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Gold price surges past Rs 1 Lakh/ 10 gm

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In a landmark moment for the Indian bullion market, gold prices have surged past the Rs 1 lakh mark per 10 grams, reinforcing the precious metal’s status as a safe-haven investment during times of economic uncertainty. On Friday, Mumbai’s renowned Zaveri Bazaar witnessed an unprecedented rise in the price of 24-carat gold, which now stands at Rs 1,01,000 per 10 grams—marking the highest ever recorded in India’s history.

This significant increase is largely attributed to a confluence of international and domestic factors. Market experts suggest that rising global gold prices, coupled with expectations of potential interest rate cuts in the United States and Europe, have played a pivotal role in boosting demand. Additionally, a weakening US dollar and ongoing geopolitical tensions, particularly in the Middle East, have further cemented gold’s appeal among investors seeking stability in volatile times.

While this surge may be welcomed by investors, it poses a financial challenge for everyday consumers, especially during the current wedding season. As gold becomes increasingly expensive, middle-class buyers may find it harder to afford new jewellery. In fact, several gold traders have reported a noticeable dip in demand for newly crafted ornaments, with many customers choosing instead to liquidate existing gold assets to take advantage of the high prices.

Looking ahead, the trajectory of gold prices remains uncertain. If global instability continues and investor demand holds strong, experts believe that prices could climb even higher. On the other hand, some analysts foresee a potential cooling-off period, citing the likelihood of profit booking by investors who may now choose to capitalize on the recent surge.

In conclusion, the current rally in gold prices underscores the metal’s enduring significance in global and domestic markets. Whether this trend will persist or see a temporary pullback remains to be seen, but for now, gold continues to shine brightly as both an investment and a symbol of security.

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GIVA Kicks Off GIVA GOAT Sale Featuring The Brand’s Biggest Online Offers

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GIVA, one of India’s leading omnichannel fine jewellery brands, today announced the launch of its GIVA GOAT Sale, one of the brand’s biggest online shopping events of the year. Running from July 4 to July 12, exclusively on www.giva.co, the limited-time sale brings together some of GIVA’s best offers across its silver jewellery collection.

Built around the theme of “GOAT Discounts” and “The Greatest Offers of the Year,” customers can shop up to 60% off sitewide for a limited period. As part of the campaign, shoppers can also unlock free silver jewellery worth up to INR 3,000 through special promotional codes available during the sale.

With festive and gifting occasions around the corner, the GIVA GOAT Sale aims to make premium silver jewellery more accessible, giving customers an opportunity to refresh their everyday collection or find thoughtful gifts at exceptional value.

Commenting on the announcement, Anirudh Kudva, Chief Revenue Officer, GIVA, said:

“The GIVA GOAT Sale is one of our biggest online shopping events yet. We wanted to create an experience that genuinely excites customers, not just through attractive offers, but by making quality silver jewellery more accessible than ever before. Along with up to 60% off sitewide, customers can also enjoy exclusive rewards and free silver jewellery during the campaign. It’s our way of thanking the millions of customers who continue to choose GIVA for everyday wear, gifting and milestone moments.”

The sale will feature GIVA’s extensive range of silver jewellery across earrings, rings, pendants, necklaces, bracelets, anklets and more, catering to a wide range of styles and occasions. Exclusive offers and promotional codes will be available only on GIVA’s D2C website and app throughout the campaign.

As the GIVA GOAT Sale is available for a limited period, customers are encouraged to shop early to make the most of the offers before the campaign concludes on July 12.

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