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Bhima Gold Unveils ‘Raas Leela’ Campaign with Pooja Hegde: A Divine Tribute to Radha-Krishna’s Eternal Love

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Bhima Gold has launched its latest jewellery campaign with actress Pooja Hegde, ‘Raas Leela’, inspired by the timeless love story of Radha and Lord Krishna. Rooted in the spiritual essence of Vrindavan, the campaign beautifully blends devotion and design, transforming jewellery into a poetic expression of divine love.

To authentically capture the legend, the campaign recreates Vrindavan at twilight—the mystical hour associated with Raas Leela. Using cinematic storytelling, the setting comes alive through soft lighting, evocative music, and dreamlike visuals. At the heart of this sacred atmosphere is Bhima’s jewellery—each piece crafted to reflect grace, emotion, and eternal beauty.

Rashmi Krishnan Bhatt, Director of Bhima Gold Pvt Ltd, shared, “Raas Leela is more than a campaign—it’s a celebration of a love that transcends time. Every jewel is a fragment of that eternal story, crafted with devotion and artistry.”

The campaign was designed to be ethereal and immersive, merging mythology with modern visual storytelling. The result is a cinematic experience where the jewellery becomes a sacred symbol within the narrative.

With a strong retail network across Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana, and international showrooms in the UAE, Bhima Gold continues its journey of combining cultural heritage with timeless craftsmanship.

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GlamBuzz

Rukmini Maitra unveils Malabar Gold & Diamonds showrooms in Garia and Barrackpore

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Malabar Gold & Diamonds inaugurated two new showrooms –  in Garia and  Barrackpore, West Bengal. These additions mark the brand’s 7th stores in West Bengal. They have total 16 stores across the Eastern Region. The plush showrooms were unveiled by  Rukmini Maitra, celebrated Bengali actor and Brand Ambassador of Malabar Gold & Diamonds, in the presence of  Thahsil Ahammed, Regional Head, East Region, Malabar Gold & Diamonds, Amit Routh, Business Head, East Region, Malabar Gold & Diamonds and senior members of the Malabar Group management team.

 The new showroom in Garia spans 7,800 sq ft, while the Barrackpore outlet covers 5,300 sq ft. Both have been designed to offer customers a premium shopping experience with an extensive range of jewellery across designs, styles and price segments. This launch reinforces the brand’s ongoing expansion across India, backed by its strong focus on craftsmanship, service, and customer trust.

 M.P. Ahammed, Chairman – Malabar Group,West Bengal remains a strategically important market for Malabar Gold & Diamonds. The trust and patronage we have consistently received from customers in the region reinforce our commitment to invest further and strengthen our presence. The launch of our new showrooms is a testament to our focus on expanding access to world-class jewellery while upholding our values of transparency, superior quality, and best-in-class services.

Rukmini Maitra said Malabar Gold & Diamonds has always stood for trust, craftsmanship, and meaningful customer experience. I am delighted to be part of this milestone as the brand brings a variety of world-class jewellery closer to customers in these two new locations. It reflects Malabar’s commitment to excellence and its deep connection with the people of Bengal.

 Brand Ambassador, Malabar Gold & Diamonds

As a part of the launch celebrations, customers can avail up to 30% off on making charges of Gold, Uncut and Gemstone jewellery, and up to 30% off on Diamond value. These offers are valid upto 18th January, 2026.

Designed with elegant interiors and supported by a highly trained team of jewellery experts, the showrooms offer customers a seamless and comfortable shopping experience with spacious, thoughtfully planned layouts. This dual-showroom launch underscores Malabar Gold & Diamonds’ vision of becoming the world’s most preferred jeweller, bringing together traditional craftsmanship and modern innovation to deliver a refined jewellery-buying experience.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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