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Gudi Padwa jewellery sales flat; demand for gold coins surges

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 Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said  that buyers are purchasing gold coins with the expectation of future price increases.

As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.

Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.

Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.

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PNG Jewellers stock touches 52-week high of Rs 727.80 amid strong market momentum, strong festive demand

Driven by robust investor confidence, strong festive demand, and the continued rise of India’s organized jewellery retail sector, PNG Jewellers stock surge to 52-week high

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Driven by robust investor confidence, strong festive demand, and the continued rise of India’s organized jewellery retail sector, P N Gadgil Jewellers Ltd (PNGJL) stock hit a new 52-week high of Rs. 727.80 on the NSE today (May 7, 2026). The stock was trading strongly, with an intraday high of Rs. 727.80, showcasing significant upward momentum. The price was Rs 711.35 at close of trading.

The rally reflects growing investor confidence in India’s organized jewellery retail industry, particularly branded chains demonstrating strong expansion, rising revenues, and resilient consumer demand despite elevated gold prices.

The breakout above the earlier resistance level is being viewed positively by both market participants and technical analysts, indicating sustained bullish momentum in the stock.

Industry experts believe several key factors are contributing to the sharp upward movement in PNG Jewellers’ shares:

  • Expansion of retail showroom network
  • Growing trust in organized jewellery brands
  • Strong quarterly business updates
  • Increased investor interest in consumer retail stocks
  • Strong festive and wedding season demand

The branded jewellery segment continues to benefit from evolving consumer preferences, with buyers increasingly shifting toward transparency, certified products, and trusted legacy brands.

The rally in PNG Jewellers also underlines the broader strength of India’s organized jewellery market. Leading brands across the country are witnessing strong footfalls, higher ticket sizes, and consistent growth across bridal, festive, and daily wear categories.

With gold continuing to remain both an emotional asset and a preferred investment avenue for Indian consumers, jewellery retailers are maintaining strong business momentum even amid periods of elevated bullion prices.

Analysts now expect investors to closely monitor whether PNG Jewellers sustains above the crucial Rs. 700 breakout zone in the coming trading sessions. Continued earnings growth, retail expansion, and stronger visibility on future performance could further strengthen market confidence.

The stock’s fresh 52-week high marks another important moment for India’s jewellery retail industry, reinforcing the sector’s strong growth trajectory across both consumer demand and capital markets.

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