OurBuzz
GJIIF Chennai 2023 concludes on a high note with record breaking footfall
The Gem and Jewellery India International Fair (GJIIF), India’s largest B2B exhibition for South Indian Jewellery, concluded on a positive note in Chennai with aisles full of buyers consistently on all 3 days of the show placing their orders to meet the demand during the upcoming festival and wedding season. It was held at the famous Chennai Trade Centre from Friday, 29 September to Sunday, 1 October 2023.
GJIIF was organised by The Jewellers & Diamonds Traders Association – Madras in association with Tamil Nadu Jewellers Federation and managed by India’s leading exhibition management company United Exhibitions. GJIIF is one of the most sought-after gems and jewellery show with display of jewellery specific to south Indian markets and this edition one of the largest till date with participants from across India showcasing their finest jewellery collections to the best of the jewellery buyers interested in sourcing South Indian Jewellery.
GJIIF is growing faster while holding its niche for South Indian Jewellery Markets with an year on year growth equating itself to few prominent jewellery shows of India by holding bigger and better shows every year. It is a great platform for the Indian jewellery market – right from the manufacturers, wholesalers who are dealing in jewellery suited for South markets and has gained prominence from the retailers to source the widest range of South Indian Jewellery Designs under one roof.
The festive edition of the show had great footfall and played host to over 13000+ trade visitors. The show was spread across an area of 200,000+ square feet and 760 booths of B2B display. The perfect timing of the show, which coincides with the festive and wedding season, witnessed a Positive response from both the visitors and exhibitors. There has been an extremely overwhelming response from the buyers who were impressed by the wide variety of latest gold, diamond and silver jewellery collections at the show. The breathtaking and sparkling jewellery collection managed to enthrall the visitors who had come from different parts of the country to be a part of this beautiful show.
I am happy that the entire jewellery industry attended our show and all three days went well. All the exhibitors are really happy as they could meet some of the best prospective buyers. The visitors came in large numbers and we witnessed good business happening. It’s a good omen for the forthcoming festive and wedding season and I look forward to a great season ahead of us” said Jayantilal Challani, President MJDTA & Convener, GJIIF.
“Both the visitors and the exhibitors have been excited about this show. I have been going around and everyone is so happy and satisfied. A lot of effort has been put in to bring this show to the next level. We have tried to provide all possible comfort to the visitors as well as the exhibitors. I am sure it is going to be a prosperous season from here on. It feels amazing. I am so thankful to everyone.” Said VK Manoj, Project Director, United Exhibitions – The Show managers for GJIIF.
The latest and trendy jewellery designs caught the attention of the buyers who came with the mindset to purchase for the forthcoming season. They expressed their great happiness in finding a good range of jewellery to stock up just before the impending festive season.
“I am exceedingly happy to see the response to the show. It’s mind-boggling even though there is another show happening simultaneously. The visitors have been very appreciative of our designs which have been stocked as per the current trend in the market. Most of the visitors that visited our stall were from across the south Indian market. We are looking forward to a fruitful festive and wedding season.” Said. Nikhil Pamecha, Director, Super Gold
Those who came to seek knowledge were also extremely happy with the quality knowledge-based sessions held during the three days of GJIIF. On day 1, the main attraction was been the
India Lab-grown Diamond Conclave with its theme and sessions based on “Building the Value Chain for a Brighter Future”. Some of the most eminent industry speakers delved into various informative topics like consumer awareness, retail strategy, pricing strategy, ethics, sustainability, and the challenges and opportunities for the lab-grown diamonds segment. . Jayantilal Challani, President, MJDTA and Convener of GJIIF, welcomed the panel of speakers which comprised of Arnav Mehta, MD, Star Blue Jewels, Anup Zaveri, Director, Real Illusion LLP, Apoorva Deshingkar, Sr. Director, Education & Market Development, GIA India, and Mr. Hemant Shah, Independent Consultant and Partner, Alcraftist who gave an overview of the lab-grown diamonds industry and India’s position in it.
The other set of delegate speakers consisted of. Pooja Sheth Madhavan, Founder & MD, Limelight Lab Grown Diamonds, Miraj Patel, CSO, Greenlab Diamonds LLP Nirav Jogani, Director & Vice Chairman, RSM Astute & Lemon Consultech Groups, and Subbu, Editor, The New Jeweller International Media Group & Diamond Mirror. They brainstormed on LGD jewellery retail evolution and ESG.
It is amazing to know that lab-grown diamonds have been positively imbibed in the industry and hold a great future. India has a good share in the world market and has all the expertise to become a pioneer in this segment. In these times when it is becoming difficult to extract natural diamonds from the mines, the lab-grown diamonds are filling up the need with their beauty.
At the Shining Stars Awards & Networking Nite held at Hotel Hyatt Regency, dignitaries and who’s who of the gems and jewellery industry came under one roof for this glittering event. It was a pleasure to see everyone cheering the Young Achievers and Icons of the Industry being felicitated for their contribution to the development of the trade.
The evening was quite sizzling with everyone enjoying the cultural activities that were performed by renowned artists. . Mithun Sacheti, Founder, Caratlane was recognised with Pride of India Award and . AV Jos, Chairman, Jos Alukkas Group was felicitated with Lifetime Achievement Award amidst the presence of Alukkas entire family and the top brass of Indian Jewellery Industry. . Nirav Bhansali, . Jayantilal Challani, . Santha Kumar, . Mahender Tayal, . Ba Ramesh, . K Surendran, . Yogesh Kothari, . VK Manoj, . Mohandas Kulasekaran, . Surendra Mehta, . Vijay Kumar were amongst the guests at the starry networking evening.
Days 2 and 3 witnessed an equally exciting number of visitors who expressed their satisfaction to be at the show which had so much to offer them. “As the convener of this show, I would like to thank all the people involved. The exhibitors for their support, the visitors for their enthusiasm, and all the industry dignitaries who visited the show.
On Day 2 there was a panel discussion named Retail Jewellery Master Class which was moderated by Gold Guru . Santha Kumar, Proprietor, S R Jewellery, Chennai. The prominent speakers for this discussion were . AS Sriram, Director, ANS Jewelry, . Imtiaz Ahamed, Director, LKS Jewellers, . Gandhi Khabiya, Sumangali Jewellery, Pallipattu, . Karthik K, Founder & Partner, Surabi Jewels Partner, . S Selvam, Founder, Sri Krishna Nagai Maligai, . Aathama Valli Nathan, Partner, Sri Valli Vilas Jewellery and . Sripal Challani, Partner, Challani Jewellery Mart, Chennai.
The second session was continued with Executive Committee meeting and Annual General Body Meeting of Tamilnadu Jewellers Federation attended by all the leaders of the state associations which was a talk of the town.
Day 3 concluded with a panel discussion on the benefits of the PM – Vishwakarma Yojana Scheme for jewellery artisans attended by the officials from MSME department All of the keynote speakers brought out the essence of the industry and spoke very well for its betterment and followed by Porkollar Maamani Awards & Scholarships (for artisans) presented by the MJDTA and followed by valedictory function.
The three-day show brought together the entire industry and concluded with an appreciative valedictory function recognizing the contributions of the various committee members & felicitating the heroes who were unsung and worked from behind the screens to bring this event to such a humongous success. It is through their hard work and effort that a show of this big a magnitude taking place edition after edition.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.


ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:

“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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