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FOREVERMARK DIAMOND JEWELLERY LAUNCHES IN INDIA

The diamond jewellery brand from De Beers Group opens first global flagship store in New Delhi

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Forevermark Diamond Jewellery from De Beers Group, the world’s leading diamond company, officially launched as a jewellery brand today. India becomes the lead market for the Forevermark brand with a landmark brand debut and flagship store opening in New Delhi. The opening of the flagship New Delhi store marks a significant milestone in Forevermark’s journey of bringing its global heritage, modern design sensibilities, and philosophy of discreet luxury to discerning natural diamond consumers.

Forevermark unveils a compelling new brand identity in the Indian market that redefines diamond jewellery for the modern woman. While the brand will continue to create high jewellery occasion pieces that showcase the eternal beauty of natural diamonds, Forevermark positions itself as an aspirational everyday diamond jewellery brand for women who embrace individuality, independence and daily moments of self-celebration. Anchored in De Beers Group’s heritage of diamond expertise, this new identity brings to life the brand’s core values of rarity, responsibility and artistry through engaging storytelling.

Central to this new chapter is Forevermark’s campaign, ‘This One’s For Me’, celebrating a generation of women who choose diamonds not merely as adornment but as meaningful companions in their everyday lives. Each Forevermark diamond is inscribed with a unique identification number, marking it out as a natural diamond defined by its beauty, rarity, and story of care and responsibility.

Speaking on the occasion of the brand launch, Sandrine Conseiller, CEO, Brands & Diamond Desirability at De Beers Group, said, “With rising disposable incomes and a deep cultural affinity for natural diamonds, we have seen year-on-year double digit rises in consumer demand for natural diamond jewellery in India. As the category is projected to grow to nearly US $20 billion by 2030, India remains central to Forevermark’s long-term vision. Every Forevermark diamond embodies not only exceptional craftsmanship but also a story of meaningful impact. When someone chooses Forevermark Diamond Jewellery, they are not only celebrating a personal milestone, but also embracing a legacy of care, responsibility, and timeless artistry. We are thrilled to begin this new chapter for the brand in India.”

Shweta Harit, Global Senior Vice President at De Beers Group and CEO of Forevermark, added, “Our launch in India represents a defining moment for Forevermark. With the country’s deep-rooted legacy in jewellery and the evolving aspirations of today’s consumer, this is the perfect time to bring our philosophy to one of the world’s leading diamond destinations. Forevermark’s debut also marks the beginning of an ambitious retail expansion strategy — up to 15 stores in 2025 and a long-term vision of 100 stores by 2030. Among the world’s most beautiful diamonds, Forevermark celebrates individuality and modern artistry, offering creations as beautiful, rare, authentic and unique as the women who wear them. Each Forevermark store will reflect the brand’s commitment to authenticity, design innovation, and the timeless rarity of natural diamonds, tailored for today’s woman.”

The India launch is being celebrated through a two-day series of events in New Delhi. Forevermark’s new brand story and collections will be unveiled in a stunning immersive event, featuring experiential elements that merge the best of fashion, luxury, music, and art. This will be followed by the inauguration of the brand’s first flagship store at South Extension in New Delhi, designed to merge global design trends with local sensibilities.

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Bollywood Actor, Vicky Kaushal Inaugurates Harit Zaveri Jewellers’ Flagship Showroom At Surat

Inaugurated By Vicky Kaushal, Harit Zaveri Jewellers’ 10,000 sq. Ft. Surat Flagship Blends Indian Craftsmanship, Contemporary Design and Transparent Retail

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Harit Zaveri Jewellers, the Ahmedabad-based jewellery destination founded in 2014, expands its presence across Gujarat with the opening of its new 10,000 sq. ft. flagship  in Surat. The new space at Parle Point in Surat is built on Harit Zaveri Jewellers’ founding principles: a contemporary approach to heritage Indian jewellery, transparent retail and considered design. 

Actor Vicky Kaushal, alongside Founder Harit Zaveri, inaugurated the space with a grand Kabuki Drop, marking a significant new chapter for the brand in one of Gujarat’s key jewellery markets. 

Harit Zaveri, Joint Managing Director, Harit Zaveri Jewellers shared

“We wanted someone whose public persona and approach to his work had some resonance with what we are trying to build. Vicky has that combination of reach, humility and substance. So for us, it was both a communication decision and a value alignment.”

