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Gudi Padwa jewellery sales flat; demand for gold coins surges

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 Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said  that buyers are purchasing gold coins with the expectation of future price increases.

As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.

Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.

Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.

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National News

Precious Metals rebound back from crucial support levels AUGMONT BULLION REPORT

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  • Safe Heaven Dynamics – Gold rebounding above $5000 and silver above $80 reflects renewed safe-haven demand after a sharp correction. However, upside remains capped as fading expectations of near-term US rate cuts increase real yields, raising the opportunity cost of holding Gold and Silver. This creates a tug-of-war between geopolitical support and monetary headwinds, leading to volatile but range-bound price action.
  •  Geopolitical Developments – The prolonged US–Israel–Iran conflict, particularly threats to Iran’s oil infrastructure at Kharg Island, has kept crude prices elevated. Higher energy prices are feeding inflation concerns, reducing the likelihood of aggressive monetary easing. While geopolitical risk supports gold and silver, persistent inflation fears indirectly pressure prices by strengthening the dollar and bond yields.
  •  Monetary Policy stance – The Federal Reserve and other major central banks maintaining a pause signals a “higher-for-longer” rate environment. This limits immediate upside in precious metals by keeping real interest rates elevated. However, any shift toward dovish guidance or delayed tightening could quickly revive bullish momentum, making policy signals the key trigger for the next directional move.

Technical Triggers    

  • Gold briefly broke the key $5000 (~Rs.157,000) support but failed to sustain lower levels, indicating near-term consolidation. However, short-term bias remains bearish with strong support seen around $4850 (~₹150,000).
  • Silver also slipped below $80 (~Rs.255,000) but recovered quickly. A renewed break below $77 (~Rs.247,000) could trigger further profit-booking, dragging prices towards $70 (~Rs.230,000) in the near term.
MetalMarketSupport LevelResistance Level
GoldInternational$4850 / oz$5250 / oz
GoldDomestic₹158,500 / 10 gm₹165,000 / 10 gm
SilverInternational$77 / oz$85 / oz
SilverDomestic₹247,000 / kg₹268,000 / kg


Source:AUGMONT BULLION REPORT

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