BrandBuzz
Forevermark celebrates love in 2025, with an exclusive offer – an 18kt gold charm with every purchase above ₹1 lakh
Forevermark, the brand known for its natural and beautiful diamond jewellery designs, is looking to give something special to customers, to celebrate their precious moments of love in the new year. Forevermark will be giving away an exclusive 18kt gold icon charm to customers who make purchase jewellery worth ₹1 lakh or above. This offer will be on till 16th February 2025.
Forevermark’s diamond jewellery has exquisite design collections Avaanti, Millemoi, Icon and Tribute enhanced by the beautiful, rare and responsibly sourced Forevermark diamonds that shine brightly as a reminder to reveal your inner radiance. Each exquisite collection showcasing elegant design and exceptional craftsmanship. Available in 18kt rose, yellow and white gold, each collection comes in an array of necklaces, earrings, bracelets and rings.
“At Forevermark, we believe in celebrating meaningful moments with gifts that reflect the beauty and significance of the bonds they represent. The gold icon charm, paired with Forevermark diamond jewellery, is a perfect way to make every milestone in this new year more special and memorable,” said Toranj Mehta, VP – Marketing, Forevermark.
The offer is designed to celebrate love and lasting connections. The elegant gold charm combines the outline of the Forevermark’s timeless ‘icon’ motif into the design as a beacon of eternity, and the perfect symbol of forever. The charm can be attached to a bracelet, necklace or even a favorite handbag. A beautiful symbol and continuous reminder of the preciousness of love this charm is the perfect addition to any jewellery collection, symbolizing strength, beauty and the timeless nature of true love.
Offer Details:
- Valid from today until 16th February 2025.
- Gift with every purchase of ₹1 lakh or more at Forevermark boutiques.
- Available at select Forevermark boutiques nationwide.
Celebrate with Forevermark, where the finest diamonds meet thoughtful gifts, ensuring that love shines as brightly as the diamonds themselves.
BrandBuzz
Tanishq launches Gold Exchange, brand ambassador Sachin Tendulkar bats for self reliant India
Tanishq, the jewellery brand from the Tata Group, has launched one of India’s largest gold exchange drives with the support of cricket legend Sachin Tendulkar. The campaign urges households to recycle their existing gold and reduce the country’s dependence on imports.
India is estimated to hold nearly 25,000 tonnes of gold within households, while 99% of the country’s annual gold demand is met through imports. Tanishq aims to address this imbalance by encouraging families to exchange old jewellery for new designs, thereby unlocking value at the individual level while strengthening the national vision of self-reliance.
For the first time, the company has introduced a 0% deduction exchange offer across all karatages, including as low as 9 KT, valid until October 21, 2025.
Ajoy Chawla, CEO – Jewellery Division, Titan Company Limited, said, “Every gram of old locker gold exchanged not only brings personal joy but also contributes to reducing imports. With our first-ever 0% deduction offer, we are making it simpler for every Indian to be part of this nation-building effort.”
Over the years, more than 30 lakh customers have participated in Tanishq’s gold exchange programme, leading to the recycling of nearly 1.7 lakh kilos of gold. The initiative now contributes nearly 40% of the brand’s overall business.
Sachin Tendulkar, brand ambassador for the campaign, said, “Gold is deeply woven into Indian culture and passed down generations. Tanishq’s exchange initiative offers families a transparent and trustworthy way to renew this legacy while reducing India’s dependence on imports — which is a win for every Indian.”
With a presence across 500+ boutiques in over 300 cities, Tanishq continues to position itself as a trusted name in jewellery, combining craftsmanship, purity, and contemporary design with social impact initiatives like the gold exchange movement
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.