BrandBuzz
Senco Gold & Diamonds Unveils ‘Expressions of Love’ Campaign with Exclusive Valentine’s Day Collection
Discover the Timeless Beauty of Love with Senco’s Facets of Love, Berry Lovely, and Ice Cube Jewellery Designs

As Valentine’s Day approaches, Senco Gold & Diamonds introduces their new campaign, ‘Expressions of Love,’ showcasing the unspoken moments of affection shared between loved ones. Through the launch of their exclusive Valentine’s Day collection, the campaign captures intimate gestures like quiet glances and gentle smiles, symbolizing love beyond words.
The collection, thoughtfully designed to reflect different facets of love, features three unique lines:
- Facets of Love: Intricate, multifaceted designs representing the depth and complexity of love.
- Berry Lovely: Playful, elegant pieces inspired by vibrant colors and natural shapes.
- Ice Cube Collection: Bold, sophisticated designs with princess-cut solitaires for a contemporary touch.
Joita Sen, Director of Senco Gold & Diamonds, shared her thoughts on the campaign: “At Senco Gold & Diamonds, we believe that love is often found in the little moments—the shared looks, the quiet gestures, and the deep, unspoken connections. Our Valentine’s collection ‘Expressions of Love’ beautifully embodies this sentiment with timeless designs that celebrate the many forms of love.”
With over 85 years of heritage, Senco Gold & Diamonds continues to craft jewellery that blends tradition with modern elegance, reaffirming the brand’s dedication to helping customers celebrate life’s most precious moments.

BrandBuzz
Tyaani launches Reverie collection designed by Maheep Kapoor
The launch represents Tyaani’s continued expansion in the luxury jewelry market, combining traditional Indian gemstone work with Western historical design influences.

Tyaani has launched a new collection called “Reverie,” designed by Maheep Kapoor. The collection takes inspiration from the Victorian era and features handcrafted pieces made with 18-karat gold, uncut diamonds, and gemstones.
The collection draws from three periods of Victorian design: the Romantic phase, the Grand period, and the Aesthetic movement. Each piece in the line includes traditional navratna stones alongside other precious gems.
Tyaani, owned by filmmaker Karan Johar, created the collection as part of its “Forces of Tyaani” campaign. This marketing effort features several actresses including
Kalki Koechlin
Shefali Shah
Tillotama Shome
Rasika Dugal
Jiya Shankar
The campaign aims to celebrate women who are “redefining success on their terms,” according to the brand. The company positions the jewelry as more than decoration, describing it as an extension of the wearer’s personal story. Maheep Kapoor designed the collection to blend Victorian elegance with modern craftsmanship. The pieces are intended to serve as both contemporary jewelry and future heirlooms.
BrandBuzz
Tanishq returns to Paris Couture Week with ‘Radiance in Rhythm’ Collection
Tanishq showcased ‘Radiance in Rhythm’ Collection, its third consecutive showcase styled with celebrated designer Rahul Mishra

Tanishq made its third impactful appearance at Paris Couture Week, solidifying its global presence and design prowess. As the official jewelry partner for designer Rahul Mishra, Tanishq unveiled a collection celebrating the brilliance of natural diamonds and intricate artistry.
The collection showcased an exquisite array of precious and semi-precious gemstones, including rare orange sapphires, tanzanites, emeralds, and rubies, meticulously chosen for their beauty and thoughtfully composed into distinguished patterns. Accents of citrine, aquamarine, tsavorite, malachite, and amethyst added further depth, with each gemstone handpicked for its exceptional beauty and thoughtfully composed into patterns that were both distinguished and innovative.
Only 5% of global natural diamonds meet Tanishq’s rigorous selection standards, ensuring flawless symmetry and precision cuts. These exceptional diamonds were masterfully crafted into bold, wearable art pieces. The collaboration with Rahul Mishra’s “Seven Stages of Love” couture collection seamlessly blended fashion and fine jewelry, with each piece reflecting the emotional journey of love through intricate designs and timeless brilliance.

Rahul Mishra, Founder and Creative Director added, “At the heart Rahul Mishra and Tanishq’s design philosophy lies an unwavering commitment to craftsmanship that draws from India’s deep-rooted narratives and speaks to a global audience. Over the years, our association has grown organically, driven by a shared passion to celebrate the extraordinary potential of Indian artistry on the world stage. The showcase at Paris Haute Couture Week is not just a collaboration but a reflection of what’s possible when exceptional attention to detail, rare diamonds, and design innovation come together with a long-term vision to take our shared cultural legacy to new heights.”
BrandBuzz
Golubhai Badalia Diamond joins Bridal Asia as Official Luxury Partner this season
Known for their fine craftsmanship and distinct design language, Golubhai Badalia Diamond has become synonymous with big diamonds, refined detailing, and personalized jewellery experience.

Kolkata’s legacy jewellery brand, Golubhai Badalia Diamond, has been announced as the official luxury jewellery partner for Bridal Asia this season, marking a proud new chapter in the brand’s journey of redefining bridal grandeur for the modern Indian woman.
Their collaboration with Bridal Asia, one of the country’s most celebrated bridal platforms, brings together two powerhouses of luxury to shape the dreams of this season’s brides.

“Partnering with Bridal Asia feels like a natural alignment of ethos,” says Golubhai Badalia, head of the house, “Just like the modern bride, we value tradition, but we also evolve. Every piece we create at Golubhai Badalia Diamond is crafted to outlast trends, not just in form, but in feeling.”
“For me, partnering with the right brands is very important,” says Divya Gurwara,founder of Bridal Asia. We hold the responsibility of providing our customers with the finest offerings, and we are so glad to be able to join hands with a brand that believes in the same philosophy as us—every wedding is special and only deserves the best!

As Indian bridal fashion continues to evolve, this partnership is significant. With a focus on originality, authenticity, and old-school charm reimagined for today’s age, Golubhai Badalia Diamond is poised to be at the heart of this season’s most iconic bridal stories
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