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GJC celebrates 25 years of gold hallmarking in India with felicitation of Union Minister Pralhad Joshi

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In a momentous occasion for India’s jewellery sector, the All India Gem and Jewellery Domestic Council (GJC) marked 25 years since the introduction of gold hallmarking in India with a grand celebration and felicitation ceremony honoring Pralhad Joshi, the Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New & Renewable Energy at GJS 2025

The event served not only as a tribute to the journey of hallmarking in India but also as a platform to chart an ambitious roadmap for the future, with a strong focus on expanding hallmarking coverage and fostering technological innovation.

In recognition of his continued support and instrumental role in advancing hallmarking reforms, Pralhad Joshi was felicitated by GJC for his leadership in steering policies that balance consumer protection with industry development. His ministry’s efforts, in collaboration with the Bureau of Indian Standards (BIS), have been central to enhancing transparency and quality assurance in the jewellery sector.

In his address, Shri Joshi reiterated the government’s unwavering commitment to strengthening consumer trust while also simplifying compliance for jewellers. He emphasized the hallmarking system as a critical trust-building mechanism and a significant step toward formalizing and modernizing the Indian gold market.

One of the most significant announcements of the event was a joint goal set by the Ministry of Consumer Affairs, BIS, and the jewellery industry: to expand mandatory gold hallmarking to 500 districts across India by the end of this financial year.

This expansion aligns with the broader objective of ensuring uniform quality standards nationwide, preventing consumer fraud, and integrating small and medium jewellers into the formal economy. GJC pledged its full support to assist local jewellers in meeting compliance standards and making hallmarking services accessible, especially in tier-2 and tier-3 cities.

In a groundbreaking move to stimulate innovation in hallmarking technology, GJC and BIS jointly announced the launch of a Hackathon aimed at developing a non-destructive testing (NDT) method for hallmarking gold.

This initiative seeks to address a long-standing concern within the industry: the challenge of verifying hallmark authenticity without damaging the piece of jewellery. Currently, traditional methods often involve partial damage or alteration during testing, which discourages on-the-spot verification by consumers and retailers.

The hackathon is open to startups, research institutions, technologists, and innovators across India and will offer funding and incubation support to viable solutions. A successful NDT mechanism would be a game-changer for quality assurance, enabling real-time, damage-free hallmark authentication across retail outlets, trade shows, and even by consumers themselves.

The celebration of 25 years of hallmarking is a testament to India’s evolution into a more structured and credible jewellery market. From its early stages to now becoming an integral part of the industry’s value chain, hallmarking has grown into a symbol of trust, quality, and consumer empowerment.

With the government, BIS, and GJC joining hands to drive expansion and innovation, the next phase of hallmarking promises to be more inclusive, tech-enabled, and consumer-centric than ever before. The GJC’s proactive role in bridging policy, practice, and innovation reinforces its commitment to nurturing a responsible, transparent, and globally competitive jewellery sector in India.

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National News

KISNA Offers Up To 105% Value On Old Gold, 100% Off Making Charges For Dhanteras, Diwali

Festive Benefits Include Gold Rate Protection With A 25% Down Payment and A Chance To Win 823 Vehicles

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With Dhanteras and Diwali approaching, KISNA Diamond & Gold Jewellery, one of India’s foremost jewellery brands, is offering customers a range of festive purchase benefits, including up to 100% off on making charges on select gold and diamond jewellery and 105% exchange value on old gold towards diamond jewellery purchases. The offers are part of the brand’s ongoing Gift Happiness initiative, aimed at providing greater value to customers amid fluctuating gold prices and festive jewellery demand.

The old-gold exchange offer enables customers to use their existing gold towards new diamond jewellery purchases, while the making-charge concession helps reduce additional purchase costs. KISNA is also offering Double Gold Rate Protection with a 25% down payment, allowing customers to plan eligible jewellery purchases in advance while protecting themselves against increases in gold prices, subject to applicable conditions.

Adding to the festive benefits, KISNA’s nationwide ‘Shop Sparkle Win ’26’ campaign offers customers a chance to win 823 vehicles, comprising 247 cars and 576 scooters, through three lucky draws across 218 cities in 24 states. Customers purchasing diamond jewellery worth ₹25,000 or gold jewellery worth Rs 75,000 qualify for participation. The final draw is scheduled for the first week of December 2026.

Commenting on festive jewellery purchases, Parag Shah, CEO, KISNA Diamond & Gold Jewellery, said:

“Dhanteras and Diwali remain important occasions for jewellery purchases, whether for personal use, gifting or family celebrations. While gold prices influence buying decisions, customers are also mindful of making charges, exchange value and the overall cost of their purchases. Our focus is on addressing these considerations through offers that provide greater flexibility and value, while making jewellery purchases more convenient during the festive season.”

Beyond the festive offers, KISNA continues to provide 90% buyback and 95% exchange value on diamond jewellery, including making charges, under its applicable policies. The brand’s festive propositions are available through its expanding retail network of 170+ exclusive showrooms and over 1,500 retail touchpoints across 400+ cities, catering to jewellery shoppers across metro and non-metro markets.

All offers are subject to applicable terms and conditions, product eligibility and availability at participating outlets*

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