OurBuzz
IIJS a Premiere 2023 could see upto 50,000 visitors in attendance
The response to IIJS Premiere has been nothing short of phenomenal. In the first phase alone, over 30,000 visitors and 15,000 companies have registered, surpassing expectations. This tremendous response demonstrates the industry’s support for the dual venue arrangement and highlights the growing significance of IIJS Premiere.This number may go up to 50,000 visitors and 25,000 companies as we approach the date.”
While the majority of visitors are from the local market, IIJS serves as a vital sourcing platform for jewellers catering to Non-Resident Indians (NRIs) worldwide. The show attracts a significant number of NRI jewellers, ensuring its international stature.
Last year, the show generated business worth ₹50,000 crore, and with the current trend of increased visitor footfalls, a 30% to 40% growth in business is anticipated. Stable gold prices, robust economic growth in India and surrounding regions, and positive market conditions add to the optimism.
Source: GJEPC
BrandBuzz
Tiffany & Co. Opens Four-Storey Flagship In Beijing
Design Inspired By The Bone Cuff, A Classic Tiffany Jewelry Piece Designed By Elsa Peretti In 1970
Tiffany & Co. just dropped jaws with its jaw-dropping four-storey flagship in Beijing, a translucent glass-fin masterpiece straight out of Elsa Peretti’s iconic bone cuff playbook. This bold beauty screams Tiffany’s rock-solid bet on China as the ultimate diamond dynasty for decades to come.
Spanning a massive 1,000m², this stunner was crafted by Dutch design wizards MVRDV, the fifth in their epic series of Tiffany facades. It’s a glittering tribute to Elsa Peretti, the Italian model-turned-jewelry legend who passed away in March 2021 at the age of 80.
The store’s facade, designed by architect Jacob van Rijs of MVRDV, is jaw-dropping for its beauty and scale: Textured-glass “fins” that rise up the full four-story height of the building look like shimmering waves, which seem to change into different shades of that famous Tiffany Blue as the day’s light moves across the surface. The curving, translucent fins were locally manufactured of recycled glass.
Their shape was inspired by the Bone Cuff, a classic Tiffany jewelry piece designed by Elsa Peretti in 1970. In a statement, Tiffany described the building’s exterior as uniting the maison’s legacy of glassmaking with a contemporary interpretation of its brand identity.
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