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House of Amrapali, Evoluzione, and SR Artefacts Unveil Joint Flagship Store in Mumbai

New 4,200 sq-ft experiential retail space blends fine jewellery, designer fashion, and heritage artefacts under one roof.

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In a unique collaboration that celebrates Indian craftsmanship and luxury, jewellery house House of Amrapali, fashion curator Evoluzione, and silverware expert SR Artefacts have launched a joint flagship store in Mumbai. Located in a 4,200 square-foot space spread across two levels, the store merges fine jewellery, designer fashion, and artisanal collectibles to create a multidimensional retail experience.

“With the launch of our new flagship store in collaboration with Evoluzione and SR Artefacts in Mumbai, our vision was to bring together culture and craftsmanship in their purest forms,” said Tarang Arora, Creative Director of Amrapali Jewels, in  a press release dated May 9. “From design to detailing, every element has been thoughtfully curated to celebrate Indian artistry in a setting that feels both intimate and grand.”

Each section of the store—dedicated to jewellery, fashion, and artefacts—features a distinct atmosphere, unified by a design language rooted in traditional Indian craftsmanship. Interior highlights include polished marble flooring, ambient lighting, and a blend of antique-style furniture with contemporary architecture. One of the standout elements is a staircase adorned with Thikri mirror work, inspired by the Sheesh Mahal, while the entrance to the jewellery room features an archway painstakingly handcrafted by Jaipur artisans over 1,200 hours.

The flagship houses an extensive collection, including over 1,000 handcrafted fine jewellery pieces by Amrapali Jewels and 1,500 silver designs from its contemporary line, Tribe Amrapali. Evoluzione brings in a curated selection from over 35 Indian fashion designers, while SR Artefacts showcases more than 500 heritage-inspired silverware items, idols, and collectible pieces. The space also features a curated selection from London-based Ananya Fine Jewellery.

According to Evoluzione co-founders Tina and Atul Malhotra, the store is designed to embody their philosophy of redefining luxury through thoughtful curation. “This flagship store brings that philosophy to life by offering a space where fashion, tradition, and modernity co-exist effortlessly,” they said.

The collaboration aims to provide a sensorial shopping experience that merges the aesthetic values of all three brands while creating a destination for luxury rooted in Indian heritage.

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New Premises

Iconic Actor Bobby Deol Inaugurates Kalyan Jewellers’ First Showroom in Virar

The New Showroom Brings Kalyan Jewellers’ Trusted Legacy and World-Class Jewellery Shopping Experience to Customers in Virar

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Kalyan Jewellers, one of India’s most trusted jewellery brands, today marked a major milestone in its Maharashtra retail expansion with the grand launch of its first showroom in Virar. The inauguration was officiated by Bobby Deol in a gala ceremony attended by esteemed guests and local patrons.

This strategic launch establishes a premier, one-stop jewellery destination for the region. The state-of-the-art showroom offers a luxurious ambiance and an unparalleled selection designed to cater to every consumer segment, from those seeking timeless traditional and bridal heirlooms to contemporary buyers looking for modern, lightweight designs.

Addressing the enthusiastic crowd, Bobby Deol said,

It is a pleasure to be here for the inauguration of Kalyan Jewellers’ first showroom in Virar. Kalyan Jewellers has earned the trust of millions through its unwavering commitment to quality, transparency, and exceptional craftsmanship. I am delighted to be a part of this milestone and am confident that customers in Virar will appreciate the brand’s exquisite collections and world-class shopping experience.

Commenting on the new showroom launch, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said,

We are delighted to strengthen our presence in Maharashtra with the launch of our first showroom in Virar. This expansion reflects our commitment to making the Kalyan Jewellers experience more accessible to customers across the region. Our endeavour is to offer patrons an unmatched jewellery shopping experience through exceptional craftsmanship, extensive collections, and our unwavering commitment to trust and transparency.”

To celebrate the grand opening, Kalyan Jewellers has announced a special, limited-period offer of 0% off on making charges on half of the purchase value. Additionally, customers will benefit from Kalyan’s Special Gold Board Rate, ensuring the most competitive and transparent gold prices in the market, consistent across all company showrooms.

All jewellery retailed at Kalyan Jewellers is BIS-hallmarked and undergoes multiple purity tests. In addition, patrons will receive the Kalyan Jewellers 4-Level Assurance Certificate, guaranteeing gold purity, free lifetime maintenance, detailed product information, transparent exchange and buy-back policies, reaffirming the brand’s commitment to trust and transparency.

The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery) and the recently launched Lila (Coloured Stones and Diamond Jewellery).

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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