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GJIIF 2023 Festive Edition is all set to rock the season with strong support from industry
Sep 16, 2023
- Grand Inauguration by Leaders of Indian Jewellery Industry
- India’s Only B2B Show consistently catering to South Indian jewellery fraternity to be held at Chennai from Sept 29 – Oct 1
- Over 800 stalls, 350+ exhibitors and nearly 15,000 trade visitors expected
The Gem & Jewellery India International Fair (GJIIF) 2023, the only B2B trade show which has consistently catered to the South Indian jewellery fraternity with its exclusive focus on South Indian jewellery, is to be held in Chennai Trade Centre, Chennai from September 29 to October 1, 2023.
GJIIF, which is timed to help the trade prepare for the forthcoming festive and wedding season, will begin with a Grand Inauguration by leading names from the Indian jewellery industry. There is strong support for the show among the industry, and nearly 15,000 visitors from across the region and key all-India centres are expected to participate.
The show will have over 350 exhibitors spread over 800 stalls covering a mammoth 2, 00,000 sq ft area.
Among the exhibitors are many of the renowned manufacturers and wholesalers, while all of India’s top jewellery chains, many with their corporate headquarters in the South, will also be among the buyers.
GJIIF is the ideal opportunity for retailers, big and small, to explore multiple new collections and place orders well in time for the festival and wedding season that follows a few weeks later.
Strong Support from Trade
GJIIF is being organised by two of the largest G&J trade associations in South India – the Jewellers and Diamond Traders Association, Madras (MJDTA) and Tamil Nadu Jewellers Federation (TNJF).
Additionally, it is supported by National Gems & Jewellery Council of India (NGJCI), Indian Bullion and Jewellers Association (IBJA), The A.P. Bullion Gold Silver & Diamond Merchants Association (APGSMA) and the All Kerala Gold & Silver Merchants Association (AKGSMA). The exhibition is managed by United Exhibitions, Chennai.
Leaders of all India trade bodies such as Pramod Agrawal (Chairman, NGJCI) and Prithviraj Kothari (National President, IBJA) among others have also shared messages of support to the show and urged jewellers from across the country to attend this 3-day jewellery extravaganza.
Wide Array of Designs
Every visitor to GJIIF will have the opportunity to view about 10, 00,000 designs: the widest array of products and choices in South Indian jewellery at one point.
The creations are in gold, silver and platinum; plain as well as studded jewellery with diamonds and coloured gemstones; traditional designs for weddings and festive occasions, and jewellery for daily wear. Suppliers of loose stones, pearls, precious metals and designers, gemmologists and machinery manufacturers too, also participate in large numbers.
Exhibitors include both established players and new entrants, due to which GJIIF been recognised as the ideal platform to view fresh collections based on new fashion trends, designs and colours that are expected to be popular during the forthcoming season. Alongside the traditional bestsellers there will also be more than a few potential path-breaking new trendsetters.
Unique Networking Opportunities
In addition to offering a platform for manufacturers and retailers to transact business, GJIIF also has a number of special events which add further value for participants.
Among the special programmes scheduled alongside the show are:
Shining Stars Awards and Networking Nite on Sept 29: An evening event where stalwarts and iconic brands will be felicitated and jewellers can interact.
India Lab-Grown Diamond Conclave on Sept 29: A special session on one of the new and rapidly growing product segments in jewellery.
TNJF Annual General Body Meeting on Sept 30: Meeting of jewellers from across the state representing 81 regional trade bodies
Special Talk Show on Sept 30: Sessions on two important themes – Upcoming Jewellers and Various Government Schemes
Welcoming members of the trade to Chennai, Jayantilal Challani, Convener-GJIIF and President, MJDTA, said, “South India represents one of the largest and most important segments of the Indian jewellery industry and South Indian jewellery styles are popular all across the country. GJIIF is a must-visit show for all members of our fraternity especially those who deal in these product segments.”
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, proudly introduces PARRO – THE SIGNATURE PARROT COLLECTION inspired by one of nature’s most captivating creations, the parrot. Revered across cultures as a symbol of prosperity, love, intelligence and freedom, the parrot becomes the muse for a collection that transforms its vibrant personality into timeless works of wearable art.
For over 125 years, VBJ has drawn inspiration from heritage, craftsmanship and the world around us to create jewellery that transcends ornamentation. With Parro, the brand reimagines the graceful bird through intricate silhouettes, sculptural forms and refined detailing, bringing together traditional artistry and contemporary expression in a collection that feels both playful and sophisticated.
Speaking about the collection, Amarendran Vummidi, Managing Partner, VBJ, said:
“For generations, jewellery has been inspired by nature, but Parro goes beyond simply recreating its beauty. It captures the spirit of a creature that represents intelligence, companionship and joy across Indian traditions. At VBJ, every collection begins with a story, and Parro is our interpretation of how heritage can evolve into contemporary design while remaining deeply rooted in craftsmanship. These are pieces that invite conversation, emotion and individuality.”
Crafted in gold and diamonds with accents of vibrant gemstones and coloured enamel, this premium collection reflects the elegance of the parrot, its emerald plumage, fluid movement and poised presence. The collection spans statement necklaces, earrings, bracelets and rings, each designed to capture the delicate balance between nature and luxury while remaining versatile enough for modern lifestyles.
Reflecting on the collection, Jithendra Vummidi, Managing Partner, VBJ, shared:
“Every jewellery purchase is deeply personal. It marks a memory, celebrates a milestone or simply reflects an individual’s unique style. With Parro, we wanted to create a collection that offers customers something truly distinctive: pieces that are versatile and timeless. Whether it’s a statement for a celebration or an elegant everyday companion, Parro allows every wearer to embrace jewellery that feels as expressive and individual as they are.”
The collection reflects VBJ’s continued pursuit of original design, where every motif is meticulously developed at its in-house Creative Centre and brought to life through exceptional craftsmanship.
Speaking about the creative journey behind Parro, Anupam Karmakar, Creative Head at VBJ and WorldSkills Expert, said:
“The journey from the familiar ‘kili’ motif to Parro was one of our most exciting creative challenges. Our vision was not to recreate the bird as it is, but to reinterpret its grace, personality and vibrant spirit into a contemporary design language that resonates with today’s wearer. Working closely with Ahalya, our Senior Executive Designer, we explored fluid forms, refined proportions and intricate detailing to strike the perfect balance between tradition and modernity. Every curve, gemstone placement and enamel accent has been thoughtfully composed so that each piece feels expressive yet timeless.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.
With Parro, VBJ once again demonstrates its ability to transform inspiration into exceptional jewellery, where nature, imagination and heritage come together to create designs that are as meaningful as they are beautiful.
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