Vicky Kaushal, Actor , as he browsed through the flagship and jewellery shared:

“When I was invited  to attend the opening of a jewellery brand in Gujarat whose ethos lay in  right craftsmanship, right quality and right price it stood out to me . In today’s fast-paced world, there is something truly special about the sincerity and quality it takes to carry forward a legacy as distinguished as Harit Zaveri Jewellers. Buying jewellery comes with a great deal of trust, and that trust is built through the values upheld over time. I’m really happy to be here in Gujarat  and be a part of the unveiling of Harit Zaveri’s  new legacy in Surat.

To me personally, jewellery is tied to  memories and celebrations, and you can feel that sentiment in the designs here”

Built on the belief in “the right craftsmanship, the right quality and the right price,” Harit Zaveri Jewellers has grown from its roots in Ahmedabad into one of the region’s most trusted jewellery names. The brand’s growth has been guided by a commitment to honest and ethical business practices, reflected in its philosophy of conducting business with fairness, transparency and equal respect for every customer.

For Harit Zaveri Jewellers, trust is not simply about the quality of the jewellery; it is also about how the business conducts itself. The brand believes customers should be able to understand what they are paying for, ask questions, compare their options and take their time before making a decision, without pressure or distinction. This approach to honest dealing forms an integral part of Harit Zaveri Jewellers relationship with its customers and its larger ambition to contribute towards changing perceptions around the jewellery profession.

The brand’s foundation is also rooted in a long-standing family legacy in jewellery through RBZ Jewellers Ltd., and this understanding of craftsmanship, quality and responsible business has continued to shape Harit Zaveri Jewellers. Today, the brand offers jewellery across everyday, occasion, statement and bridal categories, bringing together traditional Indian craftsmanship, distinctive design and a retail experience built around transparency and trust.

Now in Surat

The new Harit Zaveri Jewellers Surat flagship brings to life India Modern – the legacy’s  interpretation of how Indian jewellery retail can evolve with the times while remaining rooted in its origins. The concept brings together Indian craftsmanship, materials and cultural identity with contemporary design, technology and transparency, creating a spacious and considered interiorscape designed around the experience of discovering and wearing jewellery. The flagship is conceived not merely as a display space, but as an environment where jewellery remains the protagonist and every element supports how it is discovered. Having established itself in Ahmedabad with a strong foundation of ethics and integrity, the brand now expands to Surat, bringing the same values and commitment to its customers. 

The Harit Zaveri Jewellers flagship uses Indian stone, sandstone, wood, brass and crafted surfaces alongside clean geometry, layered lighting and generous circulation. Rather than using traditional Indian elements as decoration, the design draws from ideas of proportion, rhythm, thresholds, screens and framed views to create a space that feels distinctly Indian without being conventional, allowing the consumer’s experience to remain at the centre. The space is designed by Rahul Bansal, Partner at group DCA.

At Harit Zaveri Jewellers, jewellery is more than ornamentation – it is a reflection of the wearer, her individuality and the moments she chooses to celebrate. Every piece is thoughtfully detailed, crafted with precision and designed to feel distinctive, bringing together quality craftsmanship and versatile, one-of-a-kind designs. From everyday and occasion wear to statement and bridal jewellery, Harit Zaveri Jewellers offers a diverse range under one roof, created to suit different moments and expressions.

At its core remains the belief in the right craftsmanship, the right quality and the right price. 

The Jewellery Collection : 

Gul thatdraws from the journey of the mogra from bud to bloom, reflecting ideas of becoming, self-discovery and inner radiance. Crafted in 22KT gold, the collection brings together floral and botanical forms, paisley and leaf motifs, pearls, beads and coloured gemstones, with traditional craftsmanship interpreted through a contemporary lens. 

Saanjh looks at the wedding through the intimate moments that surround it –  the conversations, rituals, laughter and quiet pauses that become part of the story. Designed for the modern bride, the collection brings together 22KT gold, uncut polki and kundan work, temple-inspired forms, engraved bangles, sculptural cuffs and statement pieces, balancing Indian heritage with a more individual approach to bridal dressing. 

The Polki collection celebrates the timeless allure of uncut diamonds, bringing the richness of traditional Indian jewellery into a more contemporary expression. Paired with vivid emeralds, pearls and intricate gold craftsmanship, from necklaces and bridal sets to kadas, earrings and rings. Rooted in the grandeur of Indian heirloom jewellery, each piece is designed to feel distinctive yet enduring, jewellery that can mark a special moment today and become part of a story carried forward. 

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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