National News
Gold price surges past Rs 1 Lakh/ 10 gm
In a landmark moment for the Indian bullion market, gold prices have surged past the Rs 1 lakh mark per 10 grams, reinforcing the precious metal’s status as a safe-haven investment during times of economic uncertainty. On Friday, Mumbai’s renowned Zaveri Bazaar witnessed an unprecedented rise in the price of 24-carat gold, which now stands at Rs 1,01,000 per 10 grams—marking the highest ever recorded in India’s history.
This significant increase is largely attributed to a confluence of international and domestic factors. Market experts suggest that rising global gold prices, coupled with expectations of potential interest rate cuts in the United States and Europe, have played a pivotal role in boosting demand. Additionally, a weakening US dollar and ongoing geopolitical tensions, particularly in the Middle East, have further cemented gold’s appeal among investors seeking stability in volatile times.
While this surge may be welcomed by investors, it poses a financial challenge for everyday consumers, especially during the current wedding season. As gold becomes increasingly expensive, middle-class buyers may find it harder to afford new jewellery. In fact, several gold traders have reported a noticeable dip in demand for newly crafted ornaments, with many customers choosing instead to liquidate existing gold assets to take advantage of the high prices.
Looking ahead, the trajectory of gold prices remains uncertain. If global instability continues and investor demand holds strong, experts believe that prices could climb even higher. On the other hand, some analysts foresee a potential cooling-off period, citing the likelihood of profit booking by investors who may now choose to capitalize on the recent surge.
In conclusion, the current rally in gold prices underscores the metal’s enduring significance in global and domestic markets. Whether this trend will persist or see a temporary pullback remains to be seen, but for now, gold continues to shine brightly as both an investment and a symbol of security.
National News
Senco Gold & Diamonds Brings Festive Cheer With “Dhanteras Shagun”, Offering Exclusive Savings and Rewards
The Festive Offer Features Up To ₹14,000 Off Per 10 Grams On Gold Jewellery, Up To 36% Off On Diamond Value, and Lucky Draw Prizes Including Gold Worth ₹1.20 Crore and An iPhone 18 Pro.
As Dhanteras approaches, Senco Gold & Diamonds has announced “Dhanteras Shagun”, a special festive offer celebrating the tradition of buying gold and jewellery during this auspicious time of the year. The offer will be available across Senco Gold & Diamonds showrooms from 26 October to 8 November 2026.
Dhanteras holds special significance in Indian households, with gold purchases traditionally associated with prosperity, good fortune and new beginnings. Through this campaign, Senco Gold & Diamonds aims to make festive jewellery shopping more rewarding while offering customers an opportunity to explore its diverse collections.
As part of the offer, customers can avail up to Rs 14,000 off per 10 grams on gold jewellery and up to 36% off on natural diamond value. The offer also includes 0% deduction on old gold exchange. Customers can participate in a lucky draw featuring prizes including gold worth ₹1.20 crore and an iPhone 18 Pro. An assured gift is available on every purchase, while SBI Credit Card holders can avail an instant discount of up to ₹7,500, subject to applicable terms and conditions.
Commenting on the occasion, Suvankar Sen, CEO and Managing Director of Senco Gold Limited, said:

“Dhanteras is deeply rooted in our cultural traditions and represents prosperity, optimism and new beginnings. Gold has always held a special place in these celebrations, bringing families together across generations. With Dhanteras Shagun, we hope to make this festive occasion even more meaningful for our customers. At Senco, we believe jewellery is not just an adornment but also a part of the memories, traditions and milestones that families cherish over the years.”
Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, added:
“Dhanteras is an auspicious occasion that celebrates prosperity, new beginnings and the joy of bringing home something precious. At Senco Gold & Diamonds, we aim to make every festive purchase meaningful by bringing together exquisite designs, timeless craftsmanship and attractive offers. With our special Dhanteras offers, we make this festive purchase even more rewarding, giving customers more reasons to celebrate with jewellery they will cherish for years to come.”

Senco Gold & Diamonds offers an extensive and diverse jewellery portfolio this festive season. From gold coins, a popular choice during Dhanteras, to exquisite gold and natural diamond jewellery, Senco’s expansive offerings ensure there is something for every festive celebration, gifting occasion and milestone.
Customers can visit their nearest Senco Gold & Diamonds showroom from 26 October to 8 November 2026 to avail the Dhanteras Shagun offer. Terms and conditions apply.
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