National News
GJEPC Showcases Export Growth Strategies and Membership Benefits at Maharashtra’s District Investment Summit
At the 2025 Summit hosted by the Directorate of Industries, GJEPC emphasized its key initiatives to boost exports, support MSMEs, and empower jewellery manufacturers across districts.
The Gem & Jewellery Export Promotion Council (GJEPC) actively participated in the District Investment Summit 2025, organized by the Directorate of Industries (MMR, Mumbai), Government of Maharashtra, on 16th April in Mumbai, under the theme “Attracting Investment, Promoting Growth, Empowering Districts.”
Representing GJEPC, Mr. Mithilesh Pandey, Director – Membership, presented the Council’s wide array of initiatives and services designed to empower gem and jewellery businesses, particularly MSMEs and regional manufacturers.
Mr. Pandey highlighted the core benefits of GJEPC membership, including participation in prestigious platforms like IIJS (India International Jewellery Show) and IJEX (India Jewellery Exposition Centre), along with export facilitation tools such as courier and hand-carry modes, India Post’s Dak Niryat Kendras, and e-commerce tie-ups with platforms like eBay.
He also outlined GJEPC’s efforts to make logistics more affordable through subsidised services, and detailed how members can leverage free trade agreements like CEPA (with UAE) and ECTA (with Australia) to access global markets more competitively.
In addition, Mr. Pandey spoke about business development programs such as buyer-seller meets, the IC Scheme, and Capacity Building Scheme, as well as financial support options like collateral-free loans under the India Jewellery Park Mumbai (IJPM). He further emphasized the comprehensive infrastructure solutions available to jewellery manufacturers, designed to streamline operations and enhance productivity.
The session underlined GJEPC’s commitment to supporting regional growth, empowering entrepreneurs, and making India a global leader in gem and jewellery exports.
National News
Kalyan Jewellers Celebrates ‘Bangaliana’ with Soulful Poila Boishakh Campaign
Celebrating Bengal’s Heritage, The Campaign Blends Nostalgia, Tradition, and Craftsmanship Through Storytelling and Timeless Jewellery
Kalyan Jewellers, one of India’s most trusted jewellery brands, has unveiled a new digital campaign to mark Poila Boishakh, the Bengali New Year. Featuring actress Ritabhari Chakraborty, the film is a heartfelt ode to Bengal’s cultural identity, bringing together nostalgia, craftsmanship and the enduring legacy of traditions passed down through generations.
At the heart of the film is a tender interaction between Ritabhari and a young boy, centred around the iconic ‘Talpatar Sepai,’ a traditional palm-leaf toy that reflects Bengal’s artistic roots. As the moment unfolds, the toy becomes a subtle symbol of the region’s craftsmanship and cultural memory, drawing a connection between childhood nostalgia and the finesse of handcrafted gold jewellery. The narrative then moves to a poignant moment where an elder presents a gold necklace, capturing the emotional value of jewellery in Bengali households, where each piece is not just worn, but cherished as a symbol of love, tradition and continuity. It reflects how jewellery often carries personal histories, passed down through generations as an enduring link between the past and the present.
Built around the theme “Oitijhyer Choway Notuner Boron” (welcoming the new with a touch of tradition), the campaign reinforces Kalyan Jewellers’ positioning at the intersection of cultural legacy and contemporary relevance. The brand also showcases a curated range of traditional designs inspired by Bengal’s intricate craftsmanship and grand aesthetic sensibilities.
Reinforcing its commitment to trust and transparency, Kalyan Jewellers continues to offer its signature 4-Level Assurance Certificate, ensuring purity certification, lifetime maintenance, transparent product details, and secure buy-back policies. This initiative provides customers with complete confidence during the auspicious gold-buying season.
With this campaign, Kalyan Jewellers invites consumers to celebrate the spirit of Poila Boishakh by embracing jewellery not just as adornment, but as a living expression of heritage and storytelling.
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