OurBuzz
IIJS a Premiere 2023 could see upto 50,000 visitors in attendance
The response to IIJS Premiere has been nothing short of phenomenal. In the first phase alone, over 30,000 visitors and 15,000 companies have registered, surpassing expectations. This tremendous response demonstrates the industry’s support for the dual venue arrangement and highlights the growing significance of IIJS Premiere.This number may go up to 50,000 visitors and 25,000 companies as we approach the date.”
While the majority of visitors are from the local market, IIJS serves as a vital sourcing platform for jewellers catering to Non-Resident Indians (NRIs) worldwide. The show attracts a significant number of NRI jewellers, ensuring its international stature.
Last year, the show generated business worth ₹50,000 crore, and with the current trend of increased visitor footfalls, a 30% to 40% growth in business is anticipated. Stable gold prices, robust economic growth in India and surrounding regions, and positive market conditions add to the optimism.
Source: GJEPC
GlamBuzz
Regal Jewellers appoints Vijay Sethupathi and Simran as brand ambassadors for Tamil Nadu
Both celebrities represent trust, authenticity and timeless appeal—qualities that perfectly reflect the brand’s values
Regal Jewellers has appointed actors Vijay Sethupathi and Simran as its brand ambassadors for Tamil Nadu, coinciding with the brand’s entry into the state.The partnership accompanies the launch of Regal Jewellers’ first showroom in T. Nagar, Chennai. The two actors will feature in the brand’s campaign, ‘Indha Maatram… Adhu Nalladhu Dhaane?’, which focuses on buying jewellery directly from the manufacturer at wholesale prices.
Both celebrities represent trust, authenticity and timeless appeal—qualities that perfectly reflect the brand’s values. Their association is expected to strengthen Regal Jewellers’ vision of transforming the jewellery-buying experience in Tamil Nadu through the campaign, “Indha Maatram… Adhu Nalladhu Dhaane?” As Regal Jewellers begins its journey in the state, the brand aims to build meaningful relationships with customers while offering the unique advantage of purchasing directly from a manufacturer and wholesaler.
The company said it plans to expand across Tamil Nadu and Puducherry, with around 10 showrooms planned over the coming years. It also announced plans to create more than 2,000 jobs across retail operations, customer service, logistics, merchandising and support functions.
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