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Gudi Padwa jewellery sales flat; demand for gold coins surges

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 Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said  that buyers are purchasing gold coins with the expectation of future price increases.

As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.

Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.

Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.

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Palmonas Celebrates Its 101st Store, Marking A Journey Built On Trust, Community and A New Way Of Experiencing Jewellery

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Palmonas, the brand that made modern-looking jewellery a part of everyday style, has reached a significant milestone with the opening of its 101st store, marking another chapter in its journey of making jewellery more accessible.

From its first store in Pune in 2022 to 101 stores across India, Palmonas’ journey began with a simple thought. Jewellery should feel special, without having to be saved for a special occasion. The Demi-Fine® collection was created to bridge this gap, combining thoughtful design, everyday wearability, and affordable pricing. 

Today, the brand’s growth extends beyond its retail footprint. Palmonas has also built a community of over 1 million followers on Instagram, reflecting the growing connection it has created with its audience across India. The 101st store marks not just a retail milestone, but a journey shaped by the people who have been part of the brand’s growth. 

Speaking on the milestone, Pallavi Mohadikar, CEO & Founder, Palmonas, said,

“Reaching 101 stores is a very special moment for me. When I started Palmonas, I had a simple vision of changing the way people experience jewellery. Today, that vision has grown into 101 stores and over a million people following our journey on Instagram. For us, 101 is a stepping stone towards our next milestone of 2,000 stores. We’re excited for what comes next.” 

With its growing retail network and digital community, Palmonas continues to expand its presence across India, bringing its jewellery closer to customers and creating spaces where they can discover and experience the brand.

As Palmonas looks ahead, it remains focused on continuing to make thoughtfully designed jewellery more accessible while growing a community that feels connected to the brand and its journey.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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