BrandBuzz
Forevermark celebrates love in 2025, with an exclusive offer – an 18kt gold charm with every purchase above ₹1 lakh
Forevermark, the brand known for its natural and beautiful diamond jewellery designs, is looking to give something special to customers, to celebrate their precious moments of love in the new year. Forevermark will be giving away an exclusive 18kt gold icon charm to customers who make purchase jewellery worth ₹1 lakh or above. This offer will be on till 16th February 2025.
Forevermark’s diamond jewellery has exquisite design collections Avaanti, Millemoi, Icon and Tribute enhanced by the beautiful, rare and responsibly sourced Forevermark diamonds that shine brightly as a reminder to reveal your inner radiance. Each exquisite collection showcasing elegant design and exceptional craftsmanship. Available in 18kt rose, yellow and white gold, each collection comes in an array of necklaces, earrings, bracelets and rings.
“At Forevermark, we believe in celebrating meaningful moments with gifts that reflect the beauty and significance of the bonds they represent. The gold icon charm, paired with Forevermark diamond jewellery, is a perfect way to make every milestone in this new year more special and memorable,” said Toranj Mehta, VP – Marketing, Forevermark.
The offer is designed to celebrate love and lasting connections. The elegant gold charm combines the outline of the Forevermark’s timeless ‘icon’ motif into the design as a beacon of eternity, and the perfect symbol of forever. The charm can be attached to a bracelet, necklace or even a favorite handbag. A beautiful symbol and continuous reminder of the preciousness of love this charm is the perfect addition to any jewellery collection, symbolizing strength, beauty and the timeless nature of true love.
Offer Details:
- Valid from today until 16th February 2025.
- Gift with every purchase of ₹1 lakh or more at Forevermark boutiques.
- Available at select Forevermark boutiques nationwide.
Celebrate with Forevermark, where the finest diamonds meet thoughtful gifts, ensuring that love shines as brightly as the diamonds themselves.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.
ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:
“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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