JB Insights
GJC successfully concludes the 7th edition of the Indian Gem and Jewellery Show (GJS April) 2025
The All India Gem and Jewellery Domestic Council (GJC) proudly concluded the 7th edition of its flagship event, the India Gem and Jewellery Show (GJS), held from 4th to 7th April, 2025 at the prestigious Jio World Convention Centre, Mumbai. Branded as #HamaraApnaShow, GJS April 2025 which brought together industry leaders, renowned jewellers, and stakeholders from across the globe to celebrate and showcase the best of India’s gems and jewellery sector.
The grand opening ceremony of GJS April 2025 event was inaugurated by Pankaj Bhoyar, Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New and Renewable Energy, as the Chief Guest. His presence marked the greater significance of the gems and jewellery industry in the region which contributes significantly to the state economy.
Several distinguished guests and dignitaries were present on the occasion, including Guests of Honour Varghese Alukkas, Managing Director, Jos Alukkas Group; Paul Alukkas, Managing Director, Jos Alukkas Group; and Mallika Manoj Grandhi, Chairperson and Managing Director, Manoj Vaibhav Gems ‘N’ Jewellers Ltd, among others. Special Guests included Aksha Mohit Kamboj, National Vice President, IBJA, and Rajiv Jain, Secretary, JJS. GJC officials present on the occasion were Rajesh Rokde, Chairman, GJC; Avinash Gupta, Vice Chairman, GJC; and Saiyam Mehra, Convener, GJS.
The GJS April 2025 show was timed strategically to support jewellery demand ahead of Akshaya Tritiya and following Gudi Padwa, coinciding with the wedding season. The show hosted over 600 exhibitors across 700+ booths, attracted 15,000 visitors, and accommodated more than 2,500 room-nights for hosted buyers. Retailers benefitted from a streamlined process to procure jewellery from a wide range of manufacturers and wholesalers, all under one roof.
Pralhad Joshi, Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New and Renewable Energy, announced the launch of the National Hackathon — a joint initiative by the Bureau of Indian Standards (BIS) and the All India Gem and Jewellery Domestic Council (GJC). The National Hackathon aims to create a dynamic platform that invites bright, young minds to develop scalable, cost-effective technological solutions for the jewellery industry.
As part of GJS 2025, the Mindspeak Sessions brought together industry leaders, innovators, and policy influencers for a series of high-impact discussions. From navigating global trends to leveraging new-age technologies, these sessions offered game-changing insights that are shaping the future of the jewellery business
In a proud moment for the industry, Bhima Jewellers marked its 100-year milestone with the launch of a commemorative book chronicling its remarkable journey. The publication celebrates a century of craftsmanship, trust, and excellence, and stands as a testament to the legacy of one of India’s most iconic jewellery brands.
Capping off the festivities, the much-awaited GJC Nite provided a glamorous platform for industry stakeholders to unwind, connect, and celebrate their shared passion for excellence. From strategic networking to entertainment and camaraderie, GJC Nite truly reflected the vibrant spirit of the Indian gem and jewellery industry.
Rajesh Rokde, Chairman, GJC, stated, “GJS has once again demonstrated the immense potential of India’s gems and jewellery sector on the regional stage. With every edition, we aim to strengthen the industry’s growth trajectory by fostering innovation, trade collaborations, and skill development. We are delighted with the overwhelming response to GJS 2025 and are committed to making the next edition even more impactful.”
Avinash Gupta, Vice Chairman, GJC, remarked, “As India continues to be a leader in the global gems and jewellery market, GJS serves as a vital catalyst for innovation, sustainability, and business excellence. GJC looks forward to welcoming participants to the 8th edition of GJS, promising an even grander showcase of India’s rich heritage and modern advancements.”
Saiyam Mehra, Convenor, GJS, said “The GJS April 2025 Show offers an excellent platform for jewellery manufacturers, traders, wholesalers, retailers, artisans, and others in the value chain to connect with emerging talents and creative minds. The GJS April 2025 Show, the 7th edition of #HamaraApnaShow, will be a premier platform for sourcing new designs and trends, catering to jewellers of all sizes. Highlights include a state-of-the-art showcase of innovative jewellery, the Gala Evening GJC Nite featuring a fashion show with top creations and celebrities, and a Mind Speak seminar.”
