BrandBuzz
Senco Gold & Diamonds Unveils ‘Expressions of Love’ Campaign with Exclusive Valentine’s Day Collection
Discover the Timeless Beauty of Love with Senco’s Facets of Love, Berry Lovely, and Ice Cube Jewellery Designs
As Valentine’s Day approaches, Senco Gold & Diamonds introduces their new campaign, ‘Expressions of Love,’ showcasing the unspoken moments of affection shared between loved ones. Through the launch of their exclusive Valentine’s Day collection, the campaign captures intimate gestures like quiet glances and gentle smiles, symbolizing love beyond words.
The collection, thoughtfully designed to reflect different facets of love, features three unique lines:
- Facets of Love: Intricate, multifaceted designs representing the depth and complexity of love.
- Berry Lovely: Playful, elegant pieces inspired by vibrant colors and natural shapes.
- Ice Cube Collection: Bold, sophisticated designs with princess-cut solitaires for a contemporary touch.
Joita Sen, Director of Senco Gold & Diamonds, shared her thoughts on the campaign: “At Senco Gold & Diamonds, we believe that love is often found in the little moments—the shared looks, the quiet gestures, and the deep, unspoken connections. Our Valentine’s collection ‘Expressions of Love’ beautifully embodies this sentiment with timeless designs that celebrate the many forms of love.”
With over 85 years of heritage, Senco Gold & Diamonds continues to craft jewellery that blends tradition with modern elegance, reaffirming the brand’s dedication to helping customers celebrate life’s most precious moments.
BrandBuzz
Cadbury Silk, GIVA & Blinkit’s “Say it with Silk, Seal it with GIVA” Valentine’s Campaign
A seamless on-ground and quick-commerce collaboration at Phoenix Mall of Asia, Bengaluru turns romance into real-time action.
In a seamless, culture-led Valentine’s activation, Cadbury Silk, GIVA, and Blinkit came together to transform romantic intent into instant action.

At the centre of the campaign was “The YES Button”, an engaging mall installation at Phoenix Mall of Asia, inviting visitors to pause, reflect, and perhaps take the next step in their love story. The activation was amplified through high-impact OOH placements that built intrigue and drove footfall to the experiential zone.

Extending beyond the physical space, the collaboration introduced an exclusive “Yes Kit” available on Blinkit, enabling near-instant delivery of chocolates and jewellery — a timeless gifting duo. By blending on-ground engagement with quick-commerce convenience, the campaign successfully bridged emotion with accessibility, converting cultural buzz into real-time purchases.

From immersive storytelling to seamless digital conversion, the initiative showcased how integrated brand partnerships can create meaningful, moment-driven consumer experiences.
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