OurBuzz
GJIIF Chennai 2023 concludes on a high note with record breaking footfall
The Gem and Jewellery India International Fair (GJIIF), India’s largest B2B exhibition for South Indian Jewellery, concluded on a positive note in Chennai with aisles full of buyers consistently on all 3 days of the show placing their orders to meet the demand during the upcoming festival and wedding season. It was held at the famous Chennai Trade Centre from Friday, 29 September to Sunday, 1 October 2023.
GJIIF was organised by The Jewellers & Diamonds Traders Association – Madras in association with Tamil Nadu Jewellers Federation and managed by India’s leading exhibition management company United Exhibitions. GJIIF is one of the most sought-after gems and jewellery show with display of jewellery specific to south Indian markets and this edition one of the largest till date with participants from across India showcasing their finest jewellery collections to the best of the jewellery buyers interested in sourcing South Indian Jewellery.
GJIIF is growing faster while holding its niche for South Indian Jewellery Markets with an year on year growth equating itself to few prominent jewellery shows of India by holding bigger and better shows every year. It is a great platform for the Indian jewellery market – right from the manufacturers, wholesalers who are dealing in jewellery suited for South markets and has gained prominence from the retailers to source the widest range of South Indian Jewellery Designs under one roof.
The festive edition of the show had great footfall and played host to over 13000+ trade visitors. The show was spread across an area of 200,000+ square feet and 760 booths of B2B display. The perfect timing of the show, which coincides with the festive and wedding season, witnessed a Positive response from both the visitors and exhibitors. There has been an extremely overwhelming response from the buyers who were impressed by the wide variety of latest gold, diamond and silver jewellery collections at the show. The breathtaking and sparkling jewellery collection managed to enthrall the visitors who had come from different parts of the country to be a part of this beautiful show.
I am happy that the entire jewellery industry attended our show and all three days went well. All the exhibitors are really happy as they could meet some of the best prospective buyers. The visitors came in large numbers and we witnessed good business happening. It’s a good omen for the forthcoming festive and wedding season and I look forward to a great season ahead of us” said Jayantilal Challani, President MJDTA & Convener, GJIIF.
“Both the visitors and the exhibitors have been excited about this show. I have been going around and everyone is so happy and satisfied. A lot of effort has been put in to bring this show to the next level. We have tried to provide all possible comfort to the visitors as well as the exhibitors. I am sure it is going to be a prosperous season from here on. It feels amazing. I am so thankful to everyone.” Said VK Manoj, Project Director, United Exhibitions – The Show managers for GJIIF.
The latest and trendy jewellery designs caught the attention of the buyers who came with the mindset to purchase for the forthcoming season. They expressed their great happiness in finding a good range of jewellery to stock up just before the impending festive season.
“I am exceedingly happy to see the response to the show. It’s mind-boggling even though there is another show happening simultaneously. The visitors have been very appreciative of our designs which have been stocked as per the current trend in the market. Most of the visitors that visited our stall were from across the south Indian market. We are looking forward to a fruitful festive and wedding season.” Said. Nikhil Pamecha, Director, Super Gold
Those who came to seek knowledge were also extremely happy with the quality knowledge-based sessions held during the three days of GJIIF. On day 1, the main attraction was been the
India Lab-grown Diamond Conclave with its theme and sessions based on “Building the Value Chain for a Brighter Future”. Some of the most eminent industry speakers delved into various informative topics like consumer awareness, retail strategy, pricing strategy, ethics, sustainability, and the challenges and opportunities for the lab-grown diamonds segment. . Jayantilal Challani, President, MJDTA and Convener of GJIIF, welcomed the panel of speakers which comprised of Arnav Mehta, MD, Star Blue Jewels, Anup Zaveri, Director, Real Illusion LLP, Apoorva Deshingkar, Sr. Director, Education & Market Development, GIA India, and Mr. Hemant Shah, Independent Consultant and Partner, Alcraftist who gave an overview of the lab-grown diamonds industry and India’s position in it.
The other set of delegate speakers consisted of. Pooja Sheth Madhavan, Founder & MD, Limelight Lab Grown Diamonds, Miraj Patel, CSO, Greenlab Diamonds LLP Nirav Jogani, Director & Vice Chairman, RSM Astute & Lemon Consultech Groups, and Subbu, Editor, The New Jeweller International Media Group & Diamond Mirror. They brainstormed on LGD jewellery retail evolution and ESG.
It is amazing to know that lab-grown diamonds have been positively imbibed in the industry and hold a great future. India has a good share in the world market and has all the expertise to become a pioneer in this segment. In these times when it is becoming difficult to extract natural diamonds from the mines, the lab-grown diamonds are filling up the need with their beauty.
At the Shining Stars Awards & Networking Nite held at Hotel Hyatt Regency, dignitaries and who’s who of the gems and jewellery industry came under one roof for this glittering event. It was a pleasure to see everyone cheering the Young Achievers and Icons of the Industry being felicitated for their contribution to the development of the trade.
The evening was quite sizzling with everyone enjoying the cultural activities that were performed by renowned artists. . Mithun Sacheti, Founder, Caratlane was recognised with Pride of India Award and . AV Jos, Chairman, Jos Alukkas Group was felicitated with Lifetime Achievement Award amidst the presence of Alukkas entire family and the top brass of Indian Jewellery Industry. . Nirav Bhansali, . Jayantilal Challani, . Santha Kumar, . Mahender Tayal, . Ba Ramesh, . K Surendran, . Yogesh Kothari, . VK Manoj, . Mohandas Kulasekaran, . Surendra Mehta, . Vijay Kumar were amongst the guests at the starry networking evening.
Days 2 and 3 witnessed an equally exciting number of visitors who expressed their satisfaction to be at the show which had so much to offer them. “As the convener of this show, I would like to thank all the people involved. The exhibitors for their support, the visitors for their enthusiasm, and all the industry dignitaries who visited the show.
On Day 2 there was a panel discussion named Retail Jewellery Master Class which was moderated by Gold Guru . Santha Kumar, Proprietor, S R Jewellery, Chennai. The prominent speakers for this discussion were . AS Sriram, Director, ANS Jewelry, . Imtiaz Ahamed, Director, LKS Jewellers, . Gandhi Khabiya, Sumangali Jewellery, Pallipattu, . Karthik K, Founder & Partner, Surabi Jewels Partner, . S Selvam, Founder, Sri Krishna Nagai Maligai, . Aathama Valli Nathan, Partner, Sri Valli Vilas Jewellery and . Sripal Challani, Partner, Challani Jewellery Mart, Chennai.
The second session was continued with Executive Committee meeting and Annual General Body Meeting of Tamilnadu Jewellers Federation attended by all the leaders of the state associations which was a talk of the town.
Day 3 concluded with a panel discussion on the benefits of the PM – Vishwakarma Yojana Scheme for jewellery artisans attended by the officials from MSME department All of the keynote speakers brought out the essence of the industry and spoke very well for its betterment and followed by Porkollar Maamani Awards & Scholarships (for artisans) presented by the MJDTA and followed by valedictory function.
The three-day show brought together the entire industry and concluded with an appreciative valedictory function recognizing the contributions of the various committee members & felicitating the heroes who were unsung and worked from behind the screens to bring this event to such a humongous success. It is through their hard work and effort that a show of this big a magnitude taking place edition after edition.
BrandBuzz
VBJ Unveils Its Parro Collection Inspired By Nature, Crafted With Heritage
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, proudly introduces PARRO – THE SIGNATURE PARROT COLLECTION inspired by one of nature’s most captivating creations, the parrot. Revered across cultures as a symbol of prosperity, love, intelligence and freedom, the parrot becomes the muse for a collection that transforms its vibrant personality into timeless works of wearable art.




