JB Insights
GJC successfully concludes the 7th edition of the Indian Gem and Jewellery Show (GJS April) 2025
The All India Gem and Jewellery Domestic Council (GJC) proudly concluded the 7th edition of its flagship event, the India Gem and Jewellery Show (GJS), held from 4th to 7th April, 2025 at the prestigious Jio World Convention Centre, Mumbai. Branded as #HamaraApnaShow, GJS April 2025 which brought together industry leaders, renowned jewellers, and stakeholders from across the globe to celebrate and showcase the best of India’s gems and jewellery sector.
The grand opening ceremony of GJS April 2025 event was inaugurated by Pankaj Bhoyar, Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New and Renewable Energy, as the Chief Guest. His presence marked the greater significance of the gems and jewellery industry in the region which contributes significantly to the state economy.
Several distinguished guests and dignitaries were present on the occasion, including Guests of Honour Varghese Alukkas, Managing Director, Jos Alukkas Group; Paul Alukkas, Managing Director, Jos Alukkas Group; and Mallika Manoj Grandhi, Chairperson and Managing Director, Manoj Vaibhav Gems ‘N’ Jewellers Ltd, among others. Special Guests included Aksha Mohit Kamboj, National Vice President, IBJA, and Rajiv Jain, Secretary, JJS. GJC officials present on the occasion were Rajesh Rokde, Chairman, GJC; Avinash Gupta, Vice Chairman, GJC; and Saiyam Mehra, Convener, GJS.
The GJS April 2025 show was timed strategically to support jewellery demand ahead of Akshaya Tritiya and following Gudi Padwa, coinciding with the wedding season. The show hosted over 600 exhibitors across 700+ booths, attracted 15,000 visitors, and accommodated more than 2,500 room-nights for hosted buyers. Retailers benefitted from a streamlined process to procure jewellery from a wide range of manufacturers and wholesalers, all under one roof.
Pralhad Joshi, Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New and Renewable Energy, announced the launch of the National Hackathon — a joint initiative by the Bureau of Indian Standards (BIS) and the All India Gem and Jewellery Domestic Council (GJC). The National Hackathon aims to create a dynamic platform that invites bright, young minds to develop scalable, cost-effective technological solutions for the jewellery industry.
As part of GJS 2025, the Mindspeak Sessions brought together industry leaders, innovators, and policy influencers for a series of high-impact discussions. From navigating global trends to leveraging new-age technologies, these sessions offered game-changing insights that are shaping the future of the jewellery business
In a proud moment for the industry, Bhima Jewellers marked its 100-year milestone with the launch of a commemorative book chronicling its remarkable journey. The publication celebrates a century of craftsmanship, trust, and excellence, and stands as a testament to the legacy of one of India’s most iconic jewellery brands.
Capping off the festivities, the much-awaited GJC Nite provided a glamorous platform for industry stakeholders to unwind, connect, and celebrate their shared passion for excellence. From strategic networking to entertainment and camaraderie, GJC Nite truly reflected the vibrant spirit of the Indian gem and jewellery industry.
Rajesh Rokde, Chairman, GJC, stated, “GJS has once again demonstrated the immense potential of India’s gems and jewellery sector on the regional stage. With every edition, we aim to strengthen the industry’s growth trajectory by fostering innovation, trade collaborations, and skill development. We are delighted with the overwhelming response to GJS 2025 and are committed to making the next edition even more impactful.”
Avinash Gupta, Vice Chairman, GJC, remarked, “As India continues to be a leader in the global gems and jewellery market, GJS serves as a vital catalyst for innovation, sustainability, and business excellence. GJC looks forward to welcoming participants to the 8th edition of GJS, promising an even grander showcase of India’s rich heritage and modern advancements.”
Saiyam Mehra, Convenor, GJS, said “The GJS April 2025 Show offers an excellent platform for jewellery manufacturers, traders, wholesalers, retailers, artisans, and others in the value chain to connect with emerging talents and creative minds. The GJS April 2025 Show, the 7th edition of #HamaraApnaShow, will be a premier platform for sourcing new designs and trends, catering to jewellers of all sizes. Highlights include a state-of-the-art showcase of innovative jewellery, the Gala Evening GJC Nite featuring a fashion show with top creations and celebrities, and a Mind Speak seminar.”
