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GJC celebrates 25 years of gold hallmarking in India with felicitation of Union Minister Pralhad Joshi

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In a momentous occasion for India’s jewellery sector, the All India Gem and Jewellery Domestic Council (GJC) marked 25 years since the introduction of gold hallmarking in India with a grand celebration and felicitation ceremony honoring Pralhad Joshi, the Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New & Renewable Energy at GJS 2025

The event served not only as a tribute to the journey of hallmarking in India but also as a platform to chart an ambitious roadmap for the future, with a strong focus on expanding hallmarking coverage and fostering technological innovation.

In recognition of his continued support and instrumental role in advancing hallmarking reforms, Pralhad Joshi was felicitated by GJC for his leadership in steering policies that balance consumer protection with industry development. His ministry’s efforts, in collaboration with the Bureau of Indian Standards (BIS), have been central to enhancing transparency and quality assurance in the jewellery sector.

In his address, Shri Joshi reiterated the government’s unwavering commitment to strengthening consumer trust while also simplifying compliance for jewellers. He emphasized the hallmarking system as a critical trust-building mechanism and a significant step toward formalizing and modernizing the Indian gold market.

One of the most significant announcements of the event was a joint goal set by the Ministry of Consumer Affairs, BIS, and the jewellery industry: to expand mandatory gold hallmarking to 500 districts across India by the end of this financial year.

This expansion aligns with the broader objective of ensuring uniform quality standards nationwide, preventing consumer fraud, and integrating small and medium jewellers into the formal economy. GJC pledged its full support to assist local jewellers in meeting compliance standards and making hallmarking services accessible, especially in tier-2 and tier-3 cities.

In a groundbreaking move to stimulate innovation in hallmarking technology, GJC and BIS jointly announced the launch of a Hackathon aimed at developing a non-destructive testing (NDT) method for hallmarking gold.

This initiative seeks to address a long-standing concern within the industry: the challenge of verifying hallmark authenticity without damaging the piece of jewellery. Currently, traditional methods often involve partial damage or alteration during testing, which discourages on-the-spot verification by consumers and retailers.

The hackathon is open to startups, research institutions, technologists, and innovators across India and will offer funding and incubation support to viable solutions. A successful NDT mechanism would be a game-changer for quality assurance, enabling real-time, damage-free hallmark authentication across retail outlets, trade shows, and even by consumers themselves.

The celebration of 25 years of hallmarking is a testament to India’s evolution into a more structured and credible jewellery market. From its early stages to now becoming an integral part of the industry’s value chain, hallmarking has grown into a symbol of trust, quality, and consumer empowerment.

With the government, BIS, and GJC joining hands to drive expansion and innovation, the next phase of hallmarking promises to be more inclusive, tech-enabled, and consumer-centric than ever before. The GJC’s proactive role in bridging policy, practice, and innovation reinforces its commitment to nurturing a responsible, transparent, and globally competitive jewellery sector in India.

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National News

Talla Jewellers Unveils New Showroom In Akhnoor, Jammu, Fifth Store In The Region

Auspicious Navratri opening strengthens the brand’s presence and brings an exquisite jewellery collection closer to customers in Akhnoor.

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Talla Jewellers has inaugurated its new showroom in Akhnoor, Jammu, marking its fifth outlet in the region. The showroom was inaugurated on the first day of Navratri, adding an auspicious touch to this milestone in the brand’s growth journey.

The inauguration ceremony was graced by Mohan Lal Bhagat, Honourable MLA, Akhnoor, who attended as the Chief Guest. Representing Talla Jewellers were Ajay Talla, Anju Talla and Aman Talla.

The new showroom offers an exquisite selection of gold, diamond and other jewellery designs, catering to diverse customer preferences and occasions. With a focus on quality, craftsmanship and customer satisfaction, the store aims to provide customers in Akhnoor with a wider choice of jewellery for weddings, festivals, celebrations and everyday wear.

The opening reflects Talla Jewellers’ continued commitment to expanding its presence while strengthening its relationship with customers and families across the region. Built on the values of trust, quality and lasting relationships, the brand continues to celebrate life’s precious moments through jewellery that connects generations.

With the launch of its Akhnoor showroom, Talla Jewellers takes another step towards making its collections more accessible to customers while reinforcing its presence in Jammu and Kashmir.

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