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Gudi Padwa jewellery sales flat; demand for gold coins surges

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 Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said  that buyers are purchasing gold coins with the expectation of future price increases.

As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.

Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.

Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.

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Kumari Fine Jewellery Celebrates the “Modern Indian Original” with Exclusive Women’s Day Showcase

The Women’s Day showcase highlights self-bought milestones and positions lightweight gold jewellery as a symbol of independence, identity, and modern professional style.

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Mumbai’s leading lightweight fine jewellery brand, Kumari Fine Jewellery, has unveiled its International Women’s Day 2026 showcase, celebrating every Kumari’s financial independence, personal style, and the power of self-expression. Reimagining the occasion as a tribute to the “Modern Indian Original,” the brand positions precious jewellery not as a passive asset, but as an active styling statement for women who invest in themselves.

This Women’s Day, Kumari brings an exhibition creating an exclusive experience for women who view gold as a reflection of identity rather than an occasion. Designed for working professionals, entrepreneurs, and corporate leaders, the showcase centres around the idea of the self-bought milestone, encouraging women to commemorate their achievements with jewellery that anchors confidence and presence.

The exhibition will feature a thoughtfully curated selection of signature pieces styled for work, travel, and celebration. From refined everyday gold essentials to statement accents that transition seamlessly from boardroom meetings to evening parties, each design reflects Kumari’s contemporary aesthetic and commitment to versatility. The brand’s design philosophy focuses on wearability, styling intelligence, and modern relevance, ensuring precious jewellery becomes an integral part of the active, social, and professional lives of contemporary women.

Speaking about the campaign, Supriya Kataria, Founder, Kumari Fine Jewellery, said, “Our vision has always been to design for the Modern Indian women who lead, create, and define their own journey. This showcase invites you to honour your personal milestones with jewellery that anchors your confidence, serving as a powerful reflection of both identity and achievement.”

Extending the initiative offline, Kumari Fine Jewellery will host a pop-up experience on 5 & 6th March 2026 at Parinee Crescenzo, Business Park, One BKC, Mumbai, inviting guests to experience a space where gold is not simply purchased, but personally claimed as a marker of growth, independence, and self-expression.

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