OurBuzz
IIJS a Premiere 2023 could see upto 50,000 visitors in attendance
The response to IIJS Premiere has been nothing short of phenomenal. In the first phase alone, over 30,000 visitors and 15,000 companies have registered, surpassing expectations. This tremendous response demonstrates the industry’s support for the dual venue arrangement and highlights the growing significance of IIJS Premiere.This number may go up to 50,000 visitors and 25,000 companies as we approach the date.”
While the majority of visitors are from the local market, IIJS serves as a vital sourcing platform for jewellers catering to Non-Resident Indians (NRIs) worldwide. The show attracts a significant number of NRI jewellers, ensuring its international stature.
Last year, the show generated business worth ₹50,000 crore, and with the current trend of increased visitor footfalls, a 30% to 40% growth in business is anticipated. Stable gold prices, robust economic growth in India and surrounding regions, and positive market conditions add to the optimism.
Source: GJEPC
BrandBuzz
CaratLane Appoints Yami Gautam Dhar as Its First-Ever Brand Ambassador, Marking a New Chapter in the Brand’s Evolution
With CaratLane’s first-ever ambassador, Yami Gautam Dhar brings authenticity, elegance, and modern femininity to the forefront of the brand’s next growth phase.
CaratLane, a Tata Group company and India’s leading omnichannel fine jewellery brand, has announced the appointment of acclaimed actor Yami Gautam Dhar as its first-ever Brand Ambassador. The collaboration marks a defining milestone as the brand enters a new phase of scale, visibility, and cultural relevance.
Known for her authenticity, powerful performances, and critically acclaimed work, Yami Gautam Dhar embodies the modern Indian woman—self-made, confident, and effortlessly elegant. Her personality aligns seamlessly with CaratLane’s design language and brand ethos, making her a natural choice to represent the brand.

Speaking on the collaboration, Saumen Bhaumik, Managing Director of CaratLane, said: “Bringing Yami Gautam Dhar on board as CaratLane’s first-ever brand ambassador marks a significant moment for us. She represents values that resonate deeply with our brand—authenticity, elegance, and a modern perspective on success.”
Expressing her excitement, Yami Gautam Dhar said:“CaratLane has beautifully reimagined how modern India experiences fine jewellery, making it stylish, versatile, and part of everyday expression. I’m delighted to be associated with the brand.”

The collaboration underscores CaratLane’s focus on building deeper cultural and emotional connections, reinforcing its position as a go-to destination for accessible fine jewellery that celebrates everyday elegance and meaningful moments.
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