New Premises
Amaris Debuts First Flagship Store in Hyderabad, Marking 10th Anniversary
Jewellery brand expands beyond New Delhi with a 2,750 sq-ft boutique in Banjara Hills, unveiling exclusive collection ‘Hyphen’.
Contemporary fine jewellery label Amaris has launched its first flagship store outside of New Delhi, choosing Hyderabad’s upscale Banjara Hills for the milestone opening. The store debut coincides with the brand’s tenth anniversary and marks the beginning of its broader national expansion strategy.
To commemorate the launch, Amaris introduced a special capsule collection titled Hyphen, available exclusively at the Hyderabad boutique. The collection features a blend of Zambian emeralds, kunzites, tourmalines, and F-G colour diamonds, designed to embody the fusion of tradition and contemporary design.
The 2,750 square-foot boutique is divided into three curated zones: On The Go for everyday essentials, Glitterati for cocktail and statement jewellery, and Heritage for bridal and heirloom pieces. The store also features a private, invitation-only VIP Lounge offering early access to limited-edition collections and personalized styling services.
Staying true to its design-forward and digital-first philosophy, the boutique incorporates interactive digital touchpoints and showcases the brand’s signature Amaris Blue Wall, blending technology with artistry to enhance the customer experience.
The launch event was attended by several prominent guests including Sudha Reddy, Bobby Kandhari, and Kamala Anagani, adding a touch of glamour to the celebratory evening.
With its Hyderabad launch, Amaris sets the stage for further retail growth while continuing to build on its reputation for contemporary luxury rooted in craftsmanship and individuality.

“Launching our flagship in Hyderabad is both a strategic and deeply personal milestone,” said Prerna Rajpal, founder and creative director of Amaris Jewels, in a press release. “This city’s design legacy, discerning clientele, and celebration of individuality in luxury make it the perfect place to begin our next chapter.”
New Premises
Senco Gold & Diamonds’ Nagpur Store Marks its Grand Opening With Actor, Bhumi Satish Pednekkar
Located at S Ambazari Road, Laxminagar, the Brand’s Only Store in the City Opens its Doors with Much Fanfare, Offering a Refreshed and Modern Retail Experience for Consumers.
Senco Gold & Diamonds has opened the doors of its store in Laxminagar, Nagpur, in a display of grandeur, significantly reinforcing its presence in key markets across Maharashtra with a total store count of 10. The grand opening was also marked by the esteemed presence of actor Bhumi Satish Pednekkar, who added a dash of glamour to the unveiling of the store.

Re-designed as a modern jewellery haven, the brand’s only outlet in Nagpur is spread across 5,000 sq. ft., and displays Senco’s most iconic and intricately crafted gold, diamond and platinum collections be it heirloom-inspired traditional designs or sleek, contemporary silhouettes. For walk-in customers, the store offers a more immersive and enhanced browsing and shopping experience.

From Senco’s latest Everlite additions to the Retro collection, blending vintage influences with modern minimalism, the store also marks the unveiling of the Elements of Nature collection, drawing inspiration from the forms and textures of nature and translating them into finely crafted jewellery, the store displays a wide range catering to the evolving tastes of Nagpur’s discerning customers.

Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said:

“Nagpur is an important market for us, given its growing consumer base and cultural richness. We are delighted to further strengthen our presence in Maharashtra to 10 stores with the grand opening of this retail outlet. At Senco Gold & Diamonds, we remain focused on product excellence, innovative design and delivering a seamless customer experience”
On the occasion, the franchise owner of the Nagpur store, Davesh Laddha, also said, “This grand opening marks an important milestone for us, and we are delighted to open Senco Gold & Diamonds in Nagpur in such a grand way. The city’s growing and discerning customer base makes it an exciting market, and we are committed to offering a thoughtfully curated range of jewellery that caters to diverse preferences. We aim to provide not just a retail space, but an experience where customers can discover designs, celebrate special moments, and build lasting associations with the brand.”
With this launch, Senco continues to strengthen its presence in Maharashtra, expanding its reach across key cities and bringing its signature craftsmanship to a wider audience.
Strategically located at S Ambazari Road, Laxminagar, the store is poised to be a go-to destination for jewellery lovers in Nagpur, offering an immersive retail experience that blends Senco’s legacy of craftsmanship with a refined, contemporary setting.
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