By Invitation
How Divine Solitaires Restructured Strategy in FY’26 To Meet Growing Demand
By Jignesh Mehta, Founder and MD- Divine Solitaires
The 2026 fiscal year has been a defining year for Divine Solitaires, a turning point of sorts that posed several challenges but also opened new opportunities. It was a year that kept us on our toes and pushed us out of our comfort zone to rethink our business strategies and align with shifts in the market as well as in consumer expectations.
High gold prices, market fluctuations, demand and supply gaps, as well as a growing category of young, informed millennials with large disposable incomes and new design orders, have all collectively contributed to the demand for natural diamond solitaire jewellery in India.
Here’s a glimpse of what we achieved at Divine Solitaires in 2025-26:
Shifts in consumer sentiment
A new generation of affluent, well-informed buyers is reshaping the diamond market. Younger consumers increasingly research certification, compare value, and prioritise long-term worth over short-lived trends. Their demand for authenticity, transparency, and trust has strengthened confidence in certified natural solitaires, encouraging retailers to deliver clearer value propositions and more credible, seamless purchase experiences.

Growth in numbers
For Divine Solitaires, FY 25–26 was a year of disciplined growth and sharper execution. We hope to close the financial year with nearly 30–35% growth over the previous year, driven by strong partner trust and sustained consumer confidence. We continue to add over 1,500 customers every month, with more than 35% being first-time diamond buyers, a clear indicator that the category is expanding beyond its traditional audience.
Focus on innovation
A significant contributor to this growth momentum has been our continued focus on innovation within the natural diamonds space. We introduced the Intense and Vivid Yellow Diamonds and also saw growing interest for fancy diamond shapes like an oval or a pear. We delved deeper into smaller diamond sizes in 0.04 to 0.09 carats, which helped us improve overall profitability by over 30% compared to previous years. Rather than extracting short-term gains, we chose to reinvest these earnings into brand building and expansion, strengthening the foundation for long-term growth.
Omni-channel expansion
Today, Divine Solitaires is present across 215 stores in 108 cities, operating through a Shop-in-Shop model with some of the most reputed jewellers in each market. This approach has not only allowed us to remain accessible to our consumers living in Tier II/III and beyond cities but also helped us focus and gain expertise in a consumer-facing category that is still evolving in India. While nearly 95% of our sales continue to come from offline channels, we strongly believe that every purchase today is influenced by omni-channel touch points, with a strong digital presence playing an equally decisive role in building trust before the final in-store decision.
From big to smaller milestone celebrations
The year 2025 saw a notable expansion in the role of natural diamond solitaires as celebratory purchases. While weddings and engagements remained important drivers, consumers increasingly began marking everyday life milestones such as anniversaries, the birth of a child, new home purchases, career achievements, and self-gifting with solitaire diamonds. This trend gained visibility during festive periods like Dhanteras and through platforms such as the Solitaire Festival of India, where solitaires were positioned as symbols of life moments rather than mere jewellery.
Looking ahead, the Rs.25,000 crore solitaire diamond jewellery market in India is the fastest-growing segment within the gems and jewellery industry. As a focused brand in this category, our ambition is to build scale responsibly and increase our market share through strategic planning and execution of strategies. The value of natural diamonds has endured because of what they represent — trust, permanence, and emotional value. Divine Solitaires remains committed to building a resilient, value-driven business that evolves with consumers and partners.
By Invitation
India’s Next Decade in Jewellery Exports: Scale, Discipline & Global Positioning
By Darshan Chauhan, Director –
Sky Gold Ltd.
India’s jewellery export journey has been built on generations of craftsmanship, entrepreneurial resilience and an unmatched manufacturing ecosystem. From artisan-led workshops to technologically advanced facilities, the country has steadily earned global recognition as a reliable sourcing destination. Yet the coming decade represents a transition. The conversation is no longer only about producing more; it is about exporting smarter, operating with discipline and positioning India as a structured global partner rather than merely a manufacturing base.
The global jewellery trade itself is undergoing a quiet transformation. International buyers today evaluate suppliers through a wider lens. Design capability and competitive pricing remain important, but equal weight is now given to compliance, transparency, delivery consistency and financial stability. Export relationships are becoming long-term strategic partnerships rather than transactional buying arrangements.

For Indian exporters, this shift presents both an opportunity and a responsibility.
One of the most significant changes ahead will be market diversification. The United States has historically driven a substantial share of India’s jewellery exports, and it will continue to remain a vital market. However, concentration in a single geography exposes businesses to currency fluctuations, economic cycles and regulatory shifts. The Middle East has emerged as a strong growth corridor, supported by trade agreements, logistical advantages and evolving consumer demand. At the same time, regions such as Australia and parts of Europe are opening opportunities for exporters willing to meet higher compliance standards.
Diversification, therefore, is not about expanding aggressively into every market. It is about building balanced exposure that enhances stability while protecting margins.
Alongside geographic expansion, compliance is becoming a defining factor in global positioning. Responsible sourcing practices, traceability systems and governance standards are increasingly shaping procurement decisions. International brands are consolidating supplier networks and partnering with exporters who demonstrate reliability beyond production capability. In this environment, compliance should not be viewed as an external obligation. It strengthens credibility and enables access to premium markets where trust carries measurable value.
Equally important is capital discipline. Jewellery exports operate within a high-value commodity framework where gold price volatility directly impacts profitability. Elevated gold prices amplify the cost of inefficiencies, whether through excess inventory, unhedged exposure or extended payment cycles. Export growth in the coming decade will depend on closer alignment between procurement, treasury management and production planning. Structured hedging practices, bullion banking relationships and disciplined working capital management will increasingly separate stable exporters from vulnerable ones.
Manufacturing evolution will also play a central role. India already possesses scale; the next step is precision. Technology adoption, including CNC manufacturing, advanced prototyping and integrated digital production systems, enhances consistency while reducing wastage. Global buyers value predictability as much as creativity. When craftsmanship is supported by
process-driven manufacturing, India’s competitive advantage becomes far more compelling.
At the same time, India must gradually move beyond being perceived solely as a cost-competitive supplier. Countries that have successfully strengthened their global positioning have invested in design identity, innovation and long-term brand perception. Indian exporters have the opportunity to shift the narrative toward reliability, creativity and manufacturing excellence. Building deeper partnerships with international buyers, rather than focusing only on order volumes, will help achieve this transition.
Sustainability is emerging as another critical dimension of export strategy. Renewable energy adoption, responsible sourcing and environmental accountability are becoming key evaluation criteria in developed markets. These initiatives are not merely ethical considerations; they are risk-management tools that safeguard long-term market access. Exporters who align early with global sustainability expectations will find themselves better positioned as international standards continue to evolve.
Domestic retail trends are also influencing export direction more than before. The growing demand for lightweight, versatile jewellery in India mirrors changing consumer preferences globally. Faster design cycles and data-led product planning are reshaping manufacturing strategies. Exporters who remain closely connected to consumer behaviour both domestically and internationally gain stronger foresight into demand patterns.
The next decade of Indian jewellery exports will therefore be defined by alignment: scale supported by systems, creativity supported by discipline and growth supported by governance. India already has the foundation, skilled artisans, manufacturing depth and strong global relationships. The opportunity now lies in strengthening operational maturity.
If approached with clarity and intention, India can transition from being viewed primarily as the world’s jewellery workshop to being recognised as a trusted global partner in design, manufacturing and supply chain excellence. The future of exports will not depend solely on how much we produce, but on how confidently global markets rely on us.
In that shift lies the true potential of India’s next decade in jewellery exports.

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