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Gudi Padwa jewellery sales flat; demand for gold coins surges

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 Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said  that buyers are purchasing gold coins with the expectation of future price increases.

As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.

Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.

Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.

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Harit Zaveri Jewellers Presents Its Signature Heritage Collection – Saanjh, Bringing Together Timeless Craftsmanship, Uncompromising Quality and Exceptional Value

Some Jewels Don’t Just Complete A Look, They Become A Part Of Your Story

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The conversation while getting ready. A mother fastening the clasp of a necklace. Friends adjusting bangles and their hair between photographs. The pause before stepping into the mandap. The laughter that wasn’t planned, all a part of your story to celebrate the joyful moments of life. 

Keeping this in mind, Harit Zaveri Jewellers unveil their latest bridal collection – Saanjh. This collection reflects that shift. It embraces weddings as they are today: intimate, layered and deeply personal. 

This collection draws from India’s traditions while reflecting the way today’s brides approach weddings: with intention, individuality and a desire to wear pieces that resonate with their character and story

Crafted in 22 KT gold, the collection features bridal necklaces layered with uncut polki and kundan work, statement chokers, temple-inspired jhumkas, engraved bangles, sculptural cuffs, cocktail rings and intricate detailing enriched with emerald-green enamel, ruby accents and motifs. Every detail has a purpose. Handcrafted gold work, floral engravings, enamel accents come together in pieces that honour heritage without feeling bound by it.

It moves effortlessly across celebrations, from pre-wedding rituals to the wedding ceremony and beyond, while carrying the craftsmanship and cultural language that has always defined Harit Zaveri Jewellers.

Harit Zaveri Jewellers continue their commitment to preserving traditional artistry while creating bridal jewellery for a new generation. Designed with versatility in mind, the collections feature necklaces, earrings, bangles, rings and statement pieces that seamlessly complement weddings, festive occasions and everyday celebrations. 

Every piece is meticulously handcrafted using refined techniques and carefully selected materials, ensuring superior quality, durability and lasting beauty. Rooted in India’s rich jewellery-making traditions, the collections are created for today’s discerning customers who value authenticity, fine craftsmanship and jewellery that becomes part of life’s most cherished moments. 

Harit Zaveri, Joint Managing Director at Harit Zaveri Jewellers shared:

“At Harit Zaveri Jewellers, we have always believed bridal jewellery should feel personal, something that reflects a bride’s story and individuality. Many of our clients naturally gravitate towards one-of-a-kind pieces that resonate with their personality and become part of their memories for years to come. With this Polki collection, we wanted to celebrate craftsmanship with the richness of emeralds, a stone that beautifully complements a variety of bridal colours and effortlessly completes a look.

“Above all, quality remains at the heart of everything we create because we believe jewellery should feel as enduring as the memories and moments attached to it.”

Harit Zaveri Jewellers remains committed to offering the right craftsmanship, the right quality and the right price, making beautifully crafted jewellery accessible without compromising on excellence or trust. 

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