OurBuzz
GJIIF Chennai 2023 concludes on a high note with record breaking footfall
The Gem and Jewellery India International Fair (GJIIF), India’s largest B2B exhibition for South Indian Jewellery, concluded on a positive note in Chennai with aisles full of buyers consistently on all 3 days of the show placing their orders to meet the demand during the upcoming festival and wedding season. It was held at the famous Chennai Trade Centre from Friday, 29 September to Sunday, 1 October 2023.
GJIIF was organised by The Jewellers & Diamonds Traders Association – Madras in association with Tamil Nadu Jewellers Federation and managed by India’s leading exhibition management company United Exhibitions. GJIIF is one of the most sought-after gems and jewellery show with display of jewellery specific to south Indian markets and this edition one of the largest till date with participants from across India showcasing their finest jewellery collections to the best of the jewellery buyers interested in sourcing South Indian Jewellery.
GJIIF is growing faster while holding its niche for South Indian Jewellery Markets with an year on year growth equating itself to few prominent jewellery shows of India by holding bigger and better shows every year. It is a great platform for the Indian jewellery market – right from the manufacturers, wholesalers who are dealing in jewellery suited for South markets and has gained prominence from the retailers to source the widest range of South Indian Jewellery Designs under one roof.
The festive edition of the show had great footfall and played host to over 13000+ trade visitors. The show was spread across an area of 200,000+ square feet and 760 booths of B2B display. The perfect timing of the show, which coincides with the festive and wedding season, witnessed a Positive response from both the visitors and exhibitors. There has been an extremely overwhelming response from the buyers who were impressed by the wide variety of latest gold, diamond and silver jewellery collections at the show. The breathtaking and sparkling jewellery collection managed to enthrall the visitors who had come from different parts of the country to be a part of this beautiful show.
I am happy that the entire jewellery industry attended our show and all three days went well. All the exhibitors are really happy as they could meet some of the best prospective buyers. The visitors came in large numbers and we witnessed good business happening. It’s a good omen for the forthcoming festive and wedding season and I look forward to a great season ahead of us” said Jayantilal Challani, President MJDTA & Convener, GJIIF.
“Both the visitors and the exhibitors have been excited about this show. I have been going around and everyone is so happy and satisfied. A lot of effort has been put in to bring this show to the next level. We have tried to provide all possible comfort to the visitors as well as the exhibitors. I am sure it is going to be a prosperous season from here on. It feels amazing. I am so thankful to everyone.” Said VK Manoj, Project Director, United Exhibitions – The Show managers for GJIIF.
The latest and trendy jewellery designs caught the attention of the buyers who came with the mindset to purchase for the forthcoming season. They expressed their great happiness in finding a good range of jewellery to stock up just before the impending festive season.
“I am exceedingly happy to see the response to the show. It’s mind-boggling even though there is another show happening simultaneously. The visitors have been very appreciative of our designs which have been stocked as per the current trend in the market. Most of the visitors that visited our stall were from across the south Indian market. We are looking forward to a fruitful festive and wedding season.” Said. Nikhil Pamecha, Director, Super Gold
Those who came to seek knowledge were also extremely happy with the quality knowledge-based sessions held during the three days of GJIIF. On day 1, the main attraction was been the
India Lab-grown Diamond Conclave with its theme and sessions based on “Building the Value Chain for a Brighter Future”. Some of the most eminent industry speakers delved into various informative topics like consumer awareness, retail strategy, pricing strategy, ethics, sustainability, and the challenges and opportunities for the lab-grown diamonds segment. . Jayantilal Challani, President, MJDTA and Convener of GJIIF, welcomed the panel of speakers which comprised of Arnav Mehta, MD, Star Blue Jewels, Anup Zaveri, Director, Real Illusion LLP, Apoorva Deshingkar, Sr. Director, Education & Market Development, GIA India, and Mr. Hemant Shah, Independent Consultant and Partner, Alcraftist who gave an overview of the lab-grown diamonds industry and India’s position in it.
The other set of delegate speakers consisted of. Pooja Sheth Madhavan, Founder & MD, Limelight Lab Grown Diamonds, Miraj Patel, CSO, Greenlab Diamonds LLP Nirav Jogani, Director & Vice Chairman, RSM Astute & Lemon Consultech Groups, and Subbu, Editor, The New Jeweller International Media Group & Diamond Mirror. They brainstormed on LGD jewellery retail evolution and ESG.
