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Limelight Lab Grown Diamonds To Launch 25 Stores In First Quarter To Kickstart FY26 Growth Story!

Limelight Accelerates Expansion With 25 New Stores, Strengthening Its Leadership In Lab-Grown Diamonds and Targeting 200 Stores By 2027

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Limelight Lab Grown Diamonds, India’s pioneering brand in the lab-grown diamond jewellery segment, has kicked off the new financial year with a landmark expansion, launching 25 new stores in the first quarter across key metros and high-growth Tier 2 cities. With this, the brand’s total retail footprint will expand to 85+ stores nationwide.

This aggressive scale-up reinforces Limelight’s leadership in the lab-grown diamond category and its mission to make sustainable, future-forward luxury accessible to a wider audience. By deepening its presence beyond metros and into emerging markets, the brand is tapping into a powerful shift in consumer behaviour where aspiration meets conscious consumption.

Pooja Madhavan, Founder & MD, Limelight Lab Grown Diamonds, Said:

“When we started Limelight, our vision was not just to build a brand, but to create an entirely new category in India. Today, seeing lab grown diamonds being embraced across metros and Tier 2 markets alike is incredibly rewarding. Launching 25 stores at the very start of the financial year is a strong signal of this shift.

As pioneers, we are not just expanding retail; we are shaping consumer mindsets towards smarter, more sustainable luxury. Our journey to 200 stores is not just about scale, but about making this new-age choice accessible to every modern Indian.”

As a first mover in the category, Limelight Lab Grown Diamonds has played a defining role in building awareness and trust around lab-grown diamonds, positioning them as ethical, affordable, and aspirational diamonds. The brand’s expansion strategy is sharply calibrated to ensure both reach and depth across markets.

Karamjyot Singh Chawla, Director – Retail Expansion, added:

“Our expansion strategy is sharply focused on building depth across high-potential markets, not just breadth. Every new store is a step towards creating a truly national footprint with consistent, premium experiences. Supporting this scale is a strong backbone across merchandising, supply chain, and financial discipline, ensuring that growth is both agile and sustainable.”

Nirav Bhatt, Co-founder & Director – Inventory & Merchandise, Said:

“As demand for lab-grown diamonds accelerates, our focus is on ensuring agility in inventory and relevance in design. We are building a supply and merchandising engine that is as modern as the category itself.”

 

Kalpan Dalal, Co-founder & Director – Production & Finance, added:

“Scaling to 200 stores requires a strong backbone of efficient production and financial discipline. Our approach ensures that rapid growth is supported by operational excellence and long-term sustainability.”

The brand’s rapid retail growth is further supported by a robust omni-channel strategy, strong franchise partnerships, and continued investment in design innovation and consumer education. Each store is designed to deliver a seamless and elevated customer experience, aligned with the brand’s ethos of transparency, sustainability, and modern luxury. With a clear roadmap to reach 200 stores by 2027, Limelight Lab Grown Diamonds is poised to further accelerate its growth trajectory and redefine the future of fine jewellery retail in India.

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New Premises

Senco Gold & Diamonds’ Nagpur Store Marks its Grand Opening With Actor, Bhumi Satish Pednekkar

Located at S Ambazari Road, Laxminagar, the Brand’s Only Store in the City Opens its Doors with Much Fanfare, Offering a Refreshed and Modern Retail Experience for Consumers.

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Senco Gold & Diamonds has opened the doors of its store in Laxminagar, Nagpur, in a display of grandeur, significantly reinforcing its presence in key markets across Maharashtra with a total store count of 10. The grand opening was also marked by the esteemed presence of actor Bhumi Satish Pednekkar, who added a dash of glamour to the unveiling of the store.

Re-designed as a modern jewellery haven, the brand’s only outlet in Nagpur is spread across 5,000 sq. ft., and displays Senco’s most iconic and intricately crafted gold, diamond and platinum collections be it heirloom-inspired traditional designs or sleek, contemporary silhouettes. For walk-in customers, the store offers a more immersive and enhanced browsing and shopping experience.

From Senco’s latest Everlite additions to the Retro collection, blending vintage influences with modern minimalism, the store also marks the unveiling of the Elements of Nature collection, drawing inspiration from the forms and textures of nature and translating them into finely crafted jewellery, the store displays a wide range catering to the evolving tastes of Nagpur’s discerning customers.

Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said:

“Nagpur is an important market for us, given its growing consumer base and cultural richness. We are delighted to further strengthen our presence in Maharashtra to 10 stores with the grand opening of this retail outlet. At Senco Gold & Diamonds, we remain focused on product excellence, innovative design and delivering a seamless customer experience

On the occasion, the franchise owner of the Nagpur store, Davesh Laddha, also said, “This grand opening marks an important milestone for us, and we are delighted to open Senco Gold & Diamonds in Nagpur in such a grand way. The city’s growing and discerning customer base makes it an exciting market, and we are committed to offering a thoughtfully curated range of jewellery that caters to diverse preferences. We aim to provide not just a retail space, but an experience where customers can discover designs, celebrate special moments, and build lasting associations with the brand.”

With this launch, Senco continues to strengthen its presence in Maharashtra, expanding its reach across key cities and bringing its signature craftsmanship to a wider audience.

Strategically located at S Ambazari Road, Laxminagar, the store is poised to be a go-to destination for jewellery lovers in Nagpur, offering an immersive retail experience that blends Senco’s legacy of craftsmanship with a refined, contemporary setting.

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