National News
GJEPC and PCCCC Meet to Address Customs Clearance Challenges
On 5th February 2025, the Gem and Jewellery Export Promotion Council (GJEPC) hosted a significant meeting at its head office in Mumbai, bringing together Customs House Agents (CHAs) from the Precious Cargo Customs Clearance Centre (PCCCC) and various other stakeholders.
The primary focus of the meeting was to address the ongoing challenges faced in the export and import clearance process, particularly the daily operational hurdles encountered during parcel clearance with customs officials.
The meeting provided a platform for participants to engage in open dialogue and share the various difficulties they face while managing customs procedures. These included issues related to the timeliness of clearance, paperwork discrepancies, communication gaps, and other operational bottlenecks that often delay the smooth transit of goods. The participants discussed these challenges in detail, aiming to identify practical solutions to streamline the entire process.
In response to the discussions, GJEPC has requested all involved stakeholders to compile and submit a comprehensive report outlining the specific challenges faced in customs clearance, as well as providing suggestions for potential system improvements. These reports are expected to play a crucial role in identifying areas that require attention and in formulating effective solutions that will enhance the overall efficiency of the customs operations.
GJEPC aims to use these insights to work closely with the relevant authorities and stakeholders to improve the integration process, ensuring a more seamless experience for businesses involved in the import and export of precious cargo. The initiative is expected to contribute significantly to reducing delays, improving transparency, and boosting the overall efficiency of the jewellery trade’s customs clearance procedures.
National News
Kalyan Jewellers Celebrates ‘Bangaliana’ with Soulful Poila Boishakh Campaign
Celebrating Bengal’s Heritage, The Campaign Blends Nostalgia, Tradition, and Craftsmanship Through Storytelling and Timeless Jewellery
Kalyan Jewellers, one of India’s most trusted jewellery brands, has unveiled a new digital campaign to mark Poila Boishakh, the Bengali New Year. Featuring actress Ritabhari Chakraborty, the film is a heartfelt ode to Bengal’s cultural identity, bringing together nostalgia, craftsmanship and the enduring legacy of traditions passed down through generations.
At the heart of the film is a tender interaction between Ritabhari and a young boy, centred around the iconic ‘Talpatar Sepai,’ a traditional palm-leaf toy that reflects Bengal’s artistic roots. As the moment unfolds, the toy becomes a subtle symbol of the region’s craftsmanship and cultural memory, drawing a connection between childhood nostalgia and the finesse of handcrafted gold jewellery. The narrative then moves to a poignant moment where an elder presents a gold necklace, capturing the emotional value of jewellery in Bengali households, where each piece is not just worn, but cherished as a symbol of love, tradition and continuity. It reflects how jewellery often carries personal histories, passed down through generations as an enduring link between the past and the present.
Built around the theme “Oitijhyer Choway Notuner Boron” (welcoming the new with a touch of tradition), the campaign reinforces Kalyan Jewellers’ positioning at the intersection of cultural legacy and contemporary relevance. The brand also showcases a curated range of traditional designs inspired by Bengal’s intricate craftsmanship and grand aesthetic sensibilities.
Reinforcing its commitment to trust and transparency, Kalyan Jewellers continues to offer its signature 4-Level Assurance Certificate, ensuring purity certification, lifetime maintenance, transparent product details, and secure buy-back policies. This initiative provides customers with complete confidence during the auspicious gold-buying season.
With this campaign, Kalyan Jewellers invites consumers to celebrate the spirit of Poila Boishakh by embracing jewellery not just as adornment, but as a living expression of heritage and storytelling.
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