New Premises
Limelight Lab Grown Diamonds To Launch 25 Stores In First Quarter To Kickstart FY26 Growth Story!
Limelight Accelerates Expansion With 25 New Stores, Strengthening Its Leadership In Lab-Grown Diamonds and Targeting 200 Stores By 2027
Limelight Lab Grown Diamonds, India’s pioneering brand in the lab-grown diamond jewellery segment, has kicked off the new financial year with a landmark expansion, launching 25 new stores in the first quarter across key metros and high-growth Tier 2 cities. With this, the brand’s total retail footprint will expand to 85+ stores nationwide.
This aggressive scale-up reinforces Limelight’s leadership in the lab-grown diamond category and its mission to make sustainable, future-forward luxury accessible to a wider audience. By deepening its presence beyond metros and into emerging markets, the brand is tapping into a powerful shift in consumer behaviour where aspiration meets conscious consumption.
Pooja Madhavan, Founder & MD, Limelight Lab Grown Diamonds, Said:
“When we started Limelight, our vision was not just to build a brand, but to create an entirely new category in India. Today, seeing lab grown diamonds being embraced across metros and Tier 2 markets alike is incredibly rewarding. Launching 25 stores at the very start of the financial year is a strong signal of this shift.
As pioneers, we are not just expanding retail; we are shaping consumer mindsets towards smarter, more sustainable luxury. Our journey to 200 stores is not just about scale, but about making this new-age choice accessible to every modern Indian.”
As a first mover in the category, Limelight Lab Grown Diamonds has played a defining role in building awareness and trust around lab-grown diamonds, positioning them as ethical, affordable, and aspirational diamonds. The brand’s expansion strategy is sharply calibrated to ensure both reach and depth across markets.
Karamjyot Singh Chawla, Director – Retail Expansion, added:
“Our expansion strategy is sharply focused on building depth across high-potential markets, not just breadth. Every new store is a step towards creating a truly national footprint with consistent, premium experiences. Supporting this scale is a strong backbone across merchandising, supply chain, and financial discipline, ensuring that growth is both agile and sustainable.”
Nirav Bhatt, Co-founder & Director – Inventory & Merchandise, Said:
“As demand for lab-grown diamonds accelerates, our focus is on ensuring agility in inventory and relevance in design. We are building a supply and merchandising engine that is as modern as the category itself.”
Kalpan Dalal, Co-founder & Director – Production & Finance, added:
“Scaling to 200 stores requires a strong backbone of efficient production and financial discipline. Our approach ensures that rapid growth is supported by operational excellence and long-term sustainability.”
The brand’s rapid retail growth is further supported by a robust omni-channel strategy, strong franchise partnerships, and continued investment in design innovation and consumer education. Each store is designed to deliver a seamless and elevated customer experience, aligned with the brand’s ethos of transparency, sustainability, and modern luxury. With a clear roadmap to reach 200 stores by 2027, Limelight Lab Grown Diamonds is poised to further accelerate its growth trajectory and redefine the future of fine jewellery retail in India.
New Premises
Prismara By KGK Group Launches Its First Retail Store In New Delhi, Introducing A New Era Of Lifestyle Jewellery
Prismara by KGK Group, India’s emerging lifestyle jewellery brand redefining modern luxury, has announced the launch of its first-ever physical retail store in the capital. Located at Ground Floor, Right Side Portion, A-89, Central Market, Lajpat Nagar, New Delhi – 110024, the store marks Prismara’s formal entry into offline retail and its debut in one of India’s most vibrant jewellery markets.
This milestone is more than a store opening—it marks Prismara’s official debut as a fully immersive, in-person lifestyle jewellery experience. Backed by the 120-year legacy of the KGK Group, Prismara brings to Delhi a distinctive proposition: the fusion of lab-grown diamonds with natural gemstones such as rubies, sapphires, and emeralds, sourced through KGK’s global mining and supply network.
Designed as a lifestyle jewellery destination rather than a traditional showroom, the Prismara store offers a warm, curated, and pressure-free environment. Customers can explore myriad collections including rings, earrings, pendants, bracelets, and charms while gaining a deeper understanding of craftsmanship, sourcing, and materials.
Every piece is crafted in 14k and 18k gold and available in rose, white, and yellow finishes. Each piece is also BIS hallmarked and certified, ensuring authenticity and transparency. Prismara stands apart in the lab-grown diamond space by moving beyond affordability and ethics, combining lab-grown diamonds with naturally sourced coloured gemstones to offer a distinctive lifestyle jewellery offering.
Saransh Kothari, CEO, Prismara, representing the fifth generation of the KGK Group, said:
“Natural gemstones carry the story of the earth. Lab-grown diamonds carry the story of what we can build. Prismara brings them together — not as a compromise, but as a statement. Delhi is where we bring that statement to life for the first time — where people can walk in, feel the pieces, and decide what they mean to them. We want people to wear color, play with it, and feel that what they put on actually matters.”
This fusion is powered by KGK Group’s vertically integrated global operations, spanning mines to retail across 20+ countries, with direct sourcing from Myanmar, Zambia, Tanzania, and Colombia, ensuring unmatched provenance among new-age jewellery brands. The collections include Ombre (gradient designs), Kaleido (vibrant multi-stone pieces), Flora & Fauna (nature-inspired), Forever Love (romantic jewellery), and Timeless Classic (everyday essentials).
Special Launch Offer
To celebrate the grand opening, Prismara is offering 0% making charges for the first 100 customers, exclusively at the Lajpat Nagar store.
Following its Delhi debut, Prismara plans to expand into Gurugram and Jaipur, with a focused, experience-led retail strategy. The brand aims to establish itself as India’s most credible and loved lifestyle jewellery brand for the new generation, bridging heritage craftsmanship with contemporary expectations.
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