National News
Gudi Padwa jewellery sales flat; demand for gold coins surges
Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said that buyers are purchasing gold coins with the expectation of future price increases.
As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.
Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.
Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.
National News
Mavitrra Launches Ganpati-Inspired Fine Jewellery Collection For Ganesh Chaturthi, Blending Tradition With Contemporary Design
Where Devotion, Symbolism and Modern Craftsmanship Come Together In Jewellery Designed For Festive Celebrations
Mavitrra, the bespoke diamond jewellery brand known for its refined craftsmanship and design-led philosophy, has launched its Ganpati-inspired fine jewellery collection on the occasion of Ganesh Chaturthi, bringing the timeless symbolism of Lord Ganesha into a contemporary fine jewellery language.
Celebrating Lord Ganesha as a symbol of wisdom, prosperity, auspicious beginnings and the removal of obstacles, the collection interprets the deity through sculptural forms, intricate goldwork and precious diamond and gemstone detailing. The edit features statement bangles, earrings and necklaces, designed to complement the festive season while remaining sophisticated and versatile beyond the occasion.
At the heart of the collection are distinctive Ganpati-inspired motifs, ranging from sculptural representations of Ganesha to more abstract interpretations of the deity’s iconic features. One of the standout designs is a statement bangle featuring a sculptural Ganpati face, emerald ears, a ruby tilak and pavé-diamond detailing, bringing together traditional symbolism and contemporary jewellery design.



Another design explores the form of the Ganpati trunk and lotus through an abstract interpretation, while a more minimal Ganpati profile is framed within a diamond halo, offering a refined expression of devotion for those who prefer understated jewellery.
The collection further explores the architectural and artistic language associated with Indian temples. Woven gold bands, pavé edges, ruby and emerald accents, and contemporary openwork inspired by temple arches add depth and dimension to the designs. The pieces are created to feel celebratory without being overly traditional, allowing the symbolism of Ganpati to become an elegant part of a modern jewellery wardrobe.
The collection’s bangles, earrings and necklaces are designed across different levels of expression from statement pieces created for festive occasions to more subtle silhouettes that can be styled with contemporary and traditional ensembles alike. Diamonds provide the signature brilliance of the collection, while emeralds and rubies introduce rich colour and a distinctly festive character.
Speaking about the collection, Bindu Sharma, Founder & Creative Director, Mavitrra, said:

“Ganesh Chaturthi is deeply rooted in the ideas of new beginnings, prosperity and seeking blessings for the journey ahead. We wanted to translate these emotions into jewellery in a way that feels relevant to the modern wearer. Instead of simply recreating traditional Ganpati motifs, we explored the deity through sculptural forms and contemporary silhouettes . She further added, Every element, from the emerald and ruby accents to the diamond detailing and architectural forms, has been designed to retain the spiritual significance of Ganesha while giving it a distinctive Mavitrra identity.”
With the collection, Mavitrra continues its approach of bringing together spiritual inspiration, individuality and contemporary luxury. The Ganesh Chaturthi edit is designed not only as festive jewellery, but as a celebration of faith, craftsmanship and the auspicious beginnings that Lord Ganesha represents.
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