News
IGJS Jaipur 2025 opens;welcomes over 180 international buyers from 28 countries
Amid the evolving global trade landscape, the Gem & Jewellery Export Promotion Council (GJEPC) inaugurated the International Gem & Jewellery Show (IGJS) Jaipur 2025 today, reinforcing India’s commitment to strengthening its gem and jewellery industry as it navigates the recent announcement of a 27% reciprocal tariff by the US administration on Indian exports.
The 4th edition of IGJS Jaipur, organized by GJEPC, is being held from 3rd to 5th April 2025 at Novotel, Jaipur Exhibition and Convention Centre (JECC), Jaipur. SECURE is the logistics partner for IGJS 2025. The show serves as a premier B2B platform for fostering trade collaborations and expanding India’s footprint in key global markets.
The event was inaugurated by esteemed dignitaries, including Retired Major General Anuj Mathur; Mrs. Shilpi R Purohit, Joint Commissioner, District Industries Centre, Government of Rajasthan; Mr. Gaurav Joshi, Joint Director & HOO, MSME – Development Institute, Ministry of MSME Jaipur; Mr. Shaunak Parikh, Vice Chairman, GJEPC; Mr. Yogendra Garg, Regional Chairman (Rajasthan), GJEPC; Mr. D.P. Khandelwal, Convener, Coloured Gemstone Panel, GJEPC; Mr. Krishna Behari Goyal, Convener, Silver Panel, GJEPC; Mr. Arvind Gupta, Convener, SEZ Panel, GJEPC; and Mr. Siddhartha H, COO, GJEPC.
Over 50 companies exhibiting at 62 booths, presented a stunning collection of loose gemstones, dazzling diamonds, gemstone-studded masterpieces, and exquisite silver jewellery.

Talking about the show, Shaunak Parikh, Vice Chairman, GJEPC, said, “IGJS Jaipur 2025 offers an unparalleled platform to strengthen partnerships and expand global connections. This year, we are proud to host over 50 companies across 62 booths, welcoming more than 180 international buyers from 28 countries, including the USA, UK, Europe, Oceania, MENA, Russia, and the CIS regions. As a premier business-to-business show, IGJS Jaipur fosters collaboration, drives trade, and unlocks new opportunities in the world of fine jewellery.
Jaipur has long been renowned for its exceptional craftsmanship, and IGJS Jaipur 2025 continues to be the go-to destination for international buyers seeking high-quality jewellery from India. The event showcases the finest gemstone and jewellery collections from leading manufacturers, reinforcing Jaipur’s position as a global hub for innovation and excellence in jewellery.”
On this occasion, Shaunak also addressed concerns regarding the recently imposed 27% tariff by the US administration on India which will have a significant impact gem and jewellery exports. He reiterated GJEPC’s stance, urging the US to uphold the spirit of the longstanding trade partnership between India and the USA, built on mutual respect and shared economic interests.
“The tariff presents both challenges and opportunities. In the short term, we anticipate difficulties in sustaining India’s current export volume of USD 10 billion to the US market. In the long term, this could reshape global supply chains,” said Parikh. He further added, “We urge the Government of India to progress the Bilateral Trade Agreement between India and the US, as it would be crucial in navigating the tariff issues and securing long term interest of the sector.”
GJEPC is actively engaging with stakeholders to address the potential risks and explore solutions that ensure continued access to the US market. The Council remains committed to working with the Government of India to progress discussions on trade negotiations that protect the industry’s growth trajectory.
Talking about the Jaipur gem and Jewellery sector Shaunak Parikh said, “GJEPC is committed to taking Jaipur’s gem and jewellery industry to the next level, ensuring its growth as a global hub. GJEPC is also working closely with the government to establish a Special Notified Zone (SNZ) in Jaipur, allowing direct sourcing of rough gemstones from miners, replicating the successful models of SNZs in Bharat Diamond Bourse and Surat Diamond Bourse. Additionally, Initiatives like the India Rough Gemstone Sourcing Show (IRGSS)—scheduled from 11th to 30th April 2025—are crucial in maintaining a steady supply of rough gemstones for manufacturers. These strategic efforts will further strengthen Jaipur’s position as a leading centre for gemstone manufacturing and jewellery exports.”
Yogendra Garg, Regional Chairman (Rajasthan), GJEPC, said, “Gem Bourse in Jaipur, developed by GJEPC in collaboration with the Jewellers Association, Jaipur, and with the visionary support of the Rajasthan Government. Spread across 43,828 square meters, this world-class facility will not only boost exports but also create 60,000 jobs, transforming Jaipur into a global hub for gems and jewellery.”

