National News
GJC celebrates 25 years of gold hallmarking in India with felicitation of Union Minister Pralhad Joshi
In a momentous occasion for India’s jewellery sector, the All India Gem and Jewellery Domestic Council (GJC) marked 25 years since the introduction of gold hallmarking in India with a grand celebration and felicitation ceremony honoring Pralhad Joshi, the Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New & Renewable Energy at GJS 2025
The event served not only as a tribute to the journey of hallmarking in India but also as a platform to chart an ambitious roadmap for the future, with a strong focus on expanding hallmarking coverage and fostering technological innovation.
In recognition of his continued support and instrumental role in advancing hallmarking reforms, Pralhad Joshi was felicitated by GJC for his leadership in steering policies that balance consumer protection with industry development. His ministry’s efforts, in collaboration with the Bureau of Indian Standards (BIS), have been central to enhancing transparency and quality assurance in the jewellery sector.
In his address, Shri Joshi reiterated the government’s unwavering commitment to strengthening consumer trust while also simplifying compliance for jewellers. He emphasized the hallmarking system as a critical trust-building mechanism and a significant step toward formalizing and modernizing the Indian gold market.
One of the most significant announcements of the event was a joint goal set by the Ministry of Consumer Affairs, BIS, and the jewellery industry: to expand mandatory gold hallmarking to 500 districts across India by the end of this financial year.
This expansion aligns with the broader objective of ensuring uniform quality standards nationwide, preventing consumer fraud, and integrating small and medium jewellers into the formal economy. GJC pledged its full support to assist local jewellers in meeting compliance standards and making hallmarking services accessible, especially in tier-2 and tier-3 cities.
In a groundbreaking move to stimulate innovation in hallmarking technology, GJC and BIS jointly announced the launch of a Hackathon aimed at developing a non-destructive testing (NDT) method for hallmarking gold.
This initiative seeks to address a long-standing concern within the industry: the challenge of verifying hallmark authenticity without damaging the piece of jewellery. Currently, traditional methods often involve partial damage or alteration during testing, which discourages on-the-spot verification by consumers and retailers.
The hackathon is open to startups, research institutions, technologists, and innovators across India and will offer funding and incubation support to viable solutions. A successful NDT mechanism would be a game-changer for quality assurance, enabling real-time, damage-free hallmark authentication across retail outlets, trade shows, and even by consumers themselves.
The celebration of 25 years of hallmarking is a testament to India’s evolution into a more structured and credible jewellery market. From its early stages to now becoming an integral part of the industry’s value chain, hallmarking has grown into a symbol of trust, quality, and consumer empowerment.
With the government, BIS, and GJC joining hands to drive expansion and innovation, the next phase of hallmarking promises to be more inclusive, tech-enabled, and consumer-centric than ever before. The GJC’s proactive role in bridging policy, practice, and innovation reinforces its commitment to nurturing a responsible, transparent, and globally competitive jewellery sector in India.
National News
Mark The Bond With Something Timeless: Zen Diamond India’s Raksha Bandhan Edit
Zen Diamond India Presents Timeless Natural Diamond Jewellery and Lifestyle Gifts To Make Raksha Bandhan Celebrations More Meaningful.
Raksha Bandhan celebrates one of life’s most enduring bonds, making it the perfect occasion to choose a gift that feels as special as the relationship itself. As gifting preferences evolve, siblings are looking beyond conventional presents to meaningful keepsakes and stylish accessories that reflect individual personalities and everyday style. From natural diamond jewellery and contemporary accessories to refined lifestyle essentials, Zen Diamond India offers a versatile selection of gifting options for brothers and sisters, helping them celebrate their bond with something thoughtful, personal and enduring.
For the Sister Who Deserves the Extra Sparkle

Celebrate a bond that has stood the test of time with this exquisite 2 Paisa Coin Bracelet. Symbolising heritage and lasting memories, its minimalist design is elevated by a single natural diamond, making it a timeless Raksha Bandhan keepsake she’ll cherish every day.
9kt Celeste & Gem Pop Collection Jewellery

Gift her jewellery that’s as vibrant as your sibling bond. Crafted in 9kt gold with natural diamonds, Celeste embraces refined minimalism, while Gem Pop pairs natural diamonds with colourful gemstones such as amethyst, citrine and blue topaz. Together, these versatile pieces are designed to be treasured long after Raksha Bandhan and are available on Amazon and Myntra, as well as on the Zen Diamond website.
For the sister who loves bringing everyone together, the Zen Diamond Mahjong Set transforms every game into a memorable celebration. Featuring 144 premium acrylic tiles and eight flower tiles set with natural diamonds, it makes for a thoughtful Raksha Bandhan gift that promises years of shared moments and friendly competition.


Raksha Bandhan is rooted in love, protection and lifelong support—values beautifully reflected in Zen Diamond India’s Evil Eye Collection. Crafted in 9kt white gold and adorned with natural diamonds, these contemporary designs are available at up to 25% off this Raksha Bandhan, making them a meaningful gift for the occasion.
Women’s Perfume & Mini Travel Set

Inspired by the brilliance of precious gemstones, this curated fragrance set features Ruby, Emerald, Sapphire and Diamond, each capturing a unique mood and personality. Available at 10% off this Raksha Bandhan, it’s the perfect gift to celebrate the sister who’s always been one of a kind.
For the Brother Who Deserves a Little Extra Sparkle
Celebrate your lifelong sibling bond with an innovative and lasting Rakhi for your brother – one that goes beyond the day itself. Inspired by the timeless 25 paisa coin and finished with a natural diamond, this bracelet transforms the traditional spirit of Raksha Bandhan into a meaningful piece he can wear long after the celebrations, serving as an everyday reminder of the memories and bond you share.


Whether he’s signing his next big deal or jotting down everyday ideas, this premium ballpoint pen is a gift he’ll use long after Raksha Bandhan. Complete with a natural black diamond, stylus tip and built-in light, it blends practicality with understated luxury.
For the brother who’s always impeccably dressed, this polyester silk tie features a subtle 0.02 ct natural diamond detail that elevates every formal look. It’s a sophisticated Raksha Bandhan gift that brings timeless elegance to his wardrobe.

Men’s Perfume & Mini Perfume Set

Celebrate his individuality with a fragrance inspired by the timeless allure of gemstones. Featuring Ruby, Emerald, Sapphire and Diamond, this curated set is available at 10% off this Raksha Bandhan, making it a thoughtful gift for brothers who appreciate refined everyday luxury.
-
National News5 hours agoMark The Bond With Something Timeless: Zen Diamond India’s Raksha Bandhan Edit
-
New Premises8 hours agoJoy alukkas Inaugurates New Corporate Office In Kochi
-
National News1 day agoLimelight Lab Grown Diamonds Launches Powermark At IMA Hyderabad’s 87th Foundation Day Celebrations
-
National News9 hours agoGold, Silver Fall As Global Bond Yields Surge

