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Gudi Padwa jewellery sales flat; demand for gold coins surges

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 Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said  that buyers are purchasing gold coins with the expectation of future price increases.

As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.

Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.

Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.

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Quarterly Update: Q1 FY2027- Kalyan Jewellers

Q1 FY2027 highlights robust revenue growth, expanding global footprint, and continued investment in festive season readiness.

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The recently concluded quarter has been a very satisfying one, recording consolidated revenue growth of approximately 38% when compared to the same period in the previous financial year.

We saw revenue growth in excess of 38% for our India operations during Q1 FY2027 as compared to Q1 FY2026, led by robust operating momentum on the ground with healthy same-store-sales-growth across all the key markets in the country despite the 28-day Adhik Maas period falling fully in the recently concluded quarter. Adhik Maas is a once in a 3-year phenomenon during which wedding-related demand tends to take a pause in certain parts of the country. The recently concluded quarter recorded same-store-sales-growth of approximately 28%.

We launched our ‘Shine with India’ Gold Recirculation Campaign during the second half of May with the larger objective of increasing the share of recycled gold and thereby reducing dependence on imported gold. The initiative has been well received by customers, helping us increase the share of recycled gold as a percentage of revenue to over 46% during Q1 FY2027. For the month of June, the share of recycled gold as a percentage of revenue was in excess of 55%.

Our international operations recorded revenue growth of approximately 35% for the recently concluded quarter when compared to the same period during the previous financial year. Within the Middle East specifically, we witnessed revenue growth of approximately 30% for Q1 FY2027 as compared to Q1 FY2026, driven predominantly by same-store-sales-growth despite the impact on footfall during April due to the geopolitical tensions in the region.

International markets contributed approximately 14% to our consolidated revenue for the recently concluded quarter.

Our digital-first jewellery platform, Candere, recorded a revenue growth of approximately 112% during the recently concluded quarter as compared to the same period during the last year.

During the recently concluded quarter, we launched 12 Kalyan showrooms and 5 Candere showrooms in India.

The ongoing quarter has started off well and we are upbeat about the new showroom launches, gearing up with fresh collections and campaigns for the upcoming festive and wedding season across the country.

As of June 30, 2026, our total number of showrooms across India and international markets stood at 524:

  • Kalyan India – 354
  • Kalyan Middle East – 38
  • Kalyan USA – 2
  • Kalyan UK – 1
  • Candere – 129

The metrics and other details provided above are subject to the Limited Review process by our Statutory Auditors. Post approval of the results for the quarter ended June 30, 2026 by the Board of Directors, a detailed information update will follow. Revenue figures provided above refer to revenue from sale of goods (excluding bullion).

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