BrandBuzz
Gargi by P N Gadgil & Sons launches exquisite kids collection
Gargi by P N Gadgil & Sons (PNGS) has launched its first-ever Kids Collection. Featuring whimsical pieces such as the Coloured Paw Finger Ring, Dual Heart Necklace, Rapid Unicorn Finger Ring, Orange Fish Finger Ring, Moonshine Finger Ring, and Cloudy Rainbow Finger Ring, this collection promises to add sparkle and joy to little ones’ everyday moments.
This launch reaffirms Gargi’s vision of being a jewellery brand that caters to everyone. By extending its offerings to children, Gargi underscores the growing trend of kids becoming a focal point in fashion, proving that age is no barrier to style. The new collection, crafted with 92.5% certified sterling silver, ensures both quality and safety for young wearers. Each piece is designed with rounded edges and secure fastenings to prevent any potential harm, reflecting our commitment to the well-being of our young customers.
BrandBuzz
GIVA Turns Mother’s Day Gifting On Its Head With A Quirky Campaign That Declares; There’s Only One Gift That Truly Wins
GIVA, India’s leading fine jewellery brand, has launched a playful and sharply relatable Mother’s Day campaign that takes a humorous dig at the world of “almost-brands” to spotlight one clear truth: when it comes to gifting, nothing quite matches GIVA silver.
Built on a simple yet striking insight, every mother receives plenty of gifts, but only a few truly stand out. The campaign film brings this to life through a clever narrative. While most mothers unwrap presents from lookalike, tongue-in-cheek brands like Abibas, Niku, Gukki, and Channel, one mother receives a GIVA gift, and the difference is instantly unmistakable.
The contrast is both humorous and telling. Where the others evoke polite smiles, the GIVA gift sparks genuine joy, reinforcing the idea that thoughtful, high-quality gifting always stands apart.
At the core of the campaign is GIVA’s proposition of silver jewellery that is not only contemporary and stylish but also enduring — a gift that lasts, much like a mother’s love. By blending with emotional relevance, the brand positions itself as the ultimate choice for meaningful gifting this Mother’s Day.
Campaign Thought: Every gift gets a reaction. The right gift gets remembered. That gift is GIVA.
Resha Jain, Chief Brand Officer, GIVA, said:

“Mother’s Day has increasingly become about routine gifting, things that are convenient but not necessarily meaningful. With this campaign, we wanted to bring back the joy of giving something that truly stands out. By using humour and cultural cues like ‘Abibas’ and ‘Gukki’, we’re highlighting a very real behaviour, we often settle for ‘close enough’. GIVA represents the opposite. It’s a gift that feels special, lasts long, and creates a genuine emotional moment. That’s what we wanted to celebrate.”
The campaign also reflects GIVA’s larger brand philosophy: making fine jewellery accessible, relevant, and deeply personal for modern consumers. By tapping into everyday observations and turning them into engaging storytelling, GIVA continues to build strong cultural resonance, especially during key gifting moments.
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