National News
Gudi Padwa jewellery sales flat; demand for gold coins surges
Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said that buyers are purchasing gold coins with the expectation of future price increases.
As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.
Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.
Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.
National News
The Solitaire Festival Of India Concludes; Bumper Prize Winner At Ranka Jewellers Wins XUV 7XO
TSFI Reached More Than 200+ Partner Jewellery Stores Across 100+ Cities
A solitaire often becomes part of a moment that people cherish for years. Whether it marks a milestone, celebrates a relationship or is a personal choice, it often holds a special meaning for its wearer. Reflecting this sentiment, The Solitaire Festival of India (TSFI) 2026, hosted by Divine Solitaires, concluded on a celebratory note at Ranka Jewellers, Chinchwad, Pune, with the handover of the festival’s bumper prize.
Amardeep Jinde was felicitated as the TSFI 2026 bumper prize winner and received the keys to a brand-new XUV 7XO, bringing the nationwide festival to a memorable close.
Taking the Solitaire Experience Across India
This year, TSFI reached more than 200+ partner jewellery stores across 100+ cities. The festival offered customers an opportunity to explore solitaires through assured gifts, weekly draws and a national bumper prize, while encouraging informed buying through a focus on quality, certification and transparent pricing.
Retail partners such as Ranka Jewellers have played an important role in bringing TSFI to consumers. The bumper prize handover at its Chinchwad store marked the culmination of this year’s festival, bringing
the nationwide celebration to a close.
Speaking on the occasion, Jignesh Mehta, Founder & Managing Director, Divine Solitaires, said:
“At Divine Solitaires, we continuously look for ways to engage with our customers and create exciting experiences for them. TSFI is one such initiative that brings together customers and our retail partners across the country. As we bring this edition to a close at all over India, we are grateful to everyone who has been part of the journey. We look forward to bringing many more interesting initiatives and experiences to our customers in the future.”
Adding his perspective,. Tejpal Ranka, Owner, Ranka Jewellers, Chinchwad, Pune, said:
“It has been a very eventful year for us, and our long-standing association with Divine Solitaires has been fruitful. We have seen an increase in customer walk-ins, which has been encouraging for our business. Having the TSFI bumper prize winner emerge from our store is a matter of great pride for us. It is wonderful to see a customer from our store win a prize in a festival celebrated across India. We look forward to continuing our association with Divine Solitaires and being part of more such initiatives in the future.”
Divine Solitaires continues to focus on making solitaire buying more transparent through its 123-parameter Quality Guarantee, standardised pricing and consumer-focused post-purchase benefits.
As the brand looks ahead to Dhanteras and the festive buying season, Divine Solitaires aims to encourage more consumers to consider a solitaire for their first meaningful jewellery purchase through festive offers and engaging customer initiatives.
With its focus on quality, transparent pricing and consumer confidence, the brand aims to further strengthen its position in India’s solitaire jewellery market. Going forward, Divine Solitaires plans to introduce more initiatives that bring solitaires closer to consumers and make the buying experience more rewarding.
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