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GJIIF 2023 Festive Edition is all set to rock the season with strong support from industry

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Sep 16, 2023

  • Grand Inauguration by Leaders of Indian Jewellery Industry
  • India’s Only B2B Show consistently catering to South Indian jewellery fraternity to be held at Chennai from Sept 29 – Oct 1
  • Over 800 stalls, 350+ exhibitors and nearly 15,000 trade visitors expected

The Gem & Jewellery India International Fair (GJIIF) 2023, the only B2B trade show which has consistently catered to the South Indian jewellery fraternity with its exclusive focus on South Indian jewellery, is to be held in Chennai Trade Centre, Chennai from September 29 to October 1, 2023.

GJIIF, which is timed to help the trade prepare for the forthcoming festive and wedding season, will begin with a Grand Inauguration by leading names from the Indian jewellery industry. There is strong support for the show among the industry, and nearly 15,000 visitors from across the region and key all-India centres are expected to participate.

The show will have over 350 exhibitors spread over 800 stalls covering a mammoth 2, 00,000 sq ft area. 

Among the exhibitors are many of the renowned manufacturers and wholesalers, while all of India’s top jewellery chains, many with their corporate headquarters in the South, will also be among the buyers.

GJIIF is the ideal opportunity for retailers, big and small, to explore multiple new collections and place orders well in time for the festival and wedding season that follows a few weeks later.

Strong Support from Trade

GJIIF is being organised by two of the largest G&J trade associations in South India – the Jewellers and Diamond Traders Association, Madras (MJDTA) and Tamil Nadu Jewellers Federation (TNJF). 

Additionally, it is supported by National Gems & Jewellery Council of India (NGJCI), Indian Bullion and Jewellers Association (IBJA), The A.P. Bullion Gold Silver & Diamond Merchants Association (APGSMA) and the All Kerala Gold & Silver Merchants Association (AKGSMA). The exhibition is managed by United Exhibitions, Chennai.

Leaders of all India trade bodies such as Pramod Agrawal (Chairman, NGJCI) and Prithviraj Kothari (National President, IBJA) among others have also shared messages of support to the show and urged jewellers from across the country to attend this 3-day jewellery extravaganza. 

Wide Array of Designs

Every visitor to GJIIF will have the opportunity to view about 10, 00,000 designs: the widest array of products and choices in South Indian jewellery at one point. 

The creations are in gold, silver and platinum; plain as well as studded jewellery with diamonds and coloured gemstones; traditional designs for weddings and festive occasions, and jewellery for daily wear. Suppliers of loose stones, pearls, precious metals and designers, gemmologists and machinery manufacturers too, also participate in large numbers.

Exhibitors include both established players and new entrants, due to which GJIIF been recognised as the ideal platform to view fresh collections based on new fashion trends, designs and colours that are expected to be popular during the forthcoming season. Alongside the traditional bestsellers there will also be more than a few potential path-breaking new trendsetters.

Unique Networking Opportunities

In addition to offering a platform for manufacturers and retailers to transact business, GJIIF also has a number of special events which add further value for participants.

Among the special programmes scheduled alongside the show are:

Shining Stars Awards and Networking Nite on Sept 29: An evening event where stalwarts and iconic brands will be felicitated and jewellers can interact.

India Lab-Grown Diamond Conclave on Sept 29: A special session on one of the new and rapidly growing product segments in jewellery.

TNJF Annual General Body Meeting on Sept 30: Meeting of jewellers from across the state representing 81 regional trade bodies

Special Talk Show on Sept 30: Sessions on two important themes – Upcoming Jewellers and Various Government Schemes 

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Welcoming members of the trade to Chennai, Jayantilal Challani, Convener-GJIIF and President, MJDTA, said, “South India represents one of the largest and most important segments of the Indian jewellery industry and South Indian jewellery styles are popular all across the country. GJIIF is a must-visit show for all members of our fraternity especially those who deal in these product segments.”

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Kriti Sanon Joins GIVA As Investor and Brand Ambassador

Move Marks A Strategic Partnership As GIVA Strengthens Its Position In India’s Fast-Growing Fine Jewellery Market

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GIVA, India’s leading fine jewellery brand, today announced National Award-winning actor and entrepreneur Kriti Sanon as both Brand Ambassador and Strategic Investor, marking a significant milestone in the company’s growth journey.

The announcement builds on GIVA’s recent campaign launch with Kriti Sanon, Style, Sealed in Silver, signalling a deeper long-term association between the actor and the brand. Beyond capital, Kriti’s association with GIVA will extend across brand-building, collection design inputs, and consumer engagement, leveraging her strong understanding of fashion, culture, and aspirational young audiences as the brand enters its next phase of growth.

Today, the brand is increasingly focused on a new generation of consumers who view jewellery as an extension of personal style, aspirational, design-led, and made for everyday expression rather than just occasions.

Over the last six years, GIVA has emerged as one of India’s fastest-growing omnichannel jewellery brands, with a rapidly expanding footprint across silver jewellery, gold, and lab-grown diamonds. Today, the brand operates over 300+ stores across the country and Sri Lanka and has built a strong connection with young Indian consumers looking for jewellery that feels personal, expressive, and worn beyond occasion.

Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA entered the market with a clear thesis that India lacked a strong, organised player in the everyday fine silver jewellery category. At a time when silver jewellery remained fragmented and largely occasion-led, GIVA built a design-forward brand focused on young consumers seeking authentic, accessible jewellery they could wear every day. 

Speaking on the announcement, Ishendra Agarwal, Founder, GIVA, said:

“Kriti joining GIVA as both ambassador and investor marks a strategic milestone for the brand. She strongly resonates with the new generation of consumers confident, expressive, and deeply individualistic that GIVA is building for. Her investment reflects a shared belief in our long-term vision and the future of design-led fine jewellery in India. Over the years, GIVA has built a strong emotional connection with consumers, and we are excited to have Kriti partner with us as we enter our next phase of growth.”

Speaking about the partnership, Kriti Sanon said: 

“What drew me to GIVA was never just the jewellery, it was the conviction behind the brand. From the very beginning, GIVA understood something that many miss: that young India doesn’t want to be dressed, they want to express. And GIVA has built a language for that. By the time we started discussing a partnership, I already believed deeply in the vision. I’ve watched this brand earn real trust, real love, and I wanted to be part of what comes next. And as an investor, I’m here to help shape what it becomes, bringing my instincts around fashion, storytelling, and design to a brand I genuinely believe in.”

Kriti’s strategic investment comes on the heels of GIVA’s ₹530 crore Series C round led by Creaegis, with participation from Premji Invest, Epiq Capital, and Edelweiss Discovery Fund capital being deployed towards retail expansion, technology, supply chain strengthening, and growth in newer categories including lab-grown diamonds.

With design, distribution, and now a deeper creative partnership at its core, GIVA is building towards becoming the defining fine jewellery brand for a new generation of Indian consumers.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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