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IIJS a Premiere 2023 could see upto 50,000 visitors in attendance

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The response to IIJS Premiere has been nothing short of phenomenal. In the first phase alone, over 30,000 visitors and 15,000 companies have registered, surpassing expectations. This tremendous response demonstrates the industry’s support for the dual venue arrangement and highlights the growing significance of IIJS Premiere.This number may go up to 50,000 visitors and 25,000 companies as we approach the date.”

While the majority of visitors are from the local market, IIJS serves as a vital sourcing platform for jewellers catering to Non-Resident Indians (NRIs) worldwide. The show attracts a significant number of NRI jewellers, ensuring its international stature.

Last year, the show generated business worth ₹50,000 crore, and with the current trend of increased visitor footfalls, a 30% to 40% growth in business is anticipated. Stable gold prices, robust economic growth in India and surrounding regions, and positive market conditions add to the optimism.

Source: GJEPC

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Tribe Amrapali, Official Jewellery Partner For Ramayana, Used Real Gold Jewellery In Epic Film

Producers Ensured Every Ornament Reflects The Dignity and Grace Of This Ancestral Narrative

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The makers of Ramayana aren’t playing around. To make this epic feel as massive and authentic as possible, they’ve reportedly brought in actual gold for the film.

Tribe Amrapali, the heavy-hitting jewelry label, announced  on X (formerly Twitter), officially confirming their collab with the film’s team. The announcement was :We are proud to be the Official Jewellery Partner for the magnum opus, Ramayana. Get ready to witness the visual spectacle of this grand epic.

They followed it up with a note that matches the scale of the project: They said that as the Official Jewellery Partner, we’ve poured our hearts into ensuring every ornament reflects the dignity and grace of this ancestral narrative

Directed by Nitesh Tiwari, Ramayana stars Ranbir Kapoor as Ram, Sai Pallavi as Sita, Ravi Dubey as Lakshman, Sunny Deol as Hanuman and Yash as Ravan.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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