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Senco Gold & Diamonds Unveils ‘Expressions of Love’ Campaign with Exclusive Valentine’s Day Collection

Discover the Timeless Beauty of Love with Senco’s Facets of Love, Berry Lovely, and Ice Cube Jewellery Designs

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As Valentine’s Day approaches, Senco Gold & Diamonds introduces their new campaign, ‘Expressions of Love,’ showcasing the unspoken moments of affection shared between loved ones. Through the launch of their exclusive Valentine’s Day collection, the campaign captures intimate gestures like quiet glances and gentle smiles, symbolizing love beyond words.

The collection, thoughtfully designed to reflect different facets of love, features three unique lines:

  • Facets of Love: Intricate, multifaceted designs representing the depth and complexity of love.
  • Berry Lovely: Playful, elegant pieces inspired by vibrant colors and natural shapes.
  • Ice Cube Collection: Bold, sophisticated designs with princess-cut solitaires for a contemporary touch.

Joita Sen, Director of Senco Gold & Diamonds, shared her thoughts on the campaign: “At Senco Gold & Diamonds, we believe that love is often found in the little moments—the shared looks, the quiet gestures, and the deep, unspoken connections. Our Valentine’s collection ‘Expressions of Love’ beautifully embodies this sentiment with timeless designs that celebrate the many forms of love.”

With over 85 years of heritage, Senco Gold & Diamonds continues to craft jewellery that blends tradition with modern elegance, reaffirming the brand’s dedication to helping customers celebrate life’s most precious moments.

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BrandBuzz

Tiffany & Co. Unveils Blue Book 2026 ‘Hidden Garden’ In A Spectacular New York Showcase

A Star-Studded Evening at the Park Avenue Armory Celebrates Nature-Inspired High Jewellery, Reimagining the Legacy of Jean Schlumberger Through Rare Gemstones and Contemporary Artistry.

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Tiffany & Co. unveiled its Blue Book 2026: Hidden Garden collection with an elegant, star-studded evening at the iconic Park Avenue Armory. The event brought together an impressive guest list, including Teyana Taylor, Connor Storrie, Naomi Watts, Amanda Seyfried, Gabrielle Union, Dwayne Wade, Rosé, Gretty Lee, and Mariah Carey, who also delivered a special performance during the evening.

The showcase unfolded as a seamless blend of jewellery, fashion, and immersive storytelling. Models presented the collection dressed in creations by Sarah Burton for Givenchy, set against a lush indoor garden concept that mirrored the inspiration behind the collection. Guests were treated to a curated dining experience surrounded by abundant floral installations, enhancing the atmosphere of an enchanted garden brought to life.

At the heart of the collection lies the creative vision of Nathalie Verdeille, Senior Vice President and Chief Artistic Officer of High Jewellery. Building on the legacy of Jean Schlumberger, the collection revisits his fascination with nature, translating elements like blossoms, butterflies, birds, and grasshoppers into intricate high jewellery pieces adorned with extraordinary gemstones. The garden, long a source of inspiration for Schlumberger, is reimagined here with renewed vibrancy and detail.

Among the standout highlights are new interpretations of the iconic Bird on a Rock motif, a design synonymous with Schlumberger’s legacy. These pieces now appear in vivid new colourways, perched atop stones such as chrysoprase and aquamarine, forming part of a suite that includes a necklace with a convertible brooch, bracelet, earrings, and ring. Alongside this, the Butterfly chapter captures movement and delicacy through diamond-studded wings, while the Bee chapter draws from the historic Two Bees ring, presenting bold new designs with honeycomb-inspired structures and a striking internally flawless diamond exceeding 10 carats.

The narrative continues with the reintroduction of the Paradise Bird, a rare motif originally conceived in 1962. This year’s interpretation sees the design evolve into vibrant new creations set on striking gemstones, featuring a rich palette of turquoise, emeralds, sapphires, and tsavorites. These pieces echo Schlumberger’s fascination with the natural world, shaped by his travels and personal experiences, including time spent at his home in Guadalupe.

The choice of venue added another layer of meaning to the evening. The Park Avenue Armory shares a historic connection with the maison, as Louis C. Tiffany was commissioned in 1881 to design parts of the Armory, including the Silver Room and Historic Veterans Room. This heritage connection underscored the brand’s ability to bridge past and present seamlessly.

With Blue Book 2026: Hidden Garden, Tiffany & Co. not only celebrates its rich design heritage but also pushes creative boundaries, transforming nature’s fleeting beauty into enduring high jewellery masterpieces that feel both timeless and distinctly contemporary.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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