BrandBuzz
Gargi by P N Gadgil & Sons launches exquisite kids collection
Gargi by P N Gadgil & Sons (PNGS) has launched its first-ever Kids Collection. Featuring whimsical pieces such as the Coloured Paw Finger Ring, Dual Heart Necklace, Rapid Unicorn Finger Ring, Orange Fish Finger Ring, Moonshine Finger Ring, and Cloudy Rainbow Finger Ring, this collection promises to add sparkle and joy to little ones’ everyday moments.
This launch reaffirms Gargi’s vision of being a jewellery brand that caters to everyone. By extending its offerings to children, Gargi underscores the growing trend of kids becoming a focal point in fashion, proving that age is no barrier to style. The new collection, crafted with 92.5% certified sterling silver, ensures both quality and safety for young wearers. Each piece is designed with rounded edges and secure fastenings to prevent any potential harm, reflecting our commitment to the well-being of our young customers.
BrandBuzz
IAGES’ New Film Moves #PehlaCheckIAGES From Awareness To Habit This Festive Season
Through These Engaging Films, IAGES Urges Gold Buyers To Choose Only Accredited Retailers So As To Be Assured Of Transparent Business Practices, Ethically Sourced Gold and Hallmarked Gold Jewellery, Even Before They Step Out To Make The Purchase
The Indian Association for Gold Excellence and Standards (IAGES) is empowering gold buyers this festive season to make informed purchases by amplifying awareness about its #PehlaCheckIAGES campaign through an engaging ad film created to build assurance and trust among buyers.
Since its launch in December 2025, the ‘Before you buy Gold, #PehlaCheckIAGES’ campaign has urged consumers through diverse outdoor advertising formats and digital platforms to always verify their jeweller’s accreditation before they step out to purchase or exchange their gold.
With the new film, the Self-Regulatory Organisation formed for and by the gold industry, aims to deepen the recall value of its campaign by moving beyond awareness to making #PehlaCheckIAGES a habit this festive season. The film draws inspiration from the festive and wedding season as well as from everyday life and aims to make checking for an accreditation as normal as checking for every other tiny detail, as in these three scenarios.
Kaushlendra Sinha, CEO, IAGES said:
“From the time we launched this campaign almost a year ago, we have been relentless in our pursuit of reaching as many people as we can with our ‘Before you buy Gold, #PehlaCheckIAGES’ campaign, so that consumers never have to purchase gold again with any doubts or fears. Unveiling the first of our three-film series during this period of celebrations is an extension of that endeavour. Our goal is to help consumers follow the simple habit of verifying a jeweller’s accreditation before they buy or exchange gold.”
The first of its three-film series targets festive buying and is set in a colony lit up for Diwali. The film features a hyper Aunty in a colony lit up for Diwali who tracks every guest, gift box and shopping bag. However, when she herself steps out dressed in gold, people from the colony ask her the one question she has never asked herself — has she checked her jeweller’s IAGES accreditation?
Film Link:
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