JB Insights
GJC successfully concludes the 7th edition of the Indian Gem and Jewellery Show (GJS April) 2025
The All India Gem and Jewellery Domestic Council (GJC) proudly concluded the 7th edition of its flagship event, the India Gem and Jewellery Show (GJS), held from 4th to 7th April, 2025 at the prestigious Jio World Convention Centre, Mumbai. Branded as #HamaraApnaShow, GJS April 2025 which brought together industry leaders, renowned jewellers, and stakeholders from across the globe to celebrate and showcase the best of India’s gems and jewellery sector.
The grand opening ceremony of GJS April 2025 event was inaugurated by Pankaj Bhoyar, Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New and Renewable Energy, as the Chief Guest. His presence marked the greater significance of the gems and jewellery industry in the region which contributes significantly to the state economy.
Several distinguished guests and dignitaries were present on the occasion, including Guests of Honour Varghese Alukkas, Managing Director, Jos Alukkas Group; Paul Alukkas, Managing Director, Jos Alukkas Group; and Mallika Manoj Grandhi, Chairperson and Managing Director, Manoj Vaibhav Gems ‘N’ Jewellers Ltd, among others. Special Guests included Aksha Mohit Kamboj, National Vice President, IBJA, and Rajiv Jain, Secretary, JJS. GJC officials present on the occasion were Rajesh Rokde, Chairman, GJC; Avinash Gupta, Vice Chairman, GJC; and Saiyam Mehra, Convener, GJS.
The GJS April 2025 show was timed strategically to support jewellery demand ahead of Akshaya Tritiya and following Gudi Padwa, coinciding with the wedding season. The show hosted over 600 exhibitors across 700+ booths, attracted 15,000 visitors, and accommodated more than 2,500 room-nights for hosted buyers. Retailers benefitted from a streamlined process to procure jewellery from a wide range of manufacturers and wholesalers, all under one roof.
Pralhad Joshi, Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New and Renewable Energy, announced the launch of the National Hackathon — a joint initiative by the Bureau of Indian Standards (BIS) and the All India Gem and Jewellery Domestic Council (GJC). The National Hackathon aims to create a dynamic platform that invites bright, young minds to develop scalable, cost-effective technological solutions for the jewellery industry.
As part of GJS 2025, the Mindspeak Sessions brought together industry leaders, innovators, and policy influencers for a series of high-impact discussions. From navigating global trends to leveraging new-age technologies, these sessions offered game-changing insights that are shaping the future of the jewellery business
In a proud moment for the industry, Bhima Jewellers marked its 100-year milestone with the launch of a commemorative book chronicling its remarkable journey. The publication celebrates a century of craftsmanship, trust, and excellence, and stands as a testament to the legacy of one of India’s most iconic jewellery brands.
Capping off the festivities, the much-awaited GJC Nite provided a glamorous platform for industry stakeholders to unwind, connect, and celebrate their shared passion for excellence. From strategic networking to entertainment and camaraderie, GJC Nite truly reflected the vibrant spirit of the Indian gem and jewellery industry.
Rajesh Rokde, Chairman, GJC, stated, “GJS has once again demonstrated the immense potential of India’s gems and jewellery sector on the regional stage. With every edition, we aim to strengthen the industry’s growth trajectory by fostering innovation, trade collaborations, and skill development. We are delighted with the overwhelming response to GJS 2025 and are committed to making the next edition even more impactful.”
Avinash Gupta, Vice Chairman, GJC, remarked, “As India continues to be a leader in the global gems and jewellery market, GJS serves as a vital catalyst for innovation, sustainability, and business excellence. GJC looks forward to welcoming participants to the 8th edition of GJS, promising an even grander showcase of India’s rich heritage and modern advancements.”
Saiyam Mehra, Convenor, GJS, said “The GJS April 2025 Show offers an excellent platform for jewellery manufacturers, traders, wholesalers, retailers, artisans, and others in the value chain to connect with emerging talents and creative minds. The GJS April 2025 Show, the 7th edition of #HamaraApnaShow, will be a premier platform for sourcing new designs and trends, catering to jewellers of all sizes. Highlights include a state-of-the-art showcase of innovative jewellery, the Gala Evening GJC Nite featuring a fashion show with top creations and celebrities, and a Mind Speak seminar.”
GJC is organising the next edition of GJS (Diwali) edition from 16th – 19th September, 2025.
JB Insights
The Role Of Hallmarking and Transparency In Strengthening Consumer Confidence
By Suresh Krishnan, Vice President – Sales, PNG Jewellers
In India, jewellery is equally an emotional purchase and a significant financial transaction. As consumers become more informed and digitally empowered, trust is increasingly becoming a decisive factor alongside design, price and brand reputation. Hallmarking has played an important role in creating that trust by giving consumers third-party assurance of precious-metal purity.
India’s hallmarking ecosystem has expanded significantly. BIS data shows that hallmarking registrations increased from 34,647 to 1,37,315 between April 2021 and March 2022 *1, while more than 8.72 crore gold and silver articles were hallmarked during that year. The introduction of the six-digit Hallmark Unique Identification (HUID) in 2021 has further strengthened traceability. Consumers can verify a gold article’s HUID through the BIS CARE app, adding an independent layer of assurance at the point of purchase.
For an organised retailer, this becomes particularly relevant as jewellery discovery increasingly moves online. A customer may discover a product on social media, compare it on an e-commerce platform and complete the transaction digitally. In such a journey, hallmarking helps bridge the trust gap created by the absence of physical touch and feel. When purity is independently verifiable, consumers can make online purchases with greater confidence.
The opportunity is also expanding beyond gold. BIS has brought both gold and silver under its hallmarking framework. In FY2024-25, more than 32 lakh silver jewellery articles*2 were hallmarked. The revised IS 2112:2025 introduced HUID-based hallmarking for silver on a voluntary basis from September 2025, creating greater traceability and consumer assurance in a category that is increasingly relevant to younger and value-conscious buyers.
This evolution matters commercially. KPMG’s India CX Report 2025*3 found that 27% of fine-jewellery customers are more confident in authenticity, quality and value when they trust a brand, while 9% said they would explore another brand if jewellery appeared overpriced for its quality. These findings underline why trust is not simply a compliance issue; it directly influences consideration and willingness to pay.
Contributing to the larger goal of organised and transparent trade, hallmarking has now been integrated as part of the broader customer experience across stores, CRM and e-commerce. As India’s jewellery market becomes increasingly omnichannel, the brands that communicate purity, pricing and policies clearly will be better positioned to convert digital discovery into purchase and, more importantly, build relationships that extend beyond a single transaction. The future of jewellery retail will therefore be defined not only by what consumers see, but by how confidently they can verify what they are buying and hallmarking takes care of that concern efficiently.
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