OurBuzz
GJIIF 2023 Festive Edition is all set to rock the season with strong support from industry
Sep 16, 2023
- Grand Inauguration by Leaders of Indian Jewellery Industry
- India’s Only B2B Show consistently catering to South Indian jewellery fraternity to be held at Chennai from Sept 29 – Oct 1
- Over 800 stalls, 350+ exhibitors and nearly 15,000 trade visitors expected
The Gem & Jewellery India International Fair (GJIIF) 2023, the only B2B trade show which has consistently catered to the South Indian jewellery fraternity with its exclusive focus on South Indian jewellery, is to be held in Chennai Trade Centre, Chennai from September 29 to October 1, 2023.
GJIIF, which is timed to help the trade prepare for the forthcoming festive and wedding season, will begin with a Grand Inauguration by leading names from the Indian jewellery industry. There is strong support for the show among the industry, and nearly 15,000 visitors from across the region and key all-India centres are expected to participate.
The show will have over 350 exhibitors spread over 800 stalls covering a mammoth 2, 00,000 sq ft area.
Among the exhibitors are many of the renowned manufacturers and wholesalers, while all of India’s top jewellery chains, many with their corporate headquarters in the South, will also be among the buyers.
GJIIF is the ideal opportunity for retailers, big and small, to explore multiple new collections and place orders well in time for the festival and wedding season that follows a few weeks later.
Strong Support from Trade
GJIIF is being organised by two of the largest G&J trade associations in South India – the Jewellers and Diamond Traders Association, Madras (MJDTA) and Tamil Nadu Jewellers Federation (TNJF).
Additionally, it is supported by National Gems & Jewellery Council of India (NGJCI), Indian Bullion and Jewellers Association (IBJA), The A.P. Bullion Gold Silver & Diamond Merchants Association (APGSMA) and the All Kerala Gold & Silver Merchants Association (AKGSMA). The exhibition is managed by United Exhibitions, Chennai.
Leaders of all India trade bodies such as Pramod Agrawal (Chairman, NGJCI) and Prithviraj Kothari (National President, IBJA) among others have also shared messages of support to the show and urged jewellers from across the country to attend this 3-day jewellery extravaganza.
Wide Array of Designs
Every visitor to GJIIF will have the opportunity to view about 10, 00,000 designs: the widest array of products and choices in South Indian jewellery at one point.
The creations are in gold, silver and platinum; plain as well as studded jewellery with diamonds and coloured gemstones; traditional designs for weddings and festive occasions, and jewellery for daily wear. Suppliers of loose stones, pearls, precious metals and designers, gemmologists and machinery manufacturers too, also participate in large numbers.
Exhibitors include both established players and new entrants, due to which GJIIF been recognised as the ideal platform to view fresh collections based on new fashion trends, designs and colours that are expected to be popular during the forthcoming season. Alongside the traditional bestsellers there will also be more than a few potential path-breaking new trendsetters.
Unique Networking Opportunities
In addition to offering a platform for manufacturers and retailers to transact business, GJIIF also has a number of special events which add further value for participants.
Among the special programmes scheduled alongside the show are:
Shining Stars Awards and Networking Nite on Sept 29: An evening event where stalwarts and iconic brands will be felicitated and jewellers can interact.
India Lab-Grown Diamond Conclave on Sept 29: A special session on one of the new and rapidly growing product segments in jewellery.
TNJF Annual General Body Meeting on Sept 30: Meeting of jewellers from across the state representing 81 regional trade bodies
Special Talk Show on Sept 30: Sessions on two important themes – Upcoming Jewellers and Various Government Schemes
Welcoming members of the trade to Chennai, Jayantilal Challani, Convener-GJIIF and President, MJDTA, said, “South India represents one of the largest and most important segments of the Indian jewellery industry and South Indian jewellery styles are popular all across the country. GJIIF is a must-visit show for all members of our fraternity especially those who deal in these product segments.”
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.


ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:

“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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