New Premises
Limelight Lab Grown Diamonds To Launch 25 Stores In First Quarter To Kickstart FY26 Growth Story!
Limelight Accelerates Expansion With 25 New Stores, Strengthening Its Leadership In Lab-Grown Diamonds and Targeting 200 Stores By 2027
Limelight Lab Grown Diamonds, India’s pioneering brand in the lab-grown diamond jewellery segment, has kicked off the new financial year with a landmark expansion, launching 25 new stores in the first quarter across key metros and high-growth Tier 2 cities. With this, the brand’s total retail footprint will expand to 85+ stores nationwide.
This aggressive scale-up reinforces Limelight’s leadership in the lab-grown diamond category and its mission to make sustainable, future-forward luxury accessible to a wider audience. By deepening its presence beyond metros and into emerging markets, the brand is tapping into a powerful shift in consumer behaviour where aspiration meets conscious consumption.
Pooja Madhavan, Founder & MD, Limelight Lab Grown Diamonds, Said:
“When we started Limelight, our vision was not just to build a brand, but to create an entirely new category in India. Today, seeing lab grown diamonds being embraced across metros and Tier 2 markets alike is incredibly rewarding. Launching 25 stores at the very start of the financial year is a strong signal of this shift.
As pioneers, we are not just expanding retail; we are shaping consumer mindsets towards smarter, more sustainable luxury. Our journey to 200 stores is not just about scale, but about making this new-age choice accessible to every modern Indian.”
As a first mover in the category, Limelight Lab Grown Diamonds has played a defining role in building awareness and trust around lab-grown diamonds, positioning them as ethical, affordable, and aspirational diamonds. The brand’s expansion strategy is sharply calibrated to ensure both reach and depth across markets.
Karamjyot Singh Chawla, Director – Retail Expansion, added:
“Our expansion strategy is sharply focused on building depth across high-potential markets, not just breadth. Every new store is a step towards creating a truly national footprint with consistent, premium experiences. Supporting this scale is a strong backbone across merchandising, supply chain, and financial discipline, ensuring that growth is both agile and sustainable.”
Nirav Bhatt, Co-founder & Director – Inventory & Merchandise, Said:
“As demand for lab-grown diamonds accelerates, our focus is on ensuring agility in inventory and relevance in design. We are building a supply and merchandising engine that is as modern as the category itself.”
Kalpan Dalal, Co-founder & Director – Production & Finance, added:
“Scaling to 200 stores requires a strong backbone of efficient production and financial discipline. Our approach ensures that rapid growth is supported by operational excellence and long-term sustainability.”
The brand’s rapid retail growth is further supported by a robust omni-channel strategy, strong franchise partnerships, and continued investment in design innovation and consumer education. Each store is designed to deliver a seamless and elevated customer experience, aligned with the brand’s ethos of transparency, sustainability, and modern luxury. With a clear roadmap to reach 200 stores by 2027, Limelight Lab Grown Diamonds is poised to further accelerate its growth trajectory and redefine the future of fine jewellery retail in India.
New Premises
Actress Prarthana Behere Inaugurates Malabar Gold & Diamonds’ New Showroom At Nexus Seawoods Mall, Navi Mumbai
Strengthens Its Presence In Maharashtra With A Contemporary Jewellery Destination Featuring Lightweight, Everyday-Wear Designs
Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and The Responsible Jeweller, has inaugurated its new showroom at Nexus Seawoods Mall in Navi Mumbai. Spanning approximately 1,734 sq. ft., the showroom strengthens the brand’s retail presence in Maharashtra, bringing a curated selection of contemporary jewellery to customers in the region.
Designed in line with Malabar Gold & Diamonds’ global retail standards, the showroom offers a comfortable and premium jewellery shopping experience. Featuring contemporary, lightweight, and youthful designs, the assortment is tailored to meet the evolving preferences of Navi Mumbai shoppers. The collection caters particularly to young consumers aged 25–35 years, offering versatile designs suited to everyday wear and different occasions.
The showroom was inaugurated by actress Prarthana Behere, Regional Brand Ambassador – West Zone, Malabar Gold & Diamonds, along with Dileep Narayanan, Head – Bullion, and Shalin Shah, Executive Director, MBMG, in the presence of distinguished guests and valued customers.
The opening of the new showroom reinforces Malabar Gold & Diamonds’ continued expansion across Maharashtra. Seawoods was selected for its strong retail footfall and growing demand for jewellery among consumers in the region. Located within Nexus Seawoods Mall, the showroom enables the brand to further expand its presence in Navi Mumbai and cater to customers seeking contemporary and lifestyle-oriented jewellery collections.
Speaking on the occasion, M P Ahammad, Chairman, Malabar Group, said:
“The opening of our new showroom at Nexus Seawoods Mall marks an important step in strengthening our presence in Maharashtra. Every new showroom gives us an opportunity to bring Malabar Gold & Diamonds closer to customers and serve them in a market that continues to evolve. Through our presence at Seawoods, we look forward to building lasting relationships with customers in Navi Mumbai and extending the assurance that comes with shopping at Malabar Gold & Diamonds.
For us, expansion goes hand in hand with our commitment to being The Responsible Jeweller, with a strong emphasis on purity, transparent pricing, and responsible business practices. As we continue to grow, our endeavour is to ensure that every new showroom upholds these principles and reflects the trust that customers have placed in us over the years.”
Customers visiting the showroom can avail themselves of inaugural offers, including up to 30% off on the making charges of gold, uncut, and gemstone jewellery, and up to 30% off on diamond value. The offers are valid until 15 November 2026.
The showroom reflects Malabar Gold & Diamonds’ commitment to responsible retail practices. All gold jewellery is BIS hallmarked with HUID, while all diamond jewellery is tested and certified. Under the brand’s Malabar Promises, customers benefit from 100% exchange value on gold and diamond jewellery, transparent pricing, lifetime free maintenance, and responsibly sourced products.
With this launch, Malabar Gold & Diamonds continues to align its retail approach with evolving local consumer preferences while maintaining consistent quality standards and customer-centric retail practices across markets.
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