement. Our strategy integrates both traditional and cutting-edge approaches to ensure no stone is left unturned in attracting key buyers and visitors.

We’re executing a robust schedule of roadshows, including international roadshows, specifically targeting global attendees. Simultaneously, our door-to-door campaigns are reaching out to a broader local audience.

A significant focus this year is our digital presence. Recognizing the increasing savviness of the new generation on social media and digital platforms, we are significantly intensifying our efforts on the digital front. This shift ensures we are effectively engaging with contemporary audiences. Our approach is a 360-degree promotional platform, leaving no channel unutilized.

This comprehensive outreach includes leveraging call centers, WhatsApp messaging, and Instagram messaging, among other diverse communication channels. Through these varied methods, we are actively reaching out to every single prominent buyer relevant to IIJS Premiere 2025, ensuring maximum participation and success.

Knowledge sessions

We’re excited to announce that InnovNXT will run concurrently with IIJS Premier 2025, offering an invaluable addition to the exhibition experience. This dedicated knowledge and networking platform will host three to four sessions daily over the five-day event.

InnovNXT is designed to provide attendees with much more than just business opportunities. Participants can expect to learn extensively, foster new connections, and explorecollaborations. The sessions will offer significant takeaways, not only enhancing business prospects but also enriching attendees with valuable industry knowledge and expanding their professional networks.

IIJS Promise

We are proud to introduce a new initiative called the IIJS Promise. Beyond facilitating business opportunities, we have identified key areas that directly influence the convenience, comfort, and overall experience of our exhibitors, visitors, and participants. By focusing on these critical aspects, we aim to make participation at IIJS truly seamless and stress-free.

Under the IIJS Promise, we are committing to measurable service standards to enhance ease of business: Fastest access and exit to and from the show, ensuring minimal wait times*Rigorous cleanliness standards, with venue facilities, including restrooms, cleaned and maintained every 20 minutes to provide a consistently pleasant environment* Booths fully set up and operational from the very start of Day 1, allowing exhibitors to focus entirely on business without last-minute delays.

ESG and sustainability

We will continue to strengthen our sustainability initiatives. So far, over two lakh trees have already been planted, and we are targeting an additional one and a half lakh trees this year, bringing the total to three and a half lakh trees. Over their lifetime, these trees are expected to generate an estimated ₹50 crores in economic value for marginalized farmers through the produce of fruits and vegetables.

In parallel, we are eliminating the use of flex prints across the show and transitioning entirely to digital or eco-friendly printing solutions. IIJS will also be powered by green energy, and we are committed to recycling plastic bottles and going  paperless as far as possible to further reduce our environmental footprint.

These efforts reflect our long-term vision to not only grow the event’s scale and reach but also ensure it contributes meaningfully to environmental sustainability and social impact.By 2030 or 2032 we hope to be carbon neutral.

I’m extremely optimistic about the continued strong performance of the Gems & Jewellery industry. I believe the upcoming IIJS Premier 2025 will play a pivotal role in uplifting market sentiment, setting a positive tone for the entire sector for the remainder of the year.

IIJS Premiere 2025

The 41^st edition of IIJS Premiere  will be held across two prominent venues in Mumbai:

• Jio World Convention Centre (JWCC), BKC from 30th July to 3rd August 2025
• Bombay Exhibition Centre (BEC), Goregaon from 31st July to 4th August 2025
• 2,200+ exhibitors across 3,800+ stalls
• 65,000 visitors from 800+ Indian cities and 60+ countries expected
• 135,000+ sq. mtrs. of exhibition area