National News
Heer by GIVA launches its first-ever campaign, #AmiHeer, celebrating the many avatars of today’s woman
The campaign celebrates every form of the Devi within every woman, with a sparkle that honours her individuality
Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has unveiled its maiden campaign #AmiHeer – a powerful tribute to the modern woman and the many roles she embodies.
Breaking away from the traditional jewellery advertising playbook, Heer by GIVA has adopted an influencer-first strategy to build its narrative. The campaign features creators leading the storytelling on digital feeds, supported by 200–300 influencers through immersive store experiences, marking a differentiated, community-led approach to brand building.
Inspired by the many forms of the Devi, #AmiHeer celebrates the modern woman who seamlessly embraces multiple identities with strength and grace. Heer becomes her divine sparkle jewellery that reflects and honours her individuality in every role.
The campaign is further being amplified through ATL and BTL activations, including hoardings, dedicated Heer sections across 130 GIVA, and CGI-led digital content.
Resha Jain, Chief Brand Officer, GIVA, said: “Just like the Goddess has multiple avatars, today’s woman embodies many roles; daughter, sister, mother, boss, fighter, dreamer. With #AmiHeer, we wanted to celebrate this spirit and move beyond transactional communication this festive season to create a narrative that resonates emotionally. The campaign is a tribute to women in all their roles and journeys, positioning Heer not just as jewellery, but as her divine sparkle, an extension of her identity and individuality. By leading with an influencer-first approach, we’re ensuring Heer becomes part of her celebrations in the most authentic way.”
Celebrating the brand launch, Ishendra Agarwal, Founder, GIVA, added: The launch of Heer represents GIVA’s commitment to building a dedicated brand in the gold and lab-grown diamond category, one that brings modern, design-led and sustainable luxury to today’s modern consumer. Our first campaign, #AmiHeer, embodies the brand’s ethos of celebrating individuality, while also showcasing our differentiated approach that fuses digital-first storytelling with on-ground community activations.
With this launch, Heer by GIVA sets out to carve a distinct identity in India’s evolving jewellery market, one that fuses emotional storytelling, innovative formats, and community engagement at its core.
– The 16th edition of the Gujarat Gold Jewellery Show (GGJS 2026), jointly organized by GGJS and the Gold Ornaments Jewellers Wholesalers Association (GOWJA), successfully concluded its three-day B2B trade exhibition at the Helipad Exhibition Centre in Gandhinagar. The landmark event reinforced its position as a premier national platform for business networking, product sourcing, design innovation, and trade collaboration.
Under the leadership of GOWJA President Hiteshbhai Soni, Vice President Akshaybhai Mehta, and the organizing committee, GGJS 2026 recorded unprecedented trade visitor footfall, substantial bulk order placements, and strong participation from leading jewellers, manufacturers, wholesalers, and retail delegations across India.
Jointly organized by GGJS (Gujarat Gold Jewellery Show) & GOWJA (Gold Ornaments Jewellers Wholesalers Association), the B2B exhibition is creating a strong platform for business networking, product sourcing, market opportunities and industry collaboration, with a special focus on the participation and aspirations of the young jeweller’s community.
The grand inauguration was graced by Guests of Honour boCHE (Dr. Boby Chemmanur), Chemmanur International Jewellers, A.B.S. Sanjjay, AVR Swarna Mahal Jewellers, Pramod Dugar, India Gem & Jewellery Creation, , Anil Kataria, DP Abhushan Ltd, Ajay Talla, Talla Jewellers, along with Special Guests Surendra Mehta, National Secretary-IBJA, Ankit Vaidya, Founder & CEO- Jewel Partner, Dharmendra Soni,Past President -GOWJA, Shampatlal Jain, President -Shree Manekchowk Sona Chandi Dagina Jewellers Association and dignitaries and leaders from the GJ industry.Present at the inauguration were GOWJA President Hitesh Soni and Vice President Akshay Mehta and GOWJA committee members.
Following the opening ceremony, Day 1 featured the Young Jewellers Summit (J20), highlighting the next generation of industry leaders. Designed to empower young entrepreneurs looking to scale emerging ventures or modernize legacy businesses, the summit presented actionable insights into modern retail strategies, technology integration, and sustainable growth.
The summit featured two flagship panel discussions:
- The New Rules of Jewellery Growth – Focused on modern scaling strategies, digital expansion, and evolving consumer preferences.
- Building a Business That Can Outlive You – Explored legacy preservation, professionalization, and tech-driven business transformation.
Day 2 saw accelerated commercial momentum as thousands of regional wholesalers, elite retail buyers, and trade delegates visited the exhibition halls. Exhibitors presented an extensive range of collections, spanning cutting-edge craftsmanship, lightweight daily wear, and heavy bridal jewellery.
Key highlights of Day 2 included:
- High-Volume B2B Engagement: Nationwide buyers placed substantial bulk orders, reflecting strong retail demand rebound ahead of the upcoming festive and wedding seasons.
- Operational Excellence: Streamlined visitor hospitality and floor management facilitated efficient business negotiations and trade deals.
- Knowledge Sharing: Industry seminars and walkthroughs addressed BIS hallmarking compliance, sustainable trade practices, and the integration of AI-driven inventory management tools.
GGJS 2026 wrapped up on a high note, delivering measurable business value to exhibitors and attendees alike. The event bridged classic craftsmanship with modern enterprise management, serving as an incubator for long-term partnerships and market growth. From empowering young entrepreneurs at the J20 Summit to facilitating high-value commercial transactions, this edition has demonstrated the resilience, dynamism, and future-readiness of the Indian jewellery sector.
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