GJC is organising the next edition of GJS (Diwali) edition from 16th – 19th September, 2025.
Amit Kumar, CEO & Co-founder, QWEEN, speaking to JewelBuzz, said jewellery brands are actually “marketplaces masquerading as brands.” QWEEN disrupts the fragmented diamond industry by replacing “aggregator” models with a 100% natural, Mine-to-Market approach. By sourcing exclusively from Rosy Blue, they maintain a closed-loop supply chain that guarantees a documented, audited journey for every stone. Moving beyond marketing jargon, QWEEN prioritises transparency and ethical integrity through Kimberley Process compliance, transforming the intimidating traditional buying process into a confident, self-discovery experience for the modern woman.
You’ve made a bold claim that most Indian jewellery brands are actually “marketplaces masquerading as brands.” What do you mean by that?
For decades, the industry has operated on an illusion. Most retailers act like aggregators—they source diamonds from a vast web of multiple vendors in various batches. Much like a restaurant sourcing ingredients from different suppliers to save costs, these jewellers prioritise efficiency over consistency. The result is a fragmented supply chain where even the jeweller often cannot tell you the true origin of the stones they are selling. We felt modern luxury deserved better than that ambiguity.
QWEEN calls itself India’s first “100% natural, Mine-to-Market” brand. How does your sourcing model actually differ from the norm?
We chose a path that is intentionally harder and slower. Instead of juggling multiple vendors, we source every single diamond from one revered origin: Rosy Blue. With over 63 years of heritage, they aren’t just a supplier; they are our strategic supply-chain investors. Because they are sightholders with direct access to ethically sourced rough diamonds, we have a documented, audited chain of custody. We don’t just trace a diamond to a country; we trace it through its entire journey.
Ethical sourcing is a popular buzzword. How do you move beyond “marketing narratives” to provide verifiable proof to your customers?
We believe trust is built through structural integrity, not just slogans. Every diamond at QWEEN is Kimberley Process compliant, meaning it is verifiably conflict-free by global standards. Because we don’t deal in “mixed batches,” there is zero room for inconsistency. We intend to prove this transparency directly to our customers within our retail stores, showing them the verifiable truth behind their purchase.
You often mention moving away from “jargon and intimidation” in the buying process. What does the “self-discovery” experience look like for a woman shopping at QWEEN?
Historically, buying diamonds has felt transactional or even intimidating. We want to change that. When a woman understands exactly where her diamond came from, who worked on it, and why it’s graded a certain way, the purchase transforms. It’s no longer about pressure; it’s about ownership and confidence. We want our customers to connect the diamond’s journey to their own identity and values.
What is next for QWEEN, and where can customers experience this new model of luxury?
Our philosophy is coming to life in our upcoming experiential stores in Bangalore and Delhi. These won’t just be retail spaces; they are environments designed for clarity and intent. We aren’t building this brand on the size of our assortment, but on the courage to do things differently.
| Feature | Traditional Marketplaces | QWEEN (Mine-to-Market) |
|---|---|---|
| Sourcing | Fragmented: Diamonds pass through many hands, making it hard to pinpoint origin. | Single Source: Sourced directly through Rosy Blue, ensuring a closed-loop system. |
| Traceability | Opaque: Often impossible to guarantee the exact journey of a specific stone. | Fully Documented: Offers a clear, verifiable chain of custody from the mine to the wearer. |
| Ethical Standards | Inconsistent: Rely heavily on vague marketing or secondary certifications. | Strict Compliance: 100% Kimberley Process compliant with rigorous ethical oversight. |
| Customer Vibe | Transactional: Can feel cold, intimidating, and buried in technical jargon. | Experiential: Focuses on the “story” of the diamond, making it personal and relatable. |
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.