OurBuzz
IIJS a Premiere 2023 could see upto 50,000 visitors in attendance
The response to IIJS Premiere has been nothing short of phenomenal. In the first phase alone, over 30,000 visitors and 15,000 companies have registered, surpassing expectations. This tremendous response demonstrates the industry’s support for the dual venue arrangement and highlights the growing significance of IIJS Premiere.This number may go up to 50,000 visitors and 25,000 companies as we approach the date.”
While the majority of visitors are from the local market, IIJS serves as a vital sourcing platform for jewellers catering to Non-Resident Indians (NRIs) worldwide. The show attracts a significant number of NRI jewellers, ensuring its international stature.
Last year, the show generated business worth ₹50,000 crore, and with the current trend of increased visitor footfalls, a 30% to 40% growth in business is anticipated. Stable gold prices, robust economic growth in India and surrounding regions, and positive market conditions add to the optimism.
Source: GJEPC
BrandBuzz
Kushals Fashion Jewellery Launches Navratri & Durga Puja Jewellery Collections
Designed To Complement The Colours, Rituals and Celebrations Of The Season, The Collections Offer Statement Pieces As Well As Versatile Styles That Seamlessly Transition From Traditional Festivities To Contemporary Festive Dressing.
As the festive season unfolds, Kushals brings the spirit of celebration to life with two specially curated modern jewellery collections inspired by the traditions and aesthetics of Navratri and Durga Puja. Blending Indian craftsmanship with contemporary design sensibilities, the festive edits bring together the grandeur of Kundan and Zircon jewellery for Navratri, and the rich, heritage-inspired appeal of Antique jewellery for Durga Puja.


Designed to complement the colours, rituals and celebrations of the season, the collections offer statement pieces as well as versatile styles that seamlessly transition from traditional festivities to contemporary festive dressing.
Navratri Collection: Kundan & Zircon
The Royal Kundan Set features a handcrafted Kundan choker with intricate gold toned framing, polki inspired stones, deep green emerald-toned drops and subtle Meenakari detailing. The set is complemented by statement chandelier Jhumkas, a matching Maang Tikka, bold Kundan Kadas and textured bangles with red and green bead accents. The pieces pair naturally with embroidered chaniya cholis, Bandhani lehengas and festive silk silhouettes.



For a more contemporary festive look, Zircon set (American Diamond) features layered and choker-style necklaces with pastel blush pink and mint green coloured stones, finished in rose-gold and rhodium tones. Cluster studs, drop earrings, statement Zircon rings and flexible cuffs add high-shine glamour with a modern, versatile appeal. These pieces can be styled with Indo-western ensembles, crop-top and skirt combinations or contemporary Garba-night looks.


The Navratri collection is priced from Rs 1,050 onwards, with key pieces including Kundan Maangtika at Rs 1,050, Finger Rings at Rs 1,200, Kundan Earrings at Rs 3,900, Zircon Necklace Sets at Rs 6,800 and Bangles at Rs 6,600.
Durga Puja Collection: Antique Jewellery


For Durga Puja, Kushals draws from the appeal of Antique jewellery, bringing traditional Indian motifs into festive dressing.
The collection features Antique Gold-finish neckpieces with vintage-inspired textures and intricate motifs including peacocks, floral vines. Accented with pearl, ruby and emerald-green coloured details, the pieces bring a rich traditional character to festive looks. The collection features Kadas, bangle stacks, pearl chokers and statement antique rings.
Designed for the spirit of Puja celebrations, these pieces pair effortlessly with traditional Taant, Garad Bengali sarees, and richly textured festive ensembles, making them suited for occasions from Anjali and Sandhi Puja to family gatherings and festive evenings.
The Durga Puja collection is priced from Rs 1,380 onwards, with key pieces including Antique Bangles at Rs 1,380, Earrings at Rs 1,600 and Necklaces at Rs 3,800.
With these two festive edits, Kushals brings together heritage-inspired jewellery and contemporary fashion, offering versatile pieces that allow consumers to style the season’s celebrations in their own way.
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