National News
Gudi Padwa jewellery sales flat; demand for gold coins surges
Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said that buyers are purchasing gold coins with the expectation of future price increases.
As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.
Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.
Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.
New York-based digital-first fine jewellery brand Verlas has announced its Limited Time Independence Day Sale for its India Customers, from August 1st to August 15th, offering 30% off diamond value and making charges across its modern luxury diamond jewelry collection crafted in BIS hallmarked 9K and 14K gold, with free shipping pan-India. Customers will also receive a complimentary Luxe Keepsake Box on specific orders above a price the brand in store.
What defines Verlas isn’t a single aesthetic, but a design philosophy rooted in exceptional craftsmanship and effortless wearability. Every diamond is hand-selected by Verlas’s artisans, with each setting meticulously chosen to enhance its beauty and complement the design. The result is a portfolio of fine jewelry that feels as versatile as it is timeless: hoops that transition seamlessly from morning meetings to evening celebrations, pendants that pair as naturally with tailoring as they do with occasion wear, and bangles designed to be layered, mixed, and styled anew with every look. Rather than being reserved for milestones alone, Verlas creates designs that become an integral part of how modern women dress, every single day.
The sale spans rings, earrings, necklaces, bracelets, and bangles, with designs ranging from celestial and floral motifs to geometric pyramid and swirl detailing across the collection.
Designer Recommended:
- Round-Cut Eternity Band : an eternity band featuring 15 round-cut diamonds (EF colour, VS-VVS clarity, 4.95 ct total weight) in prong setting, positioned as a choice for a wedding band.
- Statement Sundrop Hoops : hoop earrings with a celestial-inspired design, set with 42 diamonds (EF/VS-VVS, 0.50 ct total weight) in prong setting.
- Pyramid Trio Pendant Necklace: three pyramid motifs aligned horizontally and connected into a single style, lined with 72 diamonds (EF/VS-VVS, 0.50 ct total weight) in micropavé and prong settings, designed to move from business attire to evening wear.
- La Fleur Blooming Bracelet: a floral design bracelet with 108 diamonds (EF/VS-VVS, 0.75 ct total weight) in pavé and bezel settings, a statement design made for every occasion.
- Statement Swirl Diamond Bangle: a swirl-design bangle with 249 diamonds (EF/VS-VVS, 2 ct total weight) in micropavé setting, designed for stacking with other bracelets and bangles.
The 30% discount is applied automatically at checkout, with no promotional code required, and is valid only on diamond jewelry. Orders above Rs 50,000 also receive a complimentary Luxe Keepsake Box.
All five designs are available in yellow, white, and rose gold in 14K and 9K. The sale continues Verlas’s push into India’s lab-grown diamond segment, where demand has been growing for jewelry suited to daily wear rather than occasion-only use.
The Verlas Independence Day Sale is live on verlas. in, with pan-India shipping, from August 1st to August 15th, 2026.
This Independence Day, Verlas Celebrates Craftsmanship In Diamonds, With 30% Off
Halo Jewelers Puts Colour At The Heart Of Fine Jewellery With Ciara
Hon’ble Union Home Minister, Inaugurates HK Group & Dholakia Foundation’s Gujarat Gaurav Sarovar
-
National News8 minutes agoThis Independence Day, Verlas Celebrates Craftsmanship In Diamonds, With 30% Off
-
National News2 days agoMMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
-
International News2 days agoGJEPC Auckland Visit Targets Growth In India-NZ Jewellery Trade
-
BrandBuzz43 minutes agoHalo Jewelers Puts Colour At The Heart Of Fine Jewellery With Ciara
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.