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Gudi Padwa jewellery sales flat; demand for gold coins surges

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 Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said  that buyers are purchasing gold coins with the expectation of future price increases.

As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.

Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.

Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.

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National News

Zoya Unveils Its Second Boutique In Bengaluru At The Leela Palace

Celebrating Craft and Meaning At Its 4th Boutique In South India and 13th In India

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Zoya, India’s leading luxury jewellery brand and a landmark of quiet luxury, unveils its 13th boutique in India and its second in Bengaluru, with Amanpreet Ahluwalia, Business Head of Zoya from the Tata Group, leading the unveiling. Set within the Colonnade at The Leela Palace Bengaluru, the boutique redefines the experience as intimate, warm, and deeply meaningful. Unfolding like a poem, the boutique draws the unapologetically herself Zoya muse in, revealing itself slowly as she moves through the space, discovering stories expressed through soulful craft and exquisite jewellery.

Zoya means alive—and at the heart of the brand is the belief that every woman is on her own heroine’s journey. At the threshold, she is greeted by an enigmatic mural that captures this defining evolution. Zoya’s intricate yet minimal boutique becomes a space of her own, wrapped in hand-beaded wallpaper—a quiet expression of India’s artisanal pride and legacy. Lit by a handcrafted chandelier in banana fibre paper and organza, this gallery of wearable art gently invites her into her feminine journey. As she moves through the boutique, a quiet sense of belonging deepens.

The space is thoughtfully crafted to bring meaningful collections to life, softly revealing the stories each piece holds. In this gentle unfolding, a sense of boundlessness stirs within her. As she gazes at the Beyond collection—an inlay of diamonds and emerald-cut emeralds that move like the Indus River—it reminds her that she is a force of nature. At the Alive collection, she feels like a wildflower—wherever she stands, she blooms.

The bespoke wall draws her in, where gemstones and stories come together—each one-of-a-kind piece an ode to her uniqueness.

She steps into a more cocooned space, where the Zoya experience deepens. With a cup of freshly brewed coffee and delectable hors d’oeuvres in hand, she lingers, held in a moment of quiet indulgence, immersed in stories expressed through each collection in a space that feels like a quiet oasis.

Commenting on the boutique, Amanpreet Ahluwalia, Business Head of Zoya from the Tata Group, said:

Our thirteenth boutique in India and our second in Bengaluru – and with each one, Zoya grows into a deeper expression of herself. At The Leela Palace, the space unfolds like a gallery of wearable art – where each piece is meant to be seen, felt, and experienced. The boutique is intentionally immersive and deeply personal, shaped by an instinctive warmth. We hope every woman who walks in finds her own pause here-a moment to slow down and return to herself”

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