New Premises
House of Amrapali, Evoluzione, and SR Artefacts Unveil Joint Flagship Store in Mumbai
New 4,200 sq-ft experiential retail space blends fine jewellery, designer fashion, and heritage artefacts under one roof.
In a unique collaboration that celebrates Indian craftsmanship and luxury, jewellery house House of Amrapali, fashion curator Evoluzione, and silverware expert SR Artefacts have launched a joint flagship store in Mumbai. Located in a 4,200 square-foot space spread across two levels, the store merges fine jewellery, designer fashion, and artisanal collectibles to create a multidimensional retail experience.
“With the launch of our new flagship store in collaboration with Evoluzione and SR Artefacts in Mumbai, our vision was to bring together culture and craftsmanship in their purest forms,” said Tarang Arora, Creative Director of Amrapali Jewels, in a press release dated May 9. “From design to detailing, every element has been thoughtfully curated to celebrate Indian artistry in a setting that feels both intimate and grand.”
Each section of the store—dedicated to jewellery, fashion, and artefacts—features a distinct atmosphere, unified by a design language rooted in traditional Indian craftsmanship. Interior highlights include polished marble flooring, ambient lighting, and a blend of antique-style furniture with contemporary architecture. One of the standout elements is a staircase adorned with Thikri mirror work, inspired by the Sheesh Mahal, while the entrance to the jewellery room features an archway painstakingly handcrafted by Jaipur artisans over 1,200 hours.
The flagship houses an extensive collection, including over 1,000 handcrafted fine jewellery pieces by Amrapali Jewels and 1,500 silver designs from its contemporary line, Tribe Amrapali. Evoluzione brings in a curated selection from over 35 Indian fashion designers, while SR Artefacts showcases more than 500 heritage-inspired silverware items, idols, and collectible pieces. The space also features a curated selection from London-based Ananya Fine Jewellery.
According to Evoluzione co-founders Tina and Atul Malhotra, the store is designed to embody their philosophy of redefining luxury through thoughtful curation. “This flagship store brings that philosophy to life by offering a space where fashion, tradition, and modernity co-exist effortlessly,” they said.
The collaboration aims to provide a sensorial shopping experience that merges the aesthetic values of all three brands while creating a destination for luxury rooted in Indian heritage.
New Premises
CaratLane Celebrates 17th Anniversary with Grand Store Launch in Chennai Featuring Actress Kayadu Lohar
CaratLane, India’s leading omnichannel jewellery brand, celebrated its 17th anniversary with the grand opening of its newest store on Usman Road in Chennai, Tamil Nadu today. The launch, attended by popular Tamil actress and brand associate, Kayadu Lohar, marks a significant milestone in the brand’s journey and its deep-rooted connection with customers in the region.
For its 17th anniversary, CaratLane launched the new 1,400 sq. ft. store on Usman Road in Chennai. The opening was attended by actress and brand associate, Kayadu Lohar, whose long-standing partnership with the brand underscores its commitment to authentic connections. The store strengthens CaratLane’s presence in Chennai, its key market in South India.
The brand’s Tamil Nadu revenue for FY26 (year-to-date till August) grew by nearly 30% compared to the same period in FY25. Within this, Chennai contributed a significant 33% increase, reaffirming its role as the anchor market for the brand’s growth.
Reflecting on this special occasion, Saumen Bhaumik, Managing Director, CaratLane, commented: “We celebrate our 17th anniversary with the launch of this new format store in Usman Road, the heart of Jewellery in Chennai. We are delighted to announce our association with Kayadu Lohar, one of the rising stars of TN filmdom, as our Brand Ambassador on this momentous occasion. In many ways than one, this day marks a new beginning for Caratlane in TN, which is where everything began!”
The new store offers CaratLane’s signature retail experience, showcasing collections that cater to everyday wear, festive occasions, and life’s special milestones. By combining design-led innovation with local sensibilities, CaratLane ensures that its offerings resonate deeply with customers in Tamil Nadu and across South India.
With a strong and expanding presence across the country, CaratLane remains committed to its vision of making high-quality, contemporary jewellery accessible to a wider audience. The company plans to continue its expansion into more tier-2 and tier-3 towns, introduce locally inspired designs, and invest in technology to enrich the customer journey both online and offline.
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