OurBuzz
IIJS a Premiere 2023 could see upto 50,000 visitors in attendance
The response to IIJS Premiere has been nothing short of phenomenal. In the first phase alone, over 30,000 visitors and 15,000 companies have registered, surpassing expectations. This tremendous response demonstrates the industry’s support for the dual venue arrangement and highlights the growing significance of IIJS Premiere.This number may go up to 50,000 visitors and 25,000 companies as we approach the date.”
While the majority of visitors are from the local market, IIJS serves as a vital sourcing platform for jewellers catering to Non-Resident Indians (NRIs) worldwide. The show attracts a significant number of NRI jewellers, ensuring its international stature.
Last year, the show generated business worth ₹50,000 crore, and with the current trend of increased visitor footfalls, a 30% to 40% growth in business is anticipated. Stable gold prices, robust economic growth in India and surrounding regions, and positive market conditions add to the optimism.
Source: GJEPC
BrandBuzz
Tanishq Marks 30 Years With ‘Celebrating You’ Campaign Featuring Real Customers Across India
Instead Of Celebrities, The Jewellery Brand Shines The Spotlight On Loyal Customers, Showcasing Their Stories On Billboards and Store Facades Nationwide To Celebrate Three Decades Of Trust, Cherished Memories, and Lasting Relationships.
Celebrating three decades of excellence, Tanishq has unveiled its special anniversary campaign, ‘Celebrating You,’ placing real customers at the centre of its milestone celebrations. Breaking away from traditional celebrity-led campaigns, the brand has chosen to honour the people who have shaped its journey over the past 30 years.
As part of the initiative, unsuspecting Tanishq customers were featured on prominent billboards and store facades across India, transforming everyday moments into memorable tributes. The campaign highlights the deep emotional bond the brand has built with generations of customers, celebrating the trust, milestones, and cherished memories they have shared together.
By spotlighting authentic customer stories, Tanishq reinforces its commitment to meaningful relationships and positions its 30th anniversary as a celebration of the people behind its success. The ‘Celebrating You’ campaign reflects the brand’s enduring philosophy of putting customers at the heart of every milestone, making them the true stars of this landmark occasion.
Tanishq Marks 30 Years With ‘Celebrating You’ Campaign Featuring Real Customers Across India
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