It is amazing to know that lab-grown diamonds have been positively imbibed in the industry and hold a great future. India has a good share in the world market and has all the expertise to become a pioneer in this segment. In these times when it is becoming difficult to extract natural diamonds from the mines, the lab-grown diamonds are filling up the need with their beauty.
At the Shining Stars Awards & Networking Nite held at Hotel Hyatt Regency, dignitaries and who’s who of the gems and jewellery industry came under one roof for this glittering event. It was a pleasure to see everyone cheering the Young Achievers and Icons of the Industry being felicitated for their contribution to the development of the trade.
The evening was quite sizzling with everyone enjoying the cultural activities that were performed by renowned artists. . Mithun Sacheti, Founder, Caratlane was recognised with Pride of India Award and . AV Jos, Chairman, Jos Alukkas Group was felicitated with Lifetime Achievement Award amidst the presence of Alukkas entire family and the top brass of Indian Jewellery Industry. . Nirav Bhansali, . Jayantilal Challani, . Santha Kumar, . Mahender Tayal, . Ba Ramesh, . K Surendran, . Yogesh Kothari, . VK Manoj, . Mohandas Kulasekaran, . Surendra Mehta, . Vijay Kumar were amongst the guests at the starry networking evening.
Days 2 and 3 witnessed an equally exciting number of visitors who expressed their satisfaction to be at the show which had so much to offer them. “As the convener of this show, I would like to thank all the people involved. The exhibitors for their support, the visitors for their enthusiasm, and all the industry dignitaries who visited the show.
On Day 2 there was a panel discussion named Retail Jewellery Master Class which was moderated by Gold Guru . Santha Kumar, Proprietor, S R Jewellery, Chennai. The prominent speakers for this discussion were . AS Sriram, Director, ANS Jewelry, . Imtiaz Ahamed, Director, LKS Jewellers, . Gandhi Khabiya, Sumangali Jewellery, Pallipattu, . Karthik K, Founder & Partner, Surabi Jewels Partner, . S Selvam, Founder, Sri Krishna Nagai Maligai, . Aathama Valli Nathan, Partner, Sri Valli Vilas Jewellery and . Sripal Challani, Partner, Challani Jewellery Mart, Chennai.
The second session was continued with Executive Committee meeting and Annual General Body Meeting of Tamilnadu Jewellers Federation attended by all the leaders of the state associations which was a talk of the town.
Day 3 concluded with a panel discussion on the benefits of the PM – Vishwakarma Yojana Scheme for jewellery artisans attended by the officials from MSME department All of the keynote speakers brought out the essence of the industry and spoke very well for its betterment and followed by Porkollar Maamani Awards & Scholarships (for artisans) presented by the MJDTA and followed by valedictory function.
The three-day show brought together the entire industry and concluded with an appreciative valedictory function recognizing the contributions of the various committee members & felicitating the heroes who were unsung and worked from behind the screens to bring this event to such a humongous success. It is through their hard work and effort that a show of this big a magnitude taking place edition after edition.
BrandBuzz
Keemti Jewels Launches Its New Store In Gurgaon
- The opening marks Keemti’s 3rd store in Delhi-NCR in just 2 months, & takes the brand’s operational retail network to 11 stores across India.
- The milestone reflects both the pace of Keemti’s expansion in one of India’s most important jewellery markets & its broader ambition to build a significant national retail footprint.
- The Gurgaon launch is a part of Keemti’s larger growth strategy to build a strong retail network across key cities in India.
Keemti Jewels, the contemporary lab grown diamond jewellery brand founded by Armaan Kothari, who comes from the Kothari Group’s longstanding jewellery legacy, and backed by the Kothari Group, entrepreneur Nikhil Kamath, and Kavin Shah, continues its rapid retail expansion with the launch of its newest store at M3M Route 65, Gurgaon.
Built on the Kothari Group’s extensive manufacturing expertise and over four decades of experience in the global jewellery industry, Keemti combines this legacy with a contemporary, design-led approach to lab grown diamond jewellery.
