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GJC celebrates 25 years of gold hallmarking in India with felicitation of Union Minister Pralhad Joshi

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In a momentous occasion for India’s jewellery sector, the All India Gem and Jewellery Domestic Council (GJC) marked 25 years since the introduction of gold hallmarking in India with a grand celebration and felicitation ceremony honoring Pralhad Joshi, the Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New & Renewable Energy at GJS 2025

The event served not only as a tribute to the journey of hallmarking in India but also as a platform to chart an ambitious roadmap for the future, with a strong focus on expanding hallmarking coverage and fostering technological innovation.

In recognition of his continued support and instrumental role in advancing hallmarking reforms, Pralhad Joshi was felicitated by GJC for his leadership in steering policies that balance consumer protection with industry development. His ministry’s efforts, in collaboration with the Bureau of Indian Standards (BIS), have been central to enhancing transparency and quality assurance in the jewellery sector.

In his address, Shri Joshi reiterated the government’s unwavering commitment to strengthening consumer trust while also simplifying compliance for jewellers. He emphasized the hallmarking system as a critical trust-building mechanism and a significant step toward formalizing and modernizing the Indian gold market.

One of the most significant announcements of the event was a joint goal set by the Ministry of Consumer Affairs, BIS, and the jewellery industry: to expand mandatory gold hallmarking to 500 districts across India by the end of this financial year.

This expansion aligns with the broader objective of ensuring uniform quality standards nationwide, preventing consumer fraud, and integrating small and medium jewellers into the formal economy. GJC pledged its full support to assist local jewellers in meeting compliance standards and making hallmarking services accessible, especially in tier-2 and tier-3 cities.

In a groundbreaking move to stimulate innovation in hallmarking technology, GJC and BIS jointly announced the launch of a Hackathon aimed at developing a non-destructive testing (NDT) method for hallmarking gold.

This initiative seeks to address a long-standing concern within the industry: the challenge of verifying hallmark authenticity without damaging the piece of jewellery. Currently, traditional methods often involve partial damage or alteration during testing, which discourages on-the-spot verification by consumers and retailers.

The hackathon is open to startups, research institutions, technologists, and innovators across India and will offer funding and incubation support to viable solutions. A successful NDT mechanism would be a game-changer for quality assurance, enabling real-time, damage-free hallmark authentication across retail outlets, trade shows, and even by consumers themselves.

The celebration of 25 years of hallmarking is a testament to India’s evolution into a more structured and credible jewellery market. From its early stages to now becoming an integral part of the industry’s value chain, hallmarking has grown into a symbol of trust, quality, and consumer empowerment.

With the government, BIS, and GJC joining hands to drive expansion and innovation, the next phase of hallmarking promises to be more inclusive, tech-enabled, and consumer-centric than ever before. The GJC’s proactive role in bridging policy, practice, and innovation reinforces its commitment to nurturing a responsible, transparent, and globally competitive jewellery sector in India.

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National News

Senco Gold & Diamonds: Reimagining Gudi Padwa with Modern Heritage

Heritage-inspired designs meet modern elegance as festive offers add sparkle to Gudi Padwa celebrations

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Gudi Padwa, the festival that marks the Maharashtrian New Year and the arrival of spring, is a time deeply associated with new beginnings, prosperity and Shubharambh. It is also traditionally considered one of the most auspicious occasions to bring home gold jewellery symbolising not just wealth, but positive energy and a promising start to the year.

Celebrating this sentiment, Senco Gold & Diamonds presents a thoughtfully curated selection of jewellery that brings together tradition, craftsmanship and contemporary design. These pieces are designed to be part of meaningful moments whether it is a new purchase for the year ahead, a family celebration, or a personal milestone.

With a strong focus on Maharashtra’s cultural identity, the offering features jewellery inspired by traditional regional designs. Signature styles such as the classic nath, the intricately crafted thushi are reinterpreted with refined detailing while retaining their traditional essence. These pieces, often associated with prosperity, protection and auspiciousness, continue to hold emotional value across generations and remain an integral part of festive dressing.

Alongside these heritage-inspired pieces, the range also includes gold necklaces, mangalsutra-inspired designs, antique-finish jewellery, statement earrings and contemporary silhouettes offering a versatile selection suited for both festive occasions and everyday elegance.

Speaking on the occasion, Joita Sen, Director and Head of Marketing and Design at Senco Gold & Diamonds, said, “Gudi Padwa marks an auspicious new beginning filled with hope, prosperity and positive energy. At Senco, we believe in celebrating these moments with jewellery that carries both tradition and meaning. Our designs are created to be part of life’s important milestones, reflecting timeless craftsmanship and evolving sensibilities. This year, with our special festive offers, we invite customers to welcome the new year with a truly auspicious and Mangalmay Prarambh.”

To make the celebrations even more rewarding, Senco Gold & Diamonds has introduced limited-period festive offers. Customers can avail up to ₹400 off per gram on gold rates along with up to 20% off on making charges on gold jewellery. On diamond jewellery, the brand is offering up to 50% off on making charges and up to 12% off on diamond value.

Each piece is handcrafted by skilled artisans and comes with BIS hallmarking and IAGES certification an accreditation awarded after rigorous third-party evaluation of sourcing, pricing transparency and operational practices reinforcing Senco’s commitment to purity, trust and ethical standards.

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