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IIJS a Premiere 2023 could see upto 50,000 visitors in attendance

Published

3 years ago

June 28, 2023

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The response to IIJS Premiere has been nothing short of phenomenal. In the first phase alone, over 30,000 visitors and 15,000 companies have registered, surpassing expectations. This tremendous response demonstrates the industry’s support for the dual venue arrangement and highlights the growing significance of IIJS Premiere.This number may go up to 50,000 visitors and 25,000 companies as we approach the date.”

While the majority of visitors are from the local market, IIJS serves as a vital sourcing platform for jewellers catering to Non-Resident Indians (NRIs) worldwide. The show attracts a significant number of NRI jewellers, ensuring its international stature.

Last year, the show generated business worth ₹50,000 crore, and with the current trend of increased visitor footfalls, a 30% to 40% growth in business is anticipated. Stable gold prices, robust economic growth in India and surrounding regions, and positive market conditions add to the optimism.

Source: GJEPC

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GlamBuzz

Swarovski Presents Second Capsule Collection with Ariana Grande

Nature-inspired designs meet playful elegance as Ariana Grande and Swarovski unveil a magical new capsule collection celebrating color, creativity, and self-expression

Published

20 hours ago

March 17, 2026

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Swarovski unveils its second creative collaboration with pop icon and Global Brand Ambassador Ariana Grande.

Co-created by Ariana Grande and Swarovski Global Creative Director Giovanna Engelbert, the new Ariana Grande x Swarovski Capsule collection is an ode to nature and its inspiration for self-expression.

Set in the fantasy world of Ariana’s Garden, the new global brand campaign evokes the feeling of pure poetic wonder. Ariana radiates star power and confidence in the bold and joyful visuals, captured by longtime collaborators Mert and Marcus.

The 29-piece collection is infused with Ariana’s ethereal spirit and her distinctive personal style, brought to life by Swarovski’s signature savoir-faire.

Literal and abstract interpretations of dragonflies and flowers unite in a glittering celebration of nature’s magic. Rainbow-hued stones and delicate crystal pearls embellish jewelry in an array of cuts and mixed-metal settings, while crystal butterflies adorn brooches, hair accessories, and figurines.

Giovanna Engelbert:“This capsule is a world Ariana and I created together. After last year’s collection, which was more timeless and classic, this one moves fully into her dreamy, magical universe. The fantasy‑garden imagery and the inspiration of the Aurora Borealis, with its shifting light and iridescent colors, are translated into the jewelry through crystal play, delicate pearls, and refined craftsmanship. It’s about emotion, transformation, and magic, grounded in Swarovski’s savoir‑faire — and it’s always such a joy to work with her.”

Ariana Grande: I’m so thankful to Giovanna and Swarovski, for this beautiful collaboration. This capsule is inspired by nature and the magic that exists everywhere around us on this extraordinary planet! We wanted to design a collection that brings a bit more color, wonder and playfulness into our everyday lives, as well as reminds us to appreciate the beauty that constantly surrounds us. I’m so excited for you all to enjoy it!”