National News
Gudi Padwa jewellery sales flat; demand for gold coins surges
Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said that buyers are purchasing gold coins with the expectation of future price increases.
As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.
Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.
Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.
National News
Zen Diamond Strengthens Its India Presence With A New Store Launch At Lake Shore Mall, Hyderabad
Expanding Its India Footprint, Zen Diamond Brings Global Design, Certified Natural Diamonds, and Elevated Retail Experiences To Hyderabad With Exclusive Festive Offers
Zen Diamond, the globally acclaimed fine jewellery brand with a presence across 450+ stores worldwide, continues to expand its footprint in India with the opening of its new store at Lake Shore Mall, Hyderabad. After establishing a strong foothold in Mumbai with stores in Bandra and Borivali, and further strengthening its presence in Chandigarh and Bengaluru, the brand now brings its hallmark of exquisite craftsmanship and modern design to Hyderabad. Last year, the brand announced global icon Jennifer Lopez as its brand ambassador, marking a new phase of glamour, innovation, and timeless sophistication.
The 800 sq. ft. store at Lake Shore Mall embodies Zen Diamond’s signature design language, featuring a refined grey palette, premium finishes, fluted panels, and elegant stucco textures that enhance the brilliance of each creation.

Celebrated for its mastery in crafting natural diamond jewellery of exceptional quality, Zen Diamond seamlessly blends timeless artistry with contemporary aesthetics. With a strong legacy rooted in craftsmanship and innovation, the brand caters to discerning consumers who value exclusivity, sophistication, and modern design. Guided by affordability and trust, Zen Diamond continues to resonate with consumers seeking enduring value without compromising on style.
Along with fine jewellery, the brand also offers a curated range of luxury accessories, including perfumes, ties, watches, pens, and gold coins, positioning itself as a one-stop destination for refined gifting and personal indulgence.
Speaking about the new Hyderabad store, Neil Sonawala, Managing Director, said,
“India continues to be a key growth market for us. After strong responses in Mumbai, Chandigarh, and Bengaluru, we are pleased to expand further into South India with Hyderabad. Our focus remains on delivering exceptional in-store experiences, offering customers a personalized and immersive jewellery journey that blends contemporary design with timeless artistry.”

With this launch, Zen Diamond reinforces its vision of redefining fine jewellery in India, offering a seamless fusion of global design trends and enduring sophistication. The brand is also among the few in India to offer Natural Diamond Certification, strengthening consumer confidence in the authenticity and superior quality of its jewellery.
On the auspicious occasion of Akshaya Tritiya, Zen Diamond is offering an exclusive benefit of a complimentary 1.5-gram 24Kt gold coin on every purchase of Rs. 90,000 on diamond jewellery, adding extra sparkle to the festive celebration.
Additionally, customers can avail Zero Cost, Zero Interest EMI, with just 10% upfront payment and the balance payable in easy monthly instalments, making jewellery purchases more accessible and convenient.
Zen Diamond India is also offering added value through its “Trade Your Old Gold” program, where customers receive an additional Rs. 2,400 per gram over the prevailing market value, enabling them to upgrade existing gold into new, meaningful jewellery.
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