Akoirah reported strong sales growth and increased footfall across its stores in Mumbai, Navi Mumbai, and Pune following its festive campaign ahead of Akshaya Tritiya. Pune recorded growth of up to 307%, while Vashi saw a 103% rise, reflecting robust demand during the peak festive period.

The campaign centred on a diamond jewellery draw linked to every purchase, drawing good participation across all store locations. High-footfall stores such as Palladium and Pune saw particularly strong engagement, with the initiative adding a distinctive element to the in-store experience during the festive period.

Customer preferences during the campaign leaned towards design-led pieces, with solitaire rings and earrings among the most sought-after categories. The trend points to a growing appetite for jewellery that is suited to both occasion wear and everyday styling.

Store teams reported strong customer interest and positive response throughout the campaign period, with Palladium and Pune standing out in terms of overall performance. The campaign concluded on April 19 with winner announcements held in-store across locations.

The results point to increasing customer interest in experiential retail formats, where the quality of the in-store experience plays as important a role as the product itself.

Commenting on the campaign’s performance, Namita Kothari, Founder, Akoirah by Augmont, said:

“Akshaya Tritiya has always been a significant moment for us, and this year’s response exceeded our expectations. The lucky draw added a layer of excitement to the buying experience, and it was encouraging to see customers engage with it so enthusiastically across all our locations. The numbers from Pune and Palladium are particularly gratifying, and they reinforce our belief that a well-designed in-store experience can drive real results.”

The results point to increasing customer interest in experiential retail formats, where the quality of the in-store experience plays as important a role as the product itself.