OurBuzz
IIJS a Premiere 2023 could see upto 50,000 visitors in attendance
The response to IIJS Premiere has been nothing short of phenomenal. In the first phase alone, over 30,000 visitors and 15,000 companies have registered, surpassing expectations. This tremendous response demonstrates the industry’s support for the dual venue arrangement and highlights the growing significance of IIJS Premiere.This number may go up to 50,000 visitors and 25,000 companies as we approach the date.”
While the majority of visitors are from the local market, IIJS serves as a vital sourcing platform for jewellers catering to Non-Resident Indians (NRIs) worldwide. The show attracts a significant number of NRI jewellers, ensuring its international stature.
Last year, the show generated business worth ₹50,000 crore, and with the current trend of increased visitor footfalls, a 30% to 40% growth in business is anticipated. Stable gold prices, robust economic growth in India and surrounding regions, and positive market conditions add to the optimism.
Source: GJEPC
BrandBuzz
Malabar Gold & Diamonds Unveils Nayraa, A New Expression Of Natural Gemstone Jewellery Featuring Srinidhi Shetty
The Gemstone Jewellery Festival Celebrates Natural Gemstones and Traditional Craftsmanship WithThe Launch
Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and ‘The Responsible Jeweller’, has launched Nayraa – Nature’s Finest Gemstones, Crafted into Timeless Masterpieces, a new natural gemstone jewellery collection featuring renowned actor and model Srinidhi Shetty as the face of the collection. The launch forms the centrepiece of the brand’s Gemstone Jewellery Festival, being celebrated across Andhra Pradesh, Telangana, Tamil Nadu and Karnataka. As part of the festival, customers can avail of up to 25% off on making charges of gemstone and uncut jewellery, with the offer valid till 14 September 2026.
Inspired by the enduring allure of nature’s rarest treasures, Nayraa draws from the artistry of traditional Chillai and Pachi craftsmanship. Crafted in gold and set with precious natural gemstones, the collection brings together sculptural forms and intricate detailing, offering a fresh take on traditional gemstone jewellery. Nayraa presents natural gemstone jewellery with an evolved design sensibility, highlighting the craftsmanship, character and distinctive aesthetic of the collection for a new generation of consumers. The collection reflects Malabar Gold & Diamonds’ focus on combining traditional jewellery-making expertise with evolving design sensibilities and consumer preferences.
Along with the newly launched Nayraa collection, the Gemstone Jewellery Festival showcases natural gemstones through Malabar Gold & Diamonds’ curated range of gemstone and uncut jewellery, complemented by customer-focused buying experiences that offer customers an opportunity to explore the category.
Commenting on the launch of Nayraa and the Gemstone Jewellery Festival, M. P. Ahammad, Chairman, Malabar Group, said:
“Gemstone jewellery brings together the beauty of nature, the richness of craftsmanship and the individuality of every customer. With Nayraa, we wanted to present natural gemstones through a renewed focus on design and craftsmanship while retaining the artistry and character that make gemstone jewellery distinctive. As The Responsible Jeweller, our focus remains on offering customers jewellery backed by quality, transparency and assured buying standards.
Through the Gemstone Jewellery Festival, we look forward to bringing this distinctive category and the Nayraa collection closer to customers across our key markets.”
Malabar Gold & Diamonds Unveils Nayraa, A New Expression Of Natural Gemstone Jewellery Featuring Srinidhi Shetty
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.