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IIJS a Premiere 2023 could see upto 50,000 visitors in attendance

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The response to IIJS Premiere has been nothing short of phenomenal. In the first phase alone, over 30,000 visitors and 15,000 companies have registered, surpassing expectations. This tremendous response demonstrates the industry’s support for the dual venue arrangement and highlights the growing significance of IIJS Premiere.This number may go up to 50,000 visitors and 25,000 companies as we approach the date.”

While the majority of visitors are from the local market, IIJS serves as a vital sourcing platform for jewellers catering to Non-Resident Indians (NRIs) worldwide. The show attracts a significant number of NRI jewellers, ensuring its international stature.

Last year, the show generated business worth ₹50,000 crore, and with the current trend of increased visitor footfalls, a 30% to 40% growth in business is anticipated. Stable gold prices, robust economic growth in India and surrounding regions, and positive market conditions add to the optimism.

Source: GJEPC

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Akoirah By Augmont Introduces ‘Sculpted By Nature’, A Contemporary Fine Jewellery Collection Inspired By Nature’s Timeless Forms

A Sculptural Celebration Of Nature, Crafted For Modern Everyday Elegance

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Nature has long been one of design’s greatest muses, inspiring architecture, fashion, interiors, and art with its effortless balance of beauty and structure. Drawing from this enduring influence, Akoirah by Augmont unveils Sculpted by Nature, a contemporary fine jewellery collection that reimagines botanical forms through sculptural silhouettes, refined craftsmanship, and laboratory-grown diamonds.

The collection celebrates the quiet elegance of nature, translating blooming petals, graceful vines, delicate leaves, and organic curves into wearable works of art. Designed for the modern consumer who values individuality as much as craftsmanship, Sculpted by Nature reflects a new perspective on fine jewellery, where timeless inspiration meets contemporary expression.

The collection features standout creations including The Diamond Cluster Studs, inspired by petals in full bloom and finished with striking pear-cut diamond drops; The Enchanted Vine Hoops, which reinterpret climbing vines through fluid, diamond-studded silhouettes; The Pear Halo Studs, a modern take on a timeless classic with layered pear-shaped brilliance; and The Botanical Laurel Ring, inspired by intertwined foliage and designed to capture nature’s graceful movement.

Crafted in recycled gold and set with laboratory-grown diamonds, each piece balances artistic design with everyday versatility. Rather than being reserved for special occasions, the collection is designed to become part of the wearer’s personal style, seamlessly transitioning from everyday dressing to celebratory moments.

Commenting on the launch, Namita Kothari, Founder, Akoirah by Augmont, said:

“Nature has an effortless way of creating forms that are timeless, balanced, and endlessly inspiring. With Sculpted by Nature, we wanted to capture that beauty through a contemporary lens, creating jewellery that feels artistic, versatile, and deeply personal. Every piece is designed to celebrate craftsmanship while allowing the wearer to express their individuality, making it as relevant for everyday wear as it is for life’s special moments.”

As consumers increasingly gravitate towards jewellery that reflects their personality rather than tradition alone, design is emerging as one of the strongest differentiators in the luxury jewellery category. Today’s buyers are seeking pieces that are versatile, expressive, and thoughtfully crafted, moving beyond occasion-led purchases to jewellery that becomes part of their everyday identity.

Sculpted by Nature, Akoirah continues to redefine modern luxury by creating collections that combine contemporary design with conscious craftsmanship. Inspired by nature yet designed for today’s lifestyles, the collection offers a fresh interpretation of fine jewellery, one where every piece is intended to be worn, cherished, and collected.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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