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India’s Gold Demand to Slow in 2025 as Soaring Prices Weigh on Jewellery Purchases, WGC Reports

Ease in 2025 as Record Prices Slow Jewellery Purchases, While Investment Interest Grows

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India’s gold consumption is expected to moderate in 2025, following a record high in 2024, as surging prices dampen jewellery demand, although investment demand remains strong, according to the World Gold Council (WGC). The demand is projected to range between 700 and 800 metric tonnes, a drop from last year’s 802.8 tonnes—the highest level since 2015.

As gold prices rise, jewellery purchases tend to decrease, with consumers adjusting their budgets in response to the higher costs. Domestic gold prices recently hit a record high of Rs 84,399 ($968.62) per 10 grams, reflecting a 10% increase in 2025 after a 21% rise in 2024.

However, the surge in gold prices has bolstered investment demand, particularly in gold ETFs, digital gold, and coins and bars. Investment demand rose 29% in 2024, reaching an 11-year high of 239.4 tonnes, and is expected to continue growing in 2025.

Jewellery demand, which makes up nearly 70% of India’s total gold consumption, will likely be impacted by higher prices. Despite this, strong interest in gold as an investment is expected to persist.

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Deepa Jewellers IPO Subscribed 43x

Bids From Non-Institutional Investors Spearheaded The Rally, Oversubscribing Their Reserved Allotment By Nearly 106 Times.

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Massive Demand: Deepa Jewellers’ Rs 460-crore ($55M) public offer closed 43 times oversubscribed on its final day of bidding.

Non-Institutional Lead: Bids from non-institutional investors spearheaded the rally, oversubscribing their reserved allotment by nearly 106 times.

Anchor Backing: The company secured Rs 138 crore from marquee anchor investors, including Motilal Oswal Finvest and WhiteOak CapitalMutual Fund, prior to the mlaunch.

Market Debut: Shares of the B2B gold supplier are set to list on both the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) on September 8.

Gold jewellery supplier Deepa Jewellers saw massive investor appetite for its initial public offering, finishing its final day of book-building nearly 43 times oversubscribed on Thursday.

According to National Stock Exchange (NSE) data, the Rs 460-crore public issue received bids for more than 78.9 crore shares against an available pool of 1.85 crore shares.

The issue carried a price band of Rs 168 to Rs 177 per share, valuing the company at an estimated market capitalization of roughly Rs 1,700 crore at the upper end of the range. The offering comprised a fresh issue of equity shares worth up to Rs 250 crore alongside an offer-for-sale (OFS) of more than 1.18 crore shares.

Ahead of the public rollout, the Telangana-based company raised Rs 138 crore from prominent anchor investors, drawing capital from domestic heavyweights like Motilal Oswal Finvest and WhiteOak Capital Mutual Fund.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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