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Aneet Padda Joins Hands with Mia by Tanishq to Champion Everyday Self-Love in New Festive Campaign

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Fine jewellery label Mia by Tanishq has announced Gen Z sensation Aneet Padda as its newest brand ambassador, marking a bold step in connecting with younger audiences. Known for her fearless charm and vibrant individuality, Padda perfectly reflects Mia’s philosophy of celebrating modern, confident women who embrace their uniqueness.

The partnership launches with Mia’s new festive campaign, titled ‘Precious, Every Day’, which positions jewellery not as a marker for milestones, but as an everyday companion in self-expression. The campaign features Padda donning a standout diamond choker from Mia’s latest ‘Manifest’ collection, inspired by traditional Indian motifs like palace arches, paisleys, and lotus flowers, reimagined in gold, diamonds, pearls, and colourful gemstones including sapphires and aventurine quartz.

The campaign film captures a heartwarming narrative: Padda, getting ready for what appears to be a special outing, thoughtfully adorns herself in Mia’s jewellery. When asked by her younger sister where she’s headed, Padda replies—through a knowing glance in the mirror—that the evening is for herself. It’s a subtle yet powerful message that reflects the core of Mia’s identity: celebrating oneself, without needing a reason.

Shyamala Ramanan, Business Head of Mia by Tanishq, explained, “Today’s woman values self-love not just during milestones, but in everyday moments. That’s what ‘Precious, Every Day’ is about. Aneet Padda brings this message alive with her authenticity and modern spirit.”

Echoing the sentiment, Aneet Padda said, “I’m excited to be the face of Mia. It’s a brand that celebrates the everyday sparkle we all carry. I love how Mia empowers women to look in the mirror and feel good—without waiting for a special occasion.”

Mithila Saraf, Chief Executive Officer, Famous Innovations, said “Precious, every day reflects the truth of every woman out there who knows that she’s special, every single day and doesn’t need a reason to celebrate herself. And for those of us who forget this once in a while, it’s a reminder to love ourselves a little more and treat ourselves a little better. Mia’s jewellery is a symbol of that self-love and confidence, one that doesn’t need any milestone, occasion or external motivation – to buy, to wear and to enjoy.”

With over 2,500 contemporary designs in 14kt and 18kt gold, and a presence across 75 Indian cities and three stores in the UAE, Mia continues to grow as a jewellery brand made for the young, stylish, and self-assured. This new campaign not only showcases the elegance of Mia’s craftsmanship but also pushes forward a refreshing cultural narrative: that everyday moments deserve to be celebrated—with confidence, grace, and sparkle.

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Brand Talks

Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’

The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.

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Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.

A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.

Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.

From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.

To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.

Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.

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