National News
GJC celebrates 25 years of gold hallmarking in India with felicitation of Union Minister Pralhad Joshi
In a momentous occasion for India’s jewellery sector, the All India Gem and Jewellery Domestic Council (GJC) marked 25 years since the introduction of gold hallmarking in India with a grand celebration and felicitation ceremony honoring Pralhad Joshi, the Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New & Renewable Energy at GJS 2025
The event served not only as a tribute to the journey of hallmarking in India but also as a platform to chart an ambitious roadmap for the future, with a strong focus on expanding hallmarking coverage and fostering technological innovation.
In recognition of his continued support and instrumental role in advancing hallmarking reforms, Pralhad Joshi was felicitated by GJC for his leadership in steering policies that balance consumer protection with industry development. His ministry’s efforts, in collaboration with the Bureau of Indian Standards (BIS), have been central to enhancing transparency and quality assurance in the jewellery sector.
In his address, Shri Joshi reiterated the government’s unwavering commitment to strengthening consumer trust while also simplifying compliance for jewellers. He emphasized the hallmarking system as a critical trust-building mechanism and a significant step toward formalizing and modernizing the Indian gold market.
One of the most significant announcements of the event was a joint goal set by the Ministry of Consumer Affairs, BIS, and the jewellery industry: to expand mandatory gold hallmarking to 500 districts across India by the end of this financial year.
This expansion aligns with the broader objective of ensuring uniform quality standards nationwide, preventing consumer fraud, and integrating small and medium jewellers into the formal economy. GJC pledged its full support to assist local jewellers in meeting compliance standards and making hallmarking services accessible, especially in tier-2 and tier-3 cities.
In a groundbreaking move to stimulate innovation in hallmarking technology, GJC and BIS jointly announced the launch of a Hackathon aimed at developing a non-destructive testing (NDT) method for hallmarking gold.
This initiative seeks to address a long-standing concern within the industry: the challenge of verifying hallmark authenticity without damaging the piece of jewellery. Currently, traditional methods often involve partial damage or alteration during testing, which discourages on-the-spot verification by consumers and retailers.
The hackathon is open to startups, research institutions, technologists, and innovators across India and will offer funding and incubation support to viable solutions. A successful NDT mechanism would be a game-changer for quality assurance, enabling real-time, damage-free hallmark authentication across retail outlets, trade shows, and even by consumers themselves.
The celebration of 25 years of hallmarking is a testament to India’s evolution into a more structured and credible jewellery market. From its early stages to now becoming an integral part of the industry’s value chain, hallmarking has grown into a symbol of trust, quality, and consumer empowerment.
With the government, BIS, and GJC joining hands to drive expansion and innovation, the next phase of hallmarking promises to be more inclusive, tech-enabled, and consumer-centric than ever before. The GJC’s proactive role in bridging policy, practice, and innovation reinforces its commitment to nurturing a responsible, transparent, and globally competitive jewellery sector in India.
National News
IAGES Marks First Anniversary, Uniting India’s Gold Ecosystem Around Trust, Transparency, and Industry Excellence
IAGES Accredited Partners, Industry Leaders and Trade Associations Come Together At A Glittering Event Hosted By The IAGES To Celebrate One Year To Its Achievements; In Its Debut Year, IAGES Has 140+ Accredited Partners Spread Across 750+ Stores In 235+ Cities Under Its Wing.
The Indian Association for Gold Excellence & Standards (IAGES) celebrated its first anniversary today at Hotel Sofitel, One BKC, Mumbai with its accredited partners and key representatives of India’s gold value chain. The annual meet commemorated IAGES invaluable contribution towards transforming the gold industry in India by building a transparent, trusted, accountable and ethical ecosystem for both businesses and consumers alike, with its standard code of conduct.
Over the course of the past year, IAGES has built a fast-growing network of 140+ accredited partners spread across 750+ partner outlets in 235+ cities pan India. Some of India’s most reputed brands like GRT, Senco, PNG, Jos Alukkas, WHP, Orient Jewellers, Lagu Bandhu, Pothys, Thangamayil and Jagannath Pednekar as well as small and medium regional and city-based retailers, reflecting the industry’s growing confidence in IAGES’ accreditation framework.
The idea of IAGES was conceptualized by World Gold Council on how we can shift India’s gold-buying mindset from fear, cynicism and distrust to trust, confidence, and faith in the ecosystem. A year ago, IAGES was created to benefit gold businesses with a valuable third-party-accessed accreditation but also consumers, through a network of trusted and verified gold businesses and jewellers. When the gold-buying mindset changes at the root level, the industry eventually evolves at large. Over the next 3-5 years, we see India’s gold industry at par with the ethics and business practices of some of the world’s most developed gold markets,” said Kaushlendra Sinha, CEO, IAGES.
IAGES has also spent most part of the year tirelessly educating consumers via its ongoing ‘Before you exchange or buy gold, #PehlaCheckIAGES’ campaign, on how to buy gold only from verified sources. Over 50 million consumers have been reached through outdoor advertising, metro branding, digital platforms, and social media initiatives as part of the umbrella campaign.
To change the gold-buying mindset in India and empower consumers with the right tools to make informed decisions, IAGES also launched its Accredited Partner Directory, a first-of-its-kind platform that allows users to search for verified gold businesses by brand, location, or category before they step out to buy or exchange gold. The online directory continues to attract massive number of visitors every day.
India has long been one of the world’s most significant gold markets. IAGES believes the next chapter lies in strengthening the industry’s reputation through greater accountability, customer-centricity, and voluntary adoption of best practices. The association welcomes gold businesses from every corner of the country to join its growing network and play a meaningful role in shaping an industry that future generations can be proud of.
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