The opening marks Keemti’s third store in Delhi-NCR in just two months, following South Extension and Pitampura, and takes the brand’s operational retail network to 11 stores across India. The milestone reflects both the pace of Keemti’s expansion in one of India’s most important jewellery markets and its broader ambition to build a significant national retail footprint.
The Gurgaon launch is a part of Keemti’s larger growth strategy to build a strong retail network across key cities in India. Following its expansion across Mumbai, Pune and Indore, the brand has moved quickly to establish a significant presence in Delhi-NCR, with three locations catering to distinct consumer catchments across the region.
Delhi-NCR has emerged as a key growth market for Keemti, driven by its mature luxury ecosystem, discerning consumer base, and growing acceptance of lab grown diamonds. By building a network across South Extension, Pitampura and Gurgaon, Keemti is bringing its contemporary jewellery collections, certified lab grown diamonds, and factory-direct value closer to consumers across the region while laying the foundation for its next phase of growth in North India.
The expansion in Delhi-NCR also reflects Keemti’s broader ambition to scale rapidly across the country. As it strengthens its presence in existing markets, the brand is building a national retail and omnichannel network designed to make high-quality lab grown diamond jewellery more accessible to a new generation of Indian consumers.
Keemti’s stores feature an extensive range of jewellery across 14K gold and 925 sterling silvers, including both studded and non-studded collections. The assortment spans everyday jewellery, workwear, rings, earrings, pendants, bracelets, mangalsutras, and occasion wear, designed for the many facets of modern life. Rooted in Keemti’s philosophy of intentional design and accessible luxury, the collections combine contemporary aesthetics, exceptional craftsmanship, and the brilliance of certified lab grown diamonds. Customers also benefit from lifetime buyback and exchange on eligible jewellery, reinforcing the brand’s commitment to quality, trust, and long-term value.
A key differentiator for Keemti is its access to the Kothari Group’s extensive manufacturing expertise across the USA, Europe, and the Middle East. Through strong in-house manufacturing capabilities and a factory-direct approach, Keemti eliminates multiple layers of intermediaries in the traditional jewellery supply chain. This vertically integrated model gives the brand greater control over quality, craftsmanship, and pricing, enabling it to offer thoughtfully designed jewellery at compelling value without compromising on design or finish.
Speaking about the brand’s continued expansion, Sunil Kothari, Chairman, Keemti, said:
“Delhi-NCR is an important growth market for Keemti, and the opening of our third store in the region reflects the confidence we have in it as one of India’s most important jewellery markets. We are seeing a clear shift in the way consumers here engage with lab grown diamonds. Awareness and acceptance are growing, and purchase decisions are increasingly being driven by design, quality and value rather than convention alone. Consumers are also looking at diamond jewellery beyond traditional occasions, choosing contemporary, versatile pieces that can become part of their everyday wardrobes and reflect their individual style.

With South Extension, Pitampura and now Gurgaon, we are able to serve these evolving preferences across distinct consumer catchments, while offering thoughtfully designed jewellery, exceptional craftsmanship and factory-direct value. This growing adoption gives us strong confidence in the market and is an important part of our larger ambition to build Keemti into a national jewellery brand with a meaningful presence across India.”
Sharing his vision, Armaan Kothari, Founder, Keemti, added:

“Keemti was created for a new generation of Indian consumers who see jewellery as an expression of individuality, ambition, and personal milestones. The response to the brand has given us the confidence to scale rapidly, and Delhi-NCR is central to that journey. Its vibrant and discerning consumer base has a strong affinity for design and luxury, making it a natural market for Keemti. As we scale across India, we want to build Keemti into a brand that grows with a fundamental shift in how the next generation is buying jewellery.
Consumers are becoming more design-conscious, more open to lab grown diamonds, and more focused on versatility, individuality and value. Our vision is to respond to that change at scale, building a strong national footprint while creating a jewellery brand that remains closely connected to how consumers’ tastes, aspirations and purchase behaviors are evolving.”
The Gurgaon launch marks the latest step in Keemti’s accelerated national expansion strategy. Alongside its flagship store in Andheri, Mumbai, and its growing presence across Pune, Indore and Delhi-NCR, the brand is scaling its physical retail network while strengthening its e-commerce and marketplace presence. Through this omnichannel approach, Keemti aims to expand into high-potential markets across India and make lab grown diamond jewellery increasingly accessible to consumers nationwide.
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