National News
GJC celebrates 25 years of gold hallmarking in India with felicitation of Union Minister Pralhad Joshi
In a momentous occasion for India’s jewellery sector, the All India Gem and Jewellery Domestic Council (GJC) marked 25 years since the introduction of gold hallmarking in India with a grand celebration and felicitation ceremony honoring Pralhad Joshi, the Hon’ble Union Minister of Consumer Affairs, Food & Public Distribution, and Minister of New & Renewable Energy at GJS 2025
The event served not only as a tribute to the journey of hallmarking in India but also as a platform to chart an ambitious roadmap for the future, with a strong focus on expanding hallmarking coverage and fostering technological innovation.
In recognition of his continued support and instrumental role in advancing hallmarking reforms, Pralhad Joshi was felicitated by GJC for his leadership in steering policies that balance consumer protection with industry development. His ministry’s efforts, in collaboration with the Bureau of Indian Standards (BIS), have been central to enhancing transparency and quality assurance in the jewellery sector.
In his address, Shri Joshi reiterated the government’s unwavering commitment to strengthening consumer trust while also simplifying compliance for jewellers. He emphasized the hallmarking system as a critical trust-building mechanism and a significant step toward formalizing and modernizing the Indian gold market.
One of the most significant announcements of the event was a joint goal set by the Ministry of Consumer Affairs, BIS, and the jewellery industry: to expand mandatory gold hallmarking to 500 districts across India by the end of this financial year.
This expansion aligns with the broader objective of ensuring uniform quality standards nationwide, preventing consumer fraud, and integrating small and medium jewellers into the formal economy. GJC pledged its full support to assist local jewellers in meeting compliance standards and making hallmarking services accessible, especially in tier-2 and tier-3 cities.
In a groundbreaking move to stimulate innovation in hallmarking technology, GJC and BIS jointly announced the launch of a Hackathon aimed at developing a non-destructive testing (NDT) method for hallmarking gold.
This initiative seeks to address a long-standing concern within the industry: the challenge of verifying hallmark authenticity without damaging the piece of jewellery. Currently, traditional methods often involve partial damage or alteration during testing, which discourages on-the-spot verification by consumers and retailers.
The hackathon is open to startups, research institutions, technologists, and innovators across India and will offer funding and incubation support to viable solutions. A successful NDT mechanism would be a game-changer for quality assurance, enabling real-time, damage-free hallmark authentication across retail outlets, trade shows, and even by consumers themselves.
The celebration of 25 years of hallmarking is a testament to India’s evolution into a more structured and credible jewellery market. From its early stages to now becoming an integral part of the industry’s value chain, hallmarking has grown into a symbol of trust, quality, and consumer empowerment.
With the government, BIS, and GJC joining hands to drive expansion and innovation, the next phase of hallmarking promises to be more inclusive, tech-enabled, and consumer-centric than ever before. The GJC’s proactive role in bridging policy, practice, and innovation reinforces its commitment to nurturing a responsible, transparent, and globally competitive jewellery sector in India.
National News
Senco Gold & Diamonds Welcomes Lord Ganesha Home With Jewellery That Celebrates Wisdom, Prosperity And New Beginnings
Up to 20% Off on Diamond Value | Up to 30% Off on Gold Making Charges | Up to ₹200 off Per Gram on Gold Jewellery | 0% Deduction on Old Gold Exchange
On the auspicious occasion of Ganesh Chaturthi, also known as Vinayaka Chaturthi in several parts of India, Senco Gold & Diamonds brings together a selection of Lord Ganesha jewellery from its collection, picked to mark the occasion. Celebrated as the day that welcomes Lord Ganesha, the remover of obstacles, into homes, the ten-day festival is a time when families across the country turn to jewellery that carries both faith and everyday elegance, from festive gifting to daily wear. To mark the occasion, Senco Gold & Diamonds is also offering up to 20% off on diamond value on natural diamond jewellery, up to 30% off on gold jewellery making charges, up to ₹200 off per gram on gold jewellery, and 0% deduction on old gold exchange, across stores and online. Terms and conditions apply.
Inspired by the spirit of the occasion, these Ganesha pieces bring together spiritual symbolism, refined design and master craftsmanship. Among the picks are finely crafted pendants in gold, diamond and platinum depicting Lord Ganesha, a striking men’s gold ring with an intricately detailed Ganesha motif, and a diamond-studded Om Ganesha bangle that brings together two symbols of auspiciousness in a single design. From everyday statement pieces to festive centrepieces, each design balances devotion with wearability.



Handcrafted by master artisans and BIS hallmarked, every piece reflects Senco’s commitment to purity, precision and enduring design, where faith is expressed through craftsmanship and each piece becomes a quiet companion to life’s blessings.
This Ganesh Chaturthi, Senco Gold & Diamonds celebrates the spirit of new beginnings with jewellery that goes beyond adornment, becoming part of rituals, blessings, memories and the joy of welcoming Bappa home.
“Ganesh Chaturthi holds a special place in our hearts as we welcome Ganpati Bappa with devotion and joy. At Senco, we see it as a celebration of wisdom, prosperity and new beginnings. Our Ganesha jewellery reflects faith, heritage and enduring craftsmanship, created to be treasured today and across generations.”- Joita Sen, Director and Head of Marketing and Design at Senco Gold & Diamonds
Ganesh Chaturthi Special Picks:

Octa Bless Platinum Pendant
22K Yellow Gold Ganesha Pendant


Grand Ganesha Men Gold Ring
Ganesha Bliss Gold Pendant Set


18K Yellow Gold Diamond Ganesh Pendant
Cute Diamond Ganesha Pendant


Om Ganesha Diamond Noa Bangle
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