National News
GJC celebrates 25 years of gold hallmarking in India with felicitation of Union Minister Pralhad Joshi
In a momentous occasion for India’s jewellery sector, the All India Gem and Jewellery Domestic Council (GJC) marked 25 years since the introduction of gold hallmarking in India with a grand celebration and felicitation ceremony honoring Pralhad Joshi, the Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New & Renewable Energy at GJS 2025
The event served not only as a tribute to the journey of hallmarking in India but also as a platform to chart an ambitious roadmap for the future, with a strong focus on expanding hallmarking coverage and fostering technological innovation.
In recognition of his continued support and instrumental role in advancing hallmarking reforms, Pralhad Joshi was felicitated by GJC for his leadership in steering policies that balance consumer protection with industry development. His ministry’s efforts, in collaboration with the Bureau of Indian Standards (BIS), have been central to enhancing transparency and quality assurance in the jewellery sector.
In his address, Shri Joshi reiterated the government’s unwavering commitment to strengthening consumer trust while also simplifying compliance for jewellers. He emphasized the hallmarking system as a critical trust-building mechanism and a significant step toward formalizing and modernizing the Indian gold market.
One of the most significant announcements of the event was a joint goal set by the Ministry of Consumer Affairs, BIS, and the jewellery industry: to expand mandatory gold hallmarking to 500 districts across India by the end of this financial year.
This expansion aligns with the broader objective of ensuring uniform quality standards nationwide, preventing consumer fraud, and integrating small and medium jewellers into the formal economy. GJC pledged its full support to assist local jewellers in meeting compliance standards and making hallmarking services accessible, especially in tier-2 and tier-3 cities.
In a groundbreaking move to stimulate innovation in hallmarking technology, GJC and BIS jointly announced the launch of a Hackathon aimed at developing a non-destructive testing (NDT) method for hallmarking gold.
This initiative seeks to address a long-standing concern within the industry: the challenge of verifying hallmark authenticity without damaging the piece of jewellery. Currently, traditional methods often involve partial damage or alteration during testing, which discourages on-the-spot verification by consumers and retailers.
The hackathon is open to startups, research institutions, technologists, and innovators across India and will offer funding and incubation support to viable solutions. A successful NDT mechanism would be a game-changer for quality assurance, enabling real-time, damage-free hallmark authentication across retail outlets, trade shows, and even by consumers themselves.
The celebration of 25 years of hallmarking is a testament to India’s evolution into a more structured and credible jewellery market. From its early stages to now becoming an integral part of the industry’s value chain, hallmarking has grown into a symbol of trust, quality, and consumer empowerment.
With the government, BIS, and GJC joining hands to drive expansion and innovation, the next phase of hallmarking promises to be more inclusive, tech-enabled, and consumer-centric than ever before. The GJC’s proactive role in bridging policy, practice, and innovation reinforces its commitment to nurturing a responsible, transparent, and globally competitive jewellery sector in India.
National News
PNGS Reva Diamonds Unveils Official E‑Commerce Platform, Marking A New Digital Chapter In Omnichannel Luxury
Certified natural diamond jewellery from the House of P N Gadgil & Sons now accessible nationwide through a seamless digital experience
PNGS Reva Diamonds, the premium certified natural diamond jewellery brand from the 195‑year‑old House of P N Gadgil & Sons (PNGS), today announced the launch of its official e‑commerce website, going live on September 16, 2026. The new platform extends the brand’s omnichannel footprint, bringing contemporary, hallmarked diamond jewellery to customers across India with the same trust, transparency, and craftsmanship Reva Diamonds is known for in-store.
The website, https://revadiamonds.com/, offers an immersive browsing experience featuring Reva Diamonds’ signature collections including everyday wear, festive pieces, and bridal jewellery, along with detailed product certification, 360° views, and secure, pan‑India delivery.
With the launch of its official website, Reva Diamonds is also introducing exclusive digital launch offers for customers. As part of The Reva Diamonds Digital Reveal, customers can avail themselves of a flat 50% off on making charges on certified natural diamond jewellery, exclusively on the Reva Diamonds website. Additionally, customers who sign up on the website can enjoy Rs. 1,000 off on their first order by using the code GET1000 at checkout.
Commenting on the launch, Amit Modak, CEO & Director, PNGS Reva Diamond Jewellery Limited, said:

“The launch of our official website marks an important step in Reva Diamonds’ journey as we build a contemporary diamond jewellery brand rooted in the enduring values of the P. N. Gadgil & Sons legacy. Today’s customer does not experience a brand through a single channel; discovery may begin online, the consideration may happen across digital and physical touchpoints, and the final experience is built through trust and personal engagement. Our objective is therefore to create a seamless ecosystem where our digital and retail experiences complement each other.
The website is an extension of our brand—not just a destination to view jewellery, but a platform through which customers can discover our collections, understand our craftsmanship and begin their journey with Reva.”
The website launch comes at a significant stage in Reva Diamonds’ growth journey. Established in December 2024, the brand has been developed as a new-age diamond jewellery proposition carrying forward the heritage of P. N. Gadgil & Sons while creating its own identity around modern diamond jewellery. Reva Diamonds has continued to expand its retail footprint, with the brand currently focused on creating a contemporary jewellery experience for today’s consumers.
Amit Modak brings extensive experience across finance, commodity markets, retail and the jewellery industry to his leadership role at PNGS Reva Diamond Jewellery Limited. He has been associated with Reva since its incorporation and also serves as a Director of P. N. Gadgil & Sons Limited.
With the launch of its official website, Reva Diamonds aims to further strengthen its connection with existing and prospective customers, while creating a digital foundation for the brand’s next phase of growth.
Reva Diamonds currently operates 36 locations through a mix of exclusive showrooms and shop‑in‑shop formats, with a strong presence in Maharashtra and ongoing expansion into new markets.
The Reva diamonds reveal – launch offers 50% off on Making Charges of Certified Natural Diamond Jewellery exclusively on the Reva Diamonds Website
PLUS
Sign up & get Rs. 1,000 off on your First Order
Use Code: GET1000
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