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Gudi Padwa jewellery sales flat; demand for gold coins surges

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 Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said  that buyers are purchasing gold coins with the expectation of future price increases.

As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.

Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.

Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.

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Maharashtra Industries Minister unveils GJC Diwali Edition 2026 at JWCC, Mumbai

10th edition of the GJS brings together jewellers, designers, buyers, and industry leaders from across India and abroad.

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GJC proudly inaugurated the 10th edition of the India Gem & Jewellery Show (GJS 2026 Diwali Edition), celebrated as #HumaraApnaShow—India’s most premium B2B jewellery exhibition—at the iconic Jio World Convention Centre, Mumbai. Inaugurated today, the show will continue until October 4, 2026, bringing together jewellers, designers, buyers, and industry leaders from across India and abroad.

The grand inauguration ceremony was graced by Chief Guest  Uday Samant , Cabinet Minister for Industries and Marathi Language, Government of Maharashtra, along with Guest of Honour. Srinivas Injeti, Chairman, IAGES, Mahesh Jain, President, UP Sarafa Association, and Special Guest. Rajiv Jain, Chairman, JJS. Present were  Rajesh Rokde, Chairman GJC; Avinash Gupta, Vice Chairman GJC; Saiyam Mehra, Convenor GJS and Past Chairman GJC; along with members of the GJC Committee of Administration and other senior industry leaders, underscoring the collective strength and unity of India’s jewellery fraternity.

  • Uday Samant said: “It is a privilege to inaugurate the 10th edition of the India Gem & Jewellery Show (GJS), a platform that reflects the strength, creativity, and resilience of India’s jewellery industry. Maharashtra has always been a hub for trade and craftsmanship, and GJS showcases how tradition and innovation can come together to drive growth. I congratulate GJC for creating this world-class exhibition and for their continued efforts to empower jewellers, entrepreneurs, and artisans across the country.”
  • On the occasion Rajesh Rokde, said “The inauguration of the 10th edition of GJS marks a milestone moment for India’s jewellery industry. With the blessings of our esteemed Chief Guest, Shri Uday Samant Ji, Cabinet Minister for Industries and Marathi Language, Government of Maharashtra, and other dignitaries, this edition sets the stage for jewellers to showcase innovation, strengthen business ties, and celebrate the brilliance of Indian craftsmanship. GJS continues to reaffirm India’s position as the global hub for gems and jewellery.”
  • Avinash Gupta said ,: “The successful inauguration of GJS2026 reflects the resilience and vibrancy of our industry. As festive demand grows stronger, this platform will highlight innovations that cater to evolving consumer preferences while keeping heritage intact. We are proud to see GJS emerge as the ultimate sourcing destination for jewellers across India and abroad.”
  • Saiyam Mehra said, ““GJS is more than an exhibition—it is a celebration of resilience, creativity, and opportunity. Today’s inauguration sets the tone for three days of networking, knowledge sharing, and recognition, including the prestigious National Jewellery Awards tomorrow. Together, we are shaping the future of the industry with confidence and vision.”

This show will be featuring diverse product categories—Gold & Silver Jewellery, Couture & Diamond studded Jewellery, Loose Diamonds, Gemstones & Pearls, Lab Grown Diamonds & Jewellery, and Allied & Machinery GJS is a tribute to India’s 5,000-year-old jewellery heritage

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