National News
GJEPC Showcases Export Growth Strategies and Membership Benefits at Maharashtra’s District Investment Summit
At the 2025 Summit hosted by the Directorate of Industries, GJEPC emphasized its key initiatives to boost exports, support MSMEs, and empower jewellery manufacturers across districts.
The Gem & Jewellery Export Promotion Council (GJEPC) actively participated in the District Investment Summit 2025, organized by the Directorate of Industries (MMR, Mumbai), Government of Maharashtra, on 16th April in Mumbai, under the theme “Attracting Investment, Promoting Growth, Empowering Districts.”
Representing GJEPC, Mr. Mithilesh Pandey, Director – Membership, presented the Council’s wide array of initiatives and services designed to empower gem and jewellery businesses, particularly MSMEs and regional manufacturers.
Mr. Pandey highlighted the core benefits of GJEPC membership, including participation in prestigious platforms like IIJS (India International Jewellery Show) and IJEX (India Jewellery Exposition Centre), along with export facilitation tools such as courier and hand-carry modes, India Post’s Dak Niryat Kendras, and e-commerce tie-ups with platforms like eBay.
He also outlined GJEPC’s efforts to make logistics more affordable through subsidised services, and detailed how members can leverage free trade agreements like CEPA (with UAE) and ECTA (with Australia) to access global markets more competitively.
In addition, Mr. Pandey spoke about business development programs such as buyer-seller meets, the IC Scheme, and Capacity Building Scheme, as well as financial support options like collateral-free loans under the India Jewellery Park Mumbai (IJPM). He further emphasized the comprehensive infrastructure solutions available to jewellery manufacturers, designed to streamline operations and enhance productivity.
The session underlined GJEPC’s commitment to supporting regional growth, empowering entrepreneurs, and making India a global leader in gem and jewellery exports.
National News
KISNA Diamond and Gold Jewellery Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities, With 823 Vehicles Up For Grabs
The campaign will run through the first week of December 2026, with customers eligible to participate on diamond jewellery purchases worth ₹25,000 and gold jewellery purchases worth ₹75,000
KISNA KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has rolled out its nationwide KISNA Shop Sparkle Win Campaign ’26 across 218 cities in 24 states, offering customers the opportunity to win 823 vehicles, comprising 247 cars and 576 scooters, during the festive season.
Customers receive one lucky draw coupon on diamond jewellery purchases worth Rs. 25,000 and one coupon on gold jewellery purchases worth Rs. 75,000. The campaign comprises three lucky draws and will continue through the first week of December 2026, culminating in the final draw for the car prizes.
Timed around one of the country’s key jewellery-buying periods, Shop Sparkle Win adds an element of excitement to festive purchases. Eligible coupon holders are invited to their respective KISNA stores, where winners are selected through a live ballot process, bringing the celebration closer to customers across markets.
Speaking on the campaign, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said,
“Festivals are moments when families come together to celebrate traditions, relationships and new beginnings, and jewellery has always been an integral part of these occasions. At KISNA, we have consistently looked at ways to make these moments more memorable and rewarding. Following the strong response to our previous Bumper Lucky Draw, KISNA Shop Sparkle Win Campaign ’26 takes this approach forward at a wider scale, enabling us to celebrate with customers across the country.”
Parag Shah, CEO, KISNA Diamond & Gold Jewellery, added,
“Jewellery purchases today are shaped not only by design and craftsmanship, but also by the value, flexibility and assurance customers receive through the buying journey. Our proposition addresses these considerations through initiatives such as the Gold Rate Protection Scheme, old gold exchange options and our diamond jewellery buyback programme. Customers can avail up to 95% exchange value on diamond jewellery, including making charges, providing greater flexibility and long-term value beyond the initial purchase.”
The campaign is being amplified through BTL activations, social media and digital campaigns across markets. Building on KISNA’s earlier customer reward initiatives, including the Bumper Lucky Draw and #Shop_Sparkle_Win reflects the brand’s continued focus on strengthening its retail proposition and creating more engaging jewellery-buying experiences across India.
KISNA Diamond and Gold Jewellery Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities, With 823 Vehicles Up For Grabs
Nemichand Bamalwa Creates Nav Avatar Necklace For Maa Durga At Indian Museum’s Durga Puja
Kangana Ranaut Unveils PNG Jewellers New Showroom In Ayodhya~
GGJS 2026 Concludes With High-Volume Trade and Strategic Focus On Next-Gen Leadership
Nemichand Bamalwa Creates Nav Avatar Necklace For Maa Durga At Indian Museum’s Durga Puja
KISNA Diamond and Gold Jewellery Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities, With 823 Vehicles Up For Grabs
-
National News7 hours agoGGJS 2026 Concludes With High-Volume Trade and Strategic Focus On Next-Gen Leadership
-
National News2 hours agoNemichand Bamalwa Creates Nav Avatar Necklace For Maa Durga At Indian Museum’s Durga Puja
-
National News2 hours agoKISNA Diamond and Gold Jewellery Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities, With 823 Vehicles Up For Grabs
-
New Premises6 hours agoKangana Ranaut Unveils PNG Jewellers New Showroom In Ayodhya~
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.