National News
Gudi Padwa jewellery sales flat; demand for gold coins surges
Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said that buyers are purchasing gold coins with the expectation of future price increases.
As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.
Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.
Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.
National News
Reva Diamonds by PNGS Records 2.51x Revenue Growth, This Gudi Padwa, Signalling Strong Consumer Confidence in Fine Jewellery
The brand sees record-breaking festive sales, reinforcing the buoyancy of India’s organised jewellery retail sector
Reva Diamonds by PNGS, the certified natural diamond jewellery brand from the house of P.N. Gadgil & Sons, has recorded a 2.51x year-on-year surge in revenue this Gudi Padwa — its strongest festive performance since inception. The brand clocked revenue of Rs.7.30 crore on Gudi Padwa FY 2025-26, against Rs.2.08 crore on the same occasion in FY 2024-25. The milestone comes on the heels of the brand’s Rs.380 crore IPO on BSE and NSE and the inauguration of its new exclusive showroom in Kothrud, Pune, and underscores the growing appetite among Indian consumers for accessible, certified, and design-forward diamond jewellery.
Gudi Padwa, one of Maharashtra’s most auspicious occasions for new beginnings and significant purchases, has traditionally been a strong period for jewellery retail. This year, Reva Diamonds by PNGS saw a dramatic acceleration in consumer interest, with revenues rising from Rs.2.08 crore in FY 2024-25 to Rs.7.30 crore in FY 2025-26 on Gudi Padwa — a 2.51x jump that signals certified natural diamond jewellery is no longer a consideration only for high-end buyers, but a mainstream aspiration for Indian households.
The performance is even more meaningful when viewed against Reva’s current footprint: the brand operates 2 exclusive branded showrooms (EBOs) and 34 Shop-in-Shop (SIS) outlets across 25 cities in Maharashtra, Gujarat, and Karnataka. The Gudi Padwa numbers reflect the strength of this multi-format presence — and signal that both the exclusive showroom experience and the accessibility of the SIS format are resonating strongly with consumers.
The numbers are particularly encouraging given the broader context: while premium and luxury categories have seen selective consumer spending, fine jewellery — especially when backed by trust, transparency, and a heritage brand — has emerged as a resilient and aspirational choice. Reva’s certification-first philosophy and its mass-premium pricing, starting at Ra.20,000, have clearly struck a chord.

Aditya Modak, Non-Executive Director, Reva Diamonds by PNGS, said,“A 2.51x growth in revenue this Gudi Padwa — from Rs.2.08 crore last year to Rs.7.30 crore this year — is not just a number we are proud of. It is a reflection of how meaningfully the market has shifted. Consumers today are informed, they care about provenance, and they want jewellery that is both beautiful and responsibly sourced. Reva was built for exactly this consumer.
This performance tells us we are on the right path, and it gives us tremendous confidence as we continue to expand our footprint and deepen our connection with buyers across Maharashtra and beyond.”
For jewellers across the organised sector, the Gudi Padwa numbers offer a welcome and instructive data point. Consumer sentiment towards fine jewellery remains strong, and brands that combine legacy credibility with modern product innovation are seeing disproportionate returns. Reva Diamonds by PNGS, with its PNGS heritage spanning over 190 years, its certified natural diamond portfolio across 13 distinct collections, and its sharp design language, is well-positioned to continue riding this momentum through the year.
With its Kothrud showroom now fully operational, 34 SIS outlets active across 25 cities, and additional expansion earmarked from IPO proceeds, the brand enters the next quarter with both the intent and infrastructure to match growing consumer demand.
Source: Reva Diamond by PNGS
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