For over 125 years, VBJ has drawn inspiration from heritage, craftsmanship and the world around us to create jewellery that transcends ornamentation. With Parro, the brand reimagines the graceful bird through intricate silhouettes, sculptural forms and refined detailing, bringing together traditional artistry and contemporary expression in a collection that feels both playful and sophisticated.
Speaking about the collection, Amarendran Vummidi, Managing Partner, VBJ, said:

“For generations, jewellery has been inspired by nature, but Parro goes beyond simply recreating its beauty. It captures the spirit of a creature that represents intelligence, companionship and joy across Indian traditions. At VBJ, every collection begins with a story, and Parro is our interpretation of how heritage can evolve into contemporary design while remaining deeply rooted in craftsmanship. These are pieces that invite conversation, emotion and individuality.”
Crafted in gold and diamonds with accents of vibrant gemstones and coloured enamel, this premium collection reflects the elegance of the parrot, its emerald plumage, fluid movement and poised presence. The collection spans statement necklaces, earrings, bracelets and rings, each designed to capture the delicate balance between nature and luxury while remaining versatile enough for modern lifestyles.
Reflecting on the collection, Jithendra Vummidi, Managing Partner, VBJ, shared:
“Every jewellery purchase is deeply personal. It marks a memory, celebrates a milestone or simply reflects an individual’s unique style. With Parro, we wanted to create a collection that offers customers something truly distinctive: pieces that are versatile and timeless. Whether it’s a statement for a celebration or an elegant everyday companion, Parro allows every wearer to embrace jewellery that feels as expressive and individual as they are.”

The collection reflects VBJ’s continued pursuit of original design, where every motif is meticulously developed at its in-house Creative Centre and brought to life through exceptional craftsmanship.
Speaking about the creative journey behind Parro, Anupam Karmakar, Creative Head at VBJ and WorldSkills Expert, said:

“The journey from the familiar ‘kili’ motif to Parro was one of our most exciting creative challenges. Our vision was not to recreate the bird as it is, but to reinterpret its grace, personality and vibrant spirit into a contemporary design language that resonates with today’s wearer. Working closely with Ahalya, our Senior Executive Designer, we explored fluid forms, refined proportions and intricate detailing to strike the perfect balance between tradition and modernity. Every curve, gemstone placement and enamel accent has been thoughtfully composed so that each piece feels expressive yet timeless.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.

With Parro, VBJ once again demonstrates its ability to transform inspiration into exceptional jewellery, where nature, imagination and heritage come together to create designs that are as meaningful as they are beautiful.
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