BrandBuzz
Forevermark celebrates love in 2025, with an exclusive offer – an 18kt gold charm with every purchase above ₹1 lakh
Forevermark, the brand known for its natural and beautiful diamond jewellery designs, is looking to give something special to customers, to celebrate their precious moments of love in the new year. Forevermark will be giving away an exclusive 18kt gold icon charm to customers who make purchase jewellery worth ₹1 lakh or above. This offer will be on till 16th February 2025.
Forevermark’s diamond jewellery has exquisite design collections Avaanti, Millemoi, Icon and Tribute enhanced by the beautiful, rare and responsibly sourced Forevermark diamonds that shine brightly as a reminder to reveal your inner radiance. Each exquisite collection showcasing elegant design and exceptional craftsmanship. Available in 18kt rose, yellow and white gold, each collection comes in an array of necklaces, earrings, bracelets and rings.
“At Forevermark, we believe in celebrating meaningful moments with gifts that reflect the beauty and significance of the bonds they represent. The gold icon charm, paired with Forevermark diamond jewellery, is a perfect way to make every milestone in this new year more special and memorable,” said Toranj Mehta, VP – Marketing, Forevermark.
The offer is designed to celebrate love and lasting connections. The elegant gold charm combines the outline of the Forevermark’s timeless ‘icon’ motif into the design as a beacon of eternity, and the perfect symbol of forever. The charm can be attached to a bracelet, necklace or even a favorite handbag. A beautiful symbol and continuous reminder of the preciousness of love this charm is the perfect addition to any jewellery collection, symbolizing strength, beauty and the timeless nature of true love.
Offer Details:
- Valid from today until 16th February 2025.
- Gift with every purchase of ₹1 lakh or more at Forevermark boutiques.
- Available at select Forevermark boutiques nationwide.
Celebrate with Forevermark, where the finest diamonds meet thoughtful gifts, ensuring that love shines as brightly as the diamonds themselves.
BrandBuzz
Heer by GIVA Launches ‘She Is Not a Campaign’, Celebrating Women Beyond Performative Empowerment
Heer by GIVA launches a thought-provoking campaign that shifts the focus from performative empowerment to the authentic, everyday realities of modern womanhood
Heer by GIVA, GIVA’s gold and lab-grown diamond jewellery brand, has unveiled its Women’s Day campaign titled “She Is Not a Campaign.” The initiative challenges the performative narratives often associated with Women’s Day, choosing instead to celebrate the quiet, honest realities of womanhood.
Every year, women are expected to embody inspiration, strength, and limitless ambition on cue. But real women don’t wake up every day to perform empowerment. Through this campaign, Heer by GIVA shifts the focus from idealized portrayals to authentic expressions of individuality, softness, contradictions, and everyday choices.

Instead of portraying women as constantly strong or inspirational, the campaign humanizes them, embracing their unfiltered moments, personal choices, and quiet confidence. Because real empowerment isn’t always loud and women don’t exist to become a headline, a hashtag, or a campaign brief.
At the heart of the campaign is a series of thoughtful digital films and visual stories released across Heer by GIVA’s social platforms. The content embraces minimal visuals and emotionally intelligent messaging, capturing moments that feel honest and relatable rather than performative. The campaign has also been amplified through influencer collaborations, where creators share their own interpretations of the message, reflecting on the everyday realities of being a woman rather than presenting curated notions of perfection.
Extending the campaign beyond digital storytelling, Heer by GIVA introduced an interactive out-of-home installation, transforming a routine public space into an experiential campaign touchpoint.
The bus shelter was redesigned using the campaign’s visual language and messaging. At the centre of the installation is a mirror integrated into the display, allowing people waiting at the bus stop to see their own reflection within the artwork.
With She Is Not a Campaign, Heer by GIVA hopes to move the conversation beyond symbolic gestures and toward a more meaningful acknowledgement of women’s experiences.
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