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Gudi Padwa jewellery sales flat; demand for gold coins surges

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 Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said  that buyers are purchasing gold coins with the expectation of future price increases.

As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.

Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.

Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.

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PNG Jewellers Wins IACC Excellence In Service Award At IACE 2026

Prestigious Recognition Honours PNG Jewellers’ Commitment To Customer Service, Retail Excellence and Evolving Consumer Expectations

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PNG Jewellers has been honoured with the Excellence in Service award at the 22nd Indo-American Corporate Excellence Awards (IACE) 2026, organised by the Indo-American Chamber of Commerce (IACC). The recognition celebrates PNG Jewellers’ retail excellence in Sunnyvale, California, and its commitment to delivering service excellence and trusted jewellery retail experiences to customers in the U.S. market.

The award was presented at a prestigious ceremony held on September 11, 2026,  at Hotel Sahara Star, Mumbai, in the presence of business leaders, members of the Indo-U.S. business community, IACC members and representatives of the diplomatic community. Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, received the award on behalf of the company from Union Minister Shri Nitin Gadkari.

The winners were selected by an eminent jury chaired by Shailesh Haribhakti, alongside Kaku Nakhate, S. S. Mundra, Rajyalakshmi Rao and Nilesh Vikamsey. P. N. Gadgil Jewellers Ltd. was unanimously selected as the winner in the Excellence in Service category.

Commenting on the recognition, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said:

“This recognition is a testament to the trust our customers have placed in PNG Jewellers and to the commitment of our teams who work relentlessly to deliver an exceptional jewellery-buying experience. For us, service excellence goes beyond the transaction. It is about understanding evolving customer expectations, offering greater transparency and ensuring that every interaction strengthens a relationship built over generations. We are deeply honoured to receive this recognition from the Indo-American Chamber of Commerce.”

The recognition specifically acknowledges PNG Jewellers’ store in Sunnyvale, California, and the brand’s commitment to extending its legacy of trust, craftsmanship and service excellence to customers in the United States. The Sunnyvale store represents an important milestone in PNG

Jewellers’ international journey, bringing its heritage-led approach together with contemporary retail experiences tailored to evolving consumer expectations in the U.S. market.

The Indo-American Corporate Excellence Awards recognise organisations and individuals making significant contributions to the Indo-U.S. trade and business corridor.

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