BrandBuzz

Forevermark celebrates love in 2025, with an exclusive offer – an 18kt gold charm with every purchase above ₹1 lakh

Published

2 years ago

January 19, 2025

Forevermark, the brand known for its natural and beautiful diamond jewellery designs, is looking to give something special to customers, to celebrate their precious moments of love in the new year. Forevermark will be giving away an exclusive 18kt gold icon charm to customers who make purchase jewellery worth ₹1 lakh or above. This offer will be on till 16^th February 2025.

Forevermark’s diamond jewellery has exquisite design collections Avaanti, Millemoi, Icon and Tribute enhanced by the beautiful, rare and responsibly sourced Forevermark diamonds that shine brightly as a reminder to reveal your inner radiance. Each exquisite collection showcasing elegant design and exceptional craftsmanship. Available in 18kt rose, yellow and white gold, each collection comes in an array of necklaces, earrings, bracelets and rings.

“At Forevermark, we believe in celebrating meaningful moments with gifts that reflect the beauty and significance of the bonds they represent. The gold icon charm, paired with Forevermark diamond jewellery, is a perfect way to make every milestone in this new year more special and memorable,” said Toranj Mehta, VP – Marketing, Forevermark.

The offer is designed to celebrate love and lasting connections. The elegant gold charm combines the outline of the Forevermark’s timeless ‘icon’ motif into the design as a beacon of eternity, and the perfect symbol of forever. The charm can be attached to a bracelet, necklace or even a favorite handbag. A beautiful symbol and continuous reminder of the preciousness of love this charm is the perfect addition to any jewellery collection, symbolizing strength, beauty and the timeless nature of true love.

Offer Details:

Valid from today until 16th February 2025.
Gift with every purchase of ₹1 lakh or more at Forevermark boutiques.
Available at select Forevermark boutiques nationwide.

Celebrate with Forevermark, where the finest diamonds meet thoughtful gifts, ensuring that love shines as brightly as the diamonds themselves.

BrandBuzz

IAGES’ New Film Moves #PehlaCheckIAGES From Awareness To Habit This Festive Season

Through These Engaging Films, IAGES Urges Gold Buyers To Choose Only Accredited Retailers So As To Be Assured Of Transparent Business Practices, Ethically Sourced Gold and Hallmarked Gold Jewellery, Even Before They Step Out To Make The Purchase

Published

18 hours ago

November 2, 2026

JewelBuzz Spread The Buzz

The Indian Association for Gold Excellence and Standards (IAGES) is empowering gold buyers this festive season to make informed purchases by amplifying awareness about its #PehlaCheckIAGES campaign through an engaging ad film created to build assurance and trust among buyers.

Since its launch in December 2025, the ‘Before you buy Gold, #PehlaCheckIAGES’ campaign has urged consumers through diverse outdoor advertising formats and digital platforms to always verify their jeweller’s accreditation before they step out to purchase or exchange their gold.

With the new film, the Self-Regulatory Organisation formed for and by the gold industry, aims to deepen the recall value of its campaign by moving beyond awareness to making #PehlaCheckIAGES a habit this festive season. The film draws inspiration from the festive and wedding season as well as from everyday life and aims to make checking for an accreditation as normal as checking for every other tiny detail, as in these three scenarios.

Kaushlendra Sinha, CEO, IAGES said:

“From the time we launched this campaign almost a year ago, we have been relentless in our pursuit of reaching as many people as we can with our ‘Before you buy Gold, #PehlaCheckIAGES’ campaign, so that consumers never have to purchase gold again with any doubts or fears. Unveiling the first of our three-film series during this period of celebrations is an extension of that endeavour. Our goal is to help consumers follow the simple habit of verifying a jeweller’s accreditation before they buy or exchange gold.”

The first of its three-film series targets festive buying and is set in a colony lit up for Diwali. The film features a hyper Aunty in a colony lit up for Diwali who tracks every guest, gift box and shopping bag. However, when she herself steps out dressed in gold, people from the colony ask her the one question she has never asked herself — has she checked her jeweller’s IAGES accreditation?

Film Link: