National News
Gudi Padwa jewellery sales flat; demand for gold coins surges
Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said that buyers are purchasing gold coins with the expectation of future price increases.
As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.
Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.
Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.
National News
Jewellery Repeats Are Officially Off The Table With The Wedding Guest Edit By Kushals
A Versatile, Trend-Forward Collection Designed To Keep Every Wedding Guest Look Fresh, Effortless, and Celebration-Ready Across Every Function
If wedding season means back-to-back invites—from friends, cousins, and colleagues—the drill is familiar. Multiple functions per wedding, different jewellery for each outfit, and absolutely no repeats. Mehendi in the morning, sangeet at night, cocktail glam, muhurtam elegance—and somehow, new jewellery every single time.


So how does a wedding guest keep every look fresh & on-trend without overthinking it?
This Wedding Season, Kushals Fashion Jewellery introduces The Wedding Guest Edit—a curated collection for modern Indian wedding guests. Designed to keep every look stylish, effortless, and on point for every celebration.



Bringing together Indian traditional craftforms with 18K Gold Plating jewellery, the edit is rooted in versatility—offering multiple options for every outfit. Crafted with a premium finish and a comfort fit, the collection reflects Kushals’ artisanal expertise, with new designs introduced every week.


Kundan jewellery is reimagined for today, bringing a contemporary edge to the collection. Think bold chokers with coloured stone accents, layered necklaces, and versatile sets that can be styled multiple ways. The addition of Victorian plating—one of the season’s biggest trends—lends a rich depth to these designs. Perfect for cocktail sarees, fusion fits, and even statement baarati looks, these are pieces that transition effortlessly across wedding moments—be it haldi, mehendi, or the varmala. Designs that do the most, without trying too hard.
For those drawn to something more classic, the Antique jewellery range, crafted with rich gold-plated finishes, brings in depth through intricate detailing and textured designs. Statement maang tikkas, maatils, kaadhas, and temple-inspired pieces elevate traditional looks—perfect for muhurtam ceremonies and day functions where classic elegance takes centre stage.


And for those who love a little sparkle, the American Diamond (AD) range brings in just the right amount of shine. With delicate florals, pastel-hued stones from the latest launch, and modern silhouettes—from lightweight statement earrings to elegant necklace sets—these zircon pieces are perfect for cocktail looks and reception nights that call for effortless glam.
At its core, The Wedding Guest Edit is all about versatility—lightweight, premium, expressive, and easy to style. Mix it, match it, style it differently. Because keeping up with wedding season shouldn’t feel like a styling challenge.
Why should brides have all the fun?
With this launch, Kushals Fashion Jewellery shifts the spotlight to the wedding guest—ensuring something new, something stylish, and a fresh look for every celebration
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