National News
GJC’s Gold & Silver Market Review From record highs in 2025 to a bullish 2026
GJC Gold & Silver Market Rally 2025 – Drivers and Outlook for 2026
GJC today issued its annual review of the bullion market, highlighting the extraordinary rally in gold and silver during 2025, which has pushed both metals to record or near-record highs by December and the factors driving this surge.
The sharp rally in gold and silver witnessed this year is the result of several global and domestic forces acting in tandem. Global economic uncertainty, marked by geopolitical tensions, war-like situations, and a slowdown in major economies, has prompted investors worldwide to seek safe-haven assets. Gold, long regarded as the ultimate safe haven, has seen heavy buying interest as a result.
Another major factor has been the expectation of interest rate cuts by the United States. As soon as markets sensed that the Federal Reserve may reduce rates in the coming months, the appeal of gold rose sharply, since non-interest-bearing assets tend to gain value faster in such environments. Adding to this momentum, the weakness of the US dollar has naturally lifted gold and silver prices at the international level.
Central banks across the globe have also played a pivotal role. Countries such as China, Turkey, and India have increased the gold component in their foreign exchange reserves, reinforcing the long-term bullish trend. Meanwhile, silver has benefited not only from its role as a jewellery metal but also from its growing importance as an industrial metal. Demand for silver has risen rapidly in solar panels, electric vehicles, and the battery industry, adding extra momentum to its price trajectory.
In India, strong physical demand during the wedding and festive season has further supported prices. Rising bullion purchases as a safe investment option have also contributed to the upward trend.
Looking ahead, GJC believes that the uncertain global environment, expectations of rate cuts, dollar weakness, central bank buying, and industrial demand for silver will continue to drive both metals into a strong bullish trend. While volatility may increase, the overall outlook remains positive for 2026.
Rajesh Rokde, Chairman of GJC, said: “The bullion market in 2025 has been a clear reminder that precious metals are strategic assets, not speculative instruments. Gold’s historic rise is a direct reflection of global uncertainty and, more importantly, the unwavering trust that Indian households and investors place in it as a store of value across generations. Silver has decisively evolved beyond tradition … emerging as a critical metal powering the future through renewable energy, solar applications, and electric mobility, while retaining its cultural and jewellery relevance.
This year has firmly established that gold and silver are not just commodities traded on screens, but enduring pillars of economic stability, cultural heritage, and India’s journey toward technological and sustainable growth.”
Avinash Gupta, Vice Chairman of GJC, added: “As we look toward 2026, the industry must prepare for a more complex environment. Volatility will be part of the journey, yet the underlying drivers — from central bank accumulation to industrial demand — remain intact. For jewellers, investors, and consumers alike, the opportunity lies in understanding these dynamics and positioning wisely. Precious metals will continue to safeguard wealth, but they will also increasingly power the technologies of tomorrow. The GJC will stand alongside the trade, ensuring that our community adapts and thrives in this evolving landscape.”
GlamBuzz
Aisshpra Gems & Jewels Opens Four Stores in One Day, Takes Network to 20; Targets 30 Stores by March 2028
Four franchise showrooms add approximately 12,000 sq. ft. of retail space, taking the brand’s total retail footprint beyond 90,000 sq. ft.; Bettiah marks its entry into Bihar.
Aisshpra Gems & Jewels, the jewellery retail brand established in Gorakhpur in 1940, today announced the simultaneous opening of four showrooms in Bahraich, Bettiah, Lucknow and Mirzapur. The milestone takes its operational network from 16 to 20 stores in a single day, with three more stores under construction and a target of 30 operational stores by March 2028.
Each new franchise-operated showroom measures approximately 3,000 sq. ft. Together, the openings add around 12,000 sq. ft. of retail space and take the brand’s overall retail footprint to more than 90,000 sq. ft. The Bettiah opening is Aisshpra’s first in Bihar, where Siwan and Gopalganj are also in its expansion pipeline. The Lucknow launch marks its third showroom in the city.
Jewel Story takes centre stage across all four stores
All four showrooms feature a dedicated store-in-store presence for Jewel Story, Aisshpra’s lifestyle jewellery brand. Designed for teenagers, young adults and customers up to around 40 years of age, Jewel Story focuses on lightweight, wearable, modern jewellery across 9KT to 22KT gold purity. The concept seeks to make jewellery relevant to everyday personal style, alongside Aisshpra’s traditional, bridal and occasion-wear collections.
Leadership on expansion and legacy
Atul Saraf, Director, Aisshpra Gems & Jewels
“Since 1940, our most important achievement has been the trust we have earned across generations. Opening four stores together is a proud milestone, and every new showroom brings the responsibility of preserving that trust.”
Anoop Saraf, Director, Aisshpra Gems & Jewels
“As we enter new markets, Trust, Integrity and Ethics remain our guiding principles. We want customers in every city to experience the same transparency, quality and care that have defined Aisshpra for decades.”
Vaibhav Saraf, Director, Aisshpra Gems & Jewels
“Moving from 16 to 20 stores in one day is a major jump in our network. Our footprint now exceeds 90,000 sq. ft., three additional stores are under construction, and we are working towards 30 stores by March 2028. Bettiah opens the door to Bihar, while our third Lucknow showroom deepens our presence in a key market.”
Saumitra Saraf, Director, Aisshpra Gems & Jewels
“Younger customers increasingly want jewellery that feels contemporary, versatile and easy to wear. Jewel Story brings that proposition to every new showroom, with modern designs spanning 9KT to 22KT.”
Inauguration celebrations and opening offers
The celebrations featured Mouni Roy in Lucknow, Adah Sharma in Bahraich and Ayesha Khan in Mirzapur. The Bettiah inauguration took place in the presence of local dignitaries.
Customers can avail inaugural offers of up to 30% off gold jewellery making charges and diamond value, subject to applicable terms and conditions. Offer validity is to be confirmed.
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