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KISNA Creates History for India with ‘Run for Swachh Bharat’ Marathon across 57 Cities, Registers Guinness World Record Attempt

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KISNA Diamond and Gold Jewellery, a leading brand from the Hari Krishna Group, successfully concluded the landmark 10th edition of the KISNA Diamond Marathon, marking a significant national achievement. In a first-of-its-kind initiative, KISNA organised a marathon simultaneously across 57 cities, making it India’s first jewellery brand to attempt such a large-scale nationwide sporting event. The initiative has been officially registered as a Guinness World Record attempt under the title: “Most cities to coordinate the same 5 km race simultaneously.” The simultaneous execution across multiple cities transformed the marathon into a unified national movement. Held under the theme ‘Swachh Bharat, Swasth Bharat’, the marathon witnessed over 20,000 registrations nationwide, reinforcing the message of fitness, cleanliness, and civic responsibility. Race categories included 5 km, 10 km, and 21 km, with synchronised starts across participating locations, reflecting seamless coordination and strong community engagement.

The event was graced by Padma Shri Ujjwal Nikam, Member of Parliament, along with Kirit Bhansali, Chairman – GJEPC; Motilal Oswal, Chairman, Motilal Oswal Group; Rajeev Jalota, Advisor – Port Authority; renowned Indian actor Manoj Joshi; and other eminent dignitaries from the Gems and Jewellery industry, adding prestige to the historic occasion. Reaffirming its commitment to nation-building, proceeds from the marathon were dedicated to the Swachh Bharat Abhiyan.

Commenting on the achievement, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said: “By attempting this marathon across 57 cities, we are aiming to break an international benchmark and showcase India’s collective spirit on a global platform. I sincerely thank every participant who joined us early this morning and contributed to the success of this nationwide initiative. What began as a small effort has today evolved into a powerful movement driven by purpose.

The funds raised through this event will be dedicated to the Swachh Bharat Abhiyan, reinforcing our vision of ‘Swachh Bharat, Swasth Bharat’ and our commitment to building a healthier and cleaner nation together.” As India’s only jewellery brand-led marathon, the KISNA Diamond Marathon continues to set benchmarks by seamlessly blending fitness, community engagement, and social responsibility.

Source:Hari Krishna Group

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Verlas Introduces the ‘Alyssa’ Collection in India, Bringing  Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold

The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.

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Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.

Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas.  The Alyssa collection brings signature brilliance to a range of personal styles.

For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.

Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.

With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.

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