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Amaris Debuts First Flagship Store in Hyderabad, Marking 10th Anniversary

Jewellery brand expands beyond New Delhi with a 2,750 sq-ft boutique in Banjara Hills, unveiling exclusive collection ‘Hyphen’.

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Contemporary fine jewellery label Amaris has launched its first flagship store outside of New Delhi, choosing Hyderabad’s upscale Banjara Hills for the milestone opening. The store debut coincides with the brand’s tenth anniversary and marks the beginning of its broader national expansion strategy.

To commemorate the launch, Amaris introduced a special capsule collection titled Hyphen, available exclusively at the Hyderabad boutique. The collection features a blend of Zambian emeralds, kunzites, tourmalines, and F-G colour diamonds, designed to embody the fusion of tradition and contemporary design.

The 2,750 square-foot boutique is divided into three curated zones: On The Go for everyday essentials, Glitterati for cocktail and statement jewellery, and Heritage for bridal and heirloom pieces. The store also features a private, invitation-only VIP Lounge offering early access to limited-edition collections and personalized styling services.

Staying true to its design-forward and digital-first philosophy, the boutique incorporates interactive digital touchpoints and showcases the brand’s signature Amaris Blue Wall, blending technology with artistry to enhance the customer experience.

The launch event was attended by several prominent guests including Sudha Reddy, Bobby Kandhari, and Kamala Anagani, adding a touch of glamour to the celebratory evening.

With its Hyderabad launch, Amaris sets the stage for further retail growth while continuing to build on its reputation for contemporary luxury rooted in craftsmanship and individuality.

“Launching our flagship in Hyderabad is both a strategic and deeply personal milestone,” said Prerna Rajpal, founder and creative director of Amaris Jewels, in a press release. “This city’s design legacy, discerning clientele, and celebration of individuality in luxury make it the perfect place to begin our next chapter.”

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New Premises

Iconic Actor Bobby Deol Inaugurates Kalyan Jewellers’ First Showroom in Virar

The New Showroom Brings Kalyan Jewellers’ Trusted Legacy and World-Class Jewellery Shopping Experience to Customers in Virar

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Kalyan Jewellers, one of India’s most trusted jewellery brands, today marked a major milestone in its Maharashtra retail expansion with the grand launch of its first showroom in Virar. The inauguration was officiated by Bobby Deol in a gala ceremony attended by esteemed guests and local patrons.

This strategic launch establishes a premier, one-stop jewellery destination for the region. The state-of-the-art showroom offers a luxurious ambiance and an unparalleled selection designed to cater to every consumer segment, from those seeking timeless traditional and bridal heirlooms to contemporary buyers looking for modern, lightweight designs.

Addressing the enthusiastic crowd, Bobby Deol said,

It is a pleasure to be here for the inauguration of Kalyan Jewellers’ first showroom in Virar. Kalyan Jewellers has earned the trust of millions through its unwavering commitment to quality, transparency, and exceptional craftsmanship. I am delighted to be a part of this milestone and am confident that customers in Virar will appreciate the brand’s exquisite collections and world-class shopping experience.

Commenting on the new showroom launch, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said,

We are delighted to strengthen our presence in Maharashtra with the launch of our first showroom in Virar. This expansion reflects our commitment to making the Kalyan Jewellers experience more accessible to customers across the region. Our endeavour is to offer patrons an unmatched jewellery shopping experience through exceptional craftsmanship, extensive collections, and our unwavering commitment to trust and transparency.”

To celebrate the grand opening, Kalyan Jewellers has announced a special, limited-period offer of 0% off on making charges on half of the purchase value. Additionally, customers will benefit from Kalyan’s Special Gold Board Rate, ensuring the most competitive and transparent gold prices in the market, consistent across all company showrooms.

All jewellery retailed at Kalyan Jewellers is BIS-hallmarked and undergoes multiple purity tests. In addition, patrons will receive the Kalyan Jewellers 4-Level Assurance Certificate, guaranteeing gold purity, free lifetime maintenance, detailed product information, transparent exchange and buy-back policies, reaffirming the brand’s commitment to trust and transparency.

The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery) and the recently launched Lila (Coloured Stones and Diamond Jewellery).

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