BrandBuzz
Dassani Brothers Unveils ‘Shubh Labh’ Collection Ahead Of Akshay Tritiya 2026, A Fine Blend Of Modern Yet Ethnic
Festive Edit Features Prosperity-Led Motifs, Versatile Designs, and Retailer-Friendly Assortments To Drive Seasonal Demand
Dassani Brothers, a legacy jewellery house known for its exquisite Polki and heritage craftsmanship, has announced the launch of its much-anticipated festive collection, ‘Shubh Labh’, ahead of Akshay Tritiya 2026, one of India’s most significant gold-buying occasions.
Designed for the celebration of prosperity, fortune, and new beginnings, the collection stands out for its strong cultural storytelling and fine taste appeal. Inspired by traditional auspicious symbols such as Shubh and Labh motifs, lotus patterns, and elements associated with wealth and positivity, the collection is the perfect amalgamation of heritage artistry with contemporary wearability, making it just the right choice for today’s evolving consumer tastes.
Strategically crafted and designed for both retail and B2B markets, ‘Shubh Labh’ offers a highly sellable assortment that caters to festive buyers, bridal shoppers, and the gifting segments. The collection strikes the right balance between statement pieces and lighter, versatile jewellery, ensuring wider consumer adoption and faster retail movement during the prime season.
Collection Highlights:
- Intricately handcrafted Polki, Jadau, and diamond jewellery
- Auspicious motifs inspired by prosperity and tradition
- Mix of statement bridal pieces and lightweight festive designs
- Versatile styles suited for both traditional and contemporary wear
- Retailer-friendly range with strong margins and high turnover potential
Commenting on the launch, Amit, Spokesperson, Dassani Brothers, said:
“Akshay Tritiya holds deep cultural and emotional significance for our customers. With the ‘Shubh Labh’ collection, we have thoughtfully combined auspicious symbolism with designs that align with modern preferences. The collection has been created not only to celebrate the spirit of prosperity but also to offer versatile, high-demand pieces that resonate strongly across both consumers and our retail partners.”
With this drop, Dassani Brothers aims to further strengthen its position as a trusted name in festive and bridal jewellery, while enabling its retail partners to capitalize on heightened seasonal demand. Backed by strong design sensibilities and a deep understanding of market trends, the brand expects the collection to witness robust traction across key markets.
The ‘Shubh Labh’ collection is now available for viewing and orders across Dassani Brothers showrooms and leading partner outlets nationwide.
BrandBuzz
VBJ Unveils ‘The Bangle Beauties’ – A Grand Celebration Of 10,000+ Bangle Designs
PUNEET GUPTA | PUNEET GUPTA CRAFTED FINE GOODS
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, announces ‘The Bangle Beauties’, a month-long festival celebrating the versatility and enduring appeal of bangles. Running from 5th September to 5th October 2026, the festival will showcase an extensive collection of bangles in gold, silver, diamond and platinum.
The festival showcases over 10,000 beautiful bangles for every occasion – from everyday wear and festive celebrations to weddings, milestones, and special moments. Available across all VBJ stores and online, the collection spans understated classics, timeless traditional designs, intricate creations, and contemporary statement pieces. Each bangle reflects VBJ’s signature craftsmanship, seamlessly blending tradition and artistry with modern design sensibilities.
For those looking to make their jewellery even more personal, VBJ also offers customisation within 10 days*, allowing customers to create bespoke bangles tailored to their preferences. From design details to individual requirements, the service adds a personal dimension to the festival experience.
Speaking on the launch, Amarendran Vummidi, Managing Partner, VBJ, said:
“Bangles have always held a special place in Indian jewellery and are an integral part of one’s jewellery wardrobe. They are associated with traditions and personal memories. With ‘The Bangle Beauties’, we hope to create a dedicated celebration to spotlight their relevance across generations. The festival is our tribute to the timeless appeal of bangles and the many stories they become a part of.”
Jithendra Vummidi, Managing Partner, VBJ, added:
“The idea behind ‘The Bangle Beauties’ is to give our customers an opportunity to explore the incredible versatility of bangles. Bringing together over 10,000 beautiful designs, the festival offers an extensive range of choices, making it easy for customers to discover the right bangle for every occasion, style, and preference. It is a celebration of the sheer variety and craftsmanship that make bangles such an iconic part of jewellery.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
As part of its continued expansion across South India, VBJ is set to launch a new showroom in Coimbatore, reinforcing its commitment to bringing its distinctive craftsmanship and personalised jewellery experiences closer to customers across Tamil Nadu.
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