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House of Amrapali, Evoluzione, and SR Artefacts Unveil Joint Flagship Store in Mumbai

New 4,200 sq-ft experiential retail space blends fine jewellery, designer fashion, and heritage artefacts under one roof.

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In a unique collaboration that celebrates Indian craftsmanship and luxury, jewellery house House of Amrapali, fashion curator Evoluzione, and silverware expert SR Artefacts have launched a joint flagship store in Mumbai. Located in a 4,200 square-foot space spread across two levels, the store merges fine jewellery, designer fashion, and artisanal collectibles to create a multidimensional retail experience.

“With the launch of our new flagship store in collaboration with Evoluzione and SR Artefacts in Mumbai, our vision was to bring together culture and craftsmanship in their purest forms,” said Tarang Arora, Creative Director of Amrapali Jewels, in  a press release dated May 9. “From design to detailing, every element has been thoughtfully curated to celebrate Indian artistry in a setting that feels both intimate and grand.”

Each section of the store—dedicated to jewellery, fashion, and artefacts—features a distinct atmosphere, unified by a design language rooted in traditional Indian craftsmanship. Interior highlights include polished marble flooring, ambient lighting, and a blend of antique-style furniture with contemporary architecture. One of the standout elements is a staircase adorned with Thikri mirror work, inspired by the Sheesh Mahal, while the entrance to the jewellery room features an archway painstakingly handcrafted by Jaipur artisans over 1,200 hours.

The flagship houses an extensive collection, including over 1,000 handcrafted fine jewellery pieces by Amrapali Jewels and 1,500 silver designs from its contemporary line, Tribe Amrapali. Evoluzione brings in a curated selection from over 35 Indian fashion designers, while SR Artefacts showcases more than 500 heritage-inspired silverware items, idols, and collectible pieces. The space also features a curated selection from London-based Ananya Fine Jewellery.

According to Evoluzione co-founders Tina and Atul Malhotra, the store is designed to embody their philosophy of redefining luxury through thoughtful curation. “This flagship store brings that philosophy to life by offering a space where fashion, tradition, and modernity co-exist effortlessly,” they said.

The collaboration aims to provide a sensorial shopping experience that merges the aesthetic values of all three brands while creating a destination for luxury rooted in Indian heritage.

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New Premises

From Mumbai to Delhi: House of Quadri Brings Its Signature Diamond Experience to the Capital

“House of Quadri expands to Delhi, offering immersive experiences and showcasing iconic lab-grown diamond collections Allure and Ellipses, while championing ethical luxury and personalized craftsmanship.”

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After the success of its flagship in Mumbai’s heritage district of Fort, House of Quadri unveils its second retail destination in Delhi, marking a significant milestone in the brand’s journey. Known for redefining fine jewellery through its philosophy of “Luxury as a Habit,” the brand continues to champion the beauty, accessibility, and sustainability of lab-grown diamonds.

The Delhi store introduces patrons to House of Quadri’s most iconic design narratives, offering an immersive experience that celebrates craftsmanship, innovation, and timeless appeal. At its heart lie two exquisite edits, Allure and Ellipses, each reflecting the brand’s signature design language. The Allure collection reinterprets the marquise and pear cuts with a bold, modern sensibility. Traditionally associated with grace and sophistication, these forms are now imagined through sculptural silhouettes that fuse drama with delicacy. The elongated marquise and graceful pear are transformed into contemporary expressions of individuality, embodying the balance between strength and elegance that defines House of Quadri’s aesthetic.

In contrast, Ellipses celebrates the oval cut, geometry’s most elegant rebellion, with jewels that exude quiet sophistication. The collection highlights the flattering fluidity of the oval shape, crafted to enhance the natural grace of the hand. Through thoughtful detailing, subtle elongations, and refined symmetry, each piece captures the brand’s commitment to effortless modernity and timeless allure.

Beyond its curated collections, House of Quadri continues to celebrate personal expression through bespoke creations. Clients are invited to collaborate with the brand’s artisans to design rings that reflect their individuality whether marquise, oval, round, or an unconventional silhouette each transformed into an heirloom that carries personal meaning.

Vaibhav Karnavat

“For us, Delhi was never about replication, but evolution,” says Vaibhav Karnavat, Founder & CEO of House of Quadri. “We wanted to bring our most iconic collections to a city that deeply appreciates craftsmanship and culture. This store represents our ongoing journey, a celebration of modern design, ethical luxury, and everyday elegance.”

More than just an expansion, the Delhi store embodies the evolution of thought and forms a space where diamonds are not reserved for occasions but designed to be lived with. It invites every visitor to experience fine jewellery as an extension of self-wearable art that celebrates individuality, emotion, and the quiet luxury of everyday life.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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