National News
GJEPC Delhi launches 3rd Batch of GJ Export Training Programme
GJEPC’s Northern Regional Office successfully launched the third batch of its training programme, “How to Start Exports of Gems and Jewellery.” Designed as a hybrid model, the programme offers one- and three-day sessions aimed at equipping aspiring exporters with practical insights into the export process.
The latest batch saw the participation of 13 students, with 6 attending online and 7 offline. Shri Antarpal Singh Sawhney, Regional Chairman (North), GJEPC, interacted personally with the participants, sharing industry experiences and motivating them to confidently embark on their export journeys.
National News
Where Every Story Of Love Begins: Dhirsons Jewellers Marks Mother’s Day With ‘First Love. First Gold.’
Dhirsons Jewellers Celebrates The Timeless Bond Between Mothers and Children With A Heartfelt Mother’s Day Campaign and A Specially Curated Gold and Diamond Jewellery Edit.
Dhirsons Jewellers, part of the Dhiraj Dhir Group, Lajpat Nagar, introduces its Mother’s Day campaign, First Love. First Gold., a tribute to the woman who gives us our first experience of love and continues to shape who we become.
The campaign is built around a simple idea: before we understood relationships or defined our own milestones, we experienced love in its most unconditional form through our mother. It is this early bond that stays with us, influencing how we think, how we respond, and how we live.
At Dhirsons, gold has long symbolised what endures, while diamonds represent brilliance and light. With First Love. First Gold., the brand brings these two together to reflect a mother’s role — constant, grounding, and quietly transformative.
“Before you chose love, you were given it. Before the brilliance became yours, it was hers.”


The campaign builds on this idea through a curated Mother’s Day edit featuring a curated selection of gold and diamond jewellery, ranging from timeless classics to contemporary designs. The collection is positioned as a thoughtful way to mark the occasion, with pieces that balance everyday wearability and occasion-led elegance. It is available across all Dhirsons showrooms and on the brand’s official website.
Speaking on the campaign, Riva Dhir, Creative Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar said:

“With First Love. First Gold, we aim to honour every mother who has been a symbol of love, shine and light in our lives. It acts as a reminder to all of us how incomplete our lives would be without her.”
The campaign is reflected across Dhirsons’ in-store experience, evoking warmth, elegance, and the quiet power of a mother’s presence. At its core, it reflects a bond understood more with time than in the moment, shaped quietly and expressed through everyday gestures that often go unspoken.
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