National News
GJC celebrates 25 years of gold hallmarking in India with felicitation of Union Minister Pralhad Joshi
In a momentous occasion for India’s jewellery sector, the All India Gem and Jewellery Domestic Council (GJC) marked 25 years since the introduction of gold hallmarking in India with a grand celebration and felicitation ceremony honoring Pralhad Joshi, the Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New & Renewable Energy at GJS 2025
The event served not only as a tribute to the journey of hallmarking in India but also as a platform to chart an ambitious roadmap for the future, with a strong focus on expanding hallmarking coverage and fostering technological innovation.
In recognition of his continued support and instrumental role in advancing hallmarking reforms, Pralhad Joshi was felicitated by GJC for his leadership in steering policies that balance consumer protection with industry development. His ministry’s efforts, in collaboration with the Bureau of Indian Standards (BIS), have been central to enhancing transparency and quality assurance in the jewellery sector.
In his address, Shri Joshi reiterated the government’s unwavering commitment to strengthening consumer trust while also simplifying compliance for jewellers. He emphasized the hallmarking system as a critical trust-building mechanism and a significant step toward formalizing and modernizing the Indian gold market.
One of the most significant announcements of the event was a joint goal set by the Ministry of Consumer Affairs, BIS, and the jewellery industry: to expand mandatory gold hallmarking to 500 districts across India by the end of this financial year.
This expansion aligns with the broader objective of ensuring uniform quality standards nationwide, preventing consumer fraud, and integrating small and medium jewellers into the formal economy. GJC pledged its full support to assist local jewellers in meeting compliance standards and making hallmarking services accessible, especially in tier-2 and tier-3 cities.
In a groundbreaking move to stimulate innovation in hallmarking technology, GJC and BIS jointly announced the launch of a Hackathon aimed at developing a non-destructive testing (NDT) method for hallmarking gold.
This initiative seeks to address a long-standing concern within the industry: the challenge of verifying hallmark authenticity without damaging the piece of jewellery. Currently, traditional methods often involve partial damage or alteration during testing, which discourages on-the-spot verification by consumers and retailers.
The hackathon is open to startups, research institutions, technologists, and innovators across India and will offer funding and incubation support to viable solutions. A successful NDT mechanism would be a game-changer for quality assurance, enabling real-time, damage-free hallmark authentication across retail outlets, trade shows, and even by consumers themselves.
The celebration of 25 years of hallmarking is a testament to India’s evolution into a more structured and credible jewellery market. From its early stages to now becoming an integral part of the industry’s value chain, hallmarking has grown into a symbol of trust, quality, and consumer empowerment.
With the government, BIS, and GJC joining hands to drive expansion and innovation, the next phase of hallmarking promises to be more inclusive, tech-enabled, and consumer-centric than ever before. The GJC’s proactive role in bridging policy, practice, and innovation reinforces its commitment to nurturing a responsible, transparent, and globally competitive jewellery sector in India.
National News
Akoirah by Augmont Celebrates The Family We Choose With A Thoughtfully Curated Friendship Day Gifting Edit
Akoirah By Augmont’s “For The Family We Choose” Edit Celebrates Friendship Day With Timeless Jewellery That Honours Chosen Family, Meaningful Connections, and Lasting Memories.
Not every family is inherited. Some we find in late-night conversations that stretch into sunrise, in celebrations both big and small, and in the quiet certainty of knowing someone will always stand by you. These are the friendships that become our constants, our confidants, and, over time, a family we choose.
This Friendship Day, Akoirah by Augmont shines a light on these cherished bonds through For the Family We Choose, a thoughtfully curated edit of jewellery pieces that make for meaningful gifts for the people who have become an integral part of our lives. Rather than a collection created for a single occasion, the edit brings together timeless designs that celebrate friendship, connection, and belonging in a way that extends well beyond one day on the calendar.

Featuring delicate layers, sculptural silhouettes, and understated everyday essentials, the selection is designed for those who appreciate jewellery that feels personal rather than performative. Each piece is versatile enough to become part of a daily uniform, yet meaningful enough to commemorate the relationships that shape us. The edit reflects a quiet, contemporary approach to gifting, where thoughtful design and lasting sentiment take precedence over grand gestures.
Namita Kothari, Founder, Akoirah by Augmont Said:

“For generations, jewellery has been gifted to mark relationships we inherit. I believe it’s equally meaningful to celebrate the relationships we choose.”
“Friends become our sounding boards, our biggest cheerleaders, and often the people who witness our lives in the most authentic way. Those bonds deserve to be honoured with the same thought and permanence we reserve for life’s traditional milestones. At Akoirah, we see jewellery not simply as something to wear, but as something that carries memory and meaning. The most treasured pieces are rarely the most extravagant—they’re the ones that instantly remind you of a person, a conversation, or a chapter of your life you’ll always want to hold on to.”


Crafted in recycled gold and set with lab-grown diamonds, each design reflects an emotional approach to modern luxury, one that values meaning as much as craftsmanship. Whether exchanged between lifelong friends, chosen family, or the people who have stood beside us through life’s defining moments, these pieces serve as lasting reminders of bonds built on trust, shared memories, and unwavering support.
Because some of life’s most meaningful relationships aren’t the ones we’re born into, they’re the ones we choose, every single day. This Friendship Day, customers can discover these thoughtfully curated gifting pieces across Akoirah by Augmont stores to celebrate the people who have become family by choice.
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