News
OROAREZZO: a jewel is the ”mirror of time” in the Première competition
jewellery: bright materials, crystals, stones, textures. Iridescent elements that master goldsmiths shape into reflections of emotions, personality and style. This is how the 34th edition of Première sees jewellery: contemporary design combined with the heritage of made-in-Italy jewellery tradition, objects that change with the body’s movements. The contest at Oroarezzo, the show organised by Italian Exhibition Group scheduled to take place from 10th to 13th May at Arezzo Fiere e Congressi in the Italian city of Arezzo – Tuscany, celebrates the productive and creative excellence of Made in Italy in the gold, silver and jewellery sector. The unique items manufactured by the companies taking part in the competition will be displayed in two large showcases at the centre of the “Chimera” hall during the days of the event. The theme of the 2025 edition is “mirror of time” . Third edition for the “Talents” category specifically for young students from Italian goldsmith schools and designers under 30.
Time is an ever-changing reflection» says Beppe Angiolini , Art Director of Oroarezzo and chairman of the jury, «and jewellery becomes its witness. Every reflection contains an emotion, every light tells a story where jewellery not only shines, but also expresses an infinite beauty that multiplies in every mirror. A glamorous theme that plays on the contrast between fashion and the lustre of reflections. A theme on the art of reflection, exploring how jewellery not only “reflects” light, but also emotions, personality and style. The concept of “mirror of time” is based on the idea that jewellery is not just a precious object but also a memory keeper. Each reflection is a fragment of life».
Première welcomes visitors to Oroarezzo in the true sense of the word», says Matteo Farsura , manager in charge of IEG’s Jewellery & Fashion division, «with all the creativity of Italian goldsmithing. The exhibiting companies’ fondness for the competition is proof of the deep bond between the event and its manufacturing district. And it is also the crowning glory of a complete offer that can be found in the halls of Arezzo Fiere e Congressi: from white label production to machinery and packaging, at Oroarezzo the market can customise objects and collections, counting on made-in-Italy goldsmithing’s ability to unite quality and creativity. Like the unique pieces of Première. Our “Talents” category encourages young aspiring designers, putting them in contact with the business world: the winner will see his project produced in time for the Italian Jewellery Summit in December, thanks to collaboration with local partner companies»
BrandBuzz
Yuliya Kutovaya Debuts ‘Dilorom’ and ‘Shibirma’ at Red Sea Film Festival
Inspired by Alisher Navoi’s Seven Planets and the architectural motifs of Bolo Hauz Mosque, the Collections Debut at the Red Sea Film Festival
Jewelry designer and founder of Yuliya Kutovaya Jewelry, Yuliya Kutovaya, has reinterpreted one of her signature collections, Shibirma, and introduced a new line of elegant jewelry titled Dilorom, inspired by the aesthetics of Eastern poetry.
At the heart of both collections lies a sculptural sense of volume, the expressive color of gemstones, intricate ornamental patterns and a refined fusion of contemporary aesthetics with the classical decorative art of Uzbekistan.
The pieces are harmoniously styled and crafted using a variety of artistic techniques.
Dilorom
The collection is inspired by the image of the beauty Dilorom from Alisher Navoi’s epic poem Seven Planets, as well as the opera Dilorom by Uzbek composer Mukhtar Ashrafi, created based on this literary masterpiece.
The design concept centers on love and tenderness — reflected in the color palette of gemstones and the airy forms of the jewelry, adorned with delicate arabesques.
Shibirma
The inspiring motif behind this collection is the story of traditional openwork volumetric earrings that, at the beginning of the 20th century, were traditionally presented to a bride as a wedding gift.
Reinterpreting this historical design, Yuliya complemented the concise silhouette of the earrings with an ornament echoing the carved wooden column pattern of the renowned Bolo Hauz Mosque in the historic city of Bukhara.
The international show premiere of the jewelry took place at the Red Sea Film Festival in Saudi Arabia.
Renowned Uzbek model and festival guest Vazira John chose Shibirma and Dilorom earrings for the opening and closing ceremonies, showcasing the pieces on the red carpet.
“The jewelry looks striking and luxurious, telling the story of our history and culture. Elements of national design recall the tradition of passing precious pieces down from generation to generation. Vazira John’s appearance became a moment when this tradition found a contemporary voice and resonated in a new way. Shibirma Red is my story about the beauty of Bukhara, and Dilorom is about love and poetic heritage”, Yuliya Kutovaya says.
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