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GJC celebrates 25 years of gold hallmarking in India with felicitation of Union Minister Pralhad Joshi

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In a momentous occasion for India’s jewellery sector, the All India Gem and Jewellery Domestic Council (GJC) marked 25 years since the introduction of gold hallmarking in India with a grand celebration and felicitation ceremony honoring Pralhad Joshi, the Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New & Renewable Energy at GJS 2025

The event served not only as a tribute to the journey of hallmarking in India but also as a platform to chart an ambitious roadmap for the future, with a strong focus on expanding hallmarking coverage and fostering technological innovation.

In recognition of his continued support and instrumental role in advancing hallmarking reforms, Pralhad Joshi was felicitated by GJC for his leadership in steering policies that balance consumer protection with industry development. His ministry’s efforts, in collaboration with the Bureau of Indian Standards (BIS), have been central to enhancing transparency and quality assurance in the jewellery sector.

In his address, Shri Joshi reiterated the government’s unwavering commitment to strengthening consumer trust while also simplifying compliance for jewellers. He emphasized the hallmarking system as a critical trust-building mechanism and a significant step toward formalizing and modernizing the Indian gold market.

One of the most significant announcements of the event was a joint goal set by the Ministry of Consumer Affairs, BIS, and the jewellery industry: to expand mandatory gold hallmarking to 500 districts across India by the end of this financial year.

This expansion aligns with the broader objective of ensuring uniform quality standards nationwide, preventing consumer fraud, and integrating small and medium jewellers into the formal economy. GJC pledged its full support to assist local jewellers in meeting compliance standards and making hallmarking services accessible, especially in tier-2 and tier-3 cities.

In a groundbreaking move to stimulate innovation in hallmarking technology, GJC and BIS jointly announced the launch of a Hackathon aimed at developing a non-destructive testing (NDT) method for hallmarking gold.

This initiative seeks to address a long-standing concern within the industry: the challenge of verifying hallmark authenticity without damaging the piece of jewellery. Currently, traditional methods often involve partial damage or alteration during testing, which discourages on-the-spot verification by consumers and retailers.

The hackathon is open to startups, research institutions, technologists, and innovators across India and will offer funding and incubation support to viable solutions. A successful NDT mechanism would be a game-changer for quality assurance, enabling real-time, damage-free hallmark authentication across retail outlets, trade shows, and even by consumers themselves.

The celebration of 25 years of hallmarking is a testament to India’s evolution into a more structured and credible jewellery market. From its early stages to now becoming an integral part of the industry’s value chain, hallmarking has grown into a symbol of trust, quality, and consumer empowerment.

With the government, BIS, and GJC joining hands to drive expansion and innovation, the next phase of hallmarking promises to be more inclusive, tech-enabled, and consumer-centric than ever before. The GJC’s proactive role in bridging policy, practice, and innovation reinforces its commitment to nurturing a responsible, transparent, and globally competitive jewellery sector in India.

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National News

Aspiri Honoured With “Upcoming Franchise Opportunity Of The Year – Jewellery” Award

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  • Recognising the brand’s innovative retail approach, strong franchise proposition, & potential to create a new benchmark in the evolving jewellery retail landscape.
  • The recognition marks an important milestone in Aspiri’s journey as the brand continues to expand its presence by bringing together the legacy of jewellery craftsmanship with a modern, lifestyle-focused retail experience.

Aspiri, the retail jewellery brand from Hastmilap Pvt. Ltd., has been honoured with the prestigious “Upcoming Franchise Opportunity of the Year – Jewellery” award, recognising the brand’s innovative retail approach, strong franchise proposition, and potential to create a new benchmark in the evolving jewellery retail landscape.

The recognition marks an important milestone in Aspiri’s journey as the brand continues to expand its presence by bringing together the legacy of jewellery craftsmanship with a modern, lifestyle-focused retail experience.

The recognition further validates Aspiri’s vision of building a strong and scalable franchise ecosystem. Through its franchise model, the brand aims to empower partners with a differentiated jewellery proposition backed by design expertise, merchandising support, operational guidance, and a strong brand foundation.

The recognition strengthens Aspiri’s position as an emerging jewellery retail brand with a clear roadmap for growth. As the brand continues its expansion journey, Aspiri remains focused on creating a strong franchise network, delivering differentiated customer experiences, and shaping the future of accessible luxury jewellery retail.

Aspiri’s franchise approach focuses not only on expansion but on creating a consistent brand experience across markets. From store selection and design support to marketing, merchandising, and operational assistance, the brand aims to build long-term partnerships with entrepreneurs looking to participate in the growth of India’s organised jewellery retail sector.

Speaking about the achievement, Mr. Vishal Dholiya, Founder & Managing Director, Aspiri, said:

“This recognition is a proud moment for us as it reflects the vision behind Aspiri, to create a jewellery brand that combines craftsmanship, innovation, and accessibility. Over the years, we have understood that the future of jewellery lies in creating experiences that connect with evolving consumer aspirations. Through Aspiri, our aim is to bring a fresh perspective to jewellery retail while creating meaningful opportunities for our franchise partners. This award reinforces our belief in the brand’s potential and motivates us to continue building a strong retail presence across markets.”

Built on the foundation of Hastmilap’s expertise in jewellery manufacturing and design, Aspiri represents the next step in the brand’s evolution – moving from creating exceptional jewellery to building a consumer-facing retail ecosystem. With a focus on fashion-forward designs, premium gold vermeil jewellery, lab-grown diamonds, and natural diamonds, Aspiri aims to bring stylish, accessible, and contemporary jewellery experiences closer to today’s consumers.

Aspiri has been created to cater to the changing mindset of the consumers by offering jewellery that blends elegance, affordability, and modern design sensibilities – allowing customers to experience luxury beyond traditional occasions.

With its positioning as a youthful and contemporary jewellery brand, Aspiri aims to redefine everyday luxury by creating collections that are designed for the modern Indian consumer from professional settings and everyday wear to celebrations and special occasions.

About Aspiri

Aspiri is the retail arm of Hastmilap Pvt. Ltd., created with the vision of bringing a fresh, youthful, and contemporary jewellery experience to today’s style-conscious generation. The brand specialises in fashion-forward jewellery crafted in gold vermeil on silver, lab-grown diamonds, and natural diamonds, offering designs that are made to complement everyday style, celebrations, and modern lifestyles. Backed by Hastmilap’s expertise in jewellery manufacturing, Aspiri combines craftsmanship, innovation, and trend-driven design to make premium jewellery experiences more accessible. With a focus on curated collections and franchise-led expansion, Aspiri is building a retail ecosystem that connects customers and entrepreneurs with a new-age jewellery brand.

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