National News
Heer by GIVA launches its first-ever campaign, #AmiHeer, celebrating the many avatars of today’s woman
The campaign celebrates every form of the Devi within every woman, with a sparkle that honours her individuality
Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has unveiled its maiden campaign #AmiHeer – a powerful tribute to the modern woman and the many roles she embodies.
Breaking away from the traditional jewellery advertising playbook, Heer by GIVA has adopted an influencer-first strategy to build its narrative. The campaign features creators leading the storytelling on digital feeds, supported by 200–300 influencers through immersive store experiences, marking a differentiated, community-led approach to brand building.
Inspired by the many forms of the Devi, #AmiHeer celebrates the modern woman who seamlessly embraces multiple identities with strength and grace. Heer becomes her divine sparkle jewellery that reflects and honours her individuality in every role.
The campaign is further being amplified through ATL and BTL activations, including hoardings, dedicated Heer sections across 130 GIVA, and CGI-led digital content.
Resha Jain, Chief Brand Officer, GIVA, said: “Just like the Goddess has multiple avatars, today’s woman embodies many roles; daughter, sister, mother, boss, fighter, dreamer. With #AmiHeer, we wanted to celebrate this spirit and move beyond transactional communication this festive season to create a narrative that resonates emotionally. The campaign is a tribute to women in all their roles and journeys, positioning Heer not just as jewellery, but as her divine sparkle, an extension of her identity and individuality. By leading with an influencer-first approach, we’re ensuring Heer becomes part of her celebrations in the most authentic way.”
Celebrating the brand launch, Ishendra Agarwal, Founder, GIVA, added: The launch of Heer represents GIVA’s commitment to building a dedicated brand in the gold and lab-grown diamond category, one that brings modern, design-led and sustainable luxury to today’s modern consumer. Our first campaign, #AmiHeer, embodies the brand’s ethos of celebrating individuality, while also showcasing our differentiated approach that fuses digital-first storytelling with on-ground community activations.
With this launch, Heer by GIVA sets out to carve a distinct identity in India’s evolving jewellery market, one that fuses emotional storytelling, innovative formats, and community engagement at its core.
National News
Kalyan Jewellers: The Official Style Partner of RCB Women for WPL 2026
Partnership to blend jewellery, confidence and contemporary style as RCB Women gear up for Women’s T20 League 2026
Kalyan Jewellers, one of India’s most trusted jewellery brands, has announced its association with Royal Challengers Bengaluru Women (RCB Women) as their Official Style Partner. The partnership comes as RCB Women begin their Women’s T20 League 2026 campaign.
The partnership brings together two brands that share a strong belief in confidence, individuality, and modern Indian identity. As Official Style Partner, Kalyan Jewellers will collaborate with RCB Women to celebrate contemporary expression and self-belief both on and off the field.
The association will be brought to life through an integrated marketing campaign featuring Smriti Mandhana, Shreyanka Patil, and Lauren Bell. Rolling out across digital and social platforms, the campaign will showcase jewellery as an extension of personal style and confidence, drawing a natural connection between high-performance sport and modern elegance.
Beyond campaign visibility, the partnership will focus on meaningful fan and customer engagement through a series of curated initiatives during the season. These include exclusive meet-and-greet opportunities with RCB Women players, access to match tickets, and select on-ground experiences designed to bring fans closer to the team.
Commenting on the association, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, “The RCB Women’s team embodies resilience, ambition, and self-belief – values that resonate strongly with Kalyan Jewellers. As the Official Style Partner of RCB Women, we are proud to celebrate athletes who exemplify confidence and purpose, while also reflecting the growing influence of women’s sport in India. We are delighted to be associated with a team that continues to inspire both on and off the field.”
Rajesh Menon, COO, Royal Challengers Bengaluru, said, “We are delighted to welcome Kalyan Jewellers as the Official Style Partner of RCB Women. This collaboration reflects the evolving face of women’s cricket, where excellence in sport goes hand in hand with confidence and individuality. We look forward to a strong and meaningful association this season.”
RCB Women enter the Women’s T20 league 2026 as former champions, having lifted the title in 2024. The league continues to grow as a powerful platform for women’s cricket in India, with increasing viewership and fan engagement.
Through this association with RCB Women, Kalyan Jewellers strengthens its presence within culturally relevant platforms that celebrate progress, aspiration, and the modern Indian woman.
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