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Gudi Padwa jewellery sales flat; demand for gold coins surges

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 Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said  that buyers are purchasing gold coins with the expectation of future price increases.

As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.

Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.

Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.

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National News

Candere expands Karnataka presence with Kengeri store opening

Lifestyle jewellery brand by Kalyan Jewellers strengthens Bengaluru footprint with modern retail experience and launch offers up to ₹35,000 off per carat.

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Candere, the lifestyle jewellery brand by Kalyan Jewellers known for its modern and trend-led designs, has expanded its retail presence in Karnataka with the launch of its newest store in Kengeri, Bengaluru. This new addition further reinforces the brand’s commitment to offering accessible, stylish, and contemporary jewellery for today’s discerning customers.

The Kengeri store represents Candere’s continued expansion in Karnataka, bringing its curated jewellery experience to one of the city’s rapidly developing residential and commercial neighbourhoods. The expansion strengthens the brand’s presence in key urban markets, catering to the growing demand for modern, design-led jewellery. Thoughtfully designed, the Kengeri store offers a contemporary retail environment complemented by personalised in-store assistance, reflecting Candere’s commitment to elegance, innovation, and an elevated shopping experience.

Known for its lightweight, versatile, and trend-forward jewellery, Candere appeals to Gen Z, working professionals, and style-conscious individuals looking for contemporary designs at accessible price points starting from Rs.10,000. Each piece is designed to help customers express their personal style through contemporary jewellery that blends seamlessly into everyday life.

To mark the launch of its new store, Candere is offering special promotions: Get up to Rs.35,000 off per carat + Rs.850 off per gram on making charges.

With the launch of its store in Kengeri, Candere continues to strengthen its omni-channel presence, integrating its digital expertise with a growing physical retail network. Supported by the heritage and trust of Kalyan Jewellers, the brand continues to enhance the jewellery-buying journey with a focus on transparency, ease, and customer relevance.

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