National News
Zen Diamond Strengthens Its India Presence With A New Store Launch At Lake Shore Mall, Hyderabad
Expanding Its India Footprint, Zen Diamond Brings Global Design, Certified Natural Diamonds, and Elevated Retail Experiences To Hyderabad With Exclusive Festive Offers
Zen Diamond, the globally acclaimed fine jewellery brand with a presence across 450+ stores worldwide, continues to expand its footprint in India with the opening of its new store at Lake Shore Mall, Hyderabad. After establishing a strong foothold in Mumbai with stores in Bandra and Borivali, and further strengthening its presence in Chandigarh and Bengaluru, the brand now brings its hallmark of exquisite craftsmanship and modern design to Hyderabad. Last year, the brand announced global icon Jennifer Lopez as its brand ambassador, marking a new phase of glamour, innovation, and timeless sophistication.
The 800 sq. ft. store at Lake Shore Mall embodies Zen Diamond’s signature design language, featuring a refined grey palette, premium finishes, fluted panels, and elegant stucco textures that enhance the brilliance of each creation.
Celebrated for its mastery in crafting natural diamond jewellery of exceptional quality, Zen Diamond seamlessly blends timeless artistry with contemporary aesthetics. With a strong legacy rooted in craftsmanship and innovation, the brand caters to discerning consumers who value exclusivity, sophistication, and modern design. Guided by affordability and trust, Zen Diamond continues to resonate with consumers seeking enduring value without compromising on style.
Along with fine jewellery, the brand also offers a curated range of luxury accessories, including perfumes, ties, watches, pens, and gold coins, positioning itself as a one-stop destination for refined gifting and personal indulgence.
Speaking about the new Hyderabad store, Neil Sonawala, Managing Director, said,
“India continues to be a key growth market for us. After strong responses in Mumbai, Chandigarh, and Bengaluru, we are pleased to expand further into South India with Hyderabad. Our focus remains on delivering exceptional in-store experiences, offering customers a personalized and immersive jewellery journey that blends contemporary design with timeless artistry.”
With this launch, Zen Diamond reinforces its vision of redefining fine jewellery in India, offering a seamless fusion of global design trends and enduring sophistication. The brand is also among the few in India to offer Natural Diamond Certification, strengthening consumer confidence in the authenticity and superior quality of its jewellery.
On the auspicious occasion of Akshaya Tritiya, Zen Diamond is offering an exclusive benefit of a complimentary 1.5-gram 24Kt gold coin on every purchase of Rs. 90,000 on diamond jewellery, adding extra sparkle to the festive celebration.
Additionally, customers can avail Zero Cost, Zero Interest EMI, with just 10% upfront payment and the balance payable in easy monthly instalments, making jewellery purchases more accessible and convenient.
Zen Diamond India is also offering added value through its “Trade Your Old Gold” program, where customers receive an additional Rs. 2,400 per gram over the prevailing market value, enabling them to upgrade existing gold into new, meaningful jewellery.
National News
Gold Industry Proposes New Strategy To Cut Imports and Boost Local Economy
Precious Metals Refineries Forum (PMRF) Has Proposed A Two-Track System To Manage Gold More Efficiently
Following Prime Minister Narendra Modi’s call to reduce gold imports and foreign travel, major Indian bullion and jewellery bodies have submitted a new plan to the government and the Reserve Bank of India (RBI). The strategy aims to lower the nation’s trade deficit by tapping into the estimated 30,000 tonnes of gold sitting in Indian households.
This move comes after India’s gold imports jumped 24% to a record $71.9 billion in the 2025-26 financial year, with over 721 tonnes of gold brought into the country.
The New Strategy: Two Separate Systems
The Precious Metals Refineries Forum (PMRF) has proposed a two-track system to manage gold more efficiently:
- For Exporters: Imported gold should be strictly saved for jewellery exporters using one-year Gold Metal Loans (GML).
- For Local Buyers: Domestic demand should be met entirely by recycling household gold. This gold would be collected from citizens, refined locally, and sold back through jewellers and retailers.
Under this plan, people who deposit their idle gold could earn 2% to 2.5% interest, while businesses taking gold loans would pay an interest rate of 3% to 4%.
Fixing Why Past Schemes Failed
Previous government gold schemes failed to gain traction primarily because they left out local jewellers and lacked a proper banking structure. Without a joined-up system, institutions faced high financial risks from changing gold prices.
To fix this, trade bodies are calling for a complete system that includes:
- Direct involvement of trusted local jewellers. The schemes did not take off in the past because jewellers were not part of them. About 10% to 20% of family gold is held as bars or coins.
- Strong bank backing and secure storage vaults across the country.
- Tax incentives, such as removing the 3% GST loss when physical gold is converted into Electronic Gold Receipts (EGR), and offering income tax relief on the interest earned.
Industry Support
Industry experts say a smooth system is already possible. Collection and purity testing centres have confirmed that collected household gold can be processed within 48 hours and safely moved to secure, bank-approved vaults.
Representatives from the Indian Bullion and Jewellers Association (IBJA) recently held discussions with RBI officials to fast-track these changes.
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