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Gudi Padwa jewellery sales flat; demand for gold coins surges

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 Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said  that buyers are purchasing gold coins with the expectation of future price increases.

As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.

Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.

Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.

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Srinidhi Shetty Unveils Malabar Gold & Diamonds’ New Showroom In RT Nagar, Bengaluru

The Dialogue Underscored The Importance Of Engagement Between Policymakers and Industry Stakeholders In Fostering Mutually Beneficial Trade Relations.

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Malabar Gold & Diamonds inaugurated its new showroom in RT Nagar, Bengaluru, by actress Srinidhi Shetty. By further strengthening its presence in one of India’s most significant jewellery markets, the launch marks the brand’s 25th showroom in Bengaluru and its 49th showroom across the Karnataka and Goa region.

The new showroom has been designed to offer customers a spacious and premium jewellery retail experience, combining contemporary interiors, organised product displays, and personalised customer service. Developed in line with Malabar Gold & Diamonds’ global retail standards, the showroom brings together an extensive range of jewellery collections across categories and price segments.

The showroom was inaugurated in the presence of Filsor Babu, Regional Head – Karnataka, members of the management team, customers, invited guests, and other dignitaries.

The RT Nagar showroom showcases an extensive range of gold, diamond, platinum, gemstone, and silver jewellery, including Malabar Gold & Diamonds’ signature collections. The assortment has been curated to cater to bridal purchases, festive occasions, gifting requirements, contemporary styling preferences, and everyday wear, offering customers a wide choice across traditional and modern designs.

Malabar Gold & Diamonds is offering customers special exclusive offers. These include up to 30% off on making charges of all gold, uncut, and gemstone jewellery and up to 30% off on diamond value. These offers are valid till 21st June 2026. Additionally, customers can exchange their jewellery with 0% deduction and experience a seamless, transparent process (T&C Apply).

Commenting on the launch, M. P. Ahammad, Chairman, Malabar Group, said:

Bengaluru continues to be one of our most important markets, supported by a diverse customer base that appreciates craftsmanship, design, and transparency in equal measure. The opening of our RT Nagar showroom reflects our continued commitment to serving customers through wider collections, premium retail environments, and a service experience built on trust. As the city continues to grow and evolve, we remain focused on bringing greater accessibility and convenience to customers across key residential and commercial neighbourhoods.”

Customers visiting the showroom will benefit from Malabar Gold & Diamonds’ customer assurance framework, including transparent pricing, HUID-compliant gold, certified diamonds, One India One Gold Rate, lifetime maintenance support, buyback assurance, and detailed product disclosure that ensures confidence at every stage of purchase.

With this launch, Malabar Gold & Diamonds continues to strengthen its retail footprint across Karnataka while maintaining its focus on quality, craftsmanship, transparency, and customer experience.

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