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GJC celebrates 25 years of gold hallmarking in India with felicitation of Union Minister Pralhad Joshi

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In a momentous occasion for India’s jewellery sector, the All India Gem and Jewellery Domestic Council (GJC) marked 25 years since the introduction of gold hallmarking in India with a grand celebration and felicitation ceremony honoring Pralhad Joshi, the Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New & Renewable Energy at GJS 2025

The event served not only as a tribute to the journey of hallmarking in India but also as a platform to chart an ambitious roadmap for the future, with a strong focus on expanding hallmarking coverage and fostering technological innovation.

In recognition of his continued support and instrumental role in advancing hallmarking reforms, Pralhad Joshi was felicitated by GJC for his leadership in steering policies that balance consumer protection with industry development. His ministry’s efforts, in collaboration with the Bureau of Indian Standards (BIS), have been central to enhancing transparency and quality assurance in the jewellery sector.

In his address, Shri Joshi reiterated the government’s unwavering commitment to strengthening consumer trust while also simplifying compliance for jewellers. He emphasized the hallmarking system as a critical trust-building mechanism and a significant step toward formalizing and modernizing the Indian gold market.

One of the most significant announcements of the event was a joint goal set by the Ministry of Consumer Affairs, BIS, and the jewellery industry: to expand mandatory gold hallmarking to 500 districts across India by the end of this financial year.

This expansion aligns with the broader objective of ensuring uniform quality standards nationwide, preventing consumer fraud, and integrating small and medium jewellers into the formal economy. GJC pledged its full support to assist local jewellers in meeting compliance standards and making hallmarking services accessible, especially in tier-2 and tier-3 cities.

In a groundbreaking move to stimulate innovation in hallmarking technology, GJC and BIS jointly announced the launch of a Hackathon aimed at developing a non-destructive testing (NDT) method for hallmarking gold.

This initiative seeks to address a long-standing concern within the industry: the challenge of verifying hallmark authenticity without damaging the piece of jewellery. Currently, traditional methods often involve partial damage or alteration during testing, which discourages on-the-spot verification by consumers and retailers.

The hackathon is open to startups, research institutions, technologists, and innovators across India and will offer funding and incubation support to viable solutions. A successful NDT mechanism would be a game-changer for quality assurance, enabling real-time, damage-free hallmark authentication across retail outlets, trade shows, and even by consumers themselves.

The celebration of 25 years of hallmarking is a testament to India’s evolution into a more structured and credible jewellery market. From its early stages to now becoming an integral part of the industry’s value chain, hallmarking has grown into a symbol of trust, quality, and consumer empowerment.

With the government, BIS, and GJC joining hands to drive expansion and innovation, the next phase of hallmarking promises to be more inclusive, tech-enabled, and consumer-centric than ever before. The GJC’s proactive role in bridging policy, practice, and innovation reinforces its commitment to nurturing a responsible, transparent, and globally competitive jewellery sector in India.

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National News

Zi Launches As A Modern Indian Design House Redefining Everyday Luxury

The New Jewellery Brand Makes Its Debut With 925 Sterling Silver, With An Expanding Design Vocabulary Across Titanium, Gold and Lab-Grown Diamonds

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Zi, a new Indian design house, has launched with its debut collection of 925 sterling silver jewellery, bringing contemporary, everyday designs to a category traditionally shaped around occasion and ceremony. Starting at Rs 3,500, the collection marks the first chapter of Zi’s ambition to build a modern jewellery house where luxury is defined by design, material and wearability rather than spectacle.

Zi begins with a simple shift in how jewellery is approached: pieces need not be saved for a particular occasion. Its debut collection is designed to become part of an everyday wardrobe, with clean forms, considered detailing and versatile silhouettes that can be worn repeatedly, styled differently and carried across settings.

The collection is divided into three edits: Staple Edits, featuring everyday essentials; Forever Favourites, comprising versatile pieces designed for repeat wear; and Evening Elegance, bringing a more elevated expression to after-dark and occasion dressing. Across the edits, the pieces are designed to work independently or together, allowing customers to build a personal jewellery wardrobe rather than buy around individual occasions.

925 sterling silver forms the foundation of the launch, chosen for its versatility and as the starting point for Zi’s design language. The collection also incorporates other considered metals across select designs and is finished with premium rhodium plating. The jewellery is nickel- and lead-free, with a focus on material quality, finish and everyday wearability.

But silver is only the beginning for Zi. The brand is developing its next phase around more considered, design-led jewellery, including upcoming collections such as The Classics and The Atelier. These collections will build on the restraint of the debut while introducing greater depth and design expression, expanding the idea of what everyday luxury can look like over time.

The house is also developing jewellery across a broader material palette, including titanium fused with gold and lab-grown diamonds. Each material has been selected for a distinct role: titanium for its strength and lightness, gold for its warmth, and lab-grown diamonds as a contemporary interpretation of an established luxury material. The move reflects Zi’s intent to build a design house with a considered material philosophy, rather than remain defined by a single category or metal.

Beyond jewellery, Zi is exploring future lifestyle categories, with design continuing to anchor the brand’s approach. The long-term ambition is to create a design-led house that evolves across materials, products and categories while maintaining a consistent point of view.

The debut collection is available exclusively through Zi’s online platform from 24 August 2026, with prices starting at Rs 3,500.

With its launch, Zi is introducing a different proposition to India’s jewellery landscape: luxury designed not only for the moments that call for it, but for the everyday ones that make up a life. The debut in silver is the starting point; the larger ambition is to build a house with a design language that can evolve with the way modern India wears luxury.

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