OurBuzz
GJIIF 2023 Festive Edition is all set to rock the season with strong support from industry
Sep 16, 2023
- Grand Inauguration by Leaders of Indian Jewellery Industry
- India’s Only B2B Show consistently catering to South Indian jewellery fraternity to be held at Chennai from Sept 29 – Oct 1
- Over 800 stalls, 350+ exhibitors and nearly 15,000 trade visitors expected
The Gem & Jewellery India International Fair (GJIIF) 2023, the only B2B trade show which has consistently catered to the South Indian jewellery fraternity with its exclusive focus on South Indian jewellery, is to be held in Chennai Trade Centre, Chennai from September 29 to October 1, 2023.
GJIIF, which is timed to help the trade prepare for the forthcoming festive and wedding season, will begin with a Grand Inauguration by leading names from the Indian jewellery industry. There is strong support for the show among the industry, and nearly 15,000 visitors from across the region and key all-India centres are expected to participate.
The show will have over 350 exhibitors spread over 800 stalls covering a mammoth 2, 00,000 sq ft area.
Among the exhibitors are many of the renowned manufacturers and wholesalers, while all of India’s top jewellery chains, many with their corporate headquarters in the South, will also be among the buyers.
GJIIF is the ideal opportunity for retailers, big and small, to explore multiple new collections and place orders well in time for the festival and wedding season that follows a few weeks later.
Strong Support from Trade
GJIIF is being organised by two of the largest G&J trade associations in South India – the Jewellers and Diamond Traders Association, Madras (MJDTA) and Tamil Nadu Jewellers Federation (TNJF).
Additionally, it is supported by National Gems & Jewellery Council of India (NGJCI), Indian Bullion and Jewellers Association (IBJA), The A.P. Bullion Gold Silver & Diamond Merchants Association (APGSMA) and the All Kerala Gold & Silver Merchants Association (AKGSMA). The exhibition is managed by United Exhibitions, Chennai.
Leaders of all India trade bodies such as Pramod Agrawal (Chairman, NGJCI) and Prithviraj Kothari (National President, IBJA) among others have also shared messages of support to the show and urged jewellers from across the country to attend this 3-day jewellery extravaganza.
Wide Array of Designs
Every visitor to GJIIF will have the opportunity to view about 10, 00,000 designs: the widest array of products and choices in South Indian jewellery at one point.
The creations are in gold, silver and platinum; plain as well as studded jewellery with diamonds and coloured gemstones; traditional designs for weddings and festive occasions, and jewellery for daily wear. Suppliers of loose stones, pearls, precious metals and designers, gemmologists and machinery manufacturers too, also participate in large numbers.
Exhibitors include both established players and new entrants, due to which GJIIF been recognised as the ideal platform to view fresh collections based on new fashion trends, designs and colours that are expected to be popular during the forthcoming season. Alongside the traditional bestsellers there will also be more than a few potential path-breaking new trendsetters.
Unique Networking Opportunities
In addition to offering a platform for manufacturers and retailers to transact business, GJIIF also has a number of special events which add further value for participants.
Among the special programmes scheduled alongside the show are:
Shining Stars Awards and Networking Nite on Sept 29: An evening event where stalwarts and iconic brands will be felicitated and jewellers can interact.
India Lab-Grown Diamond Conclave on Sept 29: A special session on one of the new and rapidly growing product segments in jewellery.
TNJF Annual General Body Meeting on Sept 30: Meeting of jewellers from across the state representing 81 regional trade bodies
Special Talk Show on Sept 30: Sessions on two important themes – Upcoming Jewellers and Various Government Schemes
Welcoming members of the trade to Chennai, Jayantilal Challani, Convener-GJIIF and President, MJDTA, said, “South India represents one of the largest and most important segments of the Indian jewellery industry and South Indian jewellery styles are popular all across the country. GJIIF is a must-visit show for all members of our fraternity especially those who deal in these product segments.”
BrandBuzz
De Beers India Introduces ‘Love, From Hubby’, A New Ritual For A Second Season Of Love
Introducing One-Carat Natural Diamond Solitaires Celebrating Love’s Next Chapter
There are moments in a marriage that are celebrated with great fanfare: the wedding, anniversaries and the arrival of children. But there is one deeply personal chapter that often passes quietly. The time when children leave home and couples find themselves with more time, space and freedom to rediscover life together.

De Beers India is giving this moment a new name and a new ritual with ‘Love, From Hubby’, an invitation to celebrate the next phase of a couple’s journey, when life begins to make room for them once again. At the heart of the campaign is an exclusive collection of one-carat natural diamond solitaire rings, created as a meaningful gift from husbands to their wives to mark this transition.
The idea reflects a quiet evolution taking place in affluent Indian households. As children move away for education and careers, couples enter a phase of life with greater time, space and financial confidence to invest in each other. ‘Love, From Hubby’ reframes the so-called empty nest as an opportunity to put the couple back at the centre of their lives, to make plans together, rediscover shared interests, travel, create new memories and celebrate the relationship beyond their roles as parents.
Toranj Mehta, Country Head, Category Marketing, De Beers India Stated–

“This idea came from what we see in real Indian homes. Couples spend years putting everyone else first and rarely are they reminded that there is a beautiful next chapter that belongs to them. With ‘Love, From Hubby’, we want to celebrate the joy of choosing each other all over again, reminding couples that it is perfectly natural and wonderfully romantic, to fall in love with your partner anew. When love is real, it deserves something equally real to mark it. A natural diamond, formed by nature and made to endure, is an honest and meaningful expression of a love that continues to evolve.”
The timing of the campaign reflects a broader shift in the aspirations and priorities of affluent Indian households. The De Beers India Diamond Acquisition Study 2025 found that celebrating a relationship milestone and expressing love or commitment are among the leading reasons Indians purchase natural diamonds. This appetite for meaningful celebration is set to grow, with the number of Indian households earning above US$20,000 annually forecast to more than double, from 32 million in 2025 to 67 million by 2030.

The ritual comes to life through the ‘Love, From Hubby Real Love Solitaire Collection’, featuring one-carat natural diamond solitaires set in yellow, white and rose gold. Designed as a considered gift from husband to wife, the collection offers a contemporary take on the classic solitaire, giving couples a tangible way to mark this new phase and celebrate the life they have built together.
Love so real, only a real diamond will do. Available at natural diamond retail partner stores across the country, the collection brings this thought to life through diamonds created by nature and treasured for generations.
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