National News
Gudi Padwa jewellery sales flat; demand for gold coins surges
Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said that buyers are purchasing gold coins with the expectation of future price increases.
As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.
Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.
Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.
National News
‘Atham PathOnam’ By Kushals Fashion Jewellery- A Festive Collection Celebrating The Spirit Of Onam
A Contemporary Jewellery Edit Inspired By Kerala’s Rich Onam Traditions
There are few celebrations as beautiful as Onam. The crisp white-and-gold kasavu sarees, beautifully crafted jewellery, fresh jasmine flowers, vibrant pookalams, and family gatherings create a festive mood that’s effortlessly elegant. Inspired by the spirit of the season, Kushals Fashion Jewellery presents its Onam Collection ‘Atham PathOnam’—a curated edit of festive jewellery designed to beautifully complement the elegance of every Onam ensemble. Popular Malayalam actor Saniya Iyappan adorns the collection, bringing its festive elegance to life.
The collection made of 18K gold plated fashion jewellery with a premium finish draws inspiration from Kerala’s rich jewellery heritage, blending traditional artistry with contemporary styling. Featuring intricately crafted temple-inspired necklaces, regal chokers, elegant harams, statement jhumkas, bangles, ear cuffs, cocktail rings, and colourful gemstone accents that instantly elevate every festive look. Antique finishes, intricate detailing, pearls, and vibrant ruby and emerald-toned stones come together to create pieces that feel rooted in tradition yet effortlessly modern.
Designed for everything from family gatherings and festive brunches to grand Onam celebrations, the collection pairs beautifully with sarees, Kurta sets, and contemporary ethnic silhouettes. Whether you prefer making a statement with bold temple jewellery or keeping it understated with elegant festive accents, the collection offers something for every style and occasion.
Manish Gulechha, CEO & Co-Founder of Kushals Fashion Jewellery Said:
“Today, Onam dressing is as much about personal style as it is about tradition.”
“Women are finding new ways to style their attire with jewellery that reflects their individuality. With this Onam collection, we wanted to create pieces that make it easy to celebrate the traditions while expressing your own unique festive style.”
Kushals’ Onam Collection is designed to be worn, celebrated, and cherished beyond the season. Because the best festive jewellery isn’t just for one occasion-it’s the kind you reach for every time you want to celebrate in style.
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