GlamBuzz
Limelight Lab Grown Diamonds Expands to Vadodara, Celebrates Grand Opening with Actor Malhar Thakar
India’s largest lab-grown diamond brand expands in Gujarat with its fourth store, bringing sustainable luxury to Vadodara’s jewellery lovers
Limelight Diamonds, India’s largest lab grown diamond jewellery brand, expanded its footprint in Gujarat with the launch of a brand-new store in Vadodara. The stylish celebration was led by none other than Gujarati cinema’s heartthrob, Malhar Thakar, who inaugurated the space in the presence of Mr. Nirav Bhatt, Co-partner, Limelight Diamonds; Mr. Rohit Chokshi, Franchise Partner; and the Limelight leadership team.
Located at Ocean Complex, Vikram Sarabhai Marg, the store is a reflection of Limelight’s modern philosophy – blending clean design, thoughtful curation, and an education-first approach to diamonds. To add to this celebration, the brand announced an exclusive opening offer: 15% off on diamonds, 15% off on making charges, and a FREE gold coin on purchases above ₹1 lakh, valid till 31st July, 2025.
Admiring the Brand’s collection, Actor Malhar Thakar said, “I’ve always believed in meaningful style, and Limelight’s lab grown diamonds deliver that beautifully. These are 100% real and pure as well as stunning, smart, and proudly made in India. What excites me most is that the brand is also innovating for men, with elegant, bold designs that are wearable, timeless, and conscious. I’m proud to be a part of this movement towards luxury that makes a difference.”
Thoughtfully designed to reflect modern elegance and eco-conscious values, the new store promises a seamless, elevated shopping experience. With curated collections and a comprehensive introduction to the brilliance of lab-grown diamonds, it stands as Vadodara’s new destination for conscious sparkle.
“Opening our fourth store in Gujarat is a testament to the trust and growing demand we’re witnessing in this vibrant state,” said Pooja Sheth Madhavan, Founder & MD, Limelight Diamonds.
“Our vision has always been to make sustainable luxury mainstream, and cities like Vadodara are leading this change. We’re excited to deepen our presence here and bring a thoughtfully curated diamond experience to customers who value transparency, innovation, and elegance.”
The new store featuring certified lab grown diamonds boasts an exquisite collection of solitaire necklaces, bracelets, rings and earrings that perfectly blend new-age technology and traditional fine jewellery, establishing itself as the ultimate solitaire destination. While the aesthetic remains globally inspired and minimal, each store is tailored to the lifestyle and preferences of the local consumer, offering pieces that are both relevant and refined.
“Gujarat has been one of our strongest markets; the customer response here has been phenomenal,” said Nirav Bhatt, Co-partner, Limelight Diamonds. “Vadodara was a natural progression for us as we expand deeper into a state that truly appreciates quality and innovation. Opening our fourth store in Gujarat reinforces Limelight’s credibility as the country’s leading name in lab grown diamond jewellery.”
Additionally, the Brand’s customer services include design customisation, lifetime buyback, and a 100% exchange guarantee, along with value-protected complementary jewellery insurance and more, which further instils trust and confidence in the consumers visiting the store.
In the last two years, the Brand has seen rapid growth and has the widest reach in the country for lab grown diamond jewellery with a presence across 40+ cities, including Mumbai, Kolkata, Delhi, Jaipur, Varanasi, Hyderabad, Rajkot, Bangalore, Chennai, etc.
GlamBuzz
Ekta Kapoor Turns Investor, Targets India’s $70 Billion Jewellery Opportunity With Ekatra Jewels
The Woman Who Built India’s Entertainment Legacy Now Sets Her Sights On A $70 Billion Luxury Industry Bringing Her Legacy Of Women-first Storytelling To Ekatra Jewels, The Conscious Diamond House Rewriting The Rules Of Fine Jewellery.
After decades of creating stories that have resonated with millions, acclaimed producer and entrepreneur Ekta Kapoor is stepping into a new chapter — one that extends beyond entertainment and into the world of modern luxury. Ekta Kapoor partners with Ekatra Jewels.
More than a business collaboration, Ekta’s entry into Ekatra Jewels marks the beginning of a women-led movement designed to disrupt the traditional jewellery industry, bringing together storytelling, innovation, technology, and conscious craftsmanship for a new generation of Indian women.
For decades, Ekta Kapoor has shaped Indian culture by creating stories centred around powerful, ambitious women who challenge convention. At Ekatra Jewels, she now brings that same disruptive vision to jewellery, helping redefine jewellery not as something locked away for occasions, but as an everyday expression of identity, ambition, and self-worth.
Ekta Kapoor said:
“For generations, jewellery was treated as something women protected for occasions. I believe jewellery should move with women through everyday life, through ambition, work, celebration, travel, and self-expression. That’s what excited me about Ekatra. At Ekatra, we are building a brand that reflects the woman of today: conscious, expressive, independent, and unapologetically powerful,”
With Ekta Kapoor shaping the cultural and emotional voice of the brand, Ekatra Jewels is positioning itself as India’s first true Design · Technology jewellery house.
At the core of Ekatra Jewels’ innovation are its 100% IGI-certified lab-grown diamonds, including premium Type II-A diamonds — the purest and rarest category of diamonds in the world, known for their exceptional brilliance, chemical purity, and optical performance.
Leading the brand’s innovation is the flagship Shristi Ratna™, Ekatra Jewels’ patented 108-facet diamond cut. While traditional diamonds feature 57 facets, the Shristi Ratna™ is engineered with 108 facets to maximize fire, light return, and brilliance. Inspired by the sacred significance of the number 108 in Indian culture — symbolizing wholeness and cosmic alignment — the cut represents the fusion of ancient Indian philosophy with futuristic precision engineering.
Alongside Kapoor’s announcement, Ekatra Jewels also unveiled “Oh My Gold,” a collection co-created with Sussanne Khan. Using proprietary Hollow-construction Technology, the collection is engineered to be up to 80% lighter than traditional gold jewellery, liberating women from the burden of heavy occasion-wear and transforming gold into effortless, everyday luxury.
By combining Ekta Kapoor’s deep understanding of modern Indian women with Ekatra Jewels’ vision for conscious innovation, lightweight engineering, and future-facing diamonds, the brand is not simply entering the jewellery market — it is setting out to redefine it.
The future of Indian luxury is lighter, smarter, more conscious, and unapologetically female-led.
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