National News
Gudi Padwa jewellery sales flat; demand for gold coins surges
Gold prices have surged to nearly Rs 90,000 per 10 grams (excluding GST) in the physical market, leading to a noticeable decline in jewellery sales in Maharashtra/Goa during Gudi Padwa, a festival traditionally associated with gold purchases. Despite this, demand for gold coins as an investment remains strong, as consumers anticipate further price appreciation. Mumbai’s largest gold hub has observed a shift in consumer behavior toward gold coins and bars. Traders said that buyers are purchasing gold coins with the expectation of future price increases.
As of Gudi Padwa, gold prices have reached nearly Rs 90,000 per 10 grams, making gold jewellery significantly more expensive. Higher prices have deterred traditional jewellery buyers, shifting demand towards investment-oriented purchases, such as gold coins. Industry experts anticipate that gold prices may continue to rise, reinforcing gold’s status as a long-term store of value.
Equal demand was observed between gold jewellery and investment-grade coins. Retailers introduced discounts and exchange offers, but high prices still impacted sales volume.Tier-2 cities experienced similar trends, with more gold coin buyers than jewellery shoppers. Lightweight jewellery, silver accessories, and gold-plated ornaments saw higher traction compared to heavy gold jewellery.
Global trade tensions and potential U.S. Fed rate cuts are boosting gold’s attractiveness as an investment. Investors are shifting towards gold due to its historical role as a hedge against inflation and economic instability The Indian Rupee’s performance against the U.S. Dollar is also a contributing factor to local gold price fluctuations.
National News
Eyora Jewels Debuts With Natural Diamond Solitaire Jewellery Designed For Everyday Luxury
A new-age natural diamond brand that makes solitaire jewellery more personal, wearable and meaningful.
Some diamonds mark a moment. The right ones become a part of your everyday story. Eyora is created for both. Built around the belief that a diamond should be more than an occasional indulgence, presenting natural diamond jewellery designed to become a part of everyday life. Whether it is a first diamond purchase, a career achievement, a meaningful gift, an anniversary, or a personal milestone, Eyora celebrates the idea that every diamond should tell a story. The brand brings together natural solitaire diamonds with elegant contemporary design, to create jewellery that feels effortless, versatile and deeply personal.
Eyora’s jewellery is designed to slip naturally into the everyday wardrobe, whether paired with a crisp work look, worn with denim for a more relaxed moment, or styled for an evening out. The collection spans rings, pendants, necklaces, earrings and bracelets, with natural solitaire diamonds up to 1 carat set in 14kt and 18kt gold. For those looking to mark a particularly significant moment, Eyora also offers bespoke solitaire creations above 1 carat.
Each Eyora diamond solitaire is IGI certified and carries an exclusive Eyora inscription on the diamond’s girdle, offering customers an added mark of authenticity. The diamonds are conflict-free and responsibly sourced in accordance with internationally recognised standards, bringing together the sentiment of a meaningful purchase with the ease and trust of certified jewellery.
Speaking on what Eyora brings to consumers, Ankit Singh Kimtee Said:
Founder and CEO, Eyora Jewels, said, “We wanted to create a natural diamond brand that feels personal, contemporary and approachable. Eyora gives consumers the freedom to choose a solitaire not only for a milestone, but for themselves, to find a piece that reflects their personality, fits naturally into their lives and remains meaningful long after the moment it was chosen for.”
Eyora Jewels Debuts With Natural Diamond Solitaire Jewellery Designed For Everyday Luxury
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WAMIQA GABBI Appointed First National Brand Ambassador Of EVERLITE BY SENCO
Eyora Jewels Debuts With Natural Diamond Solitaire Jewellery Designed For Everyday Luxury
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National News5 hours agoWAMIQA GABBI Appointed First National Brand Ambassador Of EVERLITE BY SENCO
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National News3 hours agoEyora Jewels Debuts With Natural Diamond Solitaire Jewellery Designed For Everyday Luxury
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International News6 hours agoGJEPC Brisbane Outreach Connects Indian Exporters With Queensland Jewellery Trade
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