National News
Shringar House of Mangalsutra Unveils 3,000+ Designs, Targets Emerging Markets Ahead of Akshaya Tritiya
Shringar House of Mangalsutra expands its design portfolio to meet rising demand for lightweight, versatile jewellery across emerging markets this Akshaya Tritiya
Shringar House of Mangalsutra Limited, India’s most trusted B2B gold jewellery manufacturer specialising in mangalsutras, has curated a range of over 3,000 new designs ahead of Akshaya Tritiya 2026 – the most expansive seasonal collection in the company’s history. This collection comprises more than 2,000 designs in 22K gold and over 1,000 designs in 18K gold, built to serve the full breadth of India’s jewellery retail landscape.
Akshaya Tritiya remains a major driver of the gold jewellery industry, supported by strong cultural sentiment and long-term value appeal. Gold prices have seen significant movement, but despite this volatility, consumer demand stays resilient, with a noticeable shift toward value-led and high-intent purchases. Consumers are increasingly gravitating towards lightweight, affordable, and design-led jewellery that offers both versatility and everyday wearability, rather than heavy, occasion-specific pieces. There is also a growing preference for contemporary and modular designs, particularly among younger buyers, alongside continued demand for traditional styles in core markets. This shift is driving retailers to focus on curated, design-forward collections that balance aesthetics with price sensitivity, reflecting a broader trend towards more conscious and purpose-driven jewellery buying.
With the wedding season approaching, consumers are increasingly making earlier purchase decisions, with southern India remaining stable and western and central regions like Maharashtra, Madhya Pradesh, and Gujarat emerging as key growth markets driven by organized retail and design sensitivity. The mangalsutra category itself is evolving beyond its traditional bridal role into a lifestyle-led, daily wear jewellery segment. Consumers are increasingly opting for minimal, modular, and design-forward pieces that seamlessly blend tradition with modern aesthetics.
Chetan Thadeshwar, Chairman & Managing Director, Shringar House of Mangalsutra Ltd, Said:
“The Indian jewellery industry is at a pivotal inflection point, and we are committed to leading from the front. Our latest curation is not merely about scale, but about defining the future direction of the category. We are witnessing a clear shift in consumer preferences towards design-led, versatile jewellery, particularly within the mangalsutra segment, which is increasingly evolving into an everyday essential. At Shringar, we have consistently focused on staying ahead of market trends, not just responding to them, but actively shaping them through innovation and design leadership.”
As a trusted manufacturing partner to leading jewellery retailers across India, Shringar continues to benefit from the shift towards organised and certified players, driven by rising consumer preference for quality, transparency, and assured gold standards.
National News
Gold Industry Proposes New Strategy To Cut Imports and Boost Local Economy
Precious Metals Refineries Forum (PMRF) Has Proposed A Two-Track System To Manage Gold More Efficiently
Following Prime Minister Narendra Modi’s call to reduce gold imports and foreign travel, major Indian bullion and jewellery bodies have submitted a new plan to the government and the Reserve Bank of India (RBI). The strategy aims to lower the nation’s trade deficit by tapping into the estimated 30,000 tonnes of gold sitting in Indian households.
This move comes after India’s gold imports jumped 24% to a record $71.9 billion in the 2025-26 financial year, with over 721 tonnes of gold brought into the country.
The New Strategy: Two Separate Systems
The Precious Metals Refineries Forum (PMRF) has proposed a two-track system to manage gold more efficiently:
- For Exporters: Imported gold should be strictly saved for jewellery exporters using one-year Gold Metal Loans (GML).
- For Local Buyers: Domestic demand should be met entirely by recycling household gold. This gold would be collected from citizens, refined locally, and sold back through jewellers and retailers.
Under this plan, people who deposit their idle gold could earn 2% to 2.5% interest, while businesses taking gold loans would pay an interest rate of 3% to 4%.
Fixing Why Past Schemes Failed
Previous government gold schemes failed to gain traction primarily because they left out local jewellers and lacked a proper banking structure. Without a joined-up system, institutions faced high financial risks from changing gold prices.
To fix this, trade bodies are calling for a complete system that includes:
- Direct involvement of trusted local jewellers. The schemes did not take off in the past because jewellers were not part of them. About 10% to 20% of family gold is held as bars or coins.
- Strong bank backing and secure storage vaults across the country.
- Tax incentives, such as removing the 3% GST loss when physical gold is converted into Electronic Gold Receipts (EGR), and offering income tax relief on the interest earned.
Industry Support
Industry experts say a smooth system is already possible. Collection and purity testing centres have confirmed that collected household gold can be processed within 48 hours and safely moved to secure, bank-approved vaults.
Representatives from the Indian Bullion and Jewellers Association (IBJA) recently held discussions with RBI officials to fast-track these changes.
-
GlamBuzz2 hours agoKalyan Jewellers Returns To Cannes With A Statement In Couture And High Jewellery
-
GlamBuzz2 hours agoAlia Bhatt’s 5 Show-Stopping Looks From Cannes 2026
-
GlamBuzz2 hours agoPriyanka Chopra Jonas Receives Global Vanguard Honor At Gold Gala 2026
-
National News3 hours agoGold Industry Proposes New Strategy To Cut Imports and Boost Local Economy
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.