National News
GJC celebrates 25 years of gold hallmarking in India with felicitation of Union Minister Pralhad Joshi
In a momentous occasion for India’s jewellery sector, the All India Gem and Jewellery Domestic Council (GJC) marked 25 years since the introduction of gold hallmarking in India with a grand celebration and felicitation ceremony honoring Pralhad Joshi, the Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New & Renewable Energy at GJS 2025
The event served not only as a tribute to the journey of hallmarking in India but also as a platform to chart an ambitious roadmap for the future, with a strong focus on expanding hallmarking coverage and fostering technological innovation.
In recognition of his continued support and instrumental role in advancing hallmarking reforms, Pralhad Joshi was felicitated by GJC for his leadership in steering policies that balance consumer protection with industry development. His ministry’s efforts, in collaboration with the Bureau of Indian Standards (BIS), have been central to enhancing transparency and quality assurance in the jewellery sector.
In his address, Shri Joshi reiterated the government’s unwavering commitment to strengthening consumer trust while also simplifying compliance for jewellers. He emphasized the hallmarking system as a critical trust-building mechanism and a significant step toward formalizing and modernizing the Indian gold market.
One of the most significant announcements of the event was a joint goal set by the Ministry of Consumer Affairs, BIS, and the jewellery industry: to expand mandatory gold hallmarking to 500 districts across India by the end of this financial year.
This expansion aligns with the broader objective of ensuring uniform quality standards nationwide, preventing consumer fraud, and integrating small and medium jewellers into the formal economy. GJC pledged its full support to assist local jewellers in meeting compliance standards and making hallmarking services accessible, especially in tier-2 and tier-3 cities.
In a groundbreaking move to stimulate innovation in hallmarking technology, GJC and BIS jointly announced the launch of a Hackathon aimed at developing a non-destructive testing (NDT) method for hallmarking gold.
This initiative seeks to address a long-standing concern within the industry: the challenge of verifying hallmark authenticity without damaging the piece of jewellery. Currently, traditional methods often involve partial damage or alteration during testing, which discourages on-the-spot verification by consumers and retailers.
The hackathon is open to startups, research institutions, technologists, and innovators across India and will offer funding and incubation support to viable solutions. A successful NDT mechanism would be a game-changer for quality assurance, enabling real-time, damage-free hallmark authentication across retail outlets, trade shows, and even by consumers themselves.
The celebration of 25 years of hallmarking is a testament to India’s evolution into a more structured and credible jewellery market. From its early stages to now becoming an integral part of the industry’s value chain, hallmarking has grown into a symbol of trust, quality, and consumer empowerment.
With the government, BIS, and GJC joining hands to drive expansion and innovation, the next phase of hallmarking promises to be more inclusive, tech-enabled, and consumer-centric than ever before. The GJC’s proactive role in bridging policy, practice, and innovation reinforces its commitment to nurturing a responsible, transparent, and globally competitive jewellery sector in India.
National News
From TBZ, Malabar Gold & Diamonds to Golubhai Badalia Diamond: Why These Jewellery Brands Continue to Earn Consumer Trust
From legacy craftsmanship to corporate-backed assurance, these jewellery brands have built enduring consumer confidence through consistency, scale and credibility in high-value purchases.
In a category where purchases are both emotional and financial investments, trust is never built overnight. It is earned over decades, sometimes generations, through consistency, credibility and customer experience. From legacy houses to fast-growing corporate-backed players, brands continue to inspire confidence among diamond buyers.
TBZ (Tribhovandas Bhimji Zaveri)

TBZ (Tribhovandas Bhimji Zaveri) – TBZ is regarded as one of India’s oldest jewellery houses, with a legacy spanning over a century. The brand is widely associated with classic, timeless designs that appeal to those who appreciate heritage aesthetics, while also adapting to modern design sensibilities. This balance allows TBZ to remain relevant while preserving its traditional appeal, representing understated luxury rooted in tradition.
Tanishq

Tanishq – For many Indian consumers, jewellery begins with Tanishq. Backed by the Tata Group, Tanishq is one of India’s most recognised jewellery brands. With a large network of stores across the country, it has built familiarity and consistency in the buying experience. The brand places strong emphasis on certified gold and diamonds, along with clearly defined quality checks. Over the years, this combination of scale, standards, and corporate backing has helped Tanishq earn sustained consumer trust in high-value jewellery purchases.
Malabar Gold & Diamonds

Malabar Gold & Diamonds – Malabar Gold & Diamonds has strengthened consumer confidence through structured retail expansion and scale. With a presence across India and international markets, the brand has become a widely recognised name among diamond and gold jewellery buyers. Its large-format operations, certified offerings, and organised retail systems contribute to perceptions of reliability, making it a preferred choice for customers seeking variety supported by brand assurance.
Golubhai Badalia Diamond

Golubhai Badalia Diamond – Golubhai Badalia Diamond is a Kolkata-based, five-generation jewellery house led by Golubhai Badalia, catering to India’s growing base of luxury diamond patrons. Specialising in high-quality, natural diamond jewellery and bespoke creations, the brand combines traditional craftsmanship with a premium, personalised experience. The house is known for personally attending to many of its clients, reinforcing long-standing relationships and strong attention to detail. With leadership that extends beyond jewellery into strategic investments and industry mentorship, it reflects both legacy depth and forward-looking vision — factors that reinforce its credibility in the luxury diamond segment.
Joyalukkas

Joyalukkas – Founded in 1987, Joyalukkas began in the Middle East and has since expanded into a globally recognised jewellery retail brand with a strong presence across India and international markets. Its cross-border operations and large showroom network reflect scale and structured retail systems in a high-value category. Decades of expansion and sustained visibility have contributed to its reputation as a dependable destination for gold and diamond jewellery purchases.
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