International News
Gold slumps, as safe-haven demand wanes :AUGMONT BULLION REPORT
Gold saw a steep weekly loss of more than 4% last week, its most since November 2024, as it dropped toward $3180. Since its April peak of $3500, the precious metal has lost more than $300 as technical selling quickens and safe-haven demand wanes.
After the US and China agreed to lower tariffs for 90 days last week, risk sentiment improved. Meanwhile, geopolitical tensions stayed low as India-Pakistan and Middle East threats stabilised. The first direct meetings between Ukrainian and Russian officials since 2022 were eventually held after a period of contradictory reports and diplomatic impasse.
Furthermore, following Friday’s market close, the Moody’s Ratings agency lowered the US’s sovereign debt credit rating. Citing unsustainable debt growth and growing interest rates, the agency downgraded U.S. debt from Aaa to Aa1. It changed its assessment of the United States from “negative” to “stable” at the same time. The US is dealing with growing debt finance costs that are significantly higher than those of comparable government debt loads, according to Moody’s. In particular, US interest obligations “that are significantly higher than similarly rated sovereigns” were emphasised by Moody’s.
Weaker-than-expected U.S. economic data has strengthened market expectations of interest rate cuts by the Federal Reserve, pushing the dollar lower and reducing Treasury yields—factors that typically support non-yielding assets like gold. Caught between these opposing forces, gold prices may continue to face headwinds. However, significant losses below current levels appear unlikely, as despite recent optimism surrounding trade and geopolitics, uncertainty remains the dominant theme for market participants.
The market may take a wait-and-see stance due to changing investor attitudes in the global marketplace, which might cause gold prices to drop this week. This week’s selloff is the largest since mid-June 2021 and is marginally steeper than the November selloff following President Donald Trump’s election victory.
At this point, gold is rapidly losing money and appears to be about to experience another decline. Fears of a trade war, easing geopolitical tensions, and the Fed’s propensity to maintain its current monetary policy are all factors that are hurting the price of gold.
The yellow metal is still under pressure going into the weekend, according to technical analysis, trading close to $3180 after failing to hold above the key $3200 barrier. A possible trend reversal from April’s record highs is indicated by the bearish double top pattern visible on the daily chart. The 50-day Exponential Moving Average (EMA) around $3170 further supports the $3160–$3150 (~Rs 91500) support zone, which is in tight alignment with the pattern’s neckline. A clear breach below this range would pave the way for a more significant decline in the direction of the $3000 (~Rs 86000) handle.
International News
Hard Pure Gold to redefine China gold jewellery sector
Record-high gold prices and continued geopolitical uncertainty have strengthened gold’s appeal as a safe-haven asset. However, these same factors also create challenges for the jewellery industry, as rising prices increase the cost of entry for consumers. In response, the industry is exploring product innovation to sustain demand. In Greater China, Hard Pure Gold is emerging as a strategic initiative designed to balance high purity, design flexibility, and affordability.
Promoted by the World Gold Council, Hard Pure Gold combines traditional purity levels—typically above 99%—with advanced manufacturing technologies such as electroforming and lost-wax casting. These processes increase the hardness of pure gold, allowing jewellers to create more intricate designs, improve durability, and support gemstone settings. At the same time, hollow-forming techniques enable lighter pieces that maintain visual impact while reducing overall weight and price.
The category also benefits from the introduction of an industry-wide standard in 2025, which clarified production guidelines and unified marketing terminology across manufacturers. Standardisation has helped build consumer trust and strengthened the positioning of Hard Pure Gold as a distinct product segment.
A key driver of its growth is changing consumer demographics. Traditionally, pure gold jewellery in China appealed primarily to middle-aged buyers who valued gold for wealth preservation. Hard Pure Gold, however, is attracting younger consumers aged 20–35 by offering contemporary designs, lighter weight, and lower entry prices without sacrificing purity. Surveys conducted by the World Gold Council indicate that it is currently the fastest-growing category within the gold jewellery segment in Greater China.
In a high-price environment, the ability to produce jewellery that looks substantial yet weighs as little as 1.5 grams helps make gold more accessible to new buyers. At the same time, increasing trade-in activity—where consumers exchange older jewellery for newer designs—encourages repeat purchases and keeps demand active.
From a strategic perspective, Hard Pure Gold demonstrates how technological innovation and coordinated industry standards can reshape consumer perception. By merging investment-grade purity with modern design and affordability, it offers a compelling pathway for sustaining gold jewellery demand in Greater China
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