OurBuzz
IIJS a Premiere 2023 could see upto 50,000 visitors in attendance
The response to IIJS Premiere has been nothing short of phenomenal. In the first phase alone, over 30,000 visitors and 15,000 companies have registered, surpassing expectations. This tremendous response demonstrates the industry’s support for the dual venue arrangement and highlights the growing significance of IIJS Premiere.This number may go up to 50,000 visitors and 25,000 companies as we approach the date.”
While the majority of visitors are from the local market, IIJS serves as a vital sourcing platform for jewellers catering to Non-Resident Indians (NRIs) worldwide. The show attracts a significant number of NRI jewellers, ensuring its international stature.
Last year, the show generated business worth ₹50,000 crore, and with the current trend of increased visitor footfalls, a 30% to 40% growth in business is anticipated. Stable gold prices, robust economic growth in India and surrounding regions, and positive market conditions add to the optimism.
Source: GJEPC
BrandBuzz
Purple Jewels Unveiled The Spectacular Tulip Collection, At SSI 2026
From A Towering Lord Balaji Idol To The Intricately Crafted Sankat Mochan Raj Gada and The Elegant Tulip Collection, Purple Jewels Showcases The Pinnacle Of Silver Artistry At The Silver Show Of India
Purple Jewels Pvt. Ltd. captivated visitors at the 4th edition of the Silver Show of India (SSI 2026) with an extraordinary display of craftsmanship, unveiling a collection of breathtaking silver creations that seamlessly blend devotion, heritage and artistic excellence.
One of the standout attractions was a magnificent 5-foot-8-inch silver idol of Lord Balaji, adorned with an intricately detailed Prabhavali (arch) that beautifully captures the essence of traditional Indian craftsmanship. Weighing an impressive 72 kg, the masterpiece was brought to life through 60 days of meticulous design, CAD planning and hand-execution, reflecting the dedication and expertise of the entire design and execution team.
Adding to the grandeur was the remarkable Sankat Mochan Raj Gada, a unique creation where divinity meets unparalleled craftsmanship. Divided into eight symbolic sections, the spectacular piece features the complete Hanuman Chalisa intricately cast into its design. The gada is further embellished with mythological motifs including the powerful Garuda, watchful Yali faces, majestic elephants and intricate Nagrus, creating a visual narrative rooted in India’s rich spiritual heritage.
Overall, Purple Jewels showcased its elegant Tulip Collection, inspired by timeless beauty and crafted with exceptional attention to detail. The collection reflects the brand’s commitment to premium silver craftsmanship, combining contemporary elegance with artistic finesse.
From awe-inspiring mythological masterpieces to intricately detailed statement creations, Purple Jewels Pvt. Ltd. demonstrated why its work represents the gold standard of craftsmanship, making its pavilion one of the most talked-about attractions at SSI 2026.
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