National News
GJC celebrates 25 years of gold hallmarking in India with felicitation of Union Minister Pralhad Joshi
In a momentous occasion for India’s jewellery sector, the All India Gem and Jewellery Domestic Council (GJC) marked 25 years since the introduction of gold hallmarking in India with a grand celebration and felicitation ceremony honoring Pralhad Joshi, the Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New & Renewable Energy at GJS 2025
The event served not only as a tribute to the journey of hallmarking in India but also as a platform to chart an ambitious roadmap for the future, with a strong focus on expanding hallmarking coverage and fostering technological innovation.
In recognition of his continued support and instrumental role in advancing hallmarking reforms, Pralhad Joshi was felicitated by GJC for his leadership in steering policies that balance consumer protection with industry development. His ministry’s efforts, in collaboration with the Bureau of Indian Standards (BIS), have been central to enhancing transparency and quality assurance in the jewellery sector.
In his address, Shri Joshi reiterated the government’s unwavering commitment to strengthening consumer trust while also simplifying compliance for jewellers. He emphasized the hallmarking system as a critical trust-building mechanism and a significant step toward formalizing and modernizing the Indian gold market.
One of the most significant announcements of the event was a joint goal set by the Ministry of Consumer Affairs, BIS, and the jewellery industry: to expand mandatory gold hallmarking to 500 districts across India by the end of this financial year.
This expansion aligns with the broader objective of ensuring uniform quality standards nationwide, preventing consumer fraud, and integrating small and medium jewellers into the formal economy. GJC pledged its full support to assist local jewellers in meeting compliance standards and making hallmarking services accessible, especially in tier-2 and tier-3 cities.
In a groundbreaking move to stimulate innovation in hallmarking technology, GJC and BIS jointly announced the launch of a Hackathon aimed at developing a non-destructive testing (NDT) method for hallmarking gold.
This initiative seeks to address a long-standing concern within the industry: the challenge of verifying hallmark authenticity without damaging the piece of jewellery. Currently, traditional methods often involve partial damage or alteration during testing, which discourages on-the-spot verification by consumers and retailers.
The hackathon is open to startups, research institutions, technologists, and innovators across India and will offer funding and incubation support to viable solutions. A successful NDT mechanism would be a game-changer for quality assurance, enabling real-time, damage-free hallmark authentication across retail outlets, trade shows, and even by consumers themselves.
The celebration of 25 years of hallmarking is a testament to India’s evolution into a more structured and credible jewellery market. From its early stages to now becoming an integral part of the industry’s value chain, hallmarking has grown into a symbol of trust, quality, and consumer empowerment.
With the government, BIS, and GJC joining hands to drive expansion and innovation, the next phase of hallmarking promises to be more inclusive, tech-enabled, and consumer-centric than ever before. The GJC’s proactive role in bridging policy, practice, and innovation reinforces its commitment to nurturing a responsible, transparent, and globally competitive jewellery sector in India.
National News
Eyora Jewels Debuts With Natural Diamond Solitaire Jewellery Designed For Everyday Luxury
A new-age natural diamond brand that makes solitaire jewellery more personal, wearable and meaningful.
Some diamonds mark a moment. The right ones become a part of your everyday story. Eyora is created for both. Built around the belief that a diamond should be more than an occasional indulgence, presenting natural diamond jewellery designed to become a part of everyday life. Whether it is a first diamond purchase, a career achievement, a meaningful gift, an anniversary, or a personal milestone, Eyora celebrates the idea that every diamond should tell a story. The brand brings together natural solitaire diamonds with elegant contemporary design, to create jewellery that feels effortless, versatile and deeply personal.


Eyora’s jewellery is designed to slip naturally into the everyday wardrobe, whether paired with a crisp work look, worn with denim for a more relaxed moment, or styled for an evening out. The collection spans rings, pendants, necklaces, earrings and bracelets, with natural solitaire diamonds up to 1 carat set in 14kt and 18kt gold. For those looking to mark a particularly significant moment, Eyora also offers bespoke solitaire creations above 1 carat.

Each Eyora diamond solitaire is IGI certified and carries an exclusive Eyora inscription on the diamond’s girdle, offering customers an added mark of authenticity. The diamonds are conflict-free and responsibly sourced in accordance with internationally recognised standards, bringing together the sentiment of a meaningful purchase with the ease and trust of certified jewellery.
Speaking on what Eyora brings to consumers, Ankit Singh Kimtee Said:

Founder and CEO, Eyora Jewels, said, “We wanted to create a natural diamond brand that feels personal, contemporary and approachable. Eyora gives consumers the freedom to choose a solitaire not only for a milestone, but for themselves, to find a piece that reflects their personality, fits naturally into their lives and remains meaningful long after the moment it was chosen for.”
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