In a unique collaboration that celebrates Indian craftsmanship and luxury, jewellery house House of Amrapali, fashion curator Evoluzione, and silverware expert SR Artefacts have launched a joint flagship store in Mumbai. Located in a 4,200 square-foot space spread across two levels, the store merges fine jewellery, designer fashion, and artisanal collectibles to create a multidimensional retail experience.

“With the launch of our new flagship store in collaboration with Evoluzione and SR Artefacts in Mumbai, our vision was to bring together culture and craftsmanship in their purest forms,” said Tarang Arora, Creative Director of Amrapali Jewels, in  a press release dated May 9. “From design to detailing, every element has been thoughtfully curated to celebrate Indian artistry in a setting that feels both intimate and grand.”

Each section of the store—dedicated to jewellery, fashion, and artefacts—features a distinct atmosphere, unified by a design language rooted in traditional Indian craftsmanship. Interior highlights include polished marble flooring, ambient lighting, and a blend of antique-style furniture with contemporary architecture. One of the standout elements is a staircase adorned with Thikri mirror work, inspired by the Sheesh Mahal, while the entrance to the jewellery room features an archway painstakingly handcrafted by Jaipur artisans over 1,200 hours.

The flagship houses an extensive collection, including over 1,000 handcrafted fine jewellery pieces by Amrapali Jewels and 1,500 silver designs from its contemporary line, Tribe Amrapali. Evoluzione brings in a curated selection from over 35 Indian fashion designers, while SR Artefacts showcases more than 500 heritage-inspired silverware items, idols, and collectible pieces. The space also features a curated selection from London-based Ananya Fine Jewellery.

According to Evoluzione co-founders Tina and Atul Malhotra, the store is designed to embody their philosophy of redefining luxury through thoughtful curation. “This flagship store brings that philosophy to life by offering a space where fashion, tradition, and modernity co-exist effortlessly,” they said.

The collaboration aims to provide a sensorial shopping experience that merges the aesthetic values of all three brands while creating a destination for luxury rooted in Indian heritage.