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GJC celebrates 25 years of gold hallmarking in India with felicitation of Union Minister Pralhad Joshi

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In a momentous occasion for India’s jewellery sector, the All India Gem and Jewellery Domestic Council (GJC) marked 25 years since the introduction of gold hallmarking in India with a grand celebration and felicitation ceremony honoring Pralhad Joshi, the Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New & Renewable Energy at GJS 2025

The event served not only as a tribute to the journey of hallmarking in India but also as a platform to chart an ambitious roadmap for the future, with a strong focus on expanding hallmarking coverage and fostering technological innovation.

In recognition of his continued support and instrumental role in advancing hallmarking reforms, Pralhad Joshi was felicitated by GJC for his leadership in steering policies that balance consumer protection with industry development. His ministry’s efforts, in collaboration with the Bureau of Indian Standards (BIS), have been central to enhancing transparency and quality assurance in the jewellery sector.

In his address, Shri Joshi reiterated the government’s unwavering commitment to strengthening consumer trust while also simplifying compliance for jewellers. He emphasized the hallmarking system as a critical trust-building mechanism and a significant step toward formalizing and modernizing the Indian gold market.

One of the most significant announcements of the event was a joint goal set by the Ministry of Consumer Affairs, BIS, and the jewellery industry: to expand mandatory gold hallmarking to 500 districts across India by the end of this financial year.

This expansion aligns with the broader objective of ensuring uniform quality standards nationwide, preventing consumer fraud, and integrating small and medium jewellers into the formal economy. GJC pledged its full support to assist local jewellers in meeting compliance standards and making hallmarking services accessible, especially in tier-2 and tier-3 cities.

In a groundbreaking move to stimulate innovation in hallmarking technology, GJC and BIS jointly announced the launch of a Hackathon aimed at developing a non-destructive testing (NDT) method for hallmarking gold.

This initiative seeks to address a long-standing concern within the industry: the challenge of verifying hallmark authenticity without damaging the piece of jewellery. Currently, traditional methods often involve partial damage or alteration during testing, which discourages on-the-spot verification by consumers and retailers.

The hackathon is open to startups, research institutions, technologists, and innovators across India and will offer funding and incubation support to viable solutions. A successful NDT mechanism would be a game-changer for quality assurance, enabling real-time, damage-free hallmark authentication across retail outlets, trade shows, and even by consumers themselves.

The celebration of 25 years of hallmarking is a testament to India’s evolution into a more structured and credible jewellery market. From its early stages to now becoming an integral part of the industry’s value chain, hallmarking has grown into a symbol of trust, quality, and consumer empowerment.

With the government, BIS, and GJC joining hands to drive expansion and innovation, the next phase of hallmarking promises to be more inclusive, tech-enabled, and consumer-centric than ever before. The GJC’s proactive role in bridging policy, practice, and innovation reinforces its commitment to nurturing a responsible, transparent, and globally competitive jewellery sector in India.

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India Jewellery Industry Is Witnessing A Transition Towards Organized Retail, Branded Formats, Experience-Driven Environments: CBRE Research Report

GJ Sector’s Share Of Organized Retail Leasing Has Increased From 2% In 2019 to 8% In 2025

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India’s retail sector is witnessing a marked expansion, and within this broader landscape the jewellery segment has emerged as a significant anchor. The industry is witnessing a decisive transition towards organised retail, branded formats, and experience-driven environments, as consumers are increasingly prioritising transparency, certification, and elevated in-store experiences.

As the jewellery industry evolves, the allure of a gemstone is being complemented by the precision of high-tech innovation. This ‘phygital’ shift reflects a fundamental change in how consumers discover, customise, and value jewellery.

In this context, All That Glitters: Jewellery Brands Recast India’s Retail Footprint, the first edition of CBRE Research’s Retail Deep Dive Series, launched at the Phygital Retail Convention in Mumbai, examines the structural forces reshaping the sector. The report highlights how evolving consumer expectations, the rise of new product categories, and the adoption of differentiated store formats are influencing how jewellery brands plan and expand their physical footprints.

Notably, the sector’s share of organised retail leasing has increased from 2% in 2019 to 8% in 2025, placing jewellery among the top three demand drivers after Fashion & Apparel and Food & Beverage.

The sector’s ongoing transformation is fundamentally propelled by four strategic shifts:

  • Organised Retail Shift: Brands are expanding footprint as customers increasingly seek transparency and luxury experiences.
  • Experience Over Investment: Consumers now prioritise design-centric, certified, and wearable branded assets.
  • The LGD Wave: Lab-grown diamonds offer ethical, accessible luxury for younger cohorts.
  • Fashion Jewellery’s Ascent: The category has transitioned into versatile, high-frequency lifestyle accessory than a conventional generational heirloom.
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