New Premises
House of Amrapali, Evoluzione, and SR Artefacts Unveil Joint Flagship Store in Mumbai
New 4,200 sq-ft experiential retail space blends fine jewellery, designer fashion, and heritage artefacts under one roof.
In a unique collaboration that celebrates Indian craftsmanship and luxury, jewellery house House of Amrapali, fashion curator Evoluzione, and silverware expert SR Artefacts have launched a joint flagship store in Mumbai. Located in a 4,200 square-foot space spread across two levels, the store merges fine jewellery, designer fashion, and artisanal collectibles to create a multidimensional retail experience.

“With the launch of our new flagship store in collaboration with Evoluzione and SR Artefacts in Mumbai, our vision was to bring together culture and craftsmanship in their purest forms,” said Tarang Arora, Creative Director of Amrapali Jewels, in a press release dated May 9. “From design to detailing, every element has been thoughtfully curated to celebrate Indian artistry in a setting that feels both intimate and grand.”
Each section of the store—dedicated to jewellery, fashion, and artefacts—features a distinct atmosphere, unified by a design language rooted in traditional Indian craftsmanship. Interior highlights include polished marble flooring, ambient lighting, and a blend of antique-style furniture with contemporary architecture. One of the standout elements is a staircase adorned with Thikri mirror work, inspired by the Sheesh Mahal, while the entrance to the jewellery room features an archway painstakingly handcrafted by Jaipur artisans over 1,200 hours.
The flagship houses an extensive collection, including over 1,000 handcrafted fine jewellery pieces by Amrapali Jewels and 1,500 silver designs from its contemporary line, Tribe Amrapali. Evoluzione brings in a curated selection from over 35 Indian fashion designers, while SR Artefacts showcases more than 500 heritage-inspired silverware items, idols, and collectible pieces. The space also features a curated selection from London-based Ananya Fine Jewellery.
According to Evoluzione co-founders Tina and Atul Malhotra, the store is designed to embody their philosophy of redefining luxury through thoughtful curation. “This flagship store brings that philosophy to life by offering a space where fashion, tradition, and modernity co-exist effortlessly,” they said.

The collaboration aims to provide a sensorial shopping experience that merges the aesthetic values of all three brands while creating a destination for luxury rooted in Indian heritage.
New Premises
Senco Gold & Diamonds’ Nagpur Store Marks its Grand Opening With Actor, Bhumi Satish Pednekkar
Located at S Ambazari Road, Laxminagar, the Brand’s Only Store in the City Opens its Doors with Much Fanfare, Offering a Refreshed and Modern Retail Experience for Consumers.
Senco Gold & Diamonds has opened the doors of its store in Laxminagar, Nagpur, in a display of grandeur, significantly reinforcing its presence in key markets across Maharashtra with a total store count of 10. The grand opening was also marked by the esteemed presence of actor Bhumi Satish Pednekkar, who added a dash of glamour to the unveiling of the store.

Re-designed as a modern jewellery haven, the brand’s only outlet in Nagpur is spread across 5,000 sq. ft., and displays Senco’s most iconic and intricately crafted gold, diamond and platinum collections be it heirloom-inspired traditional designs or sleek, contemporary silhouettes. For walk-in customers, the store offers a more immersive and enhanced browsing and shopping experience.

From Senco’s latest Everlite additions to the Retro collection, blending vintage influences with modern minimalism, the store also marks the unveiling of the Elements of Nature collection, drawing inspiration from the forms and textures of nature and translating them into finely crafted jewellery, the store displays a wide range catering to the evolving tastes of Nagpur’s discerning customers.

Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said:

“Nagpur is an important market for us, given its growing consumer base and cultural richness. We are delighted to further strengthen our presence in Maharashtra to 10 stores with the grand opening of this retail outlet. At Senco Gold & Diamonds, we remain focused on product excellence, innovative design and delivering a seamless customer experience”
On the occasion, the franchise owner of the Nagpur store, Davesh Laddha, also said, “This grand opening marks an important milestone for us, and we are delighted to open Senco Gold & Diamonds in Nagpur in such a grand way. The city’s growing and discerning customer base makes it an exciting market, and we are committed to offering a thoughtfully curated range of jewellery that caters to diverse preferences. We aim to provide not just a retail space, but an experience where customers can discover designs, celebrate special moments, and build lasting associations with the brand.”
With this launch, Senco continues to strengthen its presence in Maharashtra, expanding its reach across key cities and bringing its signature craftsmanship to a wider audience.
Strategically located at S Ambazari Road, Laxminagar, the store is poised to be a go-to destination for jewellery lovers in Nagpur, offering an immersive retail experience that blends Senco’s legacy of craftsmanship with a refined, contemporary setting.
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