JB Insights
IIG South Hosts 4th Convocation Ceremony, Celebrating Future Leaders of the Jewellery Industry
IIG South, the educational arm of Laxmi Diamonds, Bangalore, marked a proud chapter in its journey by hosting its 4th Convocation Ceremony at the prestigious Shangri-La Hotel. The grand event celebrated academic excellence, innovation, and the future of India’s gem and jewellery sector.
The ceremony was graced by two industry stalwarts — Dr. Joy Alukkas, Chairman of the Joyalukkas Group, who attended as Chief Guest, and Samruddhi V Manjunath, CMD of SiriSamruddhi Gold Palace Pvt. Ltd. and Honorable Member of the Legislative Assembly, Karnataka, who was the Guest of Honor. Their inspiring presence added great significance to the milestone occasion, which was attended by dignitaries, proud parents, alumni, and students.
Key Highlights from the Convocation
A total of 220 students were felicitated across various academic programs, signifying IIG South’s growing impact on grooming talent for the jewellery industry. Several alumni, now successful entrepreneurs, showcased their brands through stalls at the event—living proof of the institute’s influence beyond the classroom.
Book Launch – “Spreading Joy”
The event also saw the Bengaluru launch of the autobiography “Spreading Joy” by Dr. Joy Alukkas. Each graduate received a personally signed copy, making the day even more special and motivational.
Launch of B.Voc Degree Program
A landmark moment came with the official launch of the B.Voc in Gems & Jewellery Design, a new academic program by IIG South in collaboration with Jain (Deemed-to-be) University. The program was inaugurated by Dr. Easwaran S Iyer, Vice Chancellor of Jain University, further strengthening the institute’s academic footprint.
Coffee with Chetan Kumar Mehta – 15th Edition
The latest edition of the popular series, “Coffee with Chetan Kumar Mehta,” featured a special conversation with Dr. Joy Alukkas, who candidly shared insights into building one of the world’s most iconic jewellery brands. His journey left the audience inspired and motivated.
Student Showcase of Creativity
The convocation also included an exhibition of manual jewellery sketches, handcrafted ornaments, and award-winning designs—a testament to IIG South’s emphasis on creativity, skill development, and design excellence.
Recognising Support Partners
The day concluded with mementoes presented to vendors and support staff, acknowledging their contribution to the institute’s continued success.
A Vision for the Future
Addressing the gathering, Chetan Kumar Mehta, Chairman & MD of Laxmi Diamonds, stated:
“At IIG South, we don’t just teach jewellery; we nurture innovators, entrepreneurs, and leaders who will shape the future of this industry.”
With its 4th convocation, IIG South reaffirms its mission to provide world-class education and create global career pathways for the next generation of jewellery professionals. The event underscored the institute’s commitment to excellence, entrepreneurship, and a bright future for India’s gem and jewellery industry.
De Beers isn’t just playing the game anymore; they’re rewriting the rulebook. Forget the “shop-in-shop” clutter—the diamond giant is planting its flag in Indian soil with a strategy that’s as sharp as a princess cut.
By launching standalone Forevermark stores, De Beers is ditching the middleman and betting big on India as the ultimate test bed for high-octane luxury. Here’s how they’re turning the “traditional” jewelry market on its head:
The Strategy: High Stakes, Higher Value
De Beers has stopped trying to blend in. They’ve realized that to sell a dream, you need to own the room.
- The Blueprint: They’re swapping low-risk partner outlets for sprawling, 5,000 sq. ft. flagship “global” stores.
- The Target: No more waiting for a wedding invite. They’re hunting the “Self-Purchaser”—affluent women (ages 25–45) who buy diamonds because it’s Tuesday, not because they’re getting married.
- The Map: Forget the cooling markets in China or the “steady-as-she-goes” U.S. De Beers is laser-focused on India’s Tier 1 and Tier 2 cities, where the appetite for luxury is growing at a staggering 10–12% annually.
Why India? The Death of “Gold Only”
For decades, gold was the undisputed heavyweight champion of the Indian heirloom. Not anymore. India’s young, wealthy middle class is trading religious tradition for high-end aspiration.
Gold has long been the Old Guard of Indian jewellery—deeply rooted in tradition, trust, and legacy. Dominating heavy wedding sets and festive occasions, gold is typically purchased by families and patriarchs, valued as both adornment and secure investment. Its vibe is timeless, ceremonial, and culturally rich, symbolising stability and generational wealth. In contrast, diamonds represent the New Wave—light, versatile, and designed for everyday wear as much as special moments. Increasingly chosen by independent women, diamond jewellery reflects individuality and aspiration, evolving into a modern status symbol that blends personal expression with contemporary luxury.
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