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Gudi Padwa jewellery sales flat; demand for gold coins surges

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 Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said  that buyers are purchasing gold coins with the expectation of future price increases.

As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.

Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.

Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.

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Expressive Jewellery At Its Finest From Farah Khan Fine Jewellery

Bold Silhouettes, Sculptural Designs and Contemporary Elegance Define Farah Khan Fine Jewellery’s Vision Of Expressive Luxury For The Modern Jewellery Connoisseur.

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The world of fine jewellery is entering an era of expressive luxury — defined by bold silhouettes, sculptural forms and statement-making design. Moving beyond understated minimalism, today’s consumer is embracing jewellery as a reflection of individuality and personal style.

From layered necklaces and bold cuffs to contemporary heirlooms, modern jewellery trends are centred around versatility, glamour and self-expression.

At the forefront of this shift is Farah Khan Fine Jewellery, known for its distinctive design language and contemporary sophistication. Blending striking craftsmanship with modern glamour, the brand embodies the growing demand for jewellery that feels timeless, expressive and effortlessly luxurious.

As expressive luxury continues to shape the future of fine jewellery, Farah Khan Fine Jewellery remains synonymous with statement design, individuality and elevated elegance.

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