National News
Heer by GIVA launches its first-ever campaign, #AmiHeer, celebrating the many avatars of today’s woman
The campaign celebrates every form of the Devi within every woman, with a sparkle that honours her individuality
Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has unveiled its maiden campaign #AmiHeer – a powerful tribute to the modern woman and the many roles she embodies.
Breaking away from the traditional jewellery advertising playbook, Heer by GIVA has adopted an influencer-first strategy to build its narrative. The campaign features creators leading the storytelling on digital feeds, supported by 200–300 influencers through immersive store experiences, marking a differentiated, community-led approach to brand building.
Inspired by the many forms of the Devi, #AmiHeer celebrates the modern woman who seamlessly embraces multiple identities with strength and grace. Heer becomes her divine sparkle jewellery that reflects and honours her individuality in every role.
The campaign is further being amplified through ATL and BTL activations, including hoardings, dedicated Heer sections across 130 GIVA, and CGI-led digital content.
Resha Jain, Chief Brand Officer, GIVA, said: “Just like the Goddess has multiple avatars, today’s woman embodies many roles; daughter, sister, mother, boss, fighter, dreamer. With #AmiHeer, we wanted to celebrate this spirit and move beyond transactional communication this festive season to create a narrative that resonates emotionally. The campaign is a tribute to women in all their roles and journeys, positioning Heer not just as jewellery, but as her divine sparkle, an extension of her identity and individuality. By leading with an influencer-first approach, we’re ensuring Heer becomes part of her celebrations in the most authentic way.”
Celebrating the brand launch, Ishendra Agarwal, Founder, GIVA, added: The launch of Heer represents GIVA’s commitment to building a dedicated brand in the gold and lab-grown diamond category, one that brings modern, design-led and sustainable luxury to today’s modern consumer. Our first campaign, #AmiHeer, embodies the brand’s ethos of celebrating individuality, while also showcasing our differentiated approach that fuses digital-first storytelling with on-ground community activations.
With this launch, Heer by GIVA sets out to carve a distinct identity in India’s evolving jewellery market, one that fuses emotional storytelling, innovative formats, and community engagement at its core.
National News
For Every Kind of Love: A Valentine’s Jewellery Edit by Kalyan Jewellers
Heartfelt designs that turn Valentine’s gifting into a timeless celebration of love, connection, and self-expression.
This Valentine’s Day, jewellery becomes more than a gift, it becomes an expression of emotion, connection, and personal meaning. From delicate heart-inspired motifs to contemporary designs accented with diamonds and subtle touches of colour, each piece is crafted to celebrate love in all its forms. Whether it’s a gesture of self-love, a symbol of a lifelong bond, or the start of something new, these timeless designs blend elegance with sentiment, creating keepsakes to be cherished long after Valentine’s Day has passed.
Golden Heart Pendant
Delicate yet deeply meaningful, this elegant pendant celebrates love through softly layered heart motifs finished with a subtle hint of sparkle. Designed to sit close to the heart, it makes a thoughtful Valentine’s Day gift perfect for everyday wear or as a quiet reminder of affection. A timeless piece that captures emotion in its simplest, most beautiful form.
Double Heart Ring
Soft, romantic, and effortlessly modern, this ring features two delicate heart motifs layered across sleek bands, accented with a gentle touch of sparkle. Designed to symbolise connection and togetherness, it’s perfect for everyday wear or as a meaningful Valentine’s Day gift. A subtle yet expressive piece that celebrates love in a beautifully understated way.
Forever in Bloom Bracelet
Delicate and charming, this bracelet features a graceful heart motif at the centre, framed by flowing gold lines and a soft pop of colour. Light and elegant in design, it sits beautifully on the wrist, making it perfect for everyday wear or a thoughtful Valentine’s Day gift. A subtle expression of affection, crafted to feel personal, playful, and timeless.
Bound by Love Ring
A romantic expression of connection and closeness, this heart-shaped ring features two gently intertwined outlines that symbolise love in constant motion. Accented with subtle sparkle, the design feels light, modern, and effortlessly elegant, perfect for everyday wear or as a meaningful Valentine’s gift. Whether worn as a promise, a celebration of togetherness, or a reminder of self-love, this piece captures the beauty of bonds that stay close to the heart.
Intertwined Hearts Bracelet
A graceful symbol of togetherness, this delicate bracelet features two fluid heart forms coming together in a soft, romantic embrace. Designed with gentle curves and subtle colour accents, it reflects the beauty of shared moments and intertwined journeys. Light yet expressive, the piece sits comfortably on the wrist, making it an effortless choice for everyday elegance or a heartfelt Valentine’s gift that celebrates love in its most natural, flowing form.
source : Kalyan Jewellers
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For Every Kind of Love: A Valentine’s Jewellery Edit by Kalyan Jewellers
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