News
OROAREZZO: a jewel is the ”mirror of time” in the Première competition
jewellery: bright materials, crystals, stones, textures. Iridescent elements that master goldsmiths shape into reflections of emotions, personality and style. This is how the 34th edition of Première sees jewellery: contemporary design combined with the heritage of made-in-Italy jewellery tradition, objects that change with the body’s movements. The contest at Oroarezzo, the show organised by Italian Exhibition Group scheduled to take place from 10th to 13th May at Arezzo Fiere e Congressi in the Italian city of Arezzo – Tuscany, celebrates the productive and creative excellence of Made in Italy in the gold, silver and jewellery sector. The unique items manufactured by the companies taking part in the competition will be displayed in two large showcases at the centre of the “Chimera” hall during the days of the event. The theme of the 2025 edition is “mirror of time” . Third edition for the “Talents” category specifically for young students from Italian goldsmith schools and designers under 30.

Time is an ever-changing reflection» says Beppe Angiolini , Art Director of Oroarezzo and chairman of the jury, «and jewellery becomes its witness. Every reflection contains an emotion, every light tells a story where jewellery not only shines, but also expresses an infinite beauty that multiplies in every mirror. A glamorous theme that plays on the contrast between fashion and the lustre of reflections. A theme on the art of reflection, exploring how jewellery not only “reflects” light, but also emotions, personality and style. The concept of “mirror of time” is based on the idea that jewellery is not just a precious object but also a memory keeper. Each reflection is a fragment of life».
Première welcomes visitors to Oroarezzo in the true sense of the word», says Matteo Farsura , manager in charge of IEG’s Jewellery & Fashion division, «with all the creativity of Italian goldsmithing. The exhibiting companies’ fondness for the competition is proof of the deep bond between the event and its manufacturing district. And it is also the crowning glory of a complete offer that can be found in the halls of Arezzo Fiere e Congressi: from white label production to machinery and packaging, at Oroarezzo the market can customise objects and collections, counting on made-in-Italy goldsmithing’s ability to unite quality and creativity. Like the unique pieces of Première. Our “Talents” category encourages young aspiring designers, putting them in contact with the business world: the winner will see his project produced in time for the Italian Jewellery Summit in December, thanks to collaboration with local partner companies»

International News
Van Cleef & Arpels Gives Its Iconic Alhambra a Pink Enamel Makeover
The Maison Introduces Five New Alhambra Creations Featuring Translucent Pink Enamel and Yellow Gold
Van Cleef & Arpels has unveiled a vibrant new chapter for its iconic Alhambra collection, introducing translucent pink enamel to the signature four-leaf clover motif for the first time. The new creations combine the Maison’s emblem of luck with yellow gold, bringing a fresh, contemporary expression to the enduring design.
The new five-piece selection comprises a Vintage Alhambra pendant, five-motif bracelet, 10-motif necklace, 20-motif long necklace and Magic Alhambra two-motif earrings. The earrings additionally feature guilloché yellow gold, adding texture and contrast to the pink enamel.



The distinctive pink is the result of several years of research at Van Cleef & Arpels’ enamel workshops. Inspired by the historic 17th-century “gold-ruby” technique, the colour is created using fine particles of gold rather than traditional pigments. Carefully controlled particle size, shape and concentration produce the desired translucent hue.
Adding to its visual depth, the enamel contains tiny bubbles, giving each Alhambra motif a distinctive character while creating subtle variations as the surface catches and reflects light. The motifs are framed by the Maison’s signature gold beaded contours, further enhancing the interplay between the pink enamel and yellow gold.
Since its debut in 1968, Alhambra has continually evolved through different stones, materials and colours while retaining its instantly recognisable four-leaf clover silhouette. The introduction of enamel marks another significant step in that evolution, bringing together heritage craftsmanship, technical innovation and contemporary colour.
With its new pink interpretation, Van Cleef & Arpels continues to reinvent one of jewellery’s most recognisable motifs, demonstrating how traditional savoir-faire can give a familiar icon an entirely new expression.
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