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Gudi Padwa jewellery sales flat; demand for gold coins surges

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 Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said  that buyers are purchasing gold coins with the expectation of future price increases.

As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.

Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.

Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.

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GJEPC & DHL Host E-Commerce & Export Logistics Seminar In Delhi

Industry Seminar Focuses On E-Commerce Growth, Logistics Solutions and Global Shipping Opportunities For The Gem and Jewellery Sector

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Gem & Jewellery Export Promotion Council (GJEPC) Delhi Regional Office, in association with DHL, organised an industry seminar titled “Delhi to the World” on 14th May 2026 at the GJEPC Delhi Office, bringing together 35 members to discuss e-commerce, logistics and international shipping solutions for the gem and jewellery sector.

Welcoming the participants, Ashutosh Srivastava, Regional Director – North, greeted the DHL delegation comprising Ashim Sen, Satya Rath, Tej Desai, Vishal Sehgal, Rishi Pant, Aditya Karid and Aditya Khandelwal. He also welcomed Nitin Khandelwal, Deputy Director – Jaipur & Head of E-commerce, GJEPC, who highlighted the increasing importance of e-commerce and modern logistics infrastructure for the gem and jewellery industry during his keynote address.

The DHL team delivered a detailed presentation on logistics, courier and international shipping solutions tailored for the gem and jewellery trade. The session covered secure shipment handling, customs clearance procedures, shipment tracking facilities, and DHL’s global logistics network.

An interactive Q&A session followed, during which participants discussed shipment procedures, export documentation, insurance requirements, and logistics-related challenges faced by exporters. In his concluding remarks, Antarpal Singh Sawhney, Regional Chairman – North, GJEPC, informed members that DHL would offer special rates to GJEPC members.

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