JB Insights
GJIIF 2024 Indian Jewellery Retailers’ Preferred Choice for South Indian Jewellery Sourcing
Indian Jewellery Retailers’ Preferred Choice for South Indian Jewellery Sourcing
- Trade Visitors hailed from more than 17 states and 312 cities
- Orders beyond expectation made the exhibitors both happy and occupied for the next couple of months
- Increasing visitors’ geographical footprint to signify the prominence of South Indian designs in rest of India

The Gem and Jewellery India International Fair (GJIIF), India’s largest B2B exhibition for South Indian Jewellery, concluded with high spirits of positivity. The Akshaya Tritiya edition of GJIIF 2024 concluded gracefully with great footfall and hosted over 11000+ trade visitors. The show was spread across an area of 200,000+ square feet and 854 booths of B2B display.
It was held at the famous Chennai Trade Centre from 23rd to 25th February 2024. This world-class jewellery platform was organized by The Jewellers & Diamonds Traders Association – Madras in association with Tamil Nadu Jewellers Federation and managed by India’s leading exhibition management company United Exhibitions.



GJIIF is growing faster while holding its niche for South Indian Jewellery Markets with a year on year growth equating itself to few prominent jewellery shows of India by holding bigger and better shows every year. It is a great platform for the Indian jewellery market – right from the manufacturers, wholesalers who are dealing in jewellery suited for South markets and has gained prominence from the retailers to source the widest range of South Indian Jewellery Designs under one roof.



The latest and trendy jewellery designs caught the attention of the buyers who came with the mindset to purchase for the forthcoming season. They expressed their great happiness in finding a good range of jewellery to stock up just before the impending festive season.
“It was a delight to see such a wide range of jewellery collections specific to South Indian markets were displayed under one roof making our selection process very easy and efficient. We got to meet a lot of new vendors with very good craftsmanship and quotations which made us impulsive to place orders. We are looking forward to great returns with the stocks from this show.” Said Dharmendra Reddy, Director, Navratna Gold, Mangalore
Those who came to seek knowledge were also extremely happy with the quality knowledge-based sessions held during the three days of GJIIF ranging from retail masterclasses by industry gurus

I am glad to tell everyone that GJIIF is no more a domestic show but with count of International visitors making this show as their choice of sourcing South Indian jewellery, GJIIF is an international destination for South Indian jewellery. Visitors from more than 9 countries have visited GJIIF 2024. We are also planning for promoting the show in various neighboring countries who have good number of south Indian diaspora settled within. Thanks for the industry’s trust in us and we reassure that we keep increasing the standard of the show with more added profiles of jewellery and exhibitors from across the globe. Said Jayantilal Challani, President MJDTA & Convener, GJIIF
“The timing of the show is perfect and every retailer has made use of this platform to meet the wedding demand. I have been going around and everyone is so happy and satisfied. A lot of effort has been put in to bring this show to this level. We have tried to provide all possible comfort to the visitors as well as the exhibitors. I am sure it is going to be a global destination for South Indian Jewellery. It feels amazing. I am so thankful to everyone.” Said VK Manoj, Project Director, United Exhibitions – The Show managers for GJIIF.

The three-day show brought together the entire industry and concluded with an appreciative valedictory function recognizing the contributions of the various committee members & felicitating the heroes who were unsung and worked from behind the scenes
The next edition of GJIIF in 2024 will be held from 20-22 September 2024 at Chennai Trade Centre, Chennai
JB Insights
Gold Loans Fuel MSME Expansion
Industry Seminar Focuses On E-Commerce Growth, Logistics Solutions and Global Shipping Opportunities For The Gem and Jewellery Sector
Across India, gold loans are rapidly shifting from purely personal-finance products into a go-to source of working capital and business-expansion funding for MSMEs, with non-bank lenders such as Muthoot Finance playing a central role in this transition. Record-high gold prices and easier documentation, combined with short-term tenures and relatively quick disbursal, are making gold-loan collateral attractive for small manufacturers, traders, and services-sector entrepreneurs who struggle to access traditional bank credit.
Gold loans have become a key contributor to India’s consumption-loan growth, with originations surging amid slowing personal-loan and credit-card growth and elevated gold prices improving collateral coverage.
Rating agencies and brokers note that high gold prices not only allow larger loans against the same jewellery but also help maintain asset quality, as borrowers are more incentivised to repay rather than forfeit precious metal.
Why MSMEs are turning to gold loans
- Many MSME borrowers use family-held gold as collateral to finance working-capital gaps, inventory purchases, machinery upgrades, or local-market expansion, especially where cash-flow cycles are irregular or credit history is thin.
- Gold loans typically offer lower interest and faster processing than unsecured personal loans or credit cards, and the presence of a tangible asset (gold) makes lenders more comfortable with shorter-tenor, higher-ticket loans.
Role of organised lenders like Muthoot Finance
- Muthoot Finance and other large NBFCs explicitly position gold loans as flexible, short-term credit for “business-related” needs, including trade, small-scale manufacturing, and micro-retail, and have reported that a significant share of new disbursements go to self-employed professionals and small business-owners.
- Digital-first interfaces, branch-network expansion into semi-urban and Tier-2/3 towns, and features such as missed-call status checks and mobile-based payment reminders help MSME-type borrowers manage repayments without frequent visits to branches.
Regulatory and risk-management angle
- Regulators and rating agencies note that channeling gold-loan funds toward productive MSME activity can improve asset quality, as business cash flows often support repayment better than purely consumption-driven loans.
- At the same time, tighter supervision on re-pledging and stricter documentation—from April 2026 onward—are pushing MSME borrowers toward organised players, reducing reliance on informal pawn-shop-style lending and improving transparency in SME-oriented gold-loan portfolios.
Market-level impact
- With the organised gold-loan market expected to breach ₹15 lakh crore by March 2026, MSME-oriented lending is emerging as one of the key growth segments, particularly for NBFCs that combine branch-level trust with digital ease.
- This trend is encouraging gold-loan houses to design quasi-MSME packages—such as higher ticket-sizes, flexible moratoriums around festival seasons, and payment-tracking tools—while keeping the underlying product clearly tagged as a secured gold-loan.
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