News
OROAREZZO: a jewel is the ”mirror of time” in the Première competition
jewellery: bright materials, crystals, stones, textures. Iridescent elements that master goldsmiths shape into reflections of emotions, personality and style. This is how the 34th edition of Première sees jewellery: contemporary design combined with the heritage of made-in-Italy jewellery tradition, objects that change with the body’s movements. The contest at Oroarezzo, the show organised by Italian Exhibition Group scheduled to take place from 10th to 13th May at Arezzo Fiere e Congressi in the Italian city of Arezzo – Tuscany, celebrates the productive and creative excellence of Made in Italy in the gold, silver and jewellery sector. The unique items manufactured by the companies taking part in the competition will be displayed in two large showcases at the centre of the “Chimera” hall during the days of the event. The theme of the 2025 edition is “mirror of time” . Third edition for the “Talents” category specifically for young students from Italian goldsmith schools and designers under 30.
Time is an ever-changing reflection» says Beppe Angiolini , Art Director of Oroarezzo and chairman of the jury, «and jewellery becomes its witness. Every reflection contains an emotion, every light tells a story where jewellery not only shines, but also expresses an infinite beauty that multiplies in every mirror. A glamorous theme that plays on the contrast between fashion and the lustre of reflections. A theme on the art of reflection, exploring how jewellery not only “reflects” light, but also emotions, personality and style. The concept of “mirror of time” is based on the idea that jewellery is not just a precious object but also a memory keeper. Each reflection is a fragment of life».
Première welcomes visitors to Oroarezzo in the true sense of the word», says Matteo Farsura , manager in charge of IEG’s Jewellery & Fashion division, «with all the creativity of Italian goldsmithing. The exhibiting companies’ fondness for the competition is proof of the deep bond between the event and its manufacturing district. And it is also the crowning glory of a complete offer that can be found in the halls of Arezzo Fiere e Congressi: from white label production to machinery and packaging, at Oroarezzo the market can customise objects and collections, counting on made-in-Italy goldsmithing’s ability to unite quality and creativity. Like the unique pieces of Première. Our “Talents” category encourages young aspiring designers, putting them in contact with the business world: the winner will see his project produced in time for the Italian Jewellery Summit in December, thanks to collaboration with local partner companies»
New Premises
Joyalukkas Opens ‘Jewel Of Joy,’ The Biggest jewellery Destination In The Middle East’s At Dubai Gold District.
Spanning 25,000 sq. ft. At Dubai Gold District, The Flagship Destination Marks A Major Milestone In Joyalukkas’ Nearly Four-Decade Journey In The UAE, Offering An Exclusive Jewellery Experience.
Joyalukkas, the world’s favourite jeweller, officially opened Jewel of Joy, the biggest jewellery showroom in the Middle East, at Dubai Gold District. The launch is a landmark milestone in the Group’s journey of nearly four decades in the UAE and a tribute to Dubai’s enduring stature as the City of Gold.
The showroom was inaugurated by His Excellency Dr. Thani bin Ahmed Al Zeyoudi, Minister of Foreign Trade of the United Arab Emirates, alongside H.E. Dr. E. Vishnu Vardhan Reddy, Consul General of India in Dubai; Issam Galadhari, CEO of Ithra Dubai; Rashid Alharmoodi, Senior Director–Commercial, Dubai Gold District; Tawhid Abdullah, Chairman of Dubai Gold & Jewellery Group; Dr. Joy Alukkas, Chairman of Joyalukkas Group; John Paul Alukkas, CEO of Joyalukkas Jewellery, family members and other distinguished dignitaries.
A Destination of Unprecedented Scale
Spanning 25,000 square feet, Jewel of Joy has been conceived as a complete jewellery experience centre rather than a conventional showroom, ranging from timeless gold and elaborate bridal collections to responsibly sourced diamonds and rare precious gemstones. Located in the heart of Dubai Gold District, Jewel of Joy by Joyalukkas is the brand’s one and only showroom of its kind, offering an exclusive jewellery experience unlike any of its 200+ showrooms worldwide. The name “Jewel of Joy by Joyalukkas” was unveiled by Mr. Issam Galadhari, CEO of Ithra Dubai.
At the heart of the showroom is The Royal Bangle Walk, a monumental bangle through which visitors can walk. The signature installation will be unveiled by H.E. Dr. E. Vishnu Vardhan Reddy, Consul General of India in Dubai, during the inauguration.
An Experience Designed Around Every Customer
Every element of Jewel of Joy has been designed to deliver a personalised and memorable visit-
- Exclusive Designer Studio
- Premium VIP Lounge
- Kids’ Engagement Zone
- Dedicated Maintenance Services
Speaking at the inauguration, Dr. Joy Alukkas, Chairman of Joyalukkas Group, said:
“Jewel of Joy is more than a showroom. It is our tribute to a city that has given us so much, and our promise to customers that we will always strive to give them more. For nearly 40 years, we have grown alongside the UAE, and this destination reflects the scale, craftsmanship and warmth that define both Joyalukkas and Dubai. From The Royal Bangle Walk to our most extensive collection to date, every detail has been designed to make our customers feel truly special. This is our way of saying that the best is yet to come.”
John Paul Alukkas, CEO of Joyalukkas Jewellery, said:
“Our mission is to constantly meet their expectations and enhance their jewellery shopping experience. This showroom will be an experience like never before. It has everything a jewellery lover would like to experience and more. I invite all UAE residents and tourists to visit and experience the magnificent destination we have created for them.”
With a legacy of over 70 years, 200+ showrooms across 13 countries and the trust of over 10 million customers, Joyalukkas continues to set benchmarks in jewellery retail. Jewel of Joy brings this legacy of trust, craftsmanship and excellence to Dubai Gold District.
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Joyalukkas Opens ‘Jewel Of Joy,’ The Biggest jewellery Destination In The Middle East’s At Dubai Gold District.
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