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Disha Patani unveils Reliance Jewels’ Vindhya Collection in Varanasi to mark Akshaya Tritiya
Reliance Jewels, India’s leading jewellery brand, continues its tradition of celebrating festivals with unique and exquisite collections, by introducing the Vindhya collection on Akshaya Tritiya this year. Ninth in its iconic ‘Jewels of India’ collection series, Vindhya is inspired by the rich artistic traditions of Madhya Pradesh. Fashion icon and Bollywood diva Disha Patani unveiled the exclusive festive collection at a special event at the Reliance Jewels’ store in Varanasi.
Akshaya Tritiya, an auspicious festival signifying prosperity and abundance in the Hindu culture, is considered to be the perfect occasion for buying jewellery. Celebrating the occasion, the Reliance Jewels Vindhya Collection offers a stunning array of jewellery pieces that pay tribute to the rich cultural heritage and architectural splendour of Madhya Pradesh. Each piece is intricately crafted with designs inspired by famous monuments of Madhya Pradesh such as the Gwalior Fort, the Stupa of Sanchi, the Mahakaleshwar Temple of Ujjain, and the Mitaoli and Bateshwar Temples.
Commenting on the launch, Sunil Nayak, CEO, Reliance Jewels, said, “The launch of the Vindhya Collection this Akshaya Tritiya marks our commitment to celebrating India’s diverse cultural heritage. Inspired by the rich traditions of Madhya Pradesh, this collection is the ninth in our ‘Jewels of India’ series and stands as our testament to showcasing Indian art and craftsmanship.”
He further added: “Akshaya Tritiya is the ideal occasion for buying jewellery as it symbolises wealth and prosperity, and this year, we offer our customers a unique opportunity to bring home prosperity through the Vindhya collection! The exquisite collection symbolises not just prosperity and elegance but also the enduring celebratory spirit of Akshaya Tritiya and our brand, Reliance Jewels.”
Actress Disha Patani, while unveiling the collection at Reliance Jewels’ Varanasi store, expressed her excitement, stating, ”Each piece in this collection is a masterpiece reflecting the rich cultural heritage and architectural splendour of Madhya Pradesh. Personally, I am in love with the diamond necklace design, which beautifully amalgamates elements from various temples in Ujjain. It isn’t just jewellery; it’s a true symbol of tradition and beauty that is a must have in every wardrobe.”
Crafted with precision, the Vindhya collection offers a diverse range of jewellery pieces, from finely crafted chokers to intricately designed bangles available in gold and diamond variants. The Vindhya Collection is not just jewellery; it is a celebration of tradition, elegance, and timeless beauty. Perfect for adorning a traditional saree for a festive occasion or adding a touch of glamour to a contemporary ensemble, as well as to your daily wear, each piece exudes elegance and sophistication, making it ideal for celebrating Akshaya Tritiya in style.
The Vindhya collection m arks the latest addition to Reliance Jewels extraordinary series ‘Jewels of India’, highlighting India’s diverse regions, traditions, architecture and craftsmanship. While Vindhya draws inspiration from Madhya Pradesh’s artistic finesse and timeless elegance, the eight previous collections in the series have been a testament to the beauty of India:
· Swarn Banga collection pays homage to Bengal’s poetic beauty and cultural heritage
· Thanjavur collection found inspiration in the historical richness of Thanjavur, the capital of the Chola Empire.
· Mahalaya collection idolised the grandeur of Maharashtra
· Rannkaar collection captures the stark beauty of the Rann of Kutch
· Kaasyam collection gleams with the splendour of Banaras
· Utkala collection evokes the vibrancy of coastal OdishaThe Atulyaa collection showcases Rajasthan’s royal heritage and Mughal-era opulence
· And the Apurvam collection portrays the architectural magnificence of Hampi.
The Vindhya Collection is now available at all Reliance Jewels stores. Customers can explore and adorn themselves with these captivating pieces, ushering in prosperity and abundance, this Akshaya Tritiya season.
The cultural heart of Mumbai recently throbbed with unparalleled excitement as Nita Mukesh Ambani unveiled ‘Swadesh’ – a magnificent initiative dedicated to celebrating and promoting India’s rich artisanal heritage. The launch event was nothing short of spectacular, transforming the city into a vibrant tapestry of tradition, glamour, and artistic brilliance. This isn’t just a store; it’s a movement, a curated journey through India’s diverse crafts, textiles, and, as witnessed at the launch, breathtaking jewelry.
The Grand Unveiling: A Vision of Heritage
The Swadesh launch was held at a grand venue, meticulously designed to reflect the ethos of the initiative itself. Guests were transported into an immersive experience that showcased the depth and beauty of Indian craftsmanship. From the intricate floral arrangements to the traditional motifs adorning the décor, every detail spoke volumes about the commitment to preserving and presenting India’s artistic legacy. The air was thick with anticipation as attendees, from esteemed dignitaries to Bollywood’s brightest stars, gathered to witness this landmark occasion.
The Swadesh launch was an ode to Indian textiles, with Bollywood’s elite stepping out primarily in stunning sarees, lehengas, and ethnic fusion wear that celebrated the nation’s rich weaving and embroidery traditions. The fashion was deeply rooted in heritage, with classic silhouettes and rich fabrics taking center stage.
Nita Ambani
Peacock-Blue Banarasi Saree from Swadesh, a masterpiece woven using the historic Kadhua technique and delicate Meena motifs. Paired with a Manish Malhotra blouse.
Heirloom Kundan Polki: She accessorized with antique Kundan Polki earrings over a century old, a handcrafted Jadau bird ring from Swadesh, and her mother’s heritage ‘Haath Phool’ (hand ornament). The antique 100 year old kundan polki earings were from her personal collection.
Deepika Padukone
Handcrafted Patan Patola Saree by artisan Bhawar Singh, featuring a Patola double ikat silk, “reimagined through Anamika Khanna’s mulmul blooms.” A traditional yet contemporary look.
Statement Jhumkas/Earrings: Her look was typically minimalist yet impactful, likely featuring significant heritage gold and diamond/polki earrings to anchor the Patola. She wore an Apala by Sumit presenting the “Gaja Majesty” earrings — elephant-inspired symbols of power and prosperity. Handcrafted in silver and gold, they feature Victorian-style stones and rubies, blending vintage elegance with tribal artistry for a rich, heritage look.
Ananya Panday
Vibrant Orange Banarasi Brocade Saree by Swadesh (Manish Malhotra design), woven with parrot motifs and a rich zari border.
Minimalist & Youthful: Kept accessories largely minimal, letting the vibrant saree and its zari work shine, likely opting for simple studs or light heritage pieces. Jewellery: Falguni Mehta
Sonam Kapoor
She wore a Black Banarasi Saree by Swadesh, featuring a wide, ornate gold Zari border and delicate gold booti work. Styled with a high-neck blouse.
Heirloom-Style Gold/Kundan Sets: Known for her love of heritage jewelry, she likely chose intricate necklaces and earrings to match the rich Banarasi weave. Sonam Kapoor paired her look with a vintage kasumala from world, statement ear-climber jhumkis, and a pure gold clutch embellished with rose-cut diamonds and a striking central emerald from Rare Heritage and VANDA.
Genelia Deshmukh
Deep Red Sheer Saree with a textured finish, styled with loose curls and a festive feel.
Layered Pearl Necklace: Dazzled in a beautiful pearl necklace that perfectly complemented her crimson lips and the celebratory red of her saree.
Khushi Kapoor
In a Formal Brocade Co-ord Set (Blazer-style jacket and matching pants). Contemporary Diamond Studs: Her look leaned modern-formal, suggesting sleek, contemporary fine jewelry like small diamond hoops or studs to avoid overpowering the brocade fabric. With her ensemble she accessorised her century-old kundan polki earrings, a Swadesh jadau bird ring, and her mother’s treasured heritage haath phool.
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