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GJC celebrates 25 years of gold hallmarking in India with felicitation of Union Minister Pralhad Joshi

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In a momentous occasion for India’s jewellery sector, the All India Gem and Jewellery Domestic Council (GJC) marked 25 years since the introduction of gold hallmarking in India with a grand celebration and felicitation ceremony honoring Pralhad Joshi, the Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New & Renewable Energy at GJS 2025

The event served not only as a tribute to the journey of hallmarking in India but also as a platform to chart an ambitious roadmap for the future, with a strong focus on expanding hallmarking coverage and fostering technological innovation.

In recognition of his continued support and instrumental role in advancing hallmarking reforms, Pralhad Joshi was felicitated by GJC for his leadership in steering policies that balance consumer protection with industry development. His ministry’s efforts, in collaboration with the Bureau of Indian Standards (BIS), have been central to enhancing transparency and quality assurance in the jewellery sector.

In his address, Shri Joshi reiterated the government’s unwavering commitment to strengthening consumer trust while also simplifying compliance for jewellers. He emphasized the hallmarking system as a critical trust-building mechanism and a significant step toward formalizing and modernizing the Indian gold market.

One of the most significant announcements of the event was a joint goal set by the Ministry of Consumer Affairs, BIS, and the jewellery industry: to expand mandatory gold hallmarking to 500 districts across India by the end of this financial year.

This expansion aligns with the broader objective of ensuring uniform quality standards nationwide, preventing consumer fraud, and integrating small and medium jewellers into the formal economy. GJC pledged its full support to assist local jewellers in meeting compliance standards and making hallmarking services accessible, especially in tier-2 and tier-3 cities.

In a groundbreaking move to stimulate innovation in hallmarking technology, GJC and BIS jointly announced the launch of a Hackathon aimed at developing a non-destructive testing (NDT) method for hallmarking gold.

This initiative seeks to address a long-standing concern within the industry: the challenge of verifying hallmark authenticity without damaging the piece of jewellery. Currently, traditional methods often involve partial damage or alteration during testing, which discourages on-the-spot verification by consumers and retailers.

The hackathon is open to startups, research institutions, technologists, and innovators across India and will offer funding and incubation support to viable solutions. A successful NDT mechanism would be a game-changer for quality assurance, enabling real-time, damage-free hallmark authentication across retail outlets, trade shows, and even by consumers themselves.

The celebration of 25 years of hallmarking is a testament to India’s evolution into a more structured and credible jewellery market. From its early stages to now becoming an integral part of the industry’s value chain, hallmarking has grown into a symbol of trust, quality, and consumer empowerment.

With the government, BIS, and GJC joining hands to drive expansion and innovation, the next phase of hallmarking promises to be more inclusive, tech-enabled, and consumer-centric than ever before. The GJC’s proactive role in bridging policy, practice, and innovation reinforces its commitment to nurturing a responsible, transparent, and globally competitive jewellery sector in India.

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GJEPC Partners With The Leela To Offer Exclusive Hospitality Benefits To Members

The Association Is Designed To Support Members’ Business and Personal Travel Needs, Offering Special Pricing, Room Upgrades, Hotel Credits, Dining and Spa Discounts, and Other Privileges

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GJEPC has entered into a strategic alliance with The Leela Palaces, Hotels and Resorts to provide exclusive hospitality benefits to its members, marking the Council’s first partnership with a hotel group.

The association is designed to support members’ business and personal travel needs, offering special pricing, room upgrades, hotel credits, dining and spa discounts, and other privileges at participating Leela properties across India. Benefits also include early check-ins, late check-outs and complimentary nights, subject to applicable terms and length of stay.

Kirit Bhansali, Chairman, GJEPC:

“Our members travel across India for business, exhibitions and other activities. This association will make their stays more comfortable and rewarding. The Leela is known for its excellent hospitality and service, and through this partnership, our members can access special benefits at participating hotels across India, including hotel credits, discounts on dining and spa services, and other exclusive privileges.”

Anurag Bhatnagar, Whole-time Director and Chief Executive Officer, The Leela Palaces, Hotels and Resorts said:

“The MOU is just a symbol. What we are cementing today is a relationship that goes beyond transactions and beyond the MOU. As members of this Council, you have The Leela for life, for your families and your friends.”

For GJEPC, the alliance adds a hospitality dimension to its member services, recognising the frequent travel associated with the gem and jewellery trade. For The Leela, the partnership offers an opportunity to build a closer relationship with a nationwide industry community while extending its Indian hospitality proposition to members, their families and business associates.

Key benefits for GJEPC members include :Special member rates across participating Leela properties,Room upgrades (subject to availability),Hotel credits, and discounts on dining and spa services,Early check-ins and late check-outs, Complimentary fourth night on eligible three-night bookings (select destinations),Club lounge access (subject to applicable conditions),Dedicated guest services and support for travel arrangements, Curated cultural experiences showcasing the art and traditions of each destination.

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