GJC is organising the next edition of GJS (Diwali) edition from 16th – 19th September, 2025.
JB Insights
The First Gold Story: How Gen Z Is Celebrating Their First Salary
By Mr. Hemant Chavaan
Head Of Marketing, E-Commerce and CRM At PNG Jewellers
For previous generations, purchasing gold was often associated with weddings, festivals, and family investments. For Gen Z, however, the journey with gold is beginning much earlier. Across India, a growing number of young professionals are choosing to buy their first piece of gold jewellery with their first salary, transforming gold into a symbol of personal achievement, financial independence, and self-expression.
Hemant Chaavan, Head Of Marketing, E-Commerce and CRM At PNG Jewellers
This shift reflects a broader change in consumer attitudes. Today’s young buyers are not waiting for traditional milestones to own jewellery—they are creating milestones of their own.
Gold as a Reward for Success
Among Gen Z consumers, the first salary represents much more than a pay cheque. It symbolises years of hard work, education, and the beginning of financial freedom. Purchasing gold jewellery has become a meaningful way to celebrate this achievement.
Retailers are increasingly witnessing customers in the 22–25 age group choosing lightweight chains, rings, pendants, and bracelets that align with their first disposable incomes. Unlike earlier generations that viewed gold primarily as an investment, Gen Z seeks a balance between emotional value, personal style, and long-term worth.
Regional Trends Across India
Consumer motivations vary significantly across regions.
In Maharashtra and metropolitan cities, first-salary purchases are largely driven by self-reward and fashion, with young professionals opting for contemporary, lightweight jewellery suitable for both work and social occasions.
In Uttar Pradesh and Bihar, gold continues to carry strong cultural and aspirational significance, with many young buyers celebrating their first purchase as a proud family moment shared with parents and relatives.
Meanwhile, emerging urban centres across Madhya Pradesh reflect a blend of both behaviours, combining a preference for modern designs with an appreciation for the long-term value of precious metals.
The Rise of Lightweight Jewellery
The growing popularity of lightweight jewellery has played a crucial role in enabling this trend. Design-led collections in lower weight categories have made gold more accessible to first-time buyers, encouraging young consumers to experiment with multiple styles rather than investing in a single traditional piece.
A Relationship That Begins Early
Perhaps the most significant aspect of this shift is that it marks the beginning of a lifelong relationship with jewellery. Consumers who purchase gold with their first salary often return for future milestones, including weddings, anniversaries, gifting, and investments.
As Gen Z enters the workforce in larger numbers, the “first gold” moment is emerging as an important category in itself. It reflects a generation that values both individuality and financial prudence, proving that gold remains as relevant as ever—even as the motivations for buying it continue to evolve.
Candere Announces Smriti Mandhana As Its New Brand Ambassador
Precious Metals Rebound As Fed Rate Fears Ease
GJEPC Represents Mumbai’s GJ Sector At ODOP Award Assessment
Indriya, Aditya Birla Jewellery, Sets A New Industry Standard With Diamonds Of The Highest Sparkle
Hazoorilal Legacy Debuts ‘Facets’, An Avant-Garde High Jewellery Collection
Ministry Of Good Souls Unveils Its New Bridal Collection In Bespoke 925 Sterling Silver
-
BrandBuzz2 days agoIndriya, Aditya Birla Jewellery, Sets A New Industry Standard With Diamonds Of The Highest Sparkle
-
BrandBuzz2 days agoHazoorilal Legacy Debuts ‘Facets’, An Avant-Garde High Jewellery Collection
-
National News2 days agoMinistry Of Good Souls Unveils Its New Bridal Collection In Bespoke 925 Sterling Silver
-
National News2 days agoMCX Precious Metals Face Notable Selling Pressure
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.