ShowBuzz
JCK Las Vegas 2026: Luxury Show Opens To Strong Buyer Traffic and Robust Sales
Exhibitors Reported High-Quality Buyers and Significant Purchases, Despite Macroeconomic Headwinds
The Luxury show opened to strong buyer traffic and robust sales as U.S. retailers stocked finished jewellery aimed at affluent consumers. Exhibitors reported high-quality buyers and significant purchases, despite macroeconomic headwinds including tariffs, geopolitical tensions and elevated gold prices.



Key takeaways:
- Opening-day activity was strong, with appointments and pre-bookings driving early sales.
- Market shows a K-shaped recovery: demand is rising for larger, higher-quality natural diamonds while smaller, lower-grade stones face pressure from lab-grown alternatives.
- Shoppers favoured unique, high-ticket pieces, natural-colour diamonds and yellow-gold settings that enhance diamond appearance.
- Retailers using storytelling, differentiation and tools such as AI search platforms reported better conversion and higher average transaction values.



Exhibitors said resilience among affluent customers is supporting premium jewellery sales, underscoring natural diamonds’ continued appeal versus lab-grown options.
ShowBuzz
JCK & Luxury 2026 Spark New Growth With Expanded Watch Showcase and Strong Turnout
Exhibitors and Retailers Reported High-Quality Engagement, Robust Buying Interest, and Strong Networking Opportunities
JCK and Luxury 2026 attracted 17,500 attendees in Las Vegas, marking increased participation and strong business activity across the jewellery and watch sectors. The trade shows expanded their focus on timepieces, reflecting growing convergence between jewellery and watch retail. Exhibitors and retailers reported high-quality engagement, robust buying interest, and strong networking opportunities.
Educational sessions, industry events, and emerging trends—including alternative materials, gold charms, leather cords, and platinum settings—highlighted the evolving market landscape. Organiser RX Global described the event as a major success, reinforcing JCK’s position as the jewellery industry’s leading global marketplace.
“JCK and Luxury 2026 exceeded expectations on every level. The energy throughout the week was extraordinary, with very strong attendance, packed show floors, and meaningful business taking place at every turn. The level of engagement, business activity, and collaboration across the show floor demonstrated the power of bringing our global community together and underscores JCK’s role as the industry’s premier marketplace and gathering place,” said Sarin Bachmann, senior vice president for the jewelry portfolio at RX.
JCK and Luxury 2026 marked a major expansion of the show’s watches focus with the introduction of a dedicated destination for watch and timepiece brands, welcoming an exciting mix of established brands and independent microbrands for retailers to discover.

The launch of the destination reflects the continued convergence of the jewelry and watch industries, as retailers increasingly look to curate complementary product assortments for today’s consumers. More than just an exhibition space, the new destination combined watch-focused exhibitors, dedicated educational programming in partnership with FHH (Fondation Haute Horlogerie) and networking opportunities including WatchPro Power List and RedBar partner events, creating a well-rounded North American watch event where retailers could discover timepiece offerings, gain industry insights, and connect directly with leading brands. This new area also gave watch brands direct access to thousands of buyers and decision makers in the optimal location, at The Venetian during Luxury and JCK.
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