New Premises
FOREVERMARK DIAMOND JEWELLERY LAUNCHES IN INDIA
The diamond jewellery brand from De Beers Group opens first global flagship store in New Delhi
Forevermark Diamond Jewellery from De Beers Group, the world’s leading diamond company, officially launched as a jewellery brand today. India becomes the lead market for the Forevermark brand with a landmark brand debut and flagship store opening in New Delhi. The opening of the flagship New Delhi store marks a significant milestone in Forevermark’s journey of bringing its global heritage, modern design sensibilities, and philosophy of discreet luxury to discerning natural diamond consumers.
Forevermark unveils a compelling new brand identity in the Indian market that redefines diamond jewellery for the modern woman. While the brand will continue to create high jewellery occasion pieces that showcase the eternal beauty of natural diamonds, Forevermark positions itself as an aspirational everyday diamond jewellery brand for women who embrace individuality, independence and daily moments of self-celebration. Anchored in De Beers Group’s heritage of diamond expertise, this new identity brings to life the brand’s core values of rarity, responsibility and artistry through engaging storytelling.
Central to this new chapter is Forevermark’s campaign, ‘This One’s For Me’, celebrating a generation of women who choose diamonds not merely as adornment but as meaningful companions in their everyday lives. Each Forevermark diamond is inscribed with a unique identification number, marking it out as a natural diamond defined by its beauty, rarity, and story of care and responsibility.

Speaking on the occasion of the brand launch, Sandrine Conseiller, CEO, Brands & Diamond Desirability at De Beers Group, said, “With rising disposable incomes and a deep cultural affinity for natural diamonds, we have seen year-on-year double digit rises in consumer demand for natural diamond jewellery in India. As the category is projected to grow to nearly US $20 billion by 2030, India remains central to Forevermark’s long-term vision. Every Forevermark diamond embodies not only exceptional craftsmanship but also a story of meaningful impact. When someone chooses Forevermark Diamond Jewellery, they are not only celebrating a personal milestone, but also embracing a legacy of care, responsibility, and timeless artistry. We are thrilled to begin this new chapter for the brand in India.”
Shweta Harit, Global Senior Vice President at De Beers Group and CEO of Forevermark, added, “Our launch in India represents a defining moment for Forevermark. With the country’s deep-rooted legacy in jewellery and the evolving aspirations of today’s consumer, this is the perfect time to bring our philosophy to one of the world’s leading diamond destinations. Forevermark’s debut also marks the beginning of an ambitious retail expansion strategy — up to 15 stores in 2025 and a long-term vision of 100 stores by 2030. Among the world’s most beautiful diamonds, Forevermark celebrates individuality and modern artistry, offering creations as beautiful, rare, authentic and unique as the women who wear them. Each Forevermark store will reflect the brand’s commitment to authenticity, design innovation, and the timeless rarity of natural diamonds, tailored for today’s woman.”

The India launch is being celebrated through a two-day series of events in New Delhi. Forevermark’s new brand story and collections will be unveiled in a stunning immersive event, featuring experiential elements that merge the best of fashion, luxury, music, and art. This will be followed by the inauguration of the brand’s first flagship store at South Extension in New Delhi, designed to merge global design trends with local sensibilities.
New Premises
Iconic Actor Bobby Deol Inaugurates Kalyan Jewellers’ First Showroom in Virar
The New Showroom Brings Kalyan Jewellers’ Trusted Legacy and World-Class Jewellery Shopping Experience to Customers in Virar
Kalyan Jewellers, one of India’s most trusted jewellery brands, today marked a major milestone in its Maharashtra retail expansion with the grand launch of its first showroom in Virar. The inauguration was officiated by Bobby Deol in a gala ceremony attended by esteemed guests and local patrons.
This strategic launch establishes a premier, one-stop jewellery destination for the region. The state-of-the-art showroom offers a luxurious ambiance and an unparalleled selection designed to cater to every consumer segment, from those seeking timeless traditional and bridal heirlooms to contemporary buyers looking for modern, lightweight designs.
Addressing the enthusiastic crowd, Bobby Deol said,

“It is a pleasure to be here for the inauguration of Kalyan Jewellers’ first showroom in Virar. Kalyan Jewellers has earned the trust of millions through its unwavering commitment to quality, transparency, and exceptional craftsmanship. I am delighted to be a part of this milestone and am confident that customers in Virar will appreciate the brand’s exquisite collections and world-class shopping experience.”
Commenting on the new showroom launch, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said,
“We are delighted to strengthen our presence in Maharashtra with the launch of our first showroom in Virar. This expansion reflects our commitment to making the Kalyan Jewellers experience more accessible to customers across the region. Our endeavour is to offer patrons an unmatched jewellery shopping experience through exceptional craftsmanship, extensive collections, and our unwavering commitment to trust and transparency.”

To celebrate the grand opening, Kalyan Jewellers has announced a special, limited-period offer of 0% off on making charges on half of the purchase value. Additionally, customers will benefit from Kalyan’s Special Gold Board Rate, ensuring the most competitive and transparent gold prices in the market, consistent across all company showrooms.
All jewellery retailed at Kalyan Jewellers is BIS-hallmarked and undergoes multiple purity tests. In addition, patrons will receive the Kalyan Jewellers 4-Level Assurance Certificate, guaranteeing gold purity, free lifetime maintenance, detailed product information, transparent exchange and buy-back policies, reaffirming the brand’s commitment to trust and transparency.
The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery) and the recently launched Lila (Coloured Stones and Diamond Jewellery).
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