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Gudi Padwa jewellery sales flat; demand for gold coins surges

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 Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said  that buyers are purchasing gold coins with the expectation of future price increases.

As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.

Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.

Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.

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GJEPC, Latur Jewellers’ Association Host Seminar On Membership, IIJS BHARAT and MSME Schemes

The Seminar Attracted Over 300 Retail Jewellery Store Owners From Murud and Nearby Regions

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GJEPC, in collaboration with Saraf Suvarnakar Vyapari Sangh, Latur, organised a seminar in Murud on 24 May focusing on GJEPC membership, IIJS Bharat participation and MSME benefits.

Mithilesh Pandey, Senior Director, GJEPC, outlined the benefits of GJEPC membership, export opportunities through courier, post, hand-carry, e-commerce and online platforms, along with key government schemes and Maharashtra’s new trade policy. He also highlighted initiatives such as Buyer-Seller Meets, the Capacity Building Scheme and MSME support measures.

Naheed Sunke, Assistant Director, GJEPC, briefed participants on IIJS Bharat, its business opportunities and special discounted schemes available through the association.

The seminar attracted over 300 retail jewellery store owners from Murud and nearby regions including Chakur, Ausa, Nilanga, Ahmedpur, Udgir and Shirur Anantpal. A Parichay Card registration camp for artisans was also held during the programme.

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