National News
GJC celebrates 25 years of gold hallmarking in India with felicitation of Union Minister Pralhad Joshi
In a momentous occasion for India’s jewellery sector, the All India Gem and Jewellery Domestic Council (GJC) marked 25 years since the introduction of gold hallmarking in India with a grand celebration and felicitation ceremony honoring Pralhad Joshi, the Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New & Renewable Energy at GJS 2025
The event served not only as a tribute to the journey of hallmarking in India but also as a platform to chart an ambitious roadmap for the future, with a strong focus on expanding hallmarking coverage and fostering technological innovation.
In recognition of his continued support and instrumental role in advancing hallmarking reforms, Pralhad Joshi was felicitated by GJC for his leadership in steering policies that balance consumer protection with industry development. His ministry’s efforts, in collaboration with the Bureau of Indian Standards (BIS), have been central to enhancing transparency and quality assurance in the jewellery sector.
In his address, Shri Joshi reiterated the government’s unwavering commitment to strengthening consumer trust while also simplifying compliance for jewellers. He emphasized the hallmarking system as a critical trust-building mechanism and a significant step toward formalizing and modernizing the Indian gold market.
One of the most significant announcements of the event was a joint goal set by the Ministry of Consumer Affairs, BIS, and the jewellery industry: to expand mandatory gold hallmarking to 500 districts across India by the end of this financial year.
This expansion aligns with the broader objective of ensuring uniform quality standards nationwide, preventing consumer fraud, and integrating small and medium jewellers into the formal economy. GJC pledged its full support to assist local jewellers in meeting compliance standards and making hallmarking services accessible, especially in tier-2 and tier-3 cities.
In a groundbreaking move to stimulate innovation in hallmarking technology, GJC and BIS jointly announced the launch of a Hackathon aimed at developing a non-destructive testing (NDT) method for hallmarking gold.
This initiative seeks to address a long-standing concern within the industry: the challenge of verifying hallmark authenticity without damaging the piece of jewellery. Currently, traditional methods often involve partial damage or alteration during testing, which discourages on-the-spot verification by consumers and retailers.
The hackathon is open to startups, research institutions, technologists, and innovators across India and will offer funding and incubation support to viable solutions. A successful NDT mechanism would be a game-changer for quality assurance, enabling real-time, damage-free hallmark authentication across retail outlets, trade shows, and even by consumers themselves.
The celebration of 25 years of hallmarking is a testament to India’s evolution into a more structured and credible jewellery market. From its early stages to now becoming an integral part of the industry’s value chain, hallmarking has grown into a symbol of trust, quality, and consumer empowerment.
With the government, BIS, and GJC joining hands to drive expansion and innovation, the next phase of hallmarking promises to be more inclusive, tech-enabled, and consumer-centric than ever before. The GJC’s proactive role in bridging policy, practice, and innovation reinforces its commitment to nurturing a responsible, transparent, and globally competitive jewellery sector in India.
National News
Jewelbox’s ‘Say It With A Diamond’ Campaign Brings 100+ Designs and Special Festive Offers
The Diwali Campaign Showcases 100+ Diamond Jewellery Designs, Special Festive Offers and A Complimentary Gold Coin On Purchases Above Rs 1 Lakh
Jewelbox marks the festive season with its signature campaign, “Say It With A Diamond”, centred on the idea of expressing love, appreciation and celebration through jewellery. The campaign brings diamonds into the many ways people choose to make their festive moments memorable.
For this Diwali, Jewelbox has introduced an exclusive edit of 100+ jewellery designs, featuring a mix of contemporary styles, statement pieces and versatile classics. The collection reflects the brand’s design-led approach, offering a diverse selection for festive dressing, gifting and personal indulgence.


As part of the campaign, customers can avail 30% OFF on Diamonds and up to 100% OFF on Making Charges, valid from 1st November to 15th November. Additionally, purchases of Rs 1 lakh and above come with a complimentary 0.25 gm gold coin.
With a growing retail presence of 17 stores across 10 cities, alongside its e-commerce platform, Jewelbox makes its festive collection accessible to customers both in-store and online.
With Say It With A Diamond, Jewelbox reinforces its belief that jewellery is more than an accessory – it is a way to celebrate moments, express individuality and create lasting memories.
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