National News
IBJA’s Golden Girls Award celebrates and honours women entrepreneurs in the GJ industry
Jewellery Division of India Bullion & Jewellers Association Ltd. (IBJA), a leading organisation in the promotion and regulation of the bullion trade, proudly presented the highly anticipated 3rd edition of the Golden Girls Award (GGA) on April 26, 2025, in the vibrant city of Bengaluru at the Hotel Shangri-La in the Association with Heera Zhaveraat, the esteemed trade journal for the Gem & Jewellery industry.
The Golden Girls Award (GGA) was a resounding success, captivating attendees with its splendour and grace. It served as a platform to honour and acknowledge the remarkable achievements of women entrepreneurs in the industry, a testament to their unwavering dedication and innovative spirit.
The event showcased the innovative spirit of exceptional individuals, which was further enhanced by the presence of esteemed guests and sponsors from Bengaluru. Chief Guest N A Harris, MLA, Guest of Honor. Srilakshmi Kamat of Abraan Jewellers, and Bhanu Prasad Naidu, eminent industrialist from Ballari, along with several prominent jewellers fromBengaluru such as Ram of Neelkanth Jewellers, Suresh Gan, Past President JAB, Pratap Kamat, Srikanth Urs, GES India, Mahipal Juharmal, Sandeep Mehta, Sumesh Wadhera, Surya Prabhakar, V K Manoj and Nitesh Jain graced the occasion to applaud the award winners and to promote the spirit of women empowerment in the gems and jewellery sector.
At the ceremony, 13 distinguished women entrepreneurs were felicitated with the prestigious “Golden Girl Awards” for their outstanding contributions to the industry. The Host and President of the Jewellery Division, India, IBJA, Dr. Chetankumar Mehta, and the Convener of GGA, Ms. Reena Shukla, welcomed the guests.
Dr. Chetan Kumar Mehta expressed in his presidential speech, “We are thrilled to have hosted the 3rd edition of the Golden Girls Award in Bengaluru. This event not only honors the remarkable achievements of women in the gems and jewellery sector but also emphasizes the need to cultivate a culture of empowerment and inclusivity within our industry. This 3rd edition of the Golden Girls Award (GGA) is a tribute to the extraordinary women of Bengaluru who have significantly influenced the Gems & Jewellery (G&J) industry and hold the potential to advance Prime Minister Modi’s vision of catalyzing India 4.0, rooted in the principles of Atmanirbhar Bharat.”
IBJA National President, Prithviraj Kothari, said in his Video message, “This year’s edition in Bengaluru showcases our unwavering commitment to recognising the leadership and achievements of women in business. The Golden Girls Awards stands as a testament to their spirit and success.”
The Golden Girls Award (GGA) celebrated diverse talent, with nominees representing various facets of the Gems and jewellery industry, from design and craftsmanship to innovation and leadership. The winners, chosen rigorously based on their exemplary contributions, visionary leadership, and commitment to excellence, inspire all.
On this occasion, Chief Guest N A Haris Chairman of Bangalore Development Authority (BDA) said, “We extend our heartfelt congratulations to all the deserving winners of the Golden Girls Award; we honour their passion, resilience, and creativity that inspire us all, the whole of the GJ industry! The contribution of women entrepreneurs in the gem and jewellery industry has played a crucial role in making Bengaluru a shining name on the global jewellery map ”
Highlighting Karnataka’s growing prominence, Haris remarked that ‘Bengaluru’ has secured a significant place in the world’s gem and jewellery sector, thanks largely to the dynamism of its women entrepreneurs. Recognizing and celebrating their achievements through such awards, he said, is truly commendable.
Guest of Honor Srilaxmi Kamat stated, “Our G&J industry is dedicated to enhancing and empowering women’s talents. We believe that events like this and the Golden Girl Awards will create new opportunities for the award winners and inspire other women to fulfill their ambitious dreams.”
At the Juncture, Dr. Chetankumar Mehta, President of the Jewellers Association of Bengaluru, unexpectedly awarded Ms. Reena Shukla for her outstanding contributions to the industry over the past twenty years. She has traveled to 25 countries numerous times, promoting the GJ Industry.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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