National News
Gudi Padwa jewellery sales flat; demand for gold coins surges
Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said that buyers are purchasing gold coins with the expectation of future price increases.
As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.
Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.
Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.
National News
Senco Gold & Diamonds Welcomes Lord Ganesha Home With Jewellery That Celebrates Wisdom, Prosperity And New Beginnings
Up to 20% Off on Diamond Value | Up to 30% Off on Gold Making Charges | Up to ₹200 off Per Gram on Gold Jewellery | 0% Deduction on Old Gold Exchange
On the auspicious occasion of Ganesh Chaturthi, also known as Vinayaka Chaturthi in several parts of India, Senco Gold & Diamonds brings together a selection of Lord Ganesha jewellery from its collection, picked to mark the occasion. Celebrated as the day that welcomes Lord Ganesha, the remover of obstacles, into homes, the ten-day festival is a time when families across the country turn to jewellery that carries both faith and everyday elegance, from festive gifting to daily wear. To mark the occasion, Senco Gold & Diamonds is also offering up to 20% off on diamond value on natural diamond jewellery, up to 30% off on gold jewellery making charges, up to ₹200 off per gram on gold jewellery, and 0% deduction on old gold exchange, across stores and online. Terms and conditions apply.
Inspired by the spirit of the occasion, these Ganesha pieces bring together spiritual symbolism, refined design and master craftsmanship. Among the picks are finely crafted pendants in gold, diamond and platinum depicting Lord Ganesha, a striking men’s gold ring with an intricately detailed Ganesha motif, and a diamond-studded Om Ganesha bangle that brings together two symbols of auspiciousness in a single design. From everyday statement pieces to festive centrepieces, each design balances devotion with wearability.
Handcrafted by master artisans and BIS hallmarked, every piece reflects Senco’s commitment to purity, precision and enduring design, where faith is expressed through craftsmanship and each piece becomes a quiet companion to life’s blessings.
This Ganesh Chaturthi, Senco Gold & Diamonds celebrates the spirit of new beginnings with jewellery that goes beyond adornment, becoming part of rituals, blessings, memories and the joy of welcoming Bappa home.
“Ganesh Chaturthi holds a special place in our hearts as we welcome Ganpati Bappa with devotion and joy. At Senco, we see it as a celebration of wisdom, prosperity and new beginnings. Our Ganesha jewellery reflects faith, heritage and enduring craftsmanship, created to be treasured today and across generations.”- Joita Sen, Director and Head of Marketing and Design at Senco Gold & Diamonds
Ganesh Chaturthi Special Picks:
Octa Bless Platinum Pendant
22K Yellow Gold Ganesha Pendant
Grand Ganesha Men Gold Ring
Ganesha Bliss Gold Pendant Set
18K Yellow Gold Diamond Ganesh Pendant
Cute Diamond Ganesha Pendant
Om Ganesha Diamond Noa Bangle
Senco Gold & Diamonds Welcomes Lord Ganesha Home With Jewellery That Celebrates Wisdom, Prosperity And New Beginnings
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Senco Gold & Diamonds Welcomes Lord Ganesha Home With Jewellery That Celebrates Wisdom, Prosperity And New Beginnings
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National News43 minutes agoSenco Gold & Diamonds Welcomes Lord Ganesha Home With Jewellery That Celebrates Wisdom, Prosperity And New Beginnings
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