National News
Gudi Padwa jewellery sales flat; demand for gold coins surges
Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said that buyers are purchasing gold coins with the expectation of future price increases.
As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.
Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.
Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.
National News
Gifting Picks For Mother’s Day 2026 – Kushal’s Fashion Jewellery
Antique Finish 18K Gold Plated Jewellery
For the mother who gravitates toward bold artistry and tradition-inspired design, the Antique pick celebrates intricate craftsmanship with a rich, statement-making appeal. The featured 18K gold plated set showcases ornate detailing, ruby-toned stones, and delicate pearl drops that lend it a festive, heirloom-like charm. Paired with complementing bangles featuring floral accents and textured gold toned elements, the look feels expressive yet elegant. With its vintage finish and striking silhouette, this set is perfect for mothers who love jewellery that stands out while staying rooted in tradition.



Regal Elegance (Kundan)
Designed for the mother who appreciates regal elegance, the first Kundan pick captures the beauty of traditional artistry through its elaborate craftsmanship and refined detailing. The featured set blends classic kundan work with soft pearl elements and vibrant green coloured stones, creating a graceful balance of grandeur and sophistication. Perfect for celebratory occasions and statement styling, it is a piece that reflects festive charm with a contemporary sensibility.
Another set featuring teardrop-shaped kundan stones set in warm gold tones, paired with matching earrings and coordinated bangles, the look feels rich yet graceful. Perfect for festive occasions, it’s a style that reflects tradition with an easy, sophisticated appeal.



Floral American Diamond (Zircon)
For the mother who loves understated glamour, the first American diamond (Zircon) pick offers polished sparkle with a sleek, modern edge. The featured set showcases a rhodium-finish necklace and earrings with refined brilliance, creating a sophisticated yet versatile look. Elegant and premium in its structure and lightweight in feel, this piece is ideal for evening gatherings, parties, and elevated everyday styling-bringing effortless shine to every occasion.



Another set featuring a delicately structured necklace with CZ stones and soft pearl drops, paired with matching statement earrings, the look feels light, graceful, and occasion-ready. Perfect for celebrations or evening wear, it’s a style that adds just the right touch of shine without overpowering her natural elegance.
This Mother’s Day, choose jewellery that reflects her individuality and celebrates her beyond the moment. With styles that are fashionable, premium, lightweight, comfortable, and designed to be worn again and again, Kushals Fashion Jewellery offers gifts that become part of her story-cherished long after the day is over.
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