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IIJS a Premiere 2023 could see upto 50,000 visitors in attendance

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The response to IIJS Premiere has been nothing short of phenomenal. In the first phase alone, over 30,000 visitors and 15,000 companies have registered, surpassing expectations. This tremendous response demonstrates the industry’s support for the dual venue arrangement and highlights the growing significance of IIJS Premiere.This number may go up to 50,000 visitors and 25,000 companies as we approach the date.”

While the majority of visitors are from the local market, IIJS serves as a vital sourcing platform for jewellers catering to Non-Resident Indians (NRIs) worldwide. The show attracts a significant number of NRI jewellers, ensuring its international stature.

Last year, the show generated business worth ₹50,000 crore, and with the current trend of increased visitor footfalls, a 30% to 40% growth in business is anticipated. Stable gold prices, robust economic growth in India and surrounding regions, and positive market conditions add to the optimism.

Source: GJEPC

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The Cut of a Champion- A limited edition Forevermark X SKY Diamond Pendant in collaboration with Suryakumar Yadav

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Forevermark Diamond Jewellery from the De Beers Group has unveiled the SKY × Forevermark Limited Edition Pendant in collaboration with Indian cricket star Suryakumar Yadav. Designed as a tribute to perseverance, excellence, and individuality, the exclusive collection brings together the worlds of fine jewellery and sport through a highly collectible design.

Inspired by cricket, the pendant features a distinctive bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond. The reverse side carries a crisscross pattern along with the limited-edition numbering and Suryakumar Yadav’s laser-engraved signature, making each piece a unique collector’s item. Limited to just 25 individually numbered pieces worldwide, the pendant reflects the parallel journeys of natural diamonds and human achievement, both shaped over time through dedication, resilience, and precision.

Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd commented:

“At Forevermark Diamond Jewellery, we are constantly exploring meaningful ways to celebrate individuality, excellence, and authentic achievement. The SKY × Forevermark Limited Edition Pendant is a reflection of these values, bringing together the enduring beauty of a Forevermark diamond with the passion and precision that define cricket.

Our collaboration with Suryakumar Yadav is a tribute to those who value craftsmanship, rarity and the inspiring journey behind every milestone.”

Available in select finishes, including white gold, yellow gold with red ceramic, and black rhodium with black ceramic accents, the design balances contemporary aesthetics with fine craftsmanship. Each pendant showcases intricate detailing, baguette-set diamonds, and a halo-set Forevermark diamond at its centre. Adding to its exclusivity, every purchase of the limited-edition pendant will be accompanied by a cricket bat personally autographed by Suryakumar Yadav.

The SKY × Forevermark Diamond Jewellery Limited Edition Pendant is available through select Forevermark Diamond Jewellery boutiques and the brand’s e-commerce platform, subject to availability. The limited-edition collection is designed for collectors, cricket enthusiasts, and jewellery connoisseurs who appreciate rarity, craftsmanship and stories of achievement. 

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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