By bringing together global buyers and Indian exporters, IGJS Jaipur plays a pivotal role in strengthening India’s position as a trusted sourcing hub, even as the industry navigates complex trade dynamics. GJEPC remains optimistic that initiatives like IGJS will bolster trade relations and open new avenues for growth in emerging markets.

Jeremy Keight, GJEPC Coordinator, Asia Pacific, Oceania, UK, Africa, US & Europe, said: “We’re in an ever-changing jewellery industry where designs and demands evolve, and that only happens through collaboration between the buyers and the suppliers. I encourage you to be open with exhibitors, explore possibilities, and dive into design—that’s how we grow as an industry.”
Ali Pastorini, GJEPC Coordinator, Latin America, commented, “I’m proud to bring delegations to this high-quality event. In these challenging times, unity is crucial, and this is a prime opportunity for buyers and sellers to connect and do great business. We must keep pushing forward. India’s exports must not depend solely on the USA—explore untapped markets like Latin America to open new doors. Visitors, take advantage of the incredible companies here; I visited factories yesterday, and you won’t be disappointed.”

Exhibitors were bustling with activity right from the inaugural day of the show. Jinesh Mehta, Founder of Kaamya Jewels, a high-design jewellery brand, remarked that they had been so engaged with clients that they hadn’t even found time for a lunch break.
National News
Platinum Guild International India Announces The 2026 Edition Of ‘Platinum Season Of Love’
Running From 17th April to 31st May 2026, A Nationwide Activation Celebrating Platinum’s Rarity
Platinum Guild International (PGI) – India announces the launch of Platinum Season of Love 2026, its signature nationwide retail activation set to run from 17th April to 31st May 2026 across jewellery stores in India. A key strategic initiative in PGI India’s annual calendar, the programme is designed to drive consumer demand and retail momentum for platinum jewellery across key branded segments, in collaboration with PGI’s trusted retail partners, as they usher in the summer season, marked by special occasions and weddings.
With a curated collection of exquisitely crafted platinum jewellery pieces across Platinum Evara, Men of Platinum and Platinum Love Bands, this retail initiative will serve as a catalyst to boost platinum jewellery growth during the period. The initiative will help shoppers discover why platinum stands apart as a rare precious metal of enduring value. This year, it is complemented further by a consumer-facing campaign for Men of Platinum, featuring brand ambassador MS Dhoni, built around the thought of ‘Chosen by Mahi’. The campaign celebrates men of rare character—those who choose with intent and never compromise—making platinum their natural choice. As an icon known for his quiet strength, authenticity and enduring appeal, Dhoni reflects the very qualities that define platinum. The campaign reinforces a clear idea: a man of character chooses a rare metal of enduring value.
At the retail point, Platinum Season of Love 2026 will showcase a curated mix of platinum jewellery across PGI India’s branded categories, including:
- Men of Platinum, featuring statement platinum jewellery for men
- Platinum Evara, with finely crafted platinum jewellery designs for the women of today
- Platinum Love Bands, which celebrate modern love and commitment
Together, these categories showcase platinum’s rarity, emotional significance, and modern relevance—encouraging consumers to choose a metal that is not only precious, but distinctly rare.
Crafted in 95% pure platinum, PGI’s branded platinum jewellery collections continue to resonate with younger Indian consumers.
Vaishali Banerjee – Head of Global Market Development and Managing Director – India & Middle East, Platinum Guild International, said:

“Young Indian consumers today are increasingly drawn to jewellery that reflects who they are—making rarity, meaning and self-expression more important than ever. Platinum is uniquely placed to meet this need. With Platinum Season of Love, we are translating this insight into a focused retail programme that drives both consumer value and category growth, in close collaboration with our retail partners. We deeply value their continued trust and support, which play a critical role in bringing the platinum story to life across markets.”
With strong retailer participation, Platinum Season of Love 2026 is set to deliver another high-impact season for platinum jewellery in India.
Sharing their thoughts on the upcoming Platinum Season of Love, leading retailers shared:
Rajesh Kalyanaraman, Executive Director- Kalyan Jewellers –
“Platinum Season of Love has consistently been a strong retail platform to build visibility and excitement for platinum jewellery. Platinum’s coveted preciousness is rooted in its rarity, making it a relevant offering for today’s discerning buyer. With Men of Platinum led by MS Dhoni, alongside Platinum Evara and Platinum Love Bands, we see this activation as a strong opportunity to deepen consumer engagement and drive greater appreciation for platinum across categories.”

G. R. Radhakrishnan, Managing Director, GRT Jewellers –

“Retail programmes such as Platinum Season of Love play an important role in driving consumer awareness and consideration at the point of sale. The rarity of platinum builds intrinsic value in a way that is easy for consumers to understand and connect with. With a well-rounded category presence across Men of Platinum, Platinum Evara and Platinum Love Bands, the activation is well poised to create strong interest and engagement in store.”
Dr Joy Alukkas, Chairman and Managing Director, Joyalukkas Group –
“Platinum Season of Love presents platinum as a strong and contemporary proposition for today’s market. Through the coming together of Men of Platinum, Platinum Evara and Platinum Love Bands, the programme creates a cohesive retail story that speaks to diverse consumer preferences and occasions. It offers a meaningful way for consumers to connect with the metal, while underscoring platinum’s rarity, modernity and enduring appeal.”

Suvankar Sen – MD & CEO, Senco Gold & Diamonds –

“Platinum Season of Love has emerged as an important retail intervention for the category. Platinum, being 30 times rarer than gold, gives the consumer a strong, memorable entry point into the category. Supported by the star power of MS Dhoni for Men of Platinum and complemented by Platinum Evara and Platinum Love Bands, the activation is expected to create strong traction and reinforce platinum as a rare and meaningful choice.”
Milan Shah, Director- Kalamandir Jewellers –
“Platinum Season of Love beautifully captures what makes platinum truly special—its rarity and its enduring value. In our experience, consumers are increasingly drawn to jewellery that carries both meaning and distinction, and platinum answers that need exceptionally well. Strong in-store storytelling, supported by Men of Platinum, Platinum Evara and Platinum Love Bands, will help create a sharper emotional and aspirational connect at retail.”

Dr Saurabh Gadgil, Chairman & Managing Director- PNG Jewellers –

“Platinum Season of Love 2026 brings a strong retail proposition to the fore. Its rarity gives consumers a sharper reason to consider platinum, and the retail programme creates strong visibility at the point of sale. With Men of Platinum, Platinum Evara and Platinum Love Bands, the activation is well placed to drive engagement across key consumer segments. We see this as a meaningful opportunity to build momentum for the category.”
Varghese Alukka, Managing Director, Jos Alukkas Jewellery -
“Consumers today are looking beyond ornamentation; they are seeking meaning, individuality and lasting value in what they choose. That is where platinum holds a special place. Platinum Season of Love 2026 places the precious metal’s rarity at the centre, translating it into a strong retail experience. We are confident that this programme will help elevate platinum’s desirability and encourage more consumers to explore the category during the activation period.”

Paul J Alukka, Managing Director, Jos Alukkas Jewellery –

“Platinum Season of Love puts a clear and differentiated consumer story at the centre of retail. Platinum, being 30 times rarer than gold, is a powerful message, and one that adds to its precious appeal. The activation is expected to strengthen consumer consideration and support stronger traction in-store. It is a strong platform for driving both visibility and conversion.”
John Alukka, Managing Director, Jos Alukkas Jewellery -
“Platinum Season of Love 2026 presents platinum in a way that feels modern, meaningful and commercially relevant. The focus on rarity gives the metal a strong point of distinction in the consumer mind. Supported by category-led storytelling at retail, the activation is well-positioned to deepen engagement and drive demand. We look forward to a strong season for platinum.”

Amarendra Vummidi, Managing Partner, Vummidi Bangaru Jewellers –

“Platinum Season of Love brings together a strong product story and a clear retail narrative. For the consumer, platinum’s rarity creates immediate impact and distinction. Through Men of Platinum, Platinum Evara and Platinum Love Bands, the programme offers a compelling platform for category growth. We see this as a strong opportunity to drive visibility and consumer interest.”
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