Keemti Jewels, India’s most trusted and price-efficient diamond jewellery brand, has opened its newest store at Pacific Mall, Jaipur, marking its 17th store nationwide and another milestone in its expanding retail network. Founded by Armaan Kothari and backed by the Kothari Group, entrepreneur Nikhil Kamath and Kavin Shah, the brand brings its contemporary lab-grown diamond jewellery collections to Jaipur, catering to the city’s demand for jewellery for weddings, festivals and other special occasions.

Located at SH/GF/36, Ground Floor, Pacific Mall, 42 VT Road, Sector 5, Mansarovar, Jaipur – 302020, the new store brings Keemti’s contemporary lab grown diamond jewellery collections to one of Jaipur’s prominent retail destinations. Customers can explore a range of designs for everyday wear, workwear, weddings and special occasions, with options to suit different styles and budgets.

Jaipur holds relevance for Keemti given its longstanding association with jewellery, craftsmanship and occasion-led buying. With weddings and festivals continuing to play an important role in the city’s jewellery market, the launch offers an opportunity for the brand to connect with consumers seeking contemporary designs, certified diamonds and greater flexibility in their jewellery choices. Keemti’s design-led collections bring together contemporary aesthetics and detailed craftsmanship, catering to consumers who value both the design and versatility of their jewellery. The store brings Keemti’s offering closer to customers in Jaipur while supporting its expansion into key markets across India.

At the heart of Keemti’s proposition is its approach to reimagining the lab grown diamond jewellery buying experience. The brand operates through an in-house manufacturing setup and its own design capabilities, allowing it greater control over design, production and pricing. Its vertically integrated, factory-direct model reduces traditional layers between manufacturing and the consumer, enabling Keemti to offer certified lab grown diamond jewellery at more accessible price points.

The new Pacific Mall store offers a selection of jewellery across everyday, workwear, wedding and occasion dressing. Customers can explore different designs, diamond sizes and styles, with made-to-order options also available to customize their jewellery according to their preferences.

Commenting on the Jaipur expansion, Armaan Kothari, Founder, Keemti Jewels, said:

“Jaipur has a rich jewellery heritage, with consumers valuing design and detail, particularly for weddings and festive occasions. With our new store at Pacific Mall, we look forward to offering customers in the city a range of lab grown diamond jewellery that complements these occasions while also catering to everyday wear. Our focus is on giving customers more choice through thoughtfully designed collections and a direct-to-consumer model that offers greater value. We’re excited to become a part of Jaipur’s jewellery landscape and serve customers across the city and surrounding areas.”

Keemti’s retail expansion builds on the Kothari Group’s manufacturing heritage and the brand’s vertically integrated, direct-to-consumer model. By combining in-house design and production with a contemporary retail experience, Keemti continues to make certified lab grown diamond jewellery more accessible to consumers across established and emerging jewellery markets.

The Pacific Mall opening adds to Keemti’s growing retail network as the brand continues to expand across India. With further locations in the pipeline, Keemti remains focused on bringing its contemporary lab grown diamond jewellery offering to more consumers across the country.