BrandBuzz
Tanishq launches Gold Exchange, brand ambassador Sachin Tendulkar bats for self reliant India
Tanishq, the jewellery brand from the Tata Group, has launched one of India’s largest gold exchange drives with the support of cricket legend Sachin Tendulkar. The campaign urges households to recycle their existing gold and reduce the country’s dependence on imports.
India is estimated to hold nearly 25,000 tonnes of gold within households, while 99% of the country’s annual gold demand is met through imports. Tanishq aims to address this imbalance by encouraging families to exchange old jewellery for new designs, thereby unlocking value at the individual level while strengthening the national vision of self-reliance.
For the first time, the company has introduced a 0% deduction exchange offer across all karatages, including as low as 9 KT, valid until October 21, 2025.
Ajoy Chawla, CEO – Jewellery Division, Titan Company Limited, said, “Every gram of old locker gold exchanged not only brings personal joy but also contributes to reducing imports. With our first-ever 0% deduction offer, we are making it simpler for every Indian to be part of this nation-building effort.”
Over the years, more than 30 lakh customers have participated in Tanishq’s gold exchange programme, leading to the recycling of nearly 1.7 lakh kilos of gold. The initiative now contributes nearly 40% of the brand’s overall business.
Sachin Tendulkar, brand ambassador for the campaign, said, “Gold is deeply woven into Indian culture and passed down generations. Tanishq’s exchange initiative offers families a transparent and trustworthy way to renew this legacy while reducing India’s dependence on imports — which is a win for every Indian.”
With a presence across 500+ boutiques in over 300 cities, Tanishq continues to position itself as a trusted name in jewellery, combining craftsmanship, purity, and contemporary design with social impact initiatives like the gold exchange movement
BrandBuzz
Malabar Gold & Diamonds Unveils ‘Nuwa’, A Natural Diamond Collection Inspired By Nature’s Finest Creations
NUWA Celebrates The Beauty Of Nature Through Exquisite Natural Diamonds, Contemporary Craftsmanship, and Modern Luxury
Malabar Gold & Diamonds has unveiled NUWA, a new natural diamond jewellery collection inspired by the intricate patterns, textures, and subtle details found in nature. Conceived as a celebration of modern luxury through the lens of the natural world, Nuwa draws inspiration from the intricate details that often go unnoticed, from the striking rhythm of stripes and honeycombs to the fluid formations and organic patterns shaped by the earth itself.
Crafted in 18kt and 14kt gold with a touch of global sophistication, Nuwa features natural diamonds elevated through coloured gemstones, ceramic colour enamelling, and multi-tone rhodium finishes. The collection balances structure and softness, creating jewellery that feels refined, versatile, and relevant across occasions. Each design interprets nature’s pattern play through intricate detailing, fluid forms, and a distinctly modern aesthetic.
The latest edition of NUWA by Malabar Gold & Diamonds celebrates modern luxury through natural diamonds, drawing inspiration from nature’s finest creations and global design influence.
As part of the collection, acclaimed actress Kareena Kapoor Khan continues as the face of Nuwa. Known for her effortless elegance, confidence, and enduring appeal, she perfectly reflects the collection’s celebration of individuality, modern femininity, and timeless sophistication.
Commenting on the launch, M. P. Ahammad, Chairman, Malabar Group, said:
“At the heart of this collection is an appreciation for pattern play – the intricate textures, formations, and details that quietly shape the world around us. With Nuwa, we wanted to translate that beauty into a contemporary diamond collection that feels sophisticated, versatile, and relevant to today’s woman. Every piece reflects a balance between intricate craftsmanship and effortless elegance, creating jewellery that can be worn and appreciated across occasions and generations.”
The collection has been designed for women who appreciate understated luxury and meaningful design. Inspired by the harmony that exists in nature, Nuwa combines delicate detailing with strong visual character, offering a distinctive expression of modern diamond jewellery.
With Nuwa, Malabar Gold & Diamonds continues to strengthen its natural diamond portfolio through collections that combine craftsmanship, design innovation, and contemporary luxury while remaining rooted in timeless inspiration.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.