National News
GJC celebrates 25 years of gold hallmarking in India with felicitation of Union Minister Pralhad Joshi
In a momentous occasion for India’s jewellery sector, the All India Gem and Jewellery Domestic Council (GJC) marked 25 years since the introduction of gold hallmarking in India with a grand celebration and felicitation ceremony honoring Pralhad Joshi, the Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New & Renewable Energy at GJS 2025
The event served not only as a tribute to the journey of hallmarking in India but also as a platform to chart an ambitious roadmap for the future, with a strong focus on expanding hallmarking coverage and fostering technological innovation.
In recognition of his continued support and instrumental role in advancing hallmarking reforms, Pralhad Joshi was felicitated by GJC for his leadership in steering policies that balance consumer protection with industry development. His ministry’s efforts, in collaboration with the Bureau of Indian Standards (BIS), have been central to enhancing transparency and quality assurance in the jewellery sector.
In his address, Shri Joshi reiterated the government’s unwavering commitment to strengthening consumer trust while also simplifying compliance for jewellers. He emphasized the hallmarking system as a critical trust-building mechanism and a significant step toward formalizing and modernizing the Indian gold market.
One of the most significant announcements of the event was a joint goal set by the Ministry of Consumer Affairs, BIS, and the jewellery industry: to expand mandatory gold hallmarking to 500 districts across India by the end of this financial year.
This expansion aligns with the broader objective of ensuring uniform quality standards nationwide, preventing consumer fraud, and integrating small and medium jewellers into the formal economy. GJC pledged its full support to assist local jewellers in meeting compliance standards and making hallmarking services accessible, especially in tier-2 and tier-3 cities.
In a groundbreaking move to stimulate innovation in hallmarking technology, GJC and BIS jointly announced the launch of a Hackathon aimed at developing a non-destructive testing (NDT) method for hallmarking gold.
This initiative seeks to address a long-standing concern within the industry: the challenge of verifying hallmark authenticity without damaging the piece of jewellery. Currently, traditional methods often involve partial damage or alteration during testing, which discourages on-the-spot verification by consumers and retailers.
The hackathon is open to startups, research institutions, technologists, and innovators across India and will offer funding and incubation support to viable solutions. A successful NDT mechanism would be a game-changer for quality assurance, enabling real-time, damage-free hallmark authentication across retail outlets, trade shows, and even by consumers themselves.
The celebration of 25 years of hallmarking is a testament to India’s evolution into a more structured and credible jewellery market. From its early stages to now becoming an integral part of the industry’s value chain, hallmarking has grown into a symbol of trust, quality, and consumer empowerment.
With the government, BIS, and GJC joining hands to drive expansion and innovation, the next phase of hallmarking promises to be more inclusive, tech-enabled, and consumer-centric than ever before. The GJC’s proactive role in bridging policy, practice, and innovation reinforces its commitment to nurturing a responsible, transparent, and globally competitive jewellery sector in India.
GlamBuzz
De Beers Group Partners with Abhishek Sharma to Champion Natural Diamonds in India
De Beers Group teams up with Abhishek Sharma to celebrate the authenticity, resilience, and enduring appeal of natural diamonds among India’s new generation.
De Beers Group, the world’s leading diamond company, today announced its association with Indian cricketer Abhishek Sharma to celebrate natural diamonds in India, bringing together two forces defined by character, authenticity and enduring excellence.
Abhishek Sharma has emerged as one of the most exciting voices in Indian cricket, known for his fearless style of play and strong personal identity. His journey reflects the “inner fire” and authenticity that De Beers celebrates in every natural diamond. Through challenges and triumphs alike, Abhishek has demonstrated a universal truth: while form may fluctuate, true class endures.
Today, he stands as an inspiration for millions of young dreamers, proving that resilience and belief can shape extraordinary success. Known for standing out both on and off the field, Abhishek reflects qualities that lie at the heart of natural diamonds: authenticity, strength and inner brilliance.
Beyond the field, Abhishek’s personal style is equally distinctive. Often seen wearing natural diamonds, they form an integral part of his identity. For the cricketer, diamonds are not reserved only for celebrations but represent personal expression and the journey behind every achievement.

Speaking on the association, Abhishek Sharma said, “I’m looking forward to partnering with De Beers as they share my passion for the timeless elegance of natural diamonds. I’ve always been drawn to diamonds for their understated sophistication and the unique story each one tells. This collaboration feels like a natural fit, and I’m excited to create something special together while celebrating the meaning and legacy of natural diamonds.”
Commenting on the announcement, Toranj Mehta, Vice President, Marketing, De Beers India, said, “Abhishek embodies the character of natural diamonds through his confidence, authenticity, and clarity of self.
He does not just wear diamonds. He reflects what they stand for: rarity, resilience, and inner fire. At De Beers Group, we focus on the emotional meaning diamonds hold, and Abhishek’s choice to wear them during important moments of his career makes this a powerful and contemporary narrative. We are thrilled to celebrate this moment for Indian cricket with him.”

India continues to be a market where diamonds are deeply connected with personal success and moments of pride. By collaborating with a personality who naturally reflects the spirit of the category, De Beers Group strengthens its cultural presence, reinforcing natural diamonds as the ultimate expression of individuality